­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ { "extraction_time": "2026-03-12T10:53:13.264474", "run_date": "2026-03-12", "data_date": "2026-01-25", "source_system": "meta", "data_type": "insights", "record_count": 33, "data": [ { "ad_id": "120239560259420023", "ad_name": "AD1", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "23687", "reach": "23687", "clicks": "11", "spend": 84.56000000000000227373675443232059478759765625, "cpc": 7.68727200000000010504663805477321147918701171875, "cpm": 3.56989000000000000767386154620908200740814208984375, "ctr": "0.046439", "actions": [ { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "655" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "onsite_conversion.post_unlike", "value": "4" }, { "action_type": "post_engagement", "value": "655" }, { "action_type": "post_interaction_gross", "value": "8" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "video_view", "value": "643" }, { "action_type": "post_reaction", "value": "8" } ], "frequency": "1", "unique_clicks": "11", "outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "cpp": "1.784945", "unique_ctr": "0.046439", "inline_link_clicks": "4", "inline_link_click_ctr": "0.016887", "cost_per_inline_link_click": "10.57", "inline_post_engagement": "655", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "21810" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "101" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "30" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "23" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "10" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "36" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "36" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "13" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.065754" }, { "action_type": "link_click", "value": "10.57" }, { "action_type": "post_interaction_gross", "value": "5.285" }, { "action_type": "post_engagement", "value": "0.06455" }, { "action_type": "landing_page_view", "value": "42.28" }, { "action_type": "page_engagement", "value": "0.06455" }, { "action_type": "omni_landing_page_view", "value": "42.28" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.016887" } ] }, { "ad_id": "120239560559410023", "ad_name": "AD1", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "987", "reach": "964", "clicks": "2", "spend": 12.0999999999999996447286321199499070644378662109375, "cpc": 6.04999999999999982236431605997495353221893310546875, "cpm": 12.2593720000000008241158866439945995807647705078125, "ctr": "0.202634", "actions": [ { "action_type": "page_engagement", "value": "270" }, { "action_type": "post_engagement", "value": "270" }, { "action_type": "post_interaction_gross", "value": "33" }, { "action_type": "onsite_conversion.post_net_like", "value": "33" }, { "action_type": "video_view", "value": "237" }, { "action_type": "post_reaction", "value": "33" } ], "frequency": "1.023859", "unique_clicks": "2", "cpp": "6.275934", "unique_ctr": "0.207469", "inline_link_clicks": "0", "inline_post_engagement": "270", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "940" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "78" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "33" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "22" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "15" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "35" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "35" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "19" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.025527" }, { "action_type": "post_interaction_gross", "value": "0.183333" }, { "action_type": "post_engagement", "value": "0.022407" }, { "action_type": "page_engagement", "value": "0.022407" } ], "social_spend": "0" }, { "ad_id": "120239560610810023", "ad_name": "AD1", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "23", "reach": "23", "clicks": "0", "spend": 0.54000000000000003552713678800500929355621337890625, "cpc": null, "cpm": 23.47825999999999879719325690530240535736083984375, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" }, { "action_type": "video_view", "value": "3" } ], "frequency": "1", "unique_clicks": "0", "cpp": "11.73913", "inline_link_clicks": "0", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "23" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.09" }, { "action_type": "post_engagement", "value": "0.09" }, { "action_type": "page_engagement", "value": "0.09" } ], "social_spend": "0" }, { "ad_id": "120239561578000023", "ad_name": "AD1", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "353", "reach": "353", "clicks": "0", "spend": 6.20000000000000017763568394002504646778106689453125, "cpc": null, "cpm": 17.563739999999999241708792396821081638336181640625, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "85" }, { "action_type": "post_engagement", "value": "85" }, { "action_type": "video_view", "value": "85" } ], "frequency": "1", "unique_clicks": "0", "cpp": "8.78187", "inline_link_clicks": "0", "inline_post_engagement": "85", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "345" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "46" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "16" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "34" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "34" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "10" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.036471" }, { "action_type": "post_engagement", "value": "0.036471" }, { "action_type": "page_engagement", "value": "0.036471" } ], "social_spend": "0" }, { "ad_id": "120239590843500023", "ad_name": "AD1", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "2052", "reach": "1865", "clicks": "27", "spend": 108.8799999999999954525264911353588104248046875, "cpc": 4.03259200000000017638512872508727014064788818359375, "cpm": 53.060428000000001702574081718921661376953125, "ctr": "1.315789", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "20" }, { "action_type": "page_engagement", "value": "20" }, { "action_type": "post_engagement", "value": "20" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.100268", "unique_clicks": "25", "cpp": "29.190349", "unique_ctr": "1.340483", "inline_link_clicks": "20", "inline_link_click_ctr": "0.974659", "cost_per_inline_link_click": "2.722", "inline_post_engagement": "20", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "54.44" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "54.44" }, { "action_type": "offsite_search_add_meta_leads", "value": "54.44" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "54.44" }, { "action_type": "link_click", "value": "2.722" }, { "action_type": "onsite_conversion.lead_grouped", "value": "54.44" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "54.44" }, { "action_type": "lead", "value": "54.44" }, { "action_type": "post_engagement", "value": "2.722" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "54.44" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "54.44" }, { "action_type": "page_engagement", "value": "2.722" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "54.44" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "54.44" } ], "social_spend": "0.41", "website_ctr": [ { "action_type": "link_click", "value": "0.974659" } ] }, { "ad_id": "120239592687380023", "ad_name": "AD2", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "57", "reach": "51", "clicks": "0", "spend": 4.160000000000000142108547152020037174224853515625, "cpc": null, "cpm": 72.9824559999999991077856975607573986053466796875, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "4" }, { "action_type": "post_engagement", "value": "4" }, { "action_type": "video_view", "value": "4" } ], "frequency": "1.117647", "unique_clicks": "0", "cpp": "40.784314", "inline_link_clicks": "0", "inline_post_engagement": "4", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "49" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.52" }, { "action_type": "post_engagement", "value": "0.52" }, { "action_type": "page_engagement", "value": "0.52" } ], "social_spend": "0" }, { "ad_id": "120239592795070023", "ad_name": "AD3", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "1", "reach": "1", "clicks": "0", "spend": 0.040000000000000000832667268468867405317723751068115234375, "cpc": null, "cpm": 40, "ctr": null, "actions": [], "frequency": "1", "unique_clicks": "0", "cpp": "20", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0" }, { "ad_id": "120239592935410023", "ad_name": "AD2", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "112", "reach": "105", "clicks": "1", "spend": 7.5, "cpc": 7.5, "cpm": 66.9642860000000013087628758512437343597412109375, "ctr": "0.892857", "actions": [ { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "1" }, { "action_type": "post_engagement", "value": "1" } ], "frequency": "1.066667", "unique_clicks": "1", "cpp": "35.714286", "unique_ctr": "0.952381", "inline_link_clicks": "1", "inline_link_click_ctr": "0.892857", "cost_per_inline_link_click": "3.75", "inline_post_engagement": "1", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "3.75" }, { "action_type": "post_engagement", "value": "3.75" }, { "action_type": "page_engagement", "value": "3.75" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.892857" } ] }, { "ad_id": "120239592956870023", "ad_name": "AD3", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "631", "reach": "584", "clicks": "3", "spend": 25.53999999999999914734871708787977695465087890625, "cpc": 8.5133340000000004010871634818613529205322265625, "cpm": 40.47543600000000196814653463661670684814453125, "ctr": "0.475436", "actions": [ { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" } ], "frequency": "1.080479", "unique_clicks": "3", "cpp": "21.866438", "unique_ctr": "0.513699", "inline_link_clicks": "3", "inline_link_click_ctr": "0.475436", "cost_per_inline_link_click": "4.256667", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "4" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "link_click", "value": "4.256667" }, { "action_type": "post_engagement", "value": "4.256667" }, { "action_type": "page_engagement", "value": "4.256667" } ], "social_spend": "0.05", "website_ctr": [ { "action_type": "link_click", "value": "0.475436" } ] }, { "ad_id": "120239592988950023", "ad_name": "AD4", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "4712", "reach": "3919", "clicks": "42", "spend": 230.8600000000000136424205265939235687255859375, "cpc": 5.49666600000000027392843549023382365703582763671875, "cpm": 48.99405800000000255067789112217724323272705078125, "ctr": "0.891341", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "6" }, { "action_type": "link_click", "value": "23" }, { "action_type": "page_engagement", "value": "33" }, { "action_type": "landing_page_view", "value": "4" }, { "action_type": "omni_landing_page_view", "value": "4" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "33" }, { "action_type": "post_interaction_gross", "value": "5" }, { "action_type": "offsite_search_add_meta_leads", "value": "6" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "lead", "value": "6" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "6" }, { "action_type": "onsite_conversion.lead_grouped", "value": "6" }, { "action_type": "video_view", "value": "5" }, { "action_type": "post_reaction", "value": "4" } ], "frequency": "1.202348", "unique_clicks": "35", "cpp": "29.453942", "unique_ctr": "0.893085", "inline_link_clicks": "23", "inline_link_click_ctr": "0.488115", "cost_per_inline_link_click": "5.018696", "inline_post_engagement": "33", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "39" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "19.238333" }, { "action_type": "offsite_search_add_meta_leads", "value": "19.238333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "19.238333" }, { "action_type": "video_view", "value": "23.086" }, { "action_type": "link_click", "value": "5.018696" }, { "action_type": "onsite_conversion.lead_grouped", "value": "19.238333" }, { "action_type": "post_interaction_gross", "value": "23.086" }, { "action_type": "lead", "value": "19.238333" }, { "action_type": "post_engagement", "value": "3.497879" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "19.238333" }, { "action_type": "landing_page_view", "value": "28.8575" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "19.238333" }, { "action_type": "page_engagement", "value": "3.497879" }, { "action_type": "omni_landing_page_view", "value": "28.8575" } ], "social_spend": "0.03", "website_ctr": [ { "action_type": "link_click", "value": "0.488115" } ] }, { "ad_id": "120239593146960023", "ad_name": "AD4", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "1604", "reach": "1351", "clicks": "10", "spend": 79.840000000000003410605131648480892181396484375, "cpc": 7.9839999999999999857891452847979962825775146484375, "cpm": 49.77556200000000075078787631355226039886474609375, "ctr": "0.623441", "actions": [ { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "6" }, { "action_type": "post_engagement", "value": "6" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.187269", "unique_clicks": "10", "cpp": "29.548483", "unique_ctr": "0.740192", "inline_link_clicks": "4", "inline_link_click_ctr": "0.249377", "cost_per_inline_link_click": "9.98", "inline_post_engagement": "6", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "9.98" }, { "action_type": "post_interaction_gross", "value": "19.96" }, { "action_type": "post_engagement", "value": "6.653333" }, { "action_type": "page_engagement", "value": "6.653333" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.249377" } ] }, { "ad_id": "120239593146970023", "ad_name": "AD3", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "830", "reach": "723", "clicks": "14", "spend": 50.89999999999999857891452847979962825775146484375, "cpc": 3.63571400000000011232259566895663738250732421875, "cpm": 61.32530200000000064619598560966551303863525390625, "ctr": "1.686747", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "9" }, { "action_type": "page_engagement", "value": "10" }, { "action_type": "post_engagement", "value": "10" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.147994", "unique_clicks": "11", "cpp": "35.200553", "unique_ctr": "1.521438", "inline_link_clicks": "9", "inline_link_click_ctr": "1.084337", "cost_per_inline_link_click": "2.827778", "inline_post_engagement": "10", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "25.45" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "25.45" }, { "action_type": "offsite_search_add_meta_leads", "value": "25.45" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "25.45" }, { "action_type": "link_click", "value": "2.827778" }, { "action_type": "onsite_conversion.lead_grouped", "value": "25.45" }, { "action_type": "post_interaction_gross", "value": "25.45" }, { "action_type": "lead", "value": "25.45" }, { "action_type": "post_engagement", "value": "2.545" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "25.45" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "25.45" }, { "action_type": "page_engagement", "value": "2.545" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "25.45" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "25.45" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.084337" } ] }, { "ad_id": "120239593146980023", "ad_name": "AD2", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "163", "reach": "154", "clicks": "1", "spend": 12.67999999999999971578290569595992565155029296875, "cpc": 12.67999999999999971578290569595992565155029296875, "cpm": 77.7914119999999940091583994217216968536376953125, "ctr": "0.613497", "actions": [], "frequency": "1.058442", "unique_clicks": "1", "cpp": "41.168831", "unique_ctr": "0.649351", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0" }, { "ad_id": "120239593147000023", "ad_name": "AD3", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "28", "reach": "26", "clicks": "0", "spend": 2.520000000000000017763568394002504646778106689453125, "cpc": null, "cpm": 90, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "2" }, { "action_type": "post_engagement", "value": "2" }, { "action_type": "video_view", "value": "2" } ], "frequency": "1.076923", "unique_clicks": "0", "cpp": "48.461538", "inline_link_clicks": "0", "inline_post_engagement": "2", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "23" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.63" }, { "action_type": "post_engagement", "value": "0.63" }, { "action_type": "page_engagement", "value": "0.63" } ], "social_spend": "0" }, { "ad_id": "120239593147020023", "ad_name": "AD2", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "25", "reach": "23", "clicks": "0", "spend": 1.4199999999999999289457264239899814128875732421875, "cpc": null, "cpm": 56.7999999999999971578290569595992565155029296875, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" }, { "action_type": "video_view", "value": "3" } ], "frequency": "1.086957", "unique_clicks": "0", "cpp": "30.869565", "inline_link_clicks": "0", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "22" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.236667" }, { "action_type": "post_engagement", "value": "0.236667" }, { "action_type": "page_engagement", "value": "0.236667" } ], "social_spend": "0" }, { "ad_id": "120239593147050023", "ad_name": "AD1", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "1709", "reach": "1456", "clicks": "20", "spend": 106.43999999999999772626324556767940521240234375, "cpc": 5.32200000000000006394884621840901672840118408203125, "cpm": 62.28203599999999795500116306357085704803466796875, "ctr": "1.170275", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "4" }, { "action_type": "link_click", "value": "13" }, { "action_type": "page_engagement", "value": "16" }, { "action_type": "post_engagement", "value": "16" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "offsite_search_add_meta_leads", "value": "4" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "lead", "value": "4" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "4" }, { "action_type": "onsite_conversion.lead_grouped", "value": "4" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1.173764", "unique_clicks": "14", "cpp": "36.552198", "unique_ctr": "0.961538", "inline_link_clicks": "13", "inline_link_click_ctr": "0.760679", "cost_per_inline_link_click": "4.093846", "inline_post_engagement": "16", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "13.305" }, { "action_type": "offsite_search_add_meta_leads", "value": "13.305" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "13.305" }, { "action_type": "link_click", "value": "4.093846" }, { "action_type": "onsite_conversion.lead_grouped", "value": "13.305" }, { "action_type": "post_interaction_gross", "value": "17.74" }, { "action_type": "lead", "value": "13.305" }, { "action_type": "post_engagement", "value": "3.32625" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "13.305" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "13.305" }, { "action_type": "page_engagement", "value": "3.32625" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.760679" } ] }, { "ad_id": "120239593539370023", "ad_name": "AD3", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "183", "reach": "164", "clicks": "3", "spend": 6.839999999999999857891452847979962825775146484375, "cpc": 2.279999999999999804600747665972448885440826416015625, "cpm": 37.37704999999999699866748414933681488037109375, "ctr": "1.639344", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "2" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.115854", "unique_clicks": "2", "cpp": "20.853659", "unique_ctr": "1.219512", "inline_link_clicks": "2", "inline_link_click_ctr": "1.092896", "cost_per_inline_link_click": "1.71", "inline_post_engagement": "2", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "3.42" }, { "action_type": "offsite_search_add_meta_leads", "value": "3.42" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3.42" }, { "action_type": "link_click", "value": "1.71" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3.42" }, { "action_type": "lead", "value": "3.42" }, { "action_type": "post_engagement", "value": "1.71" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3.42" }, { "action_type": "landing_page_view", "value": "3.42" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "3.42" }, { "action_type": "page_engagement", "value": "1.71" }, { "action_type": "omni_landing_page_view", "value": "3.42" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.092896" } ] }, { "ad_id": "120239593539390023", "ad_name": "AD1", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "1823", "reach": "1575", "clicks": "16", "spend": 85.2000000000000028421709430404007434844970703125, "cpc": 5.32500000000000017763568394002504646778106689453125, "cpm": 46.73615000000000208046913030557334423065185546875, "ctr": "0.877674", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "12" }, { "action_type": "page_engagement", "value": "13" }, { "action_type": "post_engagement", "value": "13" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.15746", "unique_clicks": "14", "cpp": "27.047619", "unique_ctr": "0.888889", "inline_link_clicks": "12", "inline_link_click_ctr": "0.658256", "cost_per_inline_link_click": "3.55", "inline_post_engagement": "13", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "21.3" }, { "action_type": "offsite_search_add_meta_leads", "value": "21.3" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "21.3" }, { "action_type": "link_click", "value": "3.55" }, { "action_type": "onsite_conversion.lead_grouped", "value": "21.3" }, { "action_type": "post_interaction_gross", "value": "42.6" }, { "action_type": "lead", "value": "21.3" }, { "action_type": "post_engagement", "value": "3.276923" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "21.3" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "21.3" }, { "action_type": "page_engagement", "value": "3.276923" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.658256" } ] }, { "ad_id": "120239593539400023", "ad_name": "AD4", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "865", "reach": "772", "clicks": "7", "spend": 39.6400000000000005684341886080801486968994140625, "cpc": 5.662857999999999947249307297170162200927734375, "cpm": 45.82659000000000304453351418487727642059326171875, "ctr": "0.809249", "actions": [ { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "5" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "5" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.120466", "unique_clicks": "7", "cpp": "25.673575", "unique_ctr": "0.906736", "inline_link_clicks": "4", "inline_link_click_ctr": "0.462428", "cost_per_inline_link_click": "4.955", "inline_post_engagement": "5", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "4.955" }, { "action_type": "post_interaction_gross", "value": "19.82" }, { "action_type": "post_engagement", "value": "3.964" }, { "action_type": "page_engagement", "value": "3.964" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.462428" } ] }, { "ad_id": "120239593539410023", "ad_name": "AD4", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "60", "reach": "56", "clicks": "0", "spend": 4.17999999999999971578290569595992565155029296875, "cpc": null, "cpm": 69.6666660000000064201230998151004314422607421875, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" }, { "action_type": "video_view", "value": "3" } ], "frequency": "1.071429", "unique_clicks": "0", "cpp": "37.321429", "inline_link_clicks": "0", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "54" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.696667" }, { "action_type": "post_engagement", "value": "0.696667" }, { "action_type": "page_engagement", "value": "0.696667" } ], "social_spend": "0" }, { "ad_id": "120239593539430023", "ad_name": "AD2", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "52", "reach": "52", "clicks": "0", "spend": 2.54000000000000003552713678800500929355621337890625, "cpc": null, "cpm": 48.8461539999999985184331308118999004364013671875, "ctr": null, "actions": [], "frequency": "1", "unique_clicks": "0", "cpp": "24.423077", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0" }, { "ad_id": "120239593539440023", "ad_name": "AD3", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "44", "reach": "40", "clicks": "0", "spend": 3.600000000000000088817841970012523233890533447265625, "cpc": null, "cpm": 81.8181819999999930814738036133348941802978515625, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "6" }, { "action_type": "post_engagement", "value": "6" }, { "action_type": "video_view", "value": "6" } ], "frequency": "1.1", "unique_clicks": "0", "cpp": "45", "inline_link_clicks": "0", "inline_post_engagement": "6", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "39" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.3" }, { "action_type": "post_engagement", "value": "0.3" }, { "action_type": "page_engagement", "value": "0.3" } ], "social_spend": "0" }, { "ad_id": "120239594292080023", "ad_name": "AD1", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "23059", "reach": "16513", "clicks": "279", "spend": 483.56000000000000227373675443232059478759765625, "cpc": 1.733190000000000008384404281969182193279266357421875, "cpm": 20.97055399999999991678123478777706623077392578125, "ctr": "1.20994", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "2" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "16" }, { "action_type": "link_click", "value": "107" }, { "action_type": "page_engagement", "value": "126" }, { "action_type": "landing_page_view", "value": "9" }, { "action_type": "omni_landing_page_view", "value": "9" }, { "action_type": "post_engagement", "value": "123" }, { "action_type": "comment", "value": "2" }, { "action_type": "like", "value": "3" }, { "action_type": "post_interaction_gross", "value": "16" }, { "action_type": "offsite_search_add_meta_leads", "value": "16" }, { "action_type": "onsite_conversion.post_net_like", "value": "14" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "2" }, { "action_type": "lead", "value": "16" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "16" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "2" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "16" }, { "action_type": "post_reaction", "value": "14" } ], "frequency": "1.396415", "unique_clicks": "220", "outbound_clicks": [ { "action_type": "outbound_click", "value": "10" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "10" } ], "cpp": "14.641797", "unique_ctr": "1.332284", "inline_link_clicks": "107", "inline_link_click_ctr": "0.464027", "cost_per_inline_link_click": "2.259626", "inline_post_engagement": "123", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "120.89" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "15.11125" }, { "action_type": "offsite_search_add_meta_leads", "value": "15.11125" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "15.11125" }, { "action_type": "link_click", "value": "2.259626" }, { "action_type": "like", "value": "80.593333" }, { "action_type": "onsite_conversion.lead_grouped", "value": "15.11125" }, { "action_type": "post_interaction_gross", "value": "15.11125" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "241.78" }, { "action_type": "lead", "value": "15.11125" }, { "action_type": "post_engagement", "value": "1.965691" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "15.11125" }, { "action_type": "landing_page_view", "value": "26.864444" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "15.11125" }, { "action_type": "page_engagement", "value": "1.918889" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "120.89" }, { "action_type": "omni_landing_page_view", "value": "26.864444" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "120.89" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.464027" } ] }, { "ad_id": "120239594343030023", "ad_name": "AD2", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "456", "reach": "423", "clicks": "9", "spend": 12.4000000000000003552713678800500929355621337890625, "cpc": 1.3777779999999999471782530235941521823406219482421875, "cpm": 27.192982000000000653017195872962474822998046875, "ctr": "1.973684", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "5" }, { "action_type": "page_engagement", "value": "6" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "6" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.078014", "unique_clicks": "6", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "14.65721", "unique_ctr": "1.41844", "inline_link_clicks": "5", "inline_link_click_ctr": "1.096491", "cost_per_inline_link_click": "1.24", "inline_post_engagement": "6", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "3.1" }, { "action_type": "offsite_search_add_meta_leads", "value": "3.1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3.1" }, { "action_type": "link_click", "value": "1.24" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3.1" }, { "action_type": "post_interaction_gross", "value": "6.2" }, { "action_type": "lead", "value": "3.1" }, { "action_type": "post_engagement", "value": "1.033333" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3.1" }, { "action_type": "landing_page_view", "value": "6.2" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "3.1" }, { "action_type": "page_engagement", "value": "1.033333" }, { "action_type": "omni_landing_page_view", "value": "6.2" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.096491" } ] }, { "ad_id": "120239594362810023", "ad_name": "AD3", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "6160", "reach": "4608", "clicks": "104", "spend": 149.719999999999998863131622783839702606201171875, "cpc": 1.43961600000000000676436684443615376949310302734375, "cpm": 24.305194000000000187355908565223217010498046875, "ctr": "1.688312", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "5" }, { "action_type": "link_click", "value": "36" }, { "action_type": "page_engagement", "value": "46" }, { "action_type": "landing_page_view", "value": "6" }, { "action_type": "omni_landing_page_view", "value": "6" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "45" }, { "action_type": "comment", "value": "1" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "9" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.post_net_like", "value": "6" }, { "action_type": "lead", "value": "5" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "5" }, { "action_type": "post_reaction", "value": "8" } ], "frequency": "1.336806", "unique_clicks": "85", "outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "cpp": "16.24566", "unique_ctr": "1.844618", "inline_link_clicks": "36", "inline_link_click_ctr": "0.584416", "cost_per_inline_link_click": "2.079444", "inline_post_engagement": "45", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "14.972" }, { "action_type": "offsite_search_add_meta_leads", "value": "14.972" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "14.972" }, { "action_type": "link_click", "value": "2.079444" }, { "action_type": "like", "value": "74.86" }, { "action_type": "onsite_conversion.lead_grouped", "value": "14.972" }, { "action_type": "post_interaction_gross", "value": "8.317778" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "74.86" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "37.43" }, { "action_type": "lead", "value": "14.972" }, { "action_type": "post_engagement", "value": "1.663556" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "14.972" }, { "action_type": "landing_page_view", "value": "12.476667" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "14.972" }, { "action_type": "page_engagement", "value": "1.627391" }, { "action_type": "omni_landing_page_view", "value": "12.476667" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.584416" } ] }, { "ad_id": "120239594576410023", "ad_name": "AD4", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "543", "reach": "469", "clicks": "2", "spend": 15.2599999999999997868371792719699442386627197265625, "cpc": 7.62999999999999989341858963598497211933135986328125, "cpm": 28.10313000000000016598278307355940341949462890625, "ctr": "0.368324", "actions": [ { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" } ], "frequency": "1.157783", "unique_clicks": "2", "cpp": "16.268657", "unique_ctr": "0.426439", "inline_link_clicks": "2", "inline_link_click_ctr": "0.368324", "cost_per_inline_link_click": "3.815", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "3.815" }, { "action_type": "post_interaction_gross", "value": "7.63" }, { "action_type": "post_engagement", "value": "2.543333" }, { "action_type": "page_engagement", "value": "2.543333" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.368324" } ] }, { "ad_id": "120239916272710023", "ad_name": "AD5", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "22383", "reach": "18589", "clicks": "428", "spend": 411.92000000000001591615728102624416351318359375, "cpc": 0.96243000000000000770938868299708701670169830322265625, "cpm": 18.403251999999998389512256835587322711944580078125, "ctr": "1.912165", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "22" }, { "action_type": "link_click", "value": "207" }, { "action_type": "page_engagement", "value": "2619" }, { "action_type": "landing_page_view", "value": "11" }, { "action_type": "omni_landing_page_view", "value": "11" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "2616" }, { "action_type": "comment", "value": "1" }, { "action_type": "like", "value": "3" }, { "action_type": "post_interaction_gross", "value": "22" }, { "action_type": "offsite_search_add_meta_leads", "value": "22" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "19" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "lead", "value": "22" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "22" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "22" }, { "action_type": "video_view", "value": "2387" }, { "action_type": "post_reaction", "value": "20" } ], "frequency": "1.204099", "unique_clicks": "346", "outbound_clicks": [ { "action_type": "outbound_click", "value": "12" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "12" } ], "cpp": "11.079671", "unique_ctr": "1.861316", "inline_link_clicks": "207", "inline_link_click_ctr": "0.924809", "cost_per_inline_link_click": "0.994976", "inline_post_engagement": "2616", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "20498" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "696" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "329" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "214" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "100" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "604" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "604" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "273" } ], "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "205.96" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "9.361818" }, { "action_type": "offsite_search_add_meta_leads", "value": "9.361818" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "9.361818" }, { "action_type": "video_view", "value": "0.086284" }, { "action_type": "link_click", "value": "0.994976" }, { "action_type": "like", "value": "68.653333" }, { "action_type": "onsite_conversion.lead_grouped", "value": "9.361818" }, { "action_type": "post_interaction_gross", "value": "9.361818" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "102.98" }, { "action_type": "lead", "value": "9.361818" }, { "action_type": "post_engagement", "value": "0.078731" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "9.361818" }, { "action_type": "landing_page_view", "value": "18.723636" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "9.361818" }, { "action_type": "page_engagement", "value": "0.078641" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "205.96" }, { "action_type": "omni_landing_page_view", "value": "18.723636" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "205.96" } ], "social_spend": "7.8", "website_ctr": [ { "action_type": "link_click", "value": "0.924809" } ] }, { "ad_id": "120239916359750023", "ad_name": "AD5", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "3912", "reach": "3583", "clicks": "39", "spend": 192, "cpc": 4.9230760000000000076170181273482739925384521484375, "cpm": 49.07975400000000121281118481419980525970458984375, "ctr": "0.996933", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "5" }, { "action_type": "link_click", "value": "24" }, { "action_type": "page_engagement", "value": "302" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "post_engagement", "value": "302" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "5" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.lead_grouped", "value": "5" }, { "action_type": "video_view", "value": "277" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.091823", "unique_clicks": "31", "cpp": "26.79319", "unique_ctr": "0.865197", "inline_link_clicks": "24", "inline_link_click_ctr": "0.613497", "cost_per_inline_link_click": "4", "inline_post_engagement": "302", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "2954" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "84" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "41" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "30" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "13" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "74" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "74" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "36" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "19.2" }, { "action_type": "offsite_search_add_meta_leads", "value": "19.2" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "19.2" }, { "action_type": "video_view", "value": "0.34657" }, { "action_type": "link_click", "value": "4" }, { "action_type": "onsite_conversion.lead_grouped", "value": "19.2" }, { "action_type": "post_interaction_gross", "value": "96" }, { "action_type": "lead", "value": "19.2" }, { "action_type": "post_engagement", "value": "0.317881" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "19.2" }, { "action_type": "landing_page_view", "value": "32" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "19.2" }, { "action_type": "page_engagement", "value": "0.317881" }, { "action_type": "omni_landing_page_view", "value": "32" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.613497" } ] }, { "ad_id": "120239916402880023", "ad_name": "AD5", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "5057", "reach": "4607", "clicks": "57", "spend": 264.1200000000000045474735088646411895751953125, "cpc": 4.63368399999999969196551319328136742115020751953125, "cpm": 52.2285940000000010741132427938282489776611328125, "ctr": "1.12715", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "8" }, { "action_type": "link_click", "value": "32" }, { "action_type": "page_engagement", "value": "422" }, { "action_type": "landing_page_view", "value": "5" }, { "action_type": "omni_landing_page_view", "value": "5" }, { "action_type": "post_engagement", "value": "422" }, { "action_type": "post_interaction_gross", "value": "7" }, { "action_type": "offsite_search_add_meta_leads", "value": "8" }, { "action_type": "onsite_conversion.post_net_like", "value": "7" }, { "action_type": "lead", "value": "8" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "8" }, { "action_type": "onsite_conversion.lead_grouped", "value": "8" }, { "action_type": "video_view", "value": "383" }, { "action_type": "post_reaction", "value": "7" } ], "frequency": "1.097677", "unique_clicks": "46", "cpp": "28.665075", "unique_ctr": "0.998481", "inline_link_clicks": "32", "inline_link_click_ctr": "0.632786", "cost_per_inline_link_click": "4.126875", "inline_post_engagement": "422", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "3998" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "138" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "81" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "64" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "24" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "124" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "124" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "73" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "16.5075" }, { "action_type": "offsite_search_add_meta_leads", "value": "16.5075" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "16.5075" }, { "action_type": "video_view", "value": "0.344804" }, { "action_type": "link_click", "value": "4.126875" }, { "action_type": "onsite_conversion.lead_grouped", "value": "16.5075" }, { "action_type": "post_interaction_gross", "value": "18.865714" }, { "action_type": "lead", "value": "16.5075" }, { "action_type": "post_engagement", "value": "0.312938" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "16.5075" }, { "action_type": "landing_page_view", "value": "26.412" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "16.5075" }, { "action_type": "page_engagement", "value": "0.312938" }, { "action_type": "omni_landing_page_view", "value": "26.412" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.632786" } ] }, { "ad_id": "120239916423890023", "ad_name": "AD5", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "4877", "reach": "4446", "clicks": "52", "spend": 235.780000000000001136868377216160297393798828125, "cpc": 4.53422999999999998266275724745355546474456787109375, "cpm": 48.34529400000000265436028712429106235504150390625, "ctr": "1.066229", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "7" }, { "action_type": "link_click", "value": "33" }, { "action_type": "page_engagement", "value": "376" }, { "action_type": "landing_page_view", "value": "6" }, { "action_type": "omni_landing_page_view", "value": "6" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "376" }, { "action_type": "post_interaction_gross", "value": "5" }, { "action_type": "offsite_search_add_meta_leads", "value": "7" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "lead", "value": "7" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "7" }, { "action_type": "onsite_conversion.lead_grouped", "value": "7" }, { "action_type": "video_view", "value": "338" }, { "action_type": "post_reaction", "value": "4" } ], "frequency": "1.096941", "unique_clicks": "41", "cpp": "26.515969", "unique_ctr": "0.922177", "inline_link_clicks": "33", "inline_link_click_ctr": "0.676645", "cost_per_inline_link_click": "3.572424", "inline_post_engagement": "376", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "3720" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "113" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "64" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "47" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "21" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "103" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "103" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "60" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "16.841429" }, { "action_type": "offsite_search_add_meta_leads", "value": "16.841429" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "16.841429" }, { "action_type": "video_view", "value": "0.348787" }, { "action_type": "link_click", "value": "3.572424" }, { "action_type": "onsite_conversion.lead_grouped", "value": "16.841429" }, { "action_type": "post_interaction_gross", "value": "23.578" }, { "action_type": "lead", "value": "16.841429" }, { "action_type": "post_engagement", "value": "0.313537" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "16.841429" }, { "action_type": "landing_page_view", "value": "19.648333" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "16.841429" }, { "action_type": "page_engagement", "value": "0.313537" }, { "action_type": "omni_landing_page_view", "value": "19.648333" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.676645" } ] }, { "ad_id": "120239916448280023", "ad_name": "AD2", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "5128", "reach": "4753", "clicks": "13", "spend": 85.2999999999999971578290569595992565155029296875, "cpc": 6.56153799999999964853714118362404406070709228515625, "cpm": 16.63416600000000045156411943025887012481689453125, "ctr": "0.25351", "actions": [ { "action_type": "link_click", "value": "7" }, { "action_type": "page_engagement", "value": "1321" }, { "action_type": "landing_page_view", "value": "6" }, { "action_type": "omni_landing_page_view", "value": "6" }, { "action_type": "post_engagement", "value": "1321" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_gross", "value": "7" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "5" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "video_view", "value": "1307" }, { "action_type": "post_reaction", "value": "5" } ], "frequency": "1.078898", "unique_clicks": "12", "outbound_clicks": [ { "action_type": "outbound_click", "value": "7" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "7" } ], "cpp": "8.97328", "unique_ctr": "0.252472", "inline_link_clicks": "7", "inline_link_click_ctr": "0.136505", "cost_per_inline_link_click": "6.092857", "inline_post_engagement": "1321", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "4679" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "512" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "198" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "138" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "72" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "460" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "460" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "171" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.032632" }, { "action_type": "link_click", "value": "6.092857" }, { "action_type": "post_interaction_gross", "value": "6.092857" }, { "action_type": "post_engagement", "value": "0.032286" }, { "action_type": "landing_page_view", "value": "7.108333" }, { "action_type": "page_engagement", "value": "0.032286" }, { "action_type": "omni_landing_page_view", "value": "7.108333" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.136505" } ] }, { "ad_id": "120239916458690023", "ad_name": "AD2", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "6090", "reach": "5807", "clicks": "97", "spend": 88.5199999999999960209606797434389591217041015625, "cpc": 0.91257800000000000029132252166164107620716094970703125, "cpm": 14.535304000000000002046363078989088535308837890625, "ctr": "1.592775", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "link_click", "value": "99" }, { "action_type": "page_engagement", "value": "706" }, { "action_type": "landing_page_view", "value": "10" }, { "action_type": "omni_landing_page_view", "value": "10" }, { "action_type": "onsite_conversion.post_unlike", "value": "3" }, { "action_type": "post_engagement", "value": "706" }, { "action_type": "post_interaction_gross", "value": "20" }, { "action_type": "onsite_conversion.post_save", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "14" }, { "action_type": "onsite_conversion.post_net_save", "value": "3" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "video_view", "value": "587" }, { "action_type": "post_reaction", "value": "17" } ], "frequency": "1.048734", "unique_clicks": "95", "cpp": "7.621836", "unique_ctr": "1.635957", "inline_link_clicks": "99", "inline_link_click_ctr": "1.625616", "cost_per_inline_link_click": "0.447071", "inline_post_engagement": "706", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "5311" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "199" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "104" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "80" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "181" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "181" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "97" } ], "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "44.26" }, { "action_type": "video_view", "value": "0.0754" }, { "action_type": "link_click", "value": "0.447071" }, { "action_type": "post_interaction_gross", "value": "2.213" }, { "action_type": "post_engagement", "value": "0.062691" }, { "action_type": "landing_page_view", "value": "4.426" }, { "action_type": "page_engagement", "value": "0.062691" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "44.26" }, { "action_type": "omni_landing_page_view", "value": "4.426" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "44.26" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.625616" } ] }, { "ad_id": "120239916476640023", "ad_name": "AD2", "date_start": "2026-01-25", "date_stop": "2026-01-25", "impressions": "7277", "reach": "7223", "clicks": "9", "spend": 86.219999999999998863131622783839702606201171875, "cpc": 9.5800000000000000710542735760100185871124267578125, "cpm": 11.8482900000000004325784175307489931583404541015625, "ctr": "0.123677", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "page_engagement", "value": "1945" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "1945" }, { "action_type": "post_interaction_gross", "value": "56" }, { "action_type": "onsite_conversion.post_unsave", "value": "1" }, { "action_type": "post", "value": "4" }, { "action_type": "onsite_conversion.post_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "49" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "video_view", "value": "1889" }, { "action_type": "post_reaction", "value": "50" } ], "frequency": "1.007476", "unique_clicks": "9", "cpp": "5.968434", "unique_ctr": "0.124602", "inline_link_clicks": "0", "inline_post_engagement": "1945", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "6585" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "434" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "207" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "133" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "59" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "378" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "378" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "175" } ], "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "43.11" }, { "action_type": "video_view", "value": "0.022822" }, { "action_type": "post_interaction_gross", "value": "0.769821" }, { "action_type": "post_engagement", "value": "0.022165" }, { "action_type": "page_engagement", "value": "0.022165" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "43.11" } ], "social_spend": "0" } ] }