­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ { "extraction_time": "2026-03-12T10:53:49.061782", "run_date": "2026-03-12", "data_date": "2026-01-28", "source_system": "meta", "data_type": "insights", "record_count": 53, "data": [ { "ad_id": "120239560259420023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "18704", "reach": "18298", "clicks": "7", "spend": 75.5799999999999982946974341757595539093017578125, "cpc": 10.7971419999999991290451362146995961666107177734375, "cpm": 4.0408460000000001599573806743137538433074951171875, "ctr": "0.037425", "actions": [ { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "450" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "post_engagement", "value": "450" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "video_view", "value": "442" }, { "action_type": "post_reaction", "value": "4" } ], "frequency": "1.022188", "unique_clicks": "7", "outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "cpp": "2.065253", "unique_ctr": "0.038256", "inline_link_clicks": "4", "inline_link_click_ctr": "0.021386", "cost_per_inline_link_click": "9.4475", "inline_post_engagement": "450", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "17807" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "95" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "30" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "35" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "35" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "14" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.085498" }, { "action_type": "link_click", "value": "9.4475" }, { "action_type": "post_interaction_gross", "value": "9.4475" }, { "action_type": "post_engagement", "value": "0.083978" }, { "action_type": "landing_page_view", "value": "18.895" }, { "action_type": "page_engagement", "value": "0.083978" }, { "action_type": "omni_landing_page_view", "value": "18.895" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.021386" } ] }, { "ad_id": "120239560559410023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "1083", "reach": "1061", "clicks": "0", "spend": 14.46000000000000085265128291212022304534912109375, "cpc": null, "cpm": 13.351800000000000778754838393069803714752197265625, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "264" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "264" }, { "action_type": "post_interaction_gross", "value": "52" }, { "action_type": "onsite_conversion.post_net_like", "value": "51" }, { "action_type": "video_view", "value": "212" }, { "action_type": "post_reaction", "value": "52" } ], "frequency": "1.020735", "unique_clicks": "0", "cpp": "6.814326", "inline_link_clicks": "0", "inline_post_engagement": "264", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "971" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "79" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "30" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "16" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "7" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "38" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "38" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.034104" }, { "action_type": "post_interaction_gross", "value": "0.139038" }, { "action_type": "post_engagement", "value": "0.027386" }, { "action_type": "page_engagement", "value": "0.027386" } ], "social_spend": "0" }, { "ad_id": "120239560610810023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "47", "reach": "46", "clicks": "1", "spend": 0.7800000000000000266453525910037569701671600341796875, "cpc": 0.7800000000000000266453525910037569701671600341796875, "cpm": 16.595743999999999829242369742132723331451416015625, "ctr": "2.12766", "actions": [ { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "9" }, { "action_type": "post_engagement", "value": "9" }, { "action_type": "video_view", "value": "8" } ], "frequency": "1.021739", "unique_clicks": "1", "cpp": "8.478261", "unique_ctr": "2.173913", "inline_link_clicks": "1", "inline_link_click_ctr": "2.12766", "cost_per_inline_link_click": "0.39", "inline_post_engagement": "9", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "43" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.04875" }, { "action_type": "link_click", "value": "0.39" }, { "action_type": "post_engagement", "value": "0.043333" }, { "action_type": "page_engagement", "value": "0.043333" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "2.12766" } ] }, { "ad_id": "120239561578000023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "160", "reach": "156", "clicks": "0", "spend": 3.520000000000000017763568394002504646778106689453125, "cpc": null, "cpm": 22, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "38" }, { "action_type": "post_engagement", "value": "38" }, { "action_type": "video_view", "value": "38" } ], "frequency": "1.025641", "unique_clicks": "0", "cpp": "11.282051", "inline_link_clicks": "0", "inline_post_engagement": "38", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "142" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "24" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.046316" }, { "action_type": "post_engagement", "value": "0.046316" }, { "action_type": "page_engagement", "value": "0.046316" } ], "social_spend": "0" }, { "ad_id": "120239590843500023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "1619", "reach": "1497", "clicks": "33", "spend": 114.5400000000000062527760746888816356658935546875, "cpc": 3.470909999999999939745976007543504238128662109375, "cpm": 70.7473739999999935434971121139824390411376953125, "ctr": "2.038295", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "25" }, { "action_type": "page_engagement", "value": "26" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "post_engagement", "value": "26" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_web_lead", "value": "3" }, { "action_type": "lead", "value": "6" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "6" } ], "frequency": "1.081496", "unique_clicks": "26", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "38.256513", "unique_ctr": "1.736807", "inline_link_clicks": "25", "inline_link_click_ctr": "1.544163", "cost_per_inline_link_click": "2.2908", "inline_post_engagement": "26", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "9.545" }, { "action_type": "offsite_search_add_meta_leads", "value": "19.09" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "9.545" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "19.09" }, { "action_type": "link_click", "value": "2.2908" }, { "action_type": "onsite_conversion.lead_grouped", "value": "19.09" }, { "action_type": "post_interaction_gross", "value": "57.27" }, { "action_type": "onsite_web_lead", "value": "19.09" }, { "action_type": "lead", "value": "9.545" }, { "action_type": "post_engagement", "value": "2.202692" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "19.09" }, { "action_type": "landing_page_view", "value": "19.09" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "19.09" }, { "action_type": "page_engagement", "value": "2.202692" }, { "action_type": "omni_landing_page_view", "value": "19.09" } ], "social_spend": "0.65", "website_ctr": [ { "action_type": "link_click", "value": "1.544163" } ] }, { "ad_id": "120239592795070023", "ad_name": "AD3", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "41", "reach": "40", "clicks": "1", "spend": 5.5800000000000000710542735760100185871124267578125, "cpc": 5.5800000000000000710542735760100185871124267578125, "cpm": 136.09755999999998721250449307262897491455078125, "ctr": "2.439024", "actions": [ { "action_type": "page_engagement", "value": "5" }, { "action_type": "post_engagement", "value": "5" }, { "action_type": "video_view", "value": "5" } ], "frequency": "1.025", "unique_clicks": "1", "cpp": "69.75", "unique_ctr": "2.5", "inline_link_clicks": "0", "inline_post_engagement": "5", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "37" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.558" }, { "action_type": "post_engagement", "value": "0.558" }, { "action_type": "page_engagement", "value": "0.558" } ], "social_spend": "0" }, { "ad_id": "120239592832040023", "ad_name": "AD4", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "23", "reach": "22", "clicks": "0", "spend": 2, "cpc": null, "cpm": 86.95652200000000675572664476931095123291015625, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" }, { "action_type": "video_view", "value": "3" } ], "frequency": "1.045455", "unique_clicks": "0", "cpp": "45.454545", "inline_link_clicks": "0", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "21" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.333333" }, { "action_type": "post_engagement", "value": "0.333333" }, { "action_type": "page_engagement", "value": "0.333333" } ], "social_spend": "0" }, { "ad_id": "120239592935410023", "ad_name": "AD2", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "236", "reach": "218", "clicks": "3", "spend": 25.379999999999999005240169935859739780426025390625, "cpc": 8.46000000000000085265128291212022304534912109375, "cpm": 107.5423720000000002983142621815204620361328125, "ctr": "1.271186", "actions": [ { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" } ], "frequency": "1.082569", "unique_clicks": "3", "cpp": "58.211009", "unique_ctr": "1.376147", "inline_link_clicks": "3", "inline_link_click_ctr": "1.271186", "cost_per_inline_link_click": "4.23", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "4.23" }, { "action_type": "post_engagement", "value": "4.23" }, { "action_type": "page_engagement", "value": "4.23" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.271186" } ] }, { "ad_id": "120239592956870023", "ad_name": "AD3", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "40", "reach": "38", "clicks": "1", "spend": 3.79999999999999982236431605997495353221893310546875, "cpc": 3.79999999999999982236431605997495353221893310546875, "cpm": 95, "ctr": "2.5", "actions": [ { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "1" }, { "action_type": "post_engagement", "value": "1" } ], "frequency": "1.052632", "unique_clicks": "1", "cpp": "50", "unique_ctr": "2.631579", "inline_link_clicks": "1", "inline_link_click_ctr": "2.5", "cost_per_inline_link_click": "1.9", "inline_post_engagement": "1", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "1.9" }, { "action_type": "post_engagement", "value": "1.9" }, { "action_type": "page_engagement", "value": "1.9" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "2.5" } ] }, { "ad_id": "120239592988950023", "ad_name": "AD4", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "3966", "reach": "3311", "clicks": "40", "spend": 259.240000000000009094947017729282379150390625, "cpc": 6.4809999999999998721023075631819665431976318359375, "cpm": 65.3656079999999946039679343812167644500732421875, "ctr": "1.008573", "actions": [ { "action_type": "link_click", "value": "31" }, { "action_type": "page_engagement", "value": "38" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "38" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "video_view", "value": "5" }, { "action_type": "post_reaction", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.197825", "unique_clicks": "36", "cpp": "39.148294", "unique_ctr": "1.087285", "inline_link_clicks": "31", "inline_link_click_ctr": "0.781644", "cost_per_inline_link_click": "4.18129", "inline_post_engagement": "38", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "33" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "129.62" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "64.81" }, { "action_type": "video_view", "value": "25.924" }, { "action_type": "link_click", "value": "4.18129" }, { "action_type": "post_interaction_gross", "value": "64.81" }, { "action_type": "onsite_web_lead", "value": "129.62" }, { "action_type": "lead", "value": "129.62" }, { "action_type": "post_engagement", "value": "3.411053" }, { "action_type": "landing_page_view", "value": "129.62" }, { "action_type": "page_engagement", "value": "3.411053" }, { "action_type": "omni_landing_page_view", "value": "129.62" } ], "social_spend": "0.02", "website_ctr": [ { "action_type": "link_click", "value": "0.781644" } ] }, { "ad_id": "120239593146960023", "ad_name": "AD4", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "2245", "reach": "1957", "clicks": "34", "spend": 130.979999999999989768184605054557323455810546875, "cpc": 3.852352000000000220580886889365501701831817626953125, "cpm": 58.3429840000000012878444977104663848876953125, "ctr": "1.514477", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "15" }, { "action_type": "page_engagement", "value": "20" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "20" }, { "action_type": "post_interaction_gross", "value": "5" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "post", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1.147164", "unique_clicks": "28", "cpp": "33.464486", "unique_ctr": "1.430761", "inline_link_clicks": "15", "inline_link_click_ctr": "0.668151", "cost_per_inline_link_click": "4.366", "inline_post_engagement": "20", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "21.83" }, { "action_type": "offsite_search_add_meta_leads", "value": "21.83" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "21.83" }, { "action_type": "link_click", "value": "4.366" }, { "action_type": "onsite_conversion.lead_grouped", "value": "21.83" }, { "action_type": "post_interaction_gross", "value": "13.098" }, { "action_type": "lead", "value": "21.83" }, { "action_type": "post_engagement", "value": "3.2745" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "21.83" }, { "action_type": "landing_page_view", "value": "65.49" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "21.83" }, { "action_type": "page_engagement", "value": "3.2745" }, { "action_type": "omni_landing_page_view", "value": "65.49" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.668151" } ] }, { "ad_id": "120239593146970023", "ad_name": "AD3", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "1209", "reach": "1066", "clicks": "13", "spend": 101.2999999999999971578290569595992565155029296875, "cpc": 7.7923080000000002343085725442506372928619384765625, "cpm": 83.78825399999999490319169126451015472412109375, "ctr": "1.075269", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "7" }, { "action_type": "page_engagement", "value": "7" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "7" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.134146", "unique_clicks": "12", "cpp": "47.514071", "unique_ctr": "1.125704", "inline_link_clicks": "7", "inline_link_click_ctr": "0.578991", "cost_per_inline_link_click": "7.235714", "inline_post_engagement": "7", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "50.65" }, { "action_type": "offsite_search_add_meta_leads", "value": "50.65" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "50.65" }, { "action_type": "link_click", "value": "7.235714" }, { "action_type": "onsite_conversion.lead_grouped", "value": "50.65" }, { "action_type": "lead", "value": "50.65" }, { "action_type": "post_engagement", "value": "7.235714" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "50.65" }, { "action_type": "landing_page_view", "value": "50.65" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "50.65" }, { "action_type": "page_engagement", "value": "7.235714" }, { "action_type": "omni_landing_page_view", "value": "50.65" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.578991" } ] }, { "ad_id": "120239593146980023", "ad_name": "AD2", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "1252", "reach": "1122", "clicks": "10", "spend": 76.6200000000000045474735088646411895751953125, "cpc": 7.66199999999999992184029906638897955417633056640625, "cpm": 61.19808400000000148111212183721363544464111328125, "ctr": "0.798722", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "6" }, { "action_type": "page_engagement", "value": "7" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "7" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "post", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.115865", "unique_clicks": "9", "cpp": "34.144385", "unique_ctr": "0.802139", "inline_link_clicks": "6", "inline_link_click_ctr": "0.479233", "cost_per_inline_link_click": "6.385", "inline_post_engagement": "7", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "38.31" }, { "action_type": "offsite_search_add_meta_leads", "value": "38.31" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "38.31" }, { "action_type": "link_click", "value": "6.385" }, { "action_type": "onsite_conversion.lead_grouped", "value": "38.31" }, { "action_type": "post_interaction_gross", "value": "38.31" }, { "action_type": "lead", "value": "38.31" }, { "action_type": "post_engagement", "value": "5.472857" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "38.31" }, { "action_type": "landing_page_view", "value": "38.31" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "38.31" }, { "action_type": "page_engagement", "value": "5.472857" }, { "action_type": "omni_landing_page_view", "value": "38.31" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.479233" } ] }, { "ad_id": "120239593146990023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "26", "reach": "25", "clicks": "0", "spend": 2.100000000000000088817841970012523233890533447265625, "cpc": null, "cpm": 80.7692299999999931969796307384967803955078125, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "5" }, { "action_type": "post_engagement", "value": "5" }, { "action_type": "video_view", "value": "5" } ], "frequency": "1.04", "unique_clicks": "0", "cpp": "42", "inline_link_clicks": "0", "inline_post_engagement": "5", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "23" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.21" }, { "action_type": "post_engagement", "value": "0.21" }, { "action_type": "page_engagement", "value": "0.21" } ], "social_spend": "0" }, { "ad_id": "120239593147000023", "ad_name": "AD3", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "161", "reach": "152", "clicks": "1", "spend": 16.5799999999999982946974341757595539093017578125, "cpc": 16.5799999999999982946974341757595539093017578125, "cpm": 102.9813659999999941874193609692156314849853515625, "ctr": "0.621118", "actions": [ { "action_type": "page_engagement", "value": "11" }, { "action_type": "post_engagement", "value": "11" }, { "action_type": "video_view", "value": "11" } ], "frequency": "1.059211", "unique_clicks": "1", "cpp": "54.539474", "unique_ctr": "0.657895", "inline_link_clicks": "0", "inline_post_engagement": "11", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "149" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.753636" }, { "action_type": "post_engagement", "value": "0.753636" }, { "action_type": "page_engagement", "value": "0.753636" } ], "social_spend": "0" }, { "ad_id": "120239593147050023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "3658", "reach": "3045", "clicks": "40", "spend": 289.279999999999972715158946812152862548828125, "cpc": 7.23200000000000020605739337042905390262603759765625, "cpm": 79.081466000000006033587851561605930328369140625, "ctr": "1.093494", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "29" }, { "action_type": "page_engagement", "value": "32" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "32" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "3" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.201314", "unique_clicks": "38", "cpp": "47.500821", "unique_ctr": "1.247947", "inline_link_clicks": "29", "inline_link_click_ctr": "0.792783", "cost_per_inline_link_click": "4.987586", "inline_post_engagement": "32", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "48.213333" }, { "action_type": "offsite_search_add_meta_leads", "value": "72.32" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "72.32" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "72.32" }, { "action_type": "link_click", "value": "4.987586" }, { "action_type": "onsite_conversion.lead_grouped", "value": "72.32" }, { "action_type": "post_interaction_gross", "value": "48.213333" }, { "action_type": "onsite_web_lead", "value": "144.64" }, { "action_type": "lead", "value": "48.213333" }, { "action_type": "post_engagement", "value": "4.52" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "72.32" }, { "action_type": "landing_page_view", "value": "144.64" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "72.32" }, { "action_type": "page_engagement", "value": "4.52" }, { "action_type": "omni_landing_page_view", "value": "144.64" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.792783" } ] }, { "ad_id": "120239593539370023", "ad_name": "AD3", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "810", "reach": "711", "clicks": "4", "spend": 46.24000000000000198951966012828052043914794921875, "cpc": 11.5600000000000004973799150320701301097869873046875, "cpm": 57.08641999999999683268470107577741146087646484375, "ctr": "0.493827", "actions": [ { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "4" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "4" } ], "frequency": "1.139241", "unique_clicks": "4", "cpp": "32.517581", "unique_ctr": "0.562588", "inline_link_clicks": "4", "inline_link_click_ctr": "0.493827", "cost_per_inline_link_click": "5.78", "inline_post_engagement": "4", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "5.78" }, { "action_type": "post_engagement", "value": "5.78" }, { "action_type": "landing_page_view", "value": "23.12" }, { "action_type": "page_engagement", "value": "5.78" }, { "action_type": "omni_landing_page_view", "value": "23.12" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.493827" } ] }, { "ad_id": "120239593539390023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "5108", "reach": "4440", "clicks": "53", "spend": 302.66000000000002501110429875552654266357421875, "cpc": 5.710566000000000030922819860279560089111328125, "cpm": 59.25215399999999732472133473493158817291259765625, "ctr": "1.037588", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "37" }, { "action_type": "page_engagement", "value": "41" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "41" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "post_reaction", "value": "4" } ], "frequency": "1.15045", "unique_clicks": "49", "cpp": "34.083333", "unique_ctr": "1.103604", "inline_link_clicks": "37", "inline_link_click_ctr": "0.724354", "cost_per_inline_link_click": "4.09", "inline_post_engagement": "41", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "151.33" }, { "action_type": "offsite_search_add_meta_leads", "value": "151.33" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "151.33" }, { "action_type": "link_click", "value": "4.09" }, { "action_type": "onsite_conversion.lead_grouped", "value": "151.33" }, { "action_type": "post_interaction_gross", "value": "37.8325" }, { "action_type": "lead", "value": "151.33" }, { "action_type": "post_engagement", "value": "3.690976" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "151.33" }, { "action_type": "landing_page_view", "value": "151.33" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "151.33" }, { "action_type": "page_engagement", "value": "3.690976" }, { "action_type": "omni_landing_page_view", "value": "151.33" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.724354" } ] }, { "ad_id": "120239593539400023", "ad_name": "AD4", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "3756", "reach": "3243", "clicks": "26", "spend": 178.5, "cpc": 6.86538399999999970901853885152377188205718994140625, "cpm": 47.5239619999999973742887959815561771392822265625, "ctr": "0.692226", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "18" }, { "action_type": "page_engagement", "value": "20" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "post_engagement", "value": "20" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "post", "value": "2" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" } ], "frequency": "1.158187", "unique_clicks": "23", "cpp": "27.520814", "unique_ctr": "0.70922", "inline_link_clicks": "18", "inline_link_click_ctr": "0.479233", "cost_per_inline_link_click": "4.958333", "inline_post_engagement": "20", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "29.75" }, { "action_type": "offsite_search_add_meta_leads", "value": "29.75" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "29.75" }, { "action_type": "link_click", "value": "4.958333" }, { "action_type": "onsite_conversion.lead_grouped", "value": "29.75" }, { "action_type": "post_interaction_gross", "value": "44.625" }, { "action_type": "lead", "value": "29.75" }, { "action_type": "post_engagement", "value": "4.4625" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "29.75" }, { "action_type": "landing_page_view", "value": "44.625" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "29.75" }, { "action_type": "page_engagement", "value": "4.4625" }, { "action_type": "omni_landing_page_view", "value": "44.625" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.479233" } ] }, { "ad_id": "120239593539440023", "ad_name": "AD3", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "280", "reach": "257", "clicks": "2", "spend": 21.32000000000000028421709430404007434844970703125, "cpc": 10.660000000000000142108547152020037174224853515625, "cpm": 76.1428580000000039262886275537312030792236328125, "ctr": "0.714286", "actions": [ { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "20" }, { "action_type": "post_engagement", "value": "20" }, { "action_type": "video_view", "value": "18" } ], "frequency": "1.089494", "unique_clicks": "2", "cpp": "41.478599", "unique_ctr": "0.77821", "inline_link_clicks": "2", "inline_link_click_ctr": "0.714286", "cost_per_inline_link_click": "5.33", "inline_post_engagement": "20", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "202" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "23" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.592222" }, { "action_type": "link_click", "value": "5.33" }, { "action_type": "post_engagement", "value": "0.533" }, { "action_type": "page_engagement", "value": "0.533" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.714286" } ] }, { "ad_id": "120239593539450023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "23", "reach": "23", "clicks": "2", "spend": 1.7800000000000000266453525910037569701671600341796875, "cpc": 0.89000000000000001332267629550187848508358001708984375, "cpm": 77.3913040000000052032191888429224491119384765625, "ctr": "8.695652", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "3" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "3" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "video_view", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1", "unique_clicks": "1", "cpp": "38.695652", "unique_ctr": "4.347826", "inline_link_clicks": "1", "inline_link_click_ctr": "4.347826", "cost_per_inline_link_click": "0.89", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "21" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "0.445" }, { "action_type": "offsite_search_add_meta_leads", "value": "0.89" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "0.445" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "0.89" }, { "action_type": "video_view", "value": "0.445" }, { "action_type": "link_click", "value": "0.89" }, { "action_type": "onsite_conversion.lead_grouped", "value": "0.89" }, { "action_type": "onsite_web_lead", "value": "0.89" }, { "action_type": "lead", "value": "0.445" }, { "action_type": "post_engagement", "value": "0.296667" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "0.89" }, { "action_type": "landing_page_view", "value": "0.89" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "0.89" }, { "action_type": "page_engagement", "value": "0.296667" }, { "action_type": "omni_landing_page_view", "value": "0.89" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "4.347826" } ] }, { "ad_id": "120239594292080023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "26834", "reach": "19649", "clicks": "282", "spend": 576.48000000000001818989403545856475830078125, "cpc": 2.04425599999999985101339916582219302654266357421875, "cpm": 21.483191999999998955672708689235150814056396484375, "ctr": "1.050906", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "2" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "12" }, { "action_type": "link_click", "value": "128" }, { "action_type": "page_engagement", "value": "147" }, { "action_type": "landing_page_view", "value": "5" }, { "action_type": "omni_landing_page_view", "value": "5" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "146" }, { "action_type": "comment", "value": "2" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "18" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "1" }, { "action_type": "onsite_conversion.messaging_user_depth_3_message_send", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "12" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "14" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_web_lead", "value": "5" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "2" }, { "action_type": "lead", "value": "17" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "12" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "2" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "3" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "5" }, { "action_type": "onsite_conversion.lead_grouped", "value": "12" }, { "action_type": "post_reaction", "value": "15" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "10" } ], "frequency": "1.365667", "unique_clicks": "236", "outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "cpp": "14.669449", "unique_ctr": "1.201079", "inline_link_clicks": "128", "inline_link_click_ctr": "0.477007", "cost_per_inline_link_click": "2.251875", "inline_post_engagement": "146", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "144.12" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "16.955294" }, { "action_type": "offsite_search_add_meta_leads", "value": "24.02" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "28.824" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "24.02" }, { "action_type": "link_click", "value": "2.251875" }, { "action_type": "like", "value": "288.24" }, { "action_type": "onsite_conversion.lead_grouped", "value": "24.02" }, { "action_type": "post_interaction_gross", "value": "16.013333" }, { "action_type": "onsite_web_lead", "value": "57.648" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "288.24" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "96.08" }, { "action_type": "onsite_conversion.messaging_user_depth_3_message_send", "value": "288.24" }, { "action_type": "lead", "value": "16.955294" }, { "action_type": "post_engagement", "value": "1.974247" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "24.02" }, { "action_type": "landing_page_view", "value": "57.648" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "24.02" }, { "action_type": "page_engagement", "value": "1.960816" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "144.12" }, { "action_type": "omni_landing_page_view", "value": "57.648" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "144.12" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.477007" } ] }, { "ad_id": "120239594343030023", "ad_name": "AD2", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "346", "reach": "296", "clicks": "8", "spend": 10.980000000000000426325641456060111522674560546875, "cpc": 1.372500000000000053290705182007513940334320068359375, "cpm": 31.734103999999998535486156470142304897308349609375, "ctr": "2.312139", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "6" }, { "action_type": "page_engagement", "value": "6" }, { "action_type": "post_engagement", "value": "6" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.168919", "unique_clicks": "7", "cpp": "18.547297", "unique_ctr": "2.364865", "inline_link_clicks": "6", "inline_link_click_ctr": "1.734104", "cost_per_inline_link_click": "0.915", "inline_post_engagement": "6", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "5.49" }, { "action_type": "offsite_search_add_meta_leads", "value": "5.49" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "5.49" }, { "action_type": "link_click", "value": "0.915" }, { "action_type": "onsite_conversion.lead_grouped", "value": "5.49" }, { "action_type": "lead", "value": "5.49" }, { "action_type": "post_engagement", "value": "0.915" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "5.49" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "5.49" }, { "action_type": "page_engagement", "value": "0.915" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.734104" } ] }, { "ad_id": "120239594362810023", "ad_name": "AD3", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "1010", "reach": "863", "clicks": "20", "spend": 30.6400000000000005684341886080801486968994140625, "cpc": 1.532000000000000028421709430404007434844970703125, "cpm": 30.336634000000000099817043519578874111175537109375, "ctr": "1.980198", "actions": [ { "action_type": "link_click", "value": "6" }, { "action_type": "page_engagement", "value": "8" }, { "action_type": "post_engagement", "value": "8" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.170336", "unique_clicks": "18", "cpp": "17.752028", "unique_ctr": "2.085747", "inline_link_clicks": "6", "inline_link_click_ctr": "0.594059", "cost_per_inline_link_click": "2.553333", "inline_post_engagement": "8", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "2.553333" }, { "action_type": "post_interaction_gross", "value": "7.66" }, { "action_type": "post_engagement", "value": "1.915" }, { "action_type": "page_engagement", "value": "1.915" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.594059" } ] }, { "ad_id": "120239594576410023", "ad_name": "AD4", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "345", "reach": "315", "clicks": "6", "spend": 15.980000000000000426325641456060111522674560546875, "cpc": 2.66333399999999986818011166178621351718902587890625, "cpm": 46.31884000000000156660462380386888980865478515625, "ctr": "1.73913", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.095238", "unique_clicks": "5", "cpp": "25.365079", "unique_ctr": "1.587302", "inline_link_clicks": "3", "inline_link_click_ctr": "0.869565", "cost_per_inline_link_click": "2.663333", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "7.99" }, { "action_type": "offsite_search_add_meta_leads", "value": "7.99" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "7.99" }, { "action_type": "link_click", "value": "2.663333" }, { "action_type": "onsite_conversion.lead_grouped", "value": "7.99" }, { "action_type": "lead", "value": "7.99" }, { "action_type": "post_engagement", "value": "2.663333" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "7.99" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "7.99" }, { "action_type": "page_engagement", "value": "2.663333" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.869565" } ] }, { "ad_id": "120239916272710023", "ad_name": "AD5", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "6597", "reach": "5906", "clicks": "157", "spend": 195.6399999999999863575794734060764312744140625, "cpc": 1.246113999999999943923967293812893331050872802734375, "cpm": 29.65590399999999959845808916725218296051025390625, "ctr": "2.37987", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "10" }, { "action_type": "link_click", "value": "89" }, { "action_type": "page_engagement", "value": "893" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "893" }, { "action_type": "post_interaction_gross", "value": "8" }, { "action_type": "offsite_search_add_meta_leads", "value": "10" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "7" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "lead", "value": "11" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "10" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "10" }, { "action_type": "video_view", "value": "796" }, { "action_type": "post_reaction", "value": "7" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.117", "unique_clicks": "130", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "16.562817", "unique_ctr": "2.201151", "inline_link_clicks": "89", "inline_link_click_ctr": "1.349098", "cost_per_inline_link_click": "1.099101", "inline_post_engagement": "893", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "6040" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "240" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "126" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "68" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "35" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "198" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "198" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "105" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "8.892727" }, { "action_type": "offsite_search_add_meta_leads", "value": "9.782" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "48.91" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "9.782" }, { "action_type": "video_view", "value": "0.122889" }, { "action_type": "link_click", "value": "1.099101" }, { "action_type": "onsite_conversion.lead_grouped", "value": "9.782" }, { "action_type": "post_interaction_gross", "value": "12.2275" }, { "action_type": "onsite_web_lead", "value": "97.82" }, { "action_type": "lead", "value": "8.892727" }, { "action_type": "post_engagement", "value": "0.109541" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "9.782" }, { "action_type": "landing_page_view", "value": "97.82" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "9.782" }, { "action_type": "page_engagement", "value": "0.109541" }, { "action_type": "omni_landing_page_view", "value": "97.82" } ], "social_spend": "5.28", "website_ctr": [ { "action_type": "link_click", "value": "1.349098" } ] }, { "ad_id": "120239916359750023", "ad_name": "AD5", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "13580", "reach": "12321", "clicks": "106", "spend": 723.1599999999999681676854379475116729736328125, "cpc": 6.82226399999999966183850119705311954021453857421875, "cpm": 53.2518400000000013960743672214448451995849609375, "ctr": "0.78056", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "10" }, { "action_type": "link_click", "value": "68" }, { "action_type": "page_engagement", "value": "947" }, { "action_type": "landing_page_view", "value": "8" }, { "action_type": "omni_landing_page_view", "value": "8" }, { "action_type": "onsite_conversion.post_unlike", "value": "4" }, { "action_type": "post_engagement", "value": "947" }, { "action_type": "post_interaction_gross", "value": "17" }, { "action_type": "offsite_search_add_meta_leads", "value": "10" }, { "action_type": "post", "value": "7" }, { "action_type": "onsite_conversion.post_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "onsite_conversion.post_net_save", "value": "2" }, { "action_type": "onsite_web_lead", "value": "3" }, { "action_type": "lead", "value": "13" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "10" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "10" }, { "action_type": "video_view", "value": "862" }, { "action_type": "post_reaction", "value": "8" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "6" } ], "frequency": "1.102183", "unique_clicks": "89", "cpp": "29.346644", "unique_ctr": "0.722344", "inline_link_clicks": "68", "inline_link_click_ctr": "0.500736", "cost_per_inline_link_click": "5.317353", "inline_post_engagement": "947", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "10410" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "257" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "142" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "96" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "60" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "230" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "230" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "132" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "27.813846" }, { "action_type": "offsite_search_add_meta_leads", "value": "36.158" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "60.263333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "36.158" }, { "action_type": "video_view", "value": "0.419466" }, { "action_type": "link_click", "value": "5.317353" }, { "action_type": "onsite_conversion.lead_grouped", "value": "36.158" }, { "action_type": "post_interaction_gross", "value": "21.269412" }, { "action_type": "onsite_web_lead", "value": "120.526667" }, { "action_type": "lead", "value": "27.813846" }, { "action_type": "post_engagement", "value": "0.381816" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "36.158" }, { "action_type": "landing_page_view", "value": "45.1975" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "36.158" }, { "action_type": "page_engagement", "value": "0.381816" }, { "action_type": "omni_landing_page_view", "value": "45.1975" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.500736" } ] }, { "ad_id": "120239916402880023", "ad_name": "AD5", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "10134", "reach": "9330", "clicks": "90", "spend": 653.5800000000000409272615797817707061767578125, "cpc": 7.26199999999999956656893118633888661861419677734375, "cpm": 64.493784000000005107722245156764984130859375, "ctr": "0.888099", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "57" }, { "action_type": "page_engagement", "value": "867" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "867" }, { "action_type": "post_interaction_gross", "value": "14" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "11" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "lead", "value": "4" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "video_view", "value": "796" }, { "action_type": "post_reaction", "value": "12" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.086174", "unique_clicks": "82", "cpp": "35.025723", "unique_ctr": "0.878885", "inline_link_clicks": "57", "inline_link_click_ctr": "0.562463", "cost_per_inline_link_click": "5.733158", "inline_post_engagement": "867", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "7990" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "251" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "136" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "98" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "52" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "227" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "227" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "123" } ], "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "326.79" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "81.6975" }, { "action_type": "offsite_search_add_meta_leads", "value": "108.93" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "163.395" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "108.93" }, { "action_type": "video_view", "value": "0.41054" }, { "action_type": "link_click", "value": "5.733158" }, { "action_type": "onsite_conversion.lead_grouped", "value": "108.93" }, { "action_type": "post_interaction_gross", "value": "23.342143" }, { "action_type": "onsite_web_lead", "value": "326.79" }, { "action_type": "lead", "value": "81.6975" }, { "action_type": "post_engagement", "value": "0.37692" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "108.93" }, { "action_type": "landing_page_view", "value": "108.93" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "108.93" }, { "action_type": "page_engagement", "value": "0.37692" }, { "action_type": "omni_landing_page_view", "value": "108.93" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "326.79" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.562463" } ] }, { "ad_id": "120239916423890023", "ad_name": "AD5", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "7884", "reach": "6977", "clicks": "78", "spend": 463.279999999999972715158946812152862548828125, "cpc": 5.93948799999999987875298756989650428295135498046875, "cpm": 58.7620500000000021145751816220581531524658203125, "ctr": "0.989346", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "9" }, { "action_type": "link_click", "value": "50" }, { "action_type": "page_engagement", "value": "575" }, { "action_type": "landing_page_view", "value": "5" }, { "action_type": "omni_landing_page_view", "value": "5" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "575" }, { "action_type": "post_interaction_gross", "value": "8" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "9" }, { "action_type": "post", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "5" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "lead", "value": "10" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "9" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "9" }, { "action_type": "video_view", "value": "517" }, { "action_type": "post_reaction", "value": "6" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.129999", "unique_clicks": "63", "cpp": "33.200516", "unique_ctr": "0.902967", "inline_link_clicks": "50", "inline_link_click_ctr": "0.634196", "cost_per_inline_link_click": "4.6328", "inline_post_engagement": "575", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "5975" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "188" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "107" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "75" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "37" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "171" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "171" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "92" } ], "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "231.64" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "23.164" }, { "action_type": "offsite_search_add_meta_leads", "value": "25.737778" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "115.82" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "25.737778" }, { "action_type": "video_view", "value": "0.448046" }, { "action_type": "link_click", "value": "4.6328" }, { "action_type": "onsite_conversion.lead_grouped", "value": "25.737778" }, { "action_type": "post_interaction_gross", "value": "28.955" }, { "action_type": "onsite_web_lead", "value": "231.64" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "115.82" }, { "action_type": "lead", "value": "23.164" }, { "action_type": "post_engagement", "value": "0.402852" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "25.737778" }, { "action_type": "landing_page_view", "value": "46.328" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "25.737778" }, { "action_type": "page_engagement", "value": "0.402852" }, { "action_type": "omni_landing_page_view", "value": "46.328" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.634196" } ] }, { "ad_id": "120239916448280023", "ad_name": "AD2", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "4637", "reach": "4257", "clicks": "12", "spend": 81.18000000000000682121026329696178436279296875, "cpc": 6.76499999999999968025576890795491635799407958984375, "cpm": 17.5070079999999990150172379799187183380126953125, "ctr": "0.258788", "actions": [ { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "913" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "913" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "video_view", "value": "906" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1.089265", "unique_clicks": "11", "outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "cpp": "9.534884", "unique_ctr": "0.258398", "inline_link_clicks": "3", "inline_link_click_ctr": "0.064697", "cost_per_inline_link_click": "13.53", "inline_post_engagement": "913", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "4157" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "385" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "135" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "81" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "41" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "352" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "352" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "125" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.044801" }, { "action_type": "link_click", "value": "13.53" }, { "action_type": "post_interaction_gross", "value": "10.1475" }, { "action_type": "post_engagement", "value": "0.044458" }, { "action_type": "landing_page_view", "value": "40.59" }, { "action_type": "page_engagement", "value": "0.044458" }, { "action_type": "omni_landing_page_view", "value": "40.59" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.064697" } ] }, { "ad_id": "120239916458690023", "ad_name": "AD2", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "5458", "reach": "5147", "clicks": "67", "spend": 85.7999999999999971578290569595992565155029296875, "cpc": 1.280597999999999903053549132891930639743804931640625, "cpm": 15.7200439999999996842916516470722854137420654296875, "ctr": "1.227556", "actions": [ { "action_type": "onsite_conversion.messaging_block", "value": "1" }, { "action_type": "link_click", "value": "70" }, { "action_type": "page_engagement", "value": "588" }, { "action_type": "landing_page_view", "value": "5" }, { "action_type": "omni_landing_page_view", "value": "5" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "588" }, { "action_type": "post_interaction_gross", "value": "16" }, { "action_type": "post", "value": "2" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "12" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "video_view", "value": "502" }, { "action_type": "post_reaction", "value": "13" } ], "frequency": "1.060424", "unique_clicks": "67", "cpp": "8.334952", "unique_ctr": "1.301729", "inline_link_clicks": "70", "inline_link_click_ctr": "1.282521", "cost_per_inline_link_click": "0.612857", "inline_post_engagement": "588", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "4776" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "148" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "72" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "50" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "134" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "134" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "61" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.085458" }, { "action_type": "link_click", "value": "0.612857" }, { "action_type": "post_interaction_gross", "value": "2.68125" }, { "action_type": "post_engagement", "value": "0.072959" }, { "action_type": "landing_page_view", "value": "8.58" }, { "action_type": "page_engagement", "value": "0.072959" }, { "action_type": "omni_landing_page_view", "value": "8.58" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.282521" } ] }, { "ad_id": "120239916476640023", "ad_name": "AD2", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "5860", "reach": "5643", "clicks": "4", "spend": 75.1400000000000005684341886080801486968994140625, "cpc": 18.785000000000000142108547152020037174224853515625, "cpm": 12.822525999999999868350641918368637561798095703125, "ctr": "0.068259", "actions": [ { "action_type": "page_engagement", "value": "1427" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "1427" }, { "action_type": "post_interaction_gross", "value": "23" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "20" }, { "action_type": "video_view", "value": "1404" }, { "action_type": "post_reaction", "value": "22" } ], "frequency": "1.038455", "unique_clicks": "4", "cpp": "6.657806", "unique_ctr": "0.070884", "inline_link_clicks": "0", "inline_post_engagement": "1427", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "5317" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "356" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "170" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "105" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "64" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "315" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "315" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "144" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.026759" }, { "action_type": "post_interaction_gross", "value": "1.633478" }, { "action_type": "post_engagement", "value": "0.026328" }, { "action_type": "page_engagement", "value": "0.026328" } ], "social_spend": "0" }, { "ad_id": "120239916486390023", "ad_name": "AD2", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "86", "reach": "86", "clicks": "0", "spend": 0.340000000000000024424906541753443889319896697998046875, "cpc": null, "cpm": 3.95348800000000011323209037072956562042236328125, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "2" }, { "action_type": "post_engagement", "value": "2" }, { "action_type": "video_view", "value": "2" } ], "frequency": "1", "unique_clicks": "0", "cpp": "1.976744", "inline_link_clicks": "0", "inline_post_engagement": "2", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "80" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.085" }, { "action_type": "post_engagement", "value": "0.085" }, { "action_type": "page_engagement", "value": "0.085" } ], "social_spend": "0" }, { "ad_id": "120240026189020023", "ad_name": "AD3", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "47", "reach": "47", "clicks": "0", "spend": 0.14000000000000001332267629550187848508358001708984375, "cpc": null, "cpm": 2.978724000000000149412926475633867084980010986328125, "ctr": null, "actions": [], "frequency": "1", "unique_clicks": "0", "cpp": "1.489362", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0" }, { "ad_id": "120240230171200023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "33726", "reach": "33726", "clicks": "46", "spend": 135.3600000000000136424205265939235687255859375, "cpc": 2.94260799999999989040588843636214733123779296875, "cpm": 4.013519999999999754436430521309375762939453125, "ctr": "0.136393", "actions": [ { "action_type": "link_click", "value": "40" }, { "action_type": "page_engagement", "value": "47" }, { "action_type": "landing_page_view", "value": "13" }, { "action_type": "omni_landing_page_view", "value": "13" }, { "action_type": "onsite_conversion.post_unlike", "value": "3" }, { "action_type": "post_engagement", "value": "47" }, { "action_type": "post_interaction_gross", "value": "7" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "post_reaction", "value": "7" } ], "frequency": "1", "unique_clicks": "46", "outbound_clicks": [ { "action_type": "outbound_click", "value": "40" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "40" } ], "cpp": "2.00676", "unique_ctr": "0.136393", "inline_link_clicks": "40", "inline_link_click_ctr": "0.118603", "cost_per_inline_link_click": "1.692", "inline_post_engagement": "47", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "1.692" }, { "action_type": "post_interaction_gross", "value": "9.668571" }, { "action_type": "post_engagement", "value": "1.44" }, { "action_type": "landing_page_view", "value": "5.206154" }, { "action_type": "page_engagement", "value": "1.44" }, { "action_type": "omni_landing_page_view", "value": "5.206154" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.118603" } ] }, { "ad_id": "120240230323090023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "359", "reach": "320", "clicks": "0", "spend": 45.6400000000000005684341886080801486968994140625, "cpc": null, "cpm": 127.13092000000000325599103234708309173583984375, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "94" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "94" }, { "action_type": "post_interaction_gross", "value": "94" }, { "action_type": "onsite_conversion.post_net_like", "value": "92" }, { "action_type": "post_reaction", "value": "94" } ], "frequency": "1.121875", "unique_clicks": "0", "cpp": "71.3125", "inline_link_clicks": "0", "inline_post_engagement": "94", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "post_interaction_gross", "value": "0.242766" }, { "action_type": "post_engagement", "value": "0.242766" }, { "action_type": "page_engagement", "value": "0.242766" } ], "social_spend": "0" }, { "ad_id": "120240230561770023", "ad_name": "HUNTER", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "618", "reach": "486", "clicks": "11", "spend": 36.67999999999999971578290569595992565155029296875, "cpc": 3.334546000000000010032863428932614624500274658203125, "cpm": 59.3527500000000003410605131648480892181396484375, "ctr": "1.779935", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "6" }, { "action_type": "page_engagement", "value": "7" }, { "action_type": "post_engagement", "value": "7" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.271605", "unique_clicks": "9", "cpp": "37.736626", "unique_ctr": "1.851852", "inline_link_clicks": "6", "inline_link_click_ctr": "0.970874", "cost_per_inline_link_click": "3.056667", "inline_post_engagement": "7", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "18.34" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "18.34" }, { "action_type": "offsite_search_add_meta_leads", "value": "18.34" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "18.34" }, { "action_type": "link_click", "value": "3.056667" }, { "action_type": "onsite_conversion.lead_grouped", "value": "18.34" }, { "action_type": "post_interaction_gross", "value": "18.34" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "18.34" }, { "action_type": "lead", "value": "18.34" }, { "action_type": "post_engagement", "value": "2.62" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "18.34" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "18.34" }, { "action_type": "page_engagement", "value": "2.62" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "18.34" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "18.34" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.970874" } ] }, { "ad_id": "120240230700350023", "ad_name": "HUNTER", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "2335", "reach": "1860", "clicks": "36", "spend": 30.0799999999999982946974341757595539093017578125, "cpc": 0.835555999999999965410779623198322951793670654296875, "cpm": 12.882225999999999288547769538126885890960693359375, "ctr": "1.541756", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "14" }, { "action_type": "page_engagement", "value": "19" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "18" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "4" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.255376", "unique_clicks": "31", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "8.086022", "unique_ctr": "1.666667", "inline_link_clicks": "14", "inline_link_click_ctr": "0.599572", "cost_per_inline_link_click": "1.074286", "inline_post_engagement": "18", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "5.013333" }, { "action_type": "offsite_search_add_meta_leads", "value": "7.52" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "7.52" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "7.52" }, { "action_type": "link_click", "value": "1.074286" }, { "action_type": "like", "value": "15.04" }, { "action_type": "onsite_conversion.lead_grouped", "value": "7.52" }, { "action_type": "post_interaction_gross", "value": "3.76" }, { "action_type": "lead", "value": "7.52" }, { "action_type": "post_engagement", "value": "0.835556" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "7.52" }, { "action_type": "landing_page_view", "value": "15.04" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "7.52" }, { "action_type": "page_engagement", "value": "0.791579" }, { "action_type": "omni_landing_page_view", "value": "15.04" } ], "social_spend": "1.35", "website_ctr": [ { "action_type": "link_click", "value": "0.599572" } ] }, { "ad_id": "120240230912240023", "ad_name": "HUNTER", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "386", "reach": "333", "clicks": "7", "spend": 8.3800000000000007815970093361102044582366943359375, "cpc": 1.197141999999999928405713944812305271625518798828125, "cpm": 21.709844000000000363570507033728063106536865234375, "ctr": "1.813472", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "2" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "2" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.159159", "unique_clicks": "5", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "12.582583", "unique_ctr": "1.501502", "inline_link_clicks": "1", "inline_link_click_ctr": "0.259067", "cost_per_inline_link_click": "4.19", "inline_post_engagement": "2", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "4.19" }, { "action_type": "offsite_search_add_meta_leads", "value": "4.19" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "4.19" }, { "action_type": "link_click", "value": "4.19" }, { "action_type": "onsite_conversion.lead_grouped", "value": "4.19" }, { "action_type": "post_interaction_gross", "value": "4.19" }, { "action_type": "lead", "value": "4.19" }, { "action_type": "post_engagement", "value": "2.095" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "4.19" }, { "action_type": "landing_page_view", "value": "4.19" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "4.19" }, { "action_type": "page_engagement", "value": "2.095" }, { "action_type": "omni_landing_page_view", "value": "4.19" } ], "social_spend": "0.03", "website_ctr": [ { "action_type": "link_click", "value": "0.259067" } ] }, { "ad_id": "120240236529440023", "ad_name": "HUNTER", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "1287", "reach": "1031", "clicks": "32", "spend": 82.0199999999999960209606797434389591217041015625, "cpc": 2.563126000000000015432988220709376037120819091796875, "cpm": 63.72960400000000191766957868821918964385986328125, "ctr": "2.486402", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "2" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "15" }, { "action_type": "page_engagement", "value": "17" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "17" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "2" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.248303", "unique_clicks": "24", "cpp": "39.776916", "unique_ctr": "2.327837", "inline_link_clicks": "15", "inline_link_click_ctr": "1.165501", "cost_per_inline_link_click": "2.734", "inline_post_engagement": "17", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "20.505" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "13.67" }, { "action_type": "offsite_search_add_meta_leads", "value": "20.505" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "20.505" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "20.505" }, { "action_type": "link_click", "value": "2.734" }, { "action_type": "onsite_conversion.lead_grouped", "value": "20.505" }, { "action_type": "post_interaction_gross", "value": "20.505" }, { "action_type": "onsite_web_lead", "value": "41.01" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "20.505" }, { "action_type": "lead", "value": "13.67" }, { "action_type": "post_engagement", "value": "2.412353" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "20.505" }, { "action_type": "landing_page_view", "value": "41.01" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "20.505" }, { "action_type": "page_engagement", "value": "2.412353" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "20.505" }, { "action_type": "omni_landing_page_view", "value": "41.01" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "20.505" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.165501" } ] }, { "ad_id": "120240288530260023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "16264", "reach": "16264", "clicks": "8", "spend": 64.6200000000000045474735088646411895751953125, "cpc": 8.0775000000000005684341886080801486968994140625, "cpm": 3.97319200000000005701394911739043891429901123046875, "ctr": "0.049188", "actions": [ { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "4" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "4" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1", "unique_clicks": "8", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "1.986596", "unique_ctr": "0.049188", "inline_link_clicks": "3", "inline_link_click_ctr": "0.018446", "cost_per_inline_link_click": "10.77", "inline_post_engagement": "4", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "10.77" }, { "action_type": "post_interaction_gross", "value": "32.31" }, { "action_type": "post_engagement", "value": "8.0775" }, { "action_type": "landing_page_view", "value": "32.31" }, { "action_type": "page_engagement", "value": "8.0775" }, { "action_type": "omni_landing_page_view", "value": "32.31" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.018446" } ] }, { "ad_id": "120240288562030023", "ad_name": "AD2", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "13038", "reach": "13038", "clicks": "20", "spend": 51.39999999999999857891452847979962825775146484375, "cpc": 2.569999999999999840127884453977458178997039794921875, "cpm": 3.94232199999999988193621902610175311565399169921875, "ctr": "0.153398", "actions": [ { "action_type": "link_click", "value": "17" }, { "action_type": "page_engagement", "value": "18" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "post_engagement", "value": "18" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1", "unique_clicks": "20", "outbound_clicks": [ { "action_type": "outbound_click", "value": "17" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "17" } ], "cpp": "1.971161", "unique_ctr": "0.153398", "inline_link_clicks": "17", "inline_link_click_ctr": "0.130388", "cost_per_inline_link_click": "1.511765", "inline_post_engagement": "18", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "1.511765" }, { "action_type": "post_interaction_gross", "value": "25.7" }, { "action_type": "post_engagement", "value": "1.427778" }, { "action_type": "landing_page_view", "value": "8.566667" }, { "action_type": "page_engagement", "value": "1.427778" }, { "action_type": "omni_landing_page_view", "value": "8.566667" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.130388" } ] }, { "ad_id": "120240288629350023", "ad_name": "AD1", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "251", "reach": "197", "clicks": "2", "spend": 19.879999999999999005240169935859739780426025390625, "cpc": 9.9399999999999995026200849679298698902130126953125, "cpm": 79.2031879999999972596924635581672191619873046875, "ctr": "0.796813", "actions": [ { "action_type": "page_engagement", "value": "53" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "53" }, { "action_type": "post_interaction_gross", "value": "53" }, { "action_type": "onsite_conversion.post_net_like", "value": "52" }, { "action_type": "post_reaction", "value": "53" } ], "frequency": "1.274112", "unique_clicks": "2", "cpp": "50.456853", "unique_ctr": "1.015228", "inline_link_clicks": "0", "inline_post_engagement": "53", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "post_interaction_gross", "value": "0.187547" }, { "action_type": "post_engagement", "value": "0.187547" }, { "action_type": "page_engagement", "value": "0.187547" } ], "social_spend": "0" }, { "ad_id": "120240288657150023", "ad_name": "AD2", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "321", "reach": "261", "clicks": "2", "spend": 35.52000000000000312638803734444081783294677734375, "cpc": 17.760000000000001563194018672220408916473388671875, "cpm": 110.6542060000000020636434783227741718292236328125, "ctr": "0.623053", "actions": [ { "action_type": "page_engagement", "value": "96" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "96" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_gross", "value": "96" }, { "action_type": "onsite_conversion.post_net_like", "value": "94" }, { "action_type": "post_reaction", "value": "95" } ], "frequency": "1.229885", "unique_clicks": "2", "cpp": "68.045977", "unique_ctr": "0.766284", "inline_link_clicks": "0", "inline_post_engagement": "96", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "post_interaction_gross", "value": "0.185" }, { "action_type": "post_engagement", "value": "0.185" }, { "action_type": "page_engagement", "value": "0.185" } ], "social_spend": "0" }, { "ad_id": "120240288769110023", "ad_name": "HUNTER", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "1562", "reach": "1168", "clicks": "49", "spend": 108.599999999999994315658113919198513031005859375, "cpc": 2.216326000000000018275159163749776780605316162109375, "cpm": 69.5262479999999953861333779059350490570068359375, "ctr": "3.137004", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "28" }, { "action_type": "page_engagement", "value": "32" }, { "action_type": "landing_page_view", "value": "4" }, { "action_type": "omni_landing_page_view", "value": "4" }, { "action_type": "post_engagement", "value": "32" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "post", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.337329", "unique_clicks": "37", "cpp": "46.489726", "unique_ctr": "3.167808", "inline_link_clicks": "28", "inline_link_click_ctr": "1.792574", "cost_per_inline_link_click": "1.939286", "inline_post_engagement": "32", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "18.1" }, { "action_type": "offsite_search_add_meta_leads", "value": "18.1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "18.1" }, { "action_type": "link_click", "value": "1.939286" }, { "action_type": "onsite_conversion.lead_grouped", "value": "18.1" }, { "action_type": "post_interaction_gross", "value": "13.575" }, { "action_type": "lead", "value": "18.1" }, { "action_type": "post_engagement", "value": "1.696875" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "18.1" }, { "action_type": "landing_page_view", "value": "13.575" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "18.1" }, { "action_type": "page_engagement", "value": "1.696875" }, { "action_type": "omni_landing_page_view", "value": "13.575" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.792574" } ] }, { "ad_id": "120240288922490023", "ad_name": "HUNTER", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "603", "reach": "548", "clicks": "11", "spend": 43.159999999999996589394868351519107818603515625, "cpc": 3.9236360000000001235775926033966243267059326171875, "cpm": 71.575456000000002632077666930854320526123046875, "ctr": "1.824212", "actions": [ { "action_type": "link_click", "value": "6" }, { "action_type": "page_engagement", "value": "8" }, { "action_type": "post_engagement", "value": "8" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.100365", "unique_clicks": "10", "cpp": "39.379562", "unique_ctr": "1.824818", "inline_link_clicks": "6", "inline_link_click_ctr": "0.995025", "cost_per_inline_link_click": "3.596667", "inline_post_engagement": "8", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "3.596667" }, { "action_type": "post_interaction_gross", "value": "10.79" }, { "action_type": "post_engagement", "value": "2.6975" }, { "action_type": "page_engagement", "value": "2.6975" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.995025" } ] }, { "ad_id": "120240288953560023", "ad_name": "HUNTER", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "768", "reach": "500", "clicks": "22", "spend": 23.67999999999999971578290569595992565155029296875, "cpc": 1.0763640000000000984670123216346837580204010009765625, "cpm": 30.83333400000000068530425778590142726898193359375, "ctr": "2.864583", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "4" }, { "action_type": "link_click", "value": "11" }, { "action_type": "page_engagement", "value": "11" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "post_engagement", "value": "11" }, { "action_type": "offsite_search_add_meta_leads", "value": "4" }, { "action_type": "lead", "value": "4" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "4" }, { "action_type": "onsite_conversion.lead_grouped", "value": "4" } ], "frequency": "1.536", "unique_clicks": "15", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "23.68", "unique_ctr": "3", "inline_link_clicks": "11", "inline_link_click_ctr": "1.432292", "cost_per_inline_link_click": "1.076364", "inline_post_engagement": "11", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "2.96" }, { "action_type": "offsite_search_add_meta_leads", "value": "2.96" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2.96" }, { "action_type": "link_click", "value": "1.076364" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2.96" }, { "action_type": "lead", "value": "2.96" }, { "action_type": "post_engagement", "value": "1.076364" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2.96" }, { "action_type": "landing_page_view", "value": "5.92" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "2.96" }, { "action_type": "page_engagement", "value": "1.076364" }, { "action_type": "omni_landing_page_view", "value": "5.92" } ], "social_spend": "0.76", "website_ctr": [ { "action_type": "link_click", "value": "1.432292" } ] }, { "ad_id": "120240288953590023", "ad_name": "HUNTER", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "304", "reach": "234", "clicks": "9", "spend": 9.03999999999999914734871708787977695465087890625, "cpc": 1.004443999999999892480673224781639873981475830078125, "cpm": 29.736841999999999330839273170568048954010009765625, "ctr": "2.960526", "actions": [ { "action_type": "link_click", "value": "5" }, { "action_type": "page_engagement", "value": "5" }, { "action_type": "post_engagement", "value": "5" } ], "frequency": "1.299145", "unique_clicks": "8", "cpp": "19.316239", "unique_ctr": "3.418803", "inline_link_clicks": "5", "inline_link_click_ctr": "1.644737", "cost_per_inline_link_click": "0.904", "inline_post_engagement": "5", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.904" }, { "action_type": "post_engagement", "value": "0.904" }, { "action_type": "page_engagement", "value": "0.904" } ], "social_spend": "0.05", "website_ctr": [ { "action_type": "link_click", "value": "1.644737" } ] }, { "ad_id": "120240288966860023", "ad_name": "HUNTER", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "40", "reach": "37", "clicks": "2", "spend": 2.279999999999999804600747665972448885440826416015625, "cpc": 1.1399999999999999023003738329862244427204132080078125, "cpm": 57, "ctr": "5", "actions": [ { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.081081", "unique_clicks": "2", "cpp": "30.810811", "unique_ctr": "5.405405", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "1.14" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "0.57" }, { "action_type": "onsite_web_lead", "value": "1.14" }, { "action_type": "lead", "value": "1.14" } ], "social_spend": "0.06" }, { "ad_id": "120240288978860023", "ad_name": "HUNTER", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "158", "reach": "133", "clicks": "5", "spend": 4, "cpc": 0.8000000000000000444089209850062616169452667236328125, "cpm": 25.316455999999998738303474965505301952362060546875, "ctr": "3.164557", "actions": [ { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" } ], "frequency": "1.18797", "unique_clicks": "3", "cpp": "15.037594", "unique_ctr": "2.255639", "inline_link_clicks": "3", "inline_link_click_ctr": "1.898734", "cost_per_inline_link_click": "0.666667", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.666667" }, { "action_type": "post_engagement", "value": "0.666667" }, { "action_type": "page_engagement", "value": "0.666667" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.898734" } ] }, { "ad_id": "120240303592370023", "ad_name": "2026 CHANGAN UNI-T ELITE", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "10044", "reach": "8923", "clicks": "175", "spend": 342.04000000000002046363078989088535308837890625, "cpc": 1.954514000000000084611428974312730133533477783203125, "cpm": 34.05416199999999804504113853909075260162353515625, "ctr": "1.742334", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "14" }, { "action_type": "link_click", "value": "113" }, { "action_type": "page_engagement", "value": "1828" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "1826" }, { "action_type": "like", "value": "2" }, { "action_type": "post_interaction_gross", "value": "26" }, { "action_type": "offsite_search_add_meta_leads", "value": "14" }, { "action_type": "post", "value": "2" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "22" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "lead", "value": "14" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "14" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "14" }, { "action_type": "video_view", "value": "1687" }, { "action_type": "post_reaction", "value": "23" } ], "frequency": "1.12563", "unique_clicks": "153", "outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "cpp": "19.1662", "unique_ctr": "1.71467", "inline_link_clicks": "113", "inline_link_click_ctr": "1.12505", "cost_per_inline_link_click": "1.513451", "inline_post_engagement": "1826", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "8772" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "888" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "617" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "507" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "428" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "625" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "625" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "468" } ], "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "171.02" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "12.215714" }, { "action_type": "offsite_search_add_meta_leads", "value": "12.215714" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "12.215714" }, { "action_type": "video_view", "value": "0.101375" }, { "action_type": "link_click", "value": "1.513451" }, { "action_type": "like", "value": "85.51" }, { "action_type": "onsite_conversion.lead_grouped", "value": "12.215714" }, { "action_type": "post_interaction_gross", "value": "6.577692" }, { "action_type": "lead", "value": "12.215714" }, { "action_type": "post_engagement", "value": "0.093658" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "12.215714" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "12.215714" }, { "action_type": "page_engagement", "value": "0.093556" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "171.02" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "171.02" } ], "social_spend": "19.7", "website_ctr": [ { "action_type": "link_click", "value": "1.12505" } ] }, { "ad_id": "120240304773460023", "ad_name": "2026 CHANGAN UNI-T ELITE", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "1465", "reach": "1187", "clicks": "19", "spend": 26.239999999999998436805981327779591083526611328125, "cpc": 1.381051999999999946311390885966829955577850341796875, "cpm": 17.91126200000000068257577368058264255523681640625, "ctr": "1.296928", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "4" }, { "action_type": "post_engagement", "value": "4" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.234204", "unique_clicks": "17", "cpp": "11.053075", "unique_ctr": "1.432182", "inline_link_clicks": "3", "inline_link_click_ctr": "0.204778", "cost_per_inline_link_click": "4.373333", "inline_post_engagement": "4", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "13.12" }, { "action_type": "offsite_search_add_meta_leads", "value": "13.12" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "13.12" }, { "action_type": "link_click", "value": "4.373333" }, { "action_type": "onsite_conversion.lead_grouped", "value": "13.12" }, { "action_type": "post_interaction_gross", "value": "13.12" }, { "action_type": "lead", "value": "13.12" }, { "action_type": "post_engagement", "value": "3.28" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "13.12" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "13.12" }, { "action_type": "page_engagement", "value": "3.28" } ], "social_spend": "0.3", "website_ctr": [ { "action_type": "link_click", "value": "0.204778" } ] }, { "ad_id": "120240305152170023", "ad_name": "2026 CHANGAN UNI-T ELITE", "date_start": "2026-01-28", "date_stop": "2026-01-28", "impressions": "7424", "reach": "5685", "clicks": "150", "spend": 186.8600000000000136424205265939235687255859375, "cpc": 1.2457339999999998969570924600702710449695587158203125, "cpm": 25.169720000000001647322278586216270923614501953125, "ctr": "2.020474", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "13" }, { "action_type": "link_click", "value": "51" }, { "action_type": "page_engagement", "value": "57" }, { "action_type": "post_engagement", "value": "57" }, { "action_type": "post_interaction_gross", "value": "6" }, { "action_type": "offsite_search_add_meta_leads", "value": "13" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "5" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "lead", "value": "13" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "13" }, { "action_type": "onsite_conversion.lead_grouped", "value": "13" }, { "action_type": "post_reaction", "value": "5" } ], "frequency": "1.305893", "unique_clicks": "113", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "16.434477", "unique_ctr": "1.987687", "inline_link_clicks": "51", "inline_link_click_ctr": "0.686961", "cost_per_inline_link_click": "1.831961", "inline_post_engagement": "57", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "7.186923" }, { "action_type": "offsite_search_add_meta_leads", "value": "7.186923" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "7.186923" }, { "action_type": "link_click", "value": "1.831961" }, { "action_type": "onsite_conversion.lead_grouped", "value": "7.186923" }, { "action_type": "post_interaction_gross", "value": "15.571667" }, { "action_type": "lead", "value": "7.186923" }, { "action_type": "post_engagement", "value": "1.639123" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "7.186923" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "7.186923" }, { "action_type": "page_engagement", "value": "1.639123" } ], "social_spend": "0.52", "website_ctr": [ { "action_type": "link_click", "value": "0.686961" } ] } ] }