­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ { "extraction_time": "2026-03-12T11:05:20.013568", "run_date": "2026-03-12", "data_date": "2026-03-09", "source_system": "meta", "data_type": "insights", "record_count": 48, "data": [ { "ad_id": "120241005611740023", "ad_name": "AD1", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "56897", "reach": "46919", "clicks": "35", "spend": 590.3600000000000136424205265939235687255859375, "cpc": 16.867428000000000309910319629125297069549560546875, "cpm": 10.3759420000000002204387783422134816646575927734375, "ctr": "0.061515", "actions": [ { "action_type": "page_engagement", "value": "13967" }, { "action_type": "onsite_conversion.post_unlike", "value": "6" }, { "action_type": "post_engagement", "value": "13967" }, { "action_type": "post_interaction_gross", "value": "75" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "67" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "video_view", "value": "13892" }, { "action_type": "post_reaction", "value": "73" } ], "frequency": "1.212664", "unique_clicks": "35", "cpp": "6.291268", "unique_ctr": "0.074597", "inline_link_clicks": "0", "inline_post_engagement": "13967", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "45154" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "1341" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "378" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "177" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "104" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1964" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1964" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "607" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.021248" }, { "action_type": "post_interaction_gross", "value": "3.935733" }, { "action_type": "post_engagement", "value": "0.021134" }, { "action_type": "page_engagement", "value": "0.021134" } ], "social_spend": "0" }, { "ad_id": "120241018584090023", "ad_name": "UNI-S", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "64", "reach": "61", "clicks": "0", "spend": 3.79999999999999982236431605997495353221893310546875, "cpc": null, "cpm": 59.375, "ctr": null, "actions": [], "frequency": "1.04918", "unique_clicks": "0", "cpp": "31.147541", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0.04" }, { "ad_id": "120241018584100023", "ad_name": "UNI-V", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "3996", "reach": "3013", "clicks": "43", "spend": 149.520000000000010231815394945442676544189453125, "cpc": 3.477209999999999912034809312899596989154815673828125, "cpm": 37.4174179999999978463165462017059326171875, "ctr": "1.076076", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "27" }, { "action_type": "page_engagement", "value": "29" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "29" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.326253", "unique_clicks": "37", "cpp": "24.812479", "unique_ctr": "1.228012", "inline_link_clicks": "27", "inline_link_click_ctr": "0.675676", "cost_per_inline_link_click": "2.768889", "inline_post_engagement": "29", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "24.92" }, { "action_type": "offsite_search_add_meta_leads", "value": "37.38" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "37.38" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "37.38" }, { "action_type": "link_click", "value": "2.768889" }, { "action_type": "onsite_conversion.lead_grouped", "value": "37.38" }, { "action_type": "post_interaction_gross", "value": "37.38" }, { "action_type": "onsite_web_lead", "value": "74.76" }, { "action_type": "lead", "value": "24.92" }, { "action_type": "post_engagement", "value": "2.577931" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "37.38" }, { "action_type": "landing_page_view", "value": "74.76" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "37.38" }, { "action_type": "page_engagement", "value": "2.577931" }, { "action_type": "omni_landing_page_view", "value": "74.76" } ], "social_spend": "2.08", "website_ctr": [ { "action_type": "link_click", "value": "0.675676" } ] }, { "ad_id": "120241018584110023", "ad_name": "UNI-K", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "823", "reach": "711", "clicks": "16", "spend": 33.61999999999999744204615126363933086395263671875, "cpc": 2.101249999999999840127884453977458178997039794921875, "cpm": 40.85054600000000135651134769432246685028076171875, "ctr": "1.944107", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "9" }, { "action_type": "page_engagement", "value": "9" }, { "action_type": "post_engagement", "value": "9" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" } ], "frequency": "1.157525", "unique_clicks": "12", "cpp": "23.642757", "unique_ctr": "1.687764", "inline_link_clicks": "9", "inline_link_click_ctr": "1.09356", "cost_per_inline_link_click": "1.867778", "inline_post_engagement": "9", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "5.603333" }, { "action_type": "offsite_search_add_meta_leads", "value": "5.603333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "5.603333" }, { "action_type": "link_click", "value": "1.867778" }, { "action_type": "onsite_conversion.lead_grouped", "value": "5.603333" }, { "action_type": "lead", "value": "5.603333" }, { "action_type": "post_engagement", "value": "1.867778" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "5.603333" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "5.603333" }, { "action_type": "page_engagement", "value": "1.867778" } ], "social_spend": "2", "website_ctr": [ { "action_type": "link_click", "value": "1.09356" } ] }, { "ad_id": "120241018584120023", "ad_name": "CS 95", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "2133", "reach": "1578", "clicks": "44", "spend": 108.4800000000000039790393202565610408782958984375, "cpc": 2.465453999999999812331452631042338907718658447265625, "cpm": 50.857945999999998321072780527174472808837890625, "ctr": "2.062822", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "23" }, { "action_type": "page_engagement", "value": "24" }, { "action_type": "post_engagement", "value": "24" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.351711", "unique_clicks": "33", "cpp": "34.372624", "unique_ctr": "2.091255", "inline_link_clicks": "23", "inline_link_click_ctr": "1.078293", "cost_per_inline_link_click": "2.358261", "inline_post_engagement": "24", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "27.12" }, { "action_type": "offsite_search_add_meta_leads", "value": "27.12" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "27.12" }, { "action_type": "link_click", "value": "2.358261" }, { "action_type": "onsite_conversion.lead_grouped", "value": "27.12" }, { "action_type": "post_interaction_gross", "value": "54.24" }, { "action_type": "lead", "value": "27.12" }, { "action_type": "post_engagement", "value": "2.26" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "27.12" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "27.12" }, { "action_type": "page_engagement", "value": "2.26" } ], "social_spend": "3.97", "website_ctr": [ { "action_type": "link_click", "value": "1.078293" } ] }, { "ad_id": "120241018584130023", "ad_name": "EADO Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "235", "reach": "211", "clicks": "4", "spend": 9.7799999999999993605115378159098327159881591796875, "cpc": 2.444999999999999840127884453977458178997039794921875, "cpm": 41.61702199999999862711774767376482486724853515625, "ctr": "1.702128", "actions": [ { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "2" }, { "action_type": "post_engagement", "value": "2" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.113744", "unique_clicks": "4", "cpp": "23.175355", "unique_ctr": "1.895735", "inline_link_clicks": "1", "inline_link_click_ctr": "0.425532", "cost_per_inline_link_click": "4.89", "inline_post_engagement": "2", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "4.89" }, { "action_type": "post_interaction_gross", "value": "4.89" }, { "action_type": "post_engagement", "value": "2.445" }, { "action_type": "page_engagement", "value": "2.445" } ], "social_spend": "0.14", "website_ctr": [ { "action_type": "link_click", "value": "0.425532" } ] }, { "ad_id": "120241018584150023", "ad_name": "CS 75 Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "35", "reach": "34", "clicks": "0", "spend": 1.8200000000000000621724893790087662637233734130859375, "cpc": null, "cpm": 52, "ctr": null, "actions": [], "frequency": "1.029412", "unique_clicks": "0", "cpp": "26.764706", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0.09" }, { "ad_id": "120241018584160023", "ad_name": "Alsvin", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "10279", "reach": "7609", "clicks": "110", "spend": 252.479999999999989768184605054557323455810546875, "cpc": 2.295272000000000200969907382386736571788787841796875, "cpm": 24.56269999999999953388396534137427806854248046875, "ctr": "1.070143", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "2" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "9" }, { "action_type": "link_click", "value": "60" }, { "action_type": "page_engagement", "value": "65" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "post_engagement", "value": "64" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "9" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "2" }, { "action_type": "lead", "value": "10" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "9" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "2" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "9" }, { "action_type": "post_reaction", "value": "4" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "3" } ], "frequency": "1.3509", "unique_clicks": "86", "outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "cpp": "16.590879", "unique_ctr": "1.130241", "inline_link_clicks": "60", "inline_link_click_ctr": "0.583714", "cost_per_inline_link_click": "2.104", "inline_post_engagement": "64", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "63.12" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "11.476364" }, { "action_type": "offsite_search_add_meta_leads", "value": "14.026667" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "42.08" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "14.026667" }, { "action_type": "link_click", "value": "2.104" }, { "action_type": "like", "value": "126.24" }, { "action_type": "onsite_conversion.lead_grouped", "value": "14.026667" }, { "action_type": "post_interaction_gross", "value": "31.56" }, { "action_type": "onsite_web_lead", "value": "126.24" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "126.24" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "63.12" }, { "action_type": "lead", "value": "12.624" }, { "action_type": "post_engagement", "value": "1.9725" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "14.026667" }, { "action_type": "landing_page_view", "value": "42.08" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "14.026667" }, { "action_type": "page_engagement", "value": "1.942154" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "63.12" }, { "action_type": "omni_landing_page_view", "value": "42.08" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "63.12" } ], "social_spend": "5.02", "website_ctr": [ { "action_type": "link_click", "value": "0.583714" } ] }, { "ad_id": "120241018584170023", "ad_name": "CS 35 Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "49", "reach": "44", "clicks": "0", "spend": 1.0800000000000000710542735760100185871124267578125, "cpc": null, "cpm": 22.04081599999999951933205011300742626190185546875, "ctr": null, "actions": [], "frequency": "1.113636", "unique_clicks": "0", "cpp": "12.272727", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0.12" }, { "ad_id": "120241028460190023", "ad_name": "AD2", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "219337", "reach": "214246", "clicks": "121", "spend": 1157.05999999999994543031789362430572509765625, "cpc": 9.56248000000000075715433922596275806427001953125, "cpm": 5.2752619999999996736050889012403786182403564453125, "ctr": "0.055166", "actions": [ { "action_type": "link_click", "value": "45" }, { "action_type": "page_engagement", "value": "6146" }, { "action_type": "landing_page_view", "value": "20" }, { "action_type": "omni_landing_page_view", "value": "20" }, { "action_type": "onsite_conversion.post_unlike", "value": "12" }, { "action_type": "post_engagement", "value": "6146" }, { "action_type": "post_interaction_gross", "value": "48" }, { "action_type": "post", "value": "3" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "32" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "video_view", "value": "6053" }, { "action_type": "post_reaction", "value": "44" } ], "frequency": "1.023762", "unique_clicks": "117", "outbound_clicks": [ { "action_type": "outbound_click", "value": "45" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "45" } ], "cpp": "2.700307", "unique_ctr": "0.05461", "inline_link_clicks": "45", "inline_link_click_ctr": "0.020516", "cost_per_inline_link_click": "12.856222", "inline_post_engagement": "6146", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "190809" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "368" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "139" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "84" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "66" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "520" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "520" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "184" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.095577" }, { "action_type": "link_click", "value": "12.856222" }, { "action_type": "post_interaction_gross", "value": "12.052708" }, { "action_type": "post_engagement", "value": "0.094131" }, { "action_type": "landing_page_view", "value": "28.9265" }, { "action_type": "page_engagement", "value": "0.094131" }, { "action_type": "omni_landing_page_view", "value": "28.9265" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.020516" } ] }, { "ad_id": "120241099782940023", "ad_name": "UNI-T", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "3128", "reach": "2742", "clicks": "56", "spend": 331.98000000000001818989403545856475830078125, "cpc": 5.92821399999999965046981742489151656627655029296875, "cpm": 106.1317140000000023292159312404692173004150390625, "ctr": "1.790281", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "7" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "8" }, { "action_type": "link_click", "value": "38" }, { "action_type": "page_engagement", "value": "40" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "post_engagement", "value": "40" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "4" }, { "action_type": "offsite_search_add_meta_leads", "value": "8" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "7" }, { "action_type": "lead", "value": "8" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "8" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "7" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "8" }, { "action_type": "onsite_conversion.lead_grouped", "value": "8" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.140773", "unique_clicks": "43", "cpp": "60.536105", "unique_ctr": "1.568198", "inline_link_clicks": "38", "inline_link_click_ctr": "1.214834", "cost_per_inline_link_click": "4.368158", "inline_post_engagement": "40", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "23.712857" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "20.74875" }, { "action_type": "offsite_search_add_meta_leads", "value": "20.74875" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "20.74875" }, { "action_type": "link_click", "value": "4.368158" }, { "action_type": "onsite_conversion.lead_grouped", "value": "20.74875" }, { "action_type": "post_interaction_gross", "value": "82.995" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "41.4975" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "20.74875" }, { "action_type": "lead", "value": "20.74875" }, { "action_type": "post_engagement", "value": "4.14975" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "20.74875" }, { "action_type": "landing_page_view", "value": "82.995" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "20.74875" }, { "action_type": "page_engagement", "value": "4.14975" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "23.712857" }, { "action_type": "omni_landing_page_view", "value": "82.995" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "23.712857" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.214834" } ] }, { "ad_id": "120241099958190023", "ad_name": "UNI-T", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "10636", "reach": "7466", "clicks": "135", "spend": 421.93999999999999772626324556767940521240234375, "cpc": 3.1254819999999998714201865368522703647613525390625, "cpm": 39.67092800000000352156348526477813720703125, "ctr": "1.269274", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "10" }, { "action_type": "link_click", "value": "49" }, { "action_type": "page_engagement", "value": "53" }, { "action_type": "landing_page_view", "value": "7" }, { "action_type": "omni_landing_page_view", "value": "7" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "53" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "offsite_search_add_meta_leads", "value": "10" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "lead", "value": "11" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "10" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "10" }, { "action_type": "post_reaction", "value": "4" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "4" } ], "frequency": "1.424591", "unique_clicks": "108", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "28.257434", "unique_ctr": "1.446558", "inline_link_clicks": "49", "inline_link_click_ctr": "0.4607", "cost_per_inline_link_click": "4.30551", "inline_post_engagement": "53", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "210.97" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "17.580833" }, { "action_type": "offsite_search_add_meta_leads", "value": "21.097" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "52.7425" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "21.097" }, { "action_type": "link_click", "value": "4.30551" }, { "action_type": "onsite_conversion.lead_grouped", "value": "21.097" }, { "action_type": "post_interaction_gross", "value": "52.7425" }, { "action_type": "onsite_web_lead", "value": "210.97" }, { "action_type": "lead", "value": "19.179091" }, { "action_type": "post_engagement", "value": "3.980566" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "21.097" }, { "action_type": "landing_page_view", "value": "30.138571" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "21.097" }, { "action_type": "page_engagement", "value": "3.980566" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "210.97" }, { "action_type": "omni_landing_page_view", "value": "30.138571" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "210.97" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.4607" } ] }, { "ad_id": "120241100013540023", "ad_name": "UNI-T", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "557", "reach": "509", "clicks": "14", "spend": 47.6400000000000005684341886080801486968994140625, "cpc": 3.4028580000000001604121280252002179622650146484375, "cpm": 85.5296220000000033678588806651532649993896484375, "ctr": "2.513465", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "2" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "7" }, { "action_type": "page_engagement", "value": "7" }, { "action_type": "post_engagement", "value": "7" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "2" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "2" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" } ], "frequency": "1.094303", "unique_clicks": "9", "cpp": "46.797642", "unique_ctr": "1.768173", "inline_link_clicks": "7", "inline_link_click_ctr": "1.256733", "cost_per_inline_link_click": "3.402857", "inline_post_engagement": "7", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "11.91" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "11.91" }, { "action_type": "offsite_search_add_meta_leads", "value": "11.91" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "11.91" }, { "action_type": "link_click", "value": "3.402857" }, { "action_type": "onsite_conversion.lead_grouped", "value": "11.91" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "11.91" }, { "action_type": "lead", "value": "11.91" }, { "action_type": "post_engagement", "value": "3.402857" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "11.91" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "11.91" }, { "action_type": "page_engagement", "value": "3.402857" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "11.91" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "11.91" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.256733" } ] }, { "ad_id": "120241100046130023", "ad_name": "UNI-T", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "288", "reach": "259", "clicks": "8", "spend": 10.32000000000000028421709430404007434844970703125, "cpc": 1.29000000000000003552713678800500929355621337890625, "cpm": 35.83333400000000068530425778590142726898193359375, "ctr": "2.777778", "actions": [ { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" } ], "frequency": "1.111969", "unique_clicks": "6", "cpp": "19.92278", "unique_ctr": "2.316602", "inline_link_clicks": "3", "inline_link_click_ctr": "1.041667", "cost_per_inline_link_click": "1.72", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "1.72" }, { "action_type": "post_engagement", "value": "1.72" }, { "action_type": "page_engagement", "value": "1.72" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.041667" } ] }, { "ad_id": "120241198614630023", "ad_name": "AD1", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "14", "reach": "14", "clicks": "0", "spend": 0.059999999999999997779553950749686919152736663818359375, "cpc": null, "cpm": 4.28571399999999957941554384888149797916412353515625, "ctr": null, "actions": [ { "action_type": "page_engagement", "value": "1" }, { "action_type": "post_engagement", "value": "1" }, { "action_type": "video_view", "value": "1" } ], "frequency": "1", "unique_clicks": "0", "cpp": "2.142857", "inline_link_clicks": "0", "inline_post_engagement": "1", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "14" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.03" }, { "action_type": "post_engagement", "value": "0.03" }, { "action_type": "page_engagement", "value": "0.03" } ], "social_spend": "0" }, { "ad_id": "120241198614670023", "ad_name": "AD2", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "97698", "reach": "97698", "clicks": "43", "spend": 486.93999999999999772626324556767940521240234375, "cpc": 11.3241859999999991970298651722259819507598876953125, "cpm": 4.98413400000000006428990673157386481761932373046875, "ctr": "0.044013", "actions": [ { "action_type": "onsite_conversion.messaging_block", "value": "1" }, { "action_type": "link_click", "value": "18" }, { "action_type": "page_engagement", "value": "2323" }, { "action_type": "landing_page_view", "value": "8" }, { "action_type": "omni_landing_page_view", "value": "8" }, { "action_type": "onsite_conversion.post_unlike", "value": "16" }, { "action_type": "post_engagement", "value": "2323" }, { "action_type": "post_interaction_gross", "value": "32" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "15" }, { "action_type": "video_view", "value": "2273" }, { "action_type": "post_reaction", "value": "31" } ], "frequency": "1", "unique_clicks": "40", "outbound_clicks": [ { "action_type": "outbound_click", "value": "18" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "18" } ], "cpp": "2.492067", "unique_ctr": "0.040943", "inline_link_clicks": "18", "inline_link_click_ctr": "0.018424", "cost_per_inline_link_click": "13.526111", "inline_post_engagement": "2323", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "86692" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "488" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "183" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "104" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "60" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "231" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "231" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "78" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.107114" }, { "action_type": "link_click", "value": "13.526111" }, { "action_type": "post_interaction_gross", "value": "7.608438" }, { "action_type": "post_engagement", "value": "0.104808" }, { "action_type": "landing_page_view", "value": "30.43375" }, { "action_type": "page_engagement", "value": "0.104808" }, { "action_type": "omni_landing_page_view", "value": "30.43375" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.018424" } ] }, { "ad_id": "120241198731870023", "ad_name": "AD3", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "47192", "reach": "46793", "clicks": "34", "spend": 234.960000000000007958078640513122081756591796875, "cpc": 6.91058799999999973096009853179566562175750732421875, "cpm": 4.97881000000000017990942069445736706256866455078125, "ctr": "0.072046", "actions": [ { "action_type": "link_click", "value": "9" }, { "action_type": "page_engagement", "value": "1175" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "onsite_conversion.post_unlike", "value": "5" }, { "action_type": "post_engagement", "value": "1175" }, { "action_type": "post_interaction_gross", "value": "19" }, { "action_type": "post", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "12" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "video_view", "value": "1147" }, { "action_type": "post_reaction", "value": "17" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "1" } ], "frequency": "1.008527", "unique_clicks": "34", "outbound_clicks": [ { "action_type": "outbound_click", "value": "9" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "9" } ], "cpp": "2.510632", "unique_ctr": "0.07266", "inline_link_clicks": "9", "inline_link_click_ctr": "0.019071", "cost_per_inline_link_click": "13.053333", "inline_post_engagement": "1175", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "44810" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "266" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "102" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "55" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "33" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "105" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "105" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "31" } ], "cost_per_action_type": [ { "action_type": "offsite_conversion.fb_pixel_custom", "value": "117.48" }, { "action_type": "video_view", "value": "0.102424" }, { "action_type": "link_click", "value": "13.053333" }, { "action_type": "post_interaction_gross", "value": "6.183158" }, { "action_type": "onsite_web_lead", "value": "117.48" }, { "action_type": "lead", "value": "117.48" }, { "action_type": "post_engagement", "value": "0.099983" }, { "action_type": "landing_page_view", "value": "58.74" }, { "action_type": "page_engagement", "value": "0.099983" }, { "action_type": "omni_landing_page_view", "value": "58.74" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.019071" } ] }, { "ad_id": "120241730562730023", "ad_name": "AD4", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "2271", "reach": "2210", "clicks": "2", "spend": 9.5999999999999996447286321199499070644378662109375, "cpc": 4.79999999999999982236431605997495353221893310546875, "cpm": 4.2272119999999997475015334202907979488372802734375, "ctr": "0.088067", "actions": [ { "action_type": "page_engagement", "value": "55" }, { "action_type": "post_engagement", "value": "55" }, { "action_type": "video_view", "value": "55" } ], "frequency": "1.027602", "unique_clicks": "2", "cpp": "2.171946", "unique_ctr": "0.090498", "inline_link_clicks": "0", "inline_post_engagement": "55", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "2220" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.087273" }, { "action_type": "post_engagement", "value": "0.087273" }, { "action_type": "page_engagement", "value": "0.087273" } ], "social_spend": "0" }, { "ad_id": "120241730562740023", "ad_name": "AD1", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "270", "reach": "270", "clicks": "1", "spend": 1.1799999999999999378275106209912337362766265869140625, "cpc": 1.1799999999999999378275106209912337362766265869140625, "cpm": 4.37037000000000031008084988570772111415863037109375, "ctr": "0.37037", "actions": [ { "action_type": "page_engagement", "value": "23" }, { "action_type": "post_engagement", "value": "23" }, { "action_type": "video_view", "value": "23" } ], "frequency": "1", "unique_clicks": "1", "cpp": "2.185185", "unique_ctr": "0.37037", "inline_link_clicks": "0", "inline_post_engagement": "23", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "251" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.025652" }, { "action_type": "post_engagement", "value": "0.025652" }, { "action_type": "page_engagement", "value": "0.025652" } ], "social_spend": "0" }, { "ad_id": "120241730562750023", "ad_name": "AD2", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "4744", "reach": "4604", "clicks": "7", "spend": 19.780000000000001136868377216160297393798828125, "cpc": 2.825714000000000059031890486949123442173004150390625, "cpm": 4.1694779999999997954773789388127624988555908203125, "ctr": "0.147555", "actions": [ { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "237" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "237" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "video_view", "value": "232" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.030408", "unique_clicks": "6", "outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "cpp": "2.148132", "unique_ctr": "0.130321", "inline_link_clicks": "4", "inline_link_click_ctr": "0.084317", "cost_per_inline_link_click": "2.4725", "inline_post_engagement": "237", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "4510" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "56" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "17" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "12" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "12" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.042629" }, { "action_type": "link_click", "value": "2.4725" }, { "action_type": "post_interaction_gross", "value": "9.89" }, { "action_type": "post_engagement", "value": "0.04173" }, { "action_type": "landing_page_view", "value": "9.89" }, { "action_type": "page_engagement", "value": "0.04173" }, { "action_type": "omni_landing_page_view", "value": "9.89" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.084317" } ] }, { "ad_id": "120241730562760023", "ad_name": "AD3", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "11780", "reach": "11780", "clicks": "7", "spend": 49.93999999999999772626324556767940521240234375, "cpc": 7.13428600000000034953018257510848343372344970703125, "cpm": 4.2393879999999999341753209591843187808990478515625, "ctr": "0.059423", "actions": [ { "action_type": "link_click", "value": "5" }, { "action_type": "page_engagement", "value": "433" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "433" }, { "action_type": "post_interaction_gross", "value": "6" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "video_view", "value": "422" }, { "action_type": "post_reaction", "value": "5" } ], "frequency": "1", "unique_clicks": "7", "outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "cpp": "2.119694", "unique_ctr": "0.059423", "inline_link_clicks": "5", "inline_link_click_ctr": "0.042445", "cost_per_inline_link_click": "4.994", "inline_post_engagement": "433", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "11133" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "37" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "14" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "7" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "38" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "38" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "13" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.059171" }, { "action_type": "link_click", "value": "4.994" }, { "action_type": "post_interaction_gross", "value": "4.161667" }, { "action_type": "post_engagement", "value": "0.057667" }, { "action_type": "landing_page_view", "value": "12.485" }, { "action_type": "page_engagement", "value": "0.057667" }, { "action_type": "omni_landing_page_view", "value": "12.485" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.042445" } ] }, { "ad_id": "120241730578040023", "ad_name": "AD5", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "31812", "reach": "31325", "clicks": "31", "spend": 132.960000000000007958078640513122081756591796875, "cpc": 4.28903199999999973357489579939283430576324462890625, "cpm": 4.17955400000000043547743189265020191669464111328125, "ctr": "0.097448", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "link_click", "value": "21" }, { "action_type": "page_engagement", "value": "24" }, { "action_type": "landing_page_view", "value": "7" }, { "action_type": "omni_landing_page_view", "value": "7" }, { "action_type": "post_engagement", "value": "24" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "1" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1.015547", "unique_clicks": "30", "outbound_clicks": [ { "action_type": "outbound_click", "value": "20" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "20" } ], "cpp": "2.122267", "unique_ctr": "0.09577", "inline_link_clicks": "21", "inline_link_click_ctr": "0.066013", "cost_per_inline_link_click": "3.165714", "inline_post_engagement": "24", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "66.48" }, { "action_type": "link_click", "value": "3.165714" }, { "action_type": "post_interaction_gross", "value": "22.16" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "66.48" }, { "action_type": "post_engagement", "value": "2.77" }, { "action_type": "landing_page_view", "value": "9.497143" }, { "action_type": "page_engagement", "value": "2.77" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "66.48" }, { "action_type": "omni_landing_page_view", "value": "9.497143" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "66.48" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.066013" } ] }, { "ad_id": "120241934287890023", "ad_name": "CS 35 Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "2700", "reach": "1823", "clicks": "18", "spend": 85.7000000000000028421709430404007434844970703125, "cpc": 4.76111199999999978871301209437660872936248779296875, "cpm": 31.740739999999998843804860371164977550506591796875, "ctr": "0.666667", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "15" }, { "action_type": "page_engagement", "value": "15" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "15" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.481075", "unique_clicks": "15", "cpp": "23.505211", "unique_ctr": "0.82282", "inline_link_clicks": "15", "inline_link_click_ctr": "0.555556", "cost_per_inline_link_click": "2.856667", "inline_post_engagement": "15", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "42.85" }, { "action_type": "offsite_search_add_meta_leads", "value": "42.85" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "42.85" }, { "action_type": "link_click", "value": "2.856667" }, { "action_type": "onsite_conversion.lead_grouped", "value": "42.85" }, { "action_type": "lead", "value": "42.85" }, { "action_type": "post_engagement", "value": "2.856667" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "42.85" }, { "action_type": "landing_page_view", "value": "42.85" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "42.85" }, { "action_type": "page_engagement", "value": "2.856667" }, { "action_type": "omni_landing_page_view", "value": "42.85" } ], "social_spend": "2.17", "website_ctr": [ { "action_type": "link_click", "value": "0.555556" } ] }, { "ad_id": "120241934287900023", "ad_name": "Alsvin", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "17930", "reach": "11382", "clicks": "128", "spend": 300.04000000000002046363078989088535308837890625, "cpc": 2.34406200000000008998313205665908753871917724609375, "cpm": 16.733965999999998786051946808584034442901611328125, "ctr": "0.713887", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "4" }, { "action_type": "link_click", "value": "72" }, { "action_type": "page_engagement", "value": "77" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "76" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "offsite_search_add_meta_leads", "value": "4" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "lead", "value": "4" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "4" }, { "action_type": "onsite_conversion.lead_grouped", "value": "4" }, { "action_type": "post_reaction", "value": "4" } ], "frequency": "1.575294", "unique_clicks": "111", "outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "cpp": "13.18046", "unique_ctr": "0.975224", "inline_link_clicks": "72", "inline_link_click_ctr": "0.401562", "cost_per_inline_link_click": "2.083611", "inline_post_engagement": "76", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "37.505" }, { "action_type": "offsite_search_add_meta_leads", "value": "37.505" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "37.505" }, { "action_type": "link_click", "value": "2.083611" }, { "action_type": "like", "value": "150.02" }, { "action_type": "onsite_conversion.lead_grouped", "value": "37.505" }, { "action_type": "post_interaction_gross", "value": "37.505" }, { "action_type": "lead", "value": "37.505" }, { "action_type": "post_engagement", "value": "1.973947" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "37.505" }, { "action_type": "landing_page_view", "value": "50.006667" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "37.505" }, { "action_type": "page_engagement", "value": "1.948312" }, { "action_type": "omni_landing_page_view", "value": "50.006667" } ], "social_spend": "6.48", "website_ctr": [ { "action_type": "link_click", "value": "0.401562" } ] }, { "ad_id": "120241934287920023", "ad_name": "UNI-K", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "9497", "reach": "7222", "clicks": "56", "spend": 171.43999999999999772626324556767940521240234375, "cpc": 3.061427999999999816083118275855667889118194580078125, "cpm": 18.052015999999998285829860833473503589630126953125, "ctr": "0.58966", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "34" }, { "action_type": "page_engagement", "value": "36" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "36" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.31501", "unique_clicks": "47", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "11.869288", "unique_ctr": "0.650789", "inline_link_clicks": "34", "inline_link_click_ctr": "0.358008", "cost_per_inline_link_click": "2.521176", "inline_post_engagement": "36", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "28.573333" }, { "action_type": "offsite_search_add_meta_leads", "value": "28.573333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "28.573333" }, { "action_type": "link_click", "value": "2.521176" }, { "action_type": "onsite_conversion.lead_grouped", "value": "28.573333" }, { "action_type": "post_interaction_gross", "value": "42.86" }, { "action_type": "lead", "value": "28.573333" }, { "action_type": "post_engagement", "value": "2.381111" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "28.573333" }, { "action_type": "landing_page_view", "value": "28.573333" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "28.573333" }, { "action_type": "page_engagement", "value": "2.381111" }, { "action_type": "omni_landing_page_view", "value": "28.573333" } ], "social_spend": "3.37", "website_ctr": [ { "action_type": "link_click", "value": "0.358008" } ] }, { "ad_id": "120241934287930023", "ad_name": "UNI-S", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "1178", "reach": "964", "clicks": "9", "spend": 36.38000000000000255795384873636066913604736328125, "cpc": 4.04222199999999975972286847536452114582061767578125, "cpm": 30.8828519999999997480699676088988780975341796875, "ctr": "0.764007", "actions": [ { "action_type": "link_click", "value": "7" }, { "action_type": "page_engagement", "value": "7" }, { "action_type": "post_engagement", "value": "7" } ], "frequency": "1.221992", "unique_clicks": "9", "cpp": "18.869295", "unique_ctr": "0.93361", "inline_link_clicks": "7", "inline_link_click_ctr": "0.594228", "cost_per_inline_link_click": "2.598571", "inline_post_engagement": "7", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "2.598571" }, { "action_type": "post_engagement", "value": "2.598571" }, { "action_type": "page_engagement", "value": "2.598571" } ], "social_spend": "0.88", "website_ctr": [ { "action_type": "link_click", "value": "0.594228" } ] }, { "ad_id": "120241934287940023", "ad_name": "CS 75 Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "969", "reach": "738", "clicks": "9", "spend": 31.239999999999998436805981327779591083526611328125, "cpc": 3.471112000000000197275085156434215605258941650390625, "cpm": 32.23942199999999758119884063489735126495361328125, "ctr": "0.928793", "actions": [ { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "5" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "5" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.313008", "unique_clicks": "7", "cpp": "21.165312", "unique_ctr": "0.948509", "inline_link_clicks": "4", "inline_link_click_ctr": "0.412797", "cost_per_inline_link_click": "3.905", "inline_post_engagement": "5", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "3.905" }, { "action_type": "post_interaction_gross", "value": "15.62" }, { "action_type": "post_engagement", "value": "3.124" }, { "action_type": "page_engagement", "value": "3.124" } ], "social_spend": "0.81", "website_ctr": [ { "action_type": "link_click", "value": "0.412797" } ] }, { "ad_id": "120241934287960023", "ad_name": "EADO Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "815", "reach": "656", "clicks": "10", "spend": 26.980000000000000426325641456060111522674560546875, "cpc": 2.697999999999999953814722175593487918376922607421875, "cpm": 33.10429400000000299542080028913915157318115234375, "ctr": "1.226994", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "7" }, { "action_type": "page_engagement", "value": "7" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "7" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.242378", "unique_clicks": "9", "cpp": "20.564024", "unique_ctr": "1.371951", "inline_link_clicks": "7", "inline_link_click_ctr": "0.858896", "cost_per_inline_link_click": "1.927143", "inline_post_engagement": "7", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "13.49" }, { "action_type": "offsite_search_add_meta_leads", "value": "13.49" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "13.49" }, { "action_type": "link_click", "value": "1.927143" }, { "action_type": "onsite_conversion.lead_grouped", "value": "13.49" }, { "action_type": "lead", "value": "13.49" }, { "action_type": "post_engagement", "value": "1.927143" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "13.49" }, { "action_type": "landing_page_view", "value": "13.49" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "13.49" }, { "action_type": "page_engagement", "value": "1.927143" }, { "action_type": "omni_landing_page_view", "value": "13.49" } ], "social_spend": "0.7", "website_ctr": [ { "action_type": "link_click", "value": "0.858896" } ] }, { "ad_id": "120241934287970023", "ad_name": "CS 75 Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "123", "reach": "112", "clicks": "1", "spend": 5.0999999999999996447286321199499070644378662109375, "cpc": 5.0999999999999996447286321199499070644378662109375, "cpm": 41.46341400000000021464074961841106414794921875, "ctr": "0.813008", "actions": [ { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "34" }, { "action_type": "post_engagement", "value": "34" }, { "action_type": "video_view", "value": "33" } ], "frequency": "1.098214", "unique_clicks": "1", "cpp": "22.767857", "unique_ctr": "0.892857", "inline_link_clicks": "1", "inline_link_click_ctr": "0.813008", "cost_per_inline_link_click": "2.55", "inline_post_engagement": "34", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "98" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.077273" }, { "action_type": "link_click", "value": "2.55" }, { "action_type": "post_engagement", "value": "0.075" }, { "action_type": "page_engagement", "value": "0.075" } ], "social_spend": "0.11", "website_ctr": [ { "action_type": "link_click", "value": "0.813008" } ] }, { "ad_id": "120241934287980023", "ad_name": "UNI-V", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "7174", "reach": "4864", "clicks": "57", "spend": 219.259999999999990905052982270717620849609375, "cpc": 3.84666599999999991865706761018373072147369384765625, "cpm": 30.56314400000000119916876428760588169097900390625, "ctr": "0.794536", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "32" }, { "action_type": "page_engagement", "value": "34" }, { "action_type": "landing_page_view", "value": "4" }, { "action_type": "omni_landing_page_view", "value": "4" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "33" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.474918", "unique_clicks": "45", "outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "22.539063", "unique_ctr": "0.925164", "inline_link_clicks": "32", "inline_link_click_ctr": "0.446055", "cost_per_inline_link_click": "3.425938", "inline_post_engagement": "33", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "54.815" }, { "action_type": "offsite_search_add_meta_leads", "value": "54.815" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "54.815" }, { "action_type": "link_click", "value": "3.425938" }, { "action_type": "like", "value": "109.63" }, { "action_type": "onsite_conversion.lead_grouped", "value": "54.815" }, { "action_type": "post_interaction_gross", "value": "109.63" }, { "action_type": "lead", "value": "54.815" }, { "action_type": "post_engagement", "value": "3.322121" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "54.815" }, { "action_type": "landing_page_view", "value": "27.4075" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "54.815" }, { "action_type": "page_engagement", "value": "3.224412" }, { "action_type": "omni_landing_page_view", "value": "27.4075" } ], "social_spend": "4.3", "website_ctr": [ { "action_type": "link_click", "value": "0.446055" } ] }, { "ad_id": "120241934287990023", "ad_name": "CS 95", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "3930", "reach": "2574", "clicks": "43", "spend": 99.18000000000000682121026329696178436279296875, "cpc": 2.306512000000000117694298751302994787693023681640625, "cpm": 25.236641999999999796955307829193770885467529296875, "ctr": "1.094148", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "18" }, { "action_type": "page_engagement", "value": "18" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "18" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.526807", "unique_clicks": "35", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "19.265734", "unique_ctr": "1.359751", "inline_link_clicks": "18", "inline_link_click_ctr": "0.458015", "cost_per_inline_link_click": "2.755", "inline_post_engagement": "18", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "49.59" }, { "action_type": "offsite_search_add_meta_leads", "value": "49.59" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "49.59" }, { "action_type": "link_click", "value": "2.755" }, { "action_type": "onsite_conversion.lead_grouped", "value": "49.59" }, { "action_type": "lead", "value": "49.59" }, { "action_type": "post_engagement", "value": "2.755" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "49.59" }, { "action_type": "landing_page_view", "value": "49.59" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "49.59" }, { "action_type": "page_engagement", "value": "2.755" }, { "action_type": "omni_landing_page_view", "value": "49.59" } ], "social_spend": "5.09", "website_ctr": [ { "action_type": "link_click", "value": "0.458015" } ] }, { "ad_id": "120241934344130023", "ad_name": "CS 95", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "2687", "reach": "1979", "clicks": "28", "spend": 73.6200000000000045474735088646411895751953125, "cpc": 2.629286000000000012022383089060895144939422607421875, "cpm": 27.39858600000000166119207278825342655181884765625, "ctr": "1.042054", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "12" }, { "action_type": "page_engagement", "value": "12" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "12" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.357756", "unique_clicks": "23", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "18.600303", "unique_ctr": "1.162203", "inline_link_clicks": "12", "inline_link_click_ctr": "0.446595", "cost_per_inline_link_click": "3.0675", "inline_post_engagement": "12", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "36.81" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "36.81" }, { "action_type": "offsite_search_add_meta_leads", "value": "36.81" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "36.81" }, { "action_type": "link_click", "value": "3.0675" }, { "action_type": "onsite_conversion.lead_grouped", "value": "36.81" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "36.81" }, { "action_type": "lead", "value": "36.81" }, { "action_type": "post_engagement", "value": "3.0675" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "36.81" }, { "action_type": "landing_page_view", "value": "36.81" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "36.81" }, { "action_type": "page_engagement", "value": "3.0675" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "36.81" }, { "action_type": "omni_landing_page_view", "value": "36.81" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "36.81" } ], "social_spend": "3.09", "website_ctr": [ { "action_type": "link_click", "value": "0.446595" } ] }, { "ad_id": "120241934344140023", "ad_name": "CS 75 Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "750", "reach": "639", "clicks": "13", "spend": 20.6400000000000005684341886080801486968994140625, "cpc": 1.587692000000000103199226941796950995922088623046875, "cpm": 27.519999999999999573674358543939888477325439453125, "ctr": "1.733333", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "6" }, { "action_type": "post_engagement", "value": "6" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.173709", "unique_clicks": "11", "cpp": "16.150235", "unique_ctr": "1.72144", "inline_link_clicks": "4", "inline_link_click_ctr": "0.533333", "cost_per_inline_link_click": "2.58", "inline_post_engagement": "6", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "10.32" }, { "action_type": "offsite_search_add_meta_leads", "value": "10.32" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "10.32" }, { "action_type": "link_click", "value": "2.58" }, { "action_type": "onsite_conversion.lead_grouped", "value": "10.32" }, { "action_type": "post_interaction_gross", "value": "5.16" }, { "action_type": "lead", "value": "10.32" }, { "action_type": "post_engagement", "value": "1.72" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "10.32" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "10.32" }, { "action_type": "page_engagement", "value": "1.72" } ], "social_spend": "1.22", "website_ctr": [ { "action_type": "link_click", "value": "0.533333" } ] }, { "ad_id": "120241934344150023", "ad_name": "CS 75 Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "126", "reach": "109", "clicks": "2", "spend": 4.44000000000000039079850466805510222911834716796875, "cpc": 2.220000000000000195399252334027551114559173583984375, "cpm": 35.2380959999999987530827638693153858184814453125, "ctr": "1.587302", "actions": [ { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "29" }, { "action_type": "post_engagement", "value": "29" }, { "action_type": "video_view", "value": "28" } ], "frequency": "1.155963", "unique_clicks": "2", "cpp": "20.366972", "unique_ctr": "1.834862", "inline_link_clicks": "1", "inline_link_click_ctr": "0.793651", "cost_per_inline_link_click": "2.22", "inline_post_engagement": "29", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "98" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.079286" }, { "action_type": "link_click", "value": "2.22" }, { "action_type": "post_engagement", "value": "0.076552" }, { "action_type": "page_engagement", "value": "0.076552" } ], "social_spend": "0.08", "website_ctr": [ { "action_type": "link_click", "value": "0.793651" } ] }, { "ad_id": "120241934344160023", "ad_name": "UNI-S", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "308", "reach": "271", "clicks": "4", "spend": 6.37999999999999989341858963598497211933135986328125, "cpc": 1.5949999999999999733546474089962430298328399658203125, "cpm": 20.7142860000000013087628758512437343597412109375, "ctr": "1.298701", "actions": [ { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "4" }, { "action_type": "post_engagement", "value": "4" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.136531", "unique_clicks": "3", "cpp": "11.771218", "unique_ctr": "1.107011", "inline_link_clicks": "3", "inline_link_click_ctr": "0.974026", "cost_per_inline_link_click": "1.063333", "inline_post_engagement": "4", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "1.063333" }, { "action_type": "post_interaction_gross", "value": "3.19" }, { "action_type": "post_engagement", "value": "0.7975" }, { "action_type": "page_engagement", "value": "0.7975" } ], "social_spend": "0.92", "website_ctr": [ { "action_type": "link_click", "value": "0.974026" } ] }, { "ad_id": "120241934344170023", "ad_name": "Alsvin", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "11939", "reach": "8547", "clicks": "115", "spend": 211.1200000000000045474735088646411895751953125, "cpc": 1.83582599999999995787902662414126098155975341796875, "cpm": 17.683223999999999165311237447895109653472900390625, "ctr": "0.96323", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "onsite_conversion.lead", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "5" }, { "action_type": "link_click", "value": "60" }, { "action_type": "page_engagement", "value": "66" }, { "action_type": "landing_page_view", "value": "4" }, { "action_type": "omni_landing_page_view", "value": "4" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "66" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_gross", "value": "6" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "1" }, { "action_type": "onsite_conversion.messaging_user_depth_3_message_send", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "lead", "value": "5" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "5" }, { "action_type": "post_reaction", "value": "4" } ], "frequency": "1.396864", "unique_clicks": "101", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "12.350532", "unique_ctr": "1.181701", "inline_link_clicks": "60", "inline_link_click_ctr": "0.502555", "cost_per_inline_link_click": "1.759333", "inline_post_engagement": "66", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.lead", "value": "105.56" }, { "action_type": "onsite_conversion.total_messaging_connection", "value": "105.56" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "21.112" }, { "action_type": "offsite_search_add_meta_leads", "value": "21.112" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "21.112" }, { "action_type": "link_click", "value": "1.759333" }, { "action_type": "onsite_conversion.lead_grouped", "value": "21.112" }, { "action_type": "post_interaction_gross", "value": "17.593333" }, { "action_type": "onsite_web_lead", "value": "105.56" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "105.56" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "105.56" }, { "action_type": "onsite_conversion.messaging_user_depth_3_message_send", "value": "105.56" }, { "action_type": "lead", "value": "21.112" }, { "action_type": "post_engagement", "value": "1.599394" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "21.112" }, { "action_type": "landing_page_view", "value": "26.39" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "21.112" }, { "action_type": "page_engagement", "value": "1.599394" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "105.56" }, { "action_type": "omni_landing_page_view", "value": "26.39" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "105.56" } ], "social_spend": "4.27", "website_ctr": [ { "action_type": "link_click", "value": "0.502555" } ] }, { "ad_id": "120241934344180023", "ad_name": "UNI-K", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "3608", "reach": "3072", "clicks": "34", "spend": 67.280000000000001136868377216160297393798828125, "cpc": 1.978823999999999916354909146321006119251251220703125, "cpm": 18.64744999999999919282345217652618885040283203125, "ctr": "0.94235", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "24" }, { "action_type": "page_engagement", "value": "25" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "25" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.174479", "unique_clicks": "30", "cpp": "10.950521", "unique_ctr": "0.976563", "inline_link_clicks": "24", "inline_link_click_ctr": "0.665188", "cost_per_inline_link_click": "1.401667", "inline_post_engagement": "25", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "33.64" }, { "action_type": "offsite_search_add_meta_leads", "value": "33.64" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "33.64" }, { "action_type": "link_click", "value": "1.401667" }, { "action_type": "onsite_conversion.lead_grouped", "value": "33.64" }, { "action_type": "post_interaction_gross", "value": "33.64" }, { "action_type": "lead", "value": "33.64" }, { "action_type": "post_engagement", "value": "1.3456" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "33.64" }, { "action_type": "landing_page_view", "value": "33.64" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "33.64" }, { "action_type": "page_engagement", "value": "1.3456" }, { "action_type": "omni_landing_page_view", "value": "33.64" } ], "social_spend": "1.75", "website_ctr": [ { "action_type": "link_click", "value": "0.665188" } ] }, { "ad_id": "120241934344190023", "ad_name": "CS 35 Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "4869", "reach": "3091", "clicks": "35", "spend": 158.80000000000001136868377216160297393798828125, "cpc": 4.53714200000000023038637664285488426685333251953125, "cpm": 32.61449999999999960209606797434389591217041015625, "ctr": "0.718833", "actions": [ { "action_type": "link_click", "value": "25" }, { "action_type": "page_engagement", "value": "26" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "26" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" } ], "frequency": "1.575218", "unique_clicks": "32", "cpp": "25.68748", "unique_ctr": "1.035264", "inline_link_clicks": "25", "inline_link_click_ctr": "0.513452", "cost_per_inline_link_click": "3.176", "inline_post_engagement": "26", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "3.176" }, { "action_type": "post_interaction_gross", "value": "79.4" }, { "action_type": "post_engagement", "value": "3.053846" }, { "action_type": "landing_page_view", "value": "79.4" }, { "action_type": "page_engagement", "value": "3.053846" }, { "action_type": "omni_landing_page_view", "value": "79.4" } ], "social_spend": "8.21", "website_ctr": [ { "action_type": "link_click", "value": "0.513452" } ] }, { "ad_id": "120241934344200023", "ad_name": "UNI-V", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "10741", "reach": "7799", "clicks": "58", "spend": 233.460000000000007958078640513122081756591796875, "cpc": 4.02517200000000041626435631769709289073944091796875, "cpm": 21.735406000000001114358383347280323505401611328125, "ctr": "0.539987", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "39" }, { "action_type": "page_engagement", "value": "42" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "42" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1.377228", "unique_clicks": "51", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "14.967304", "unique_ctr": "0.65393", "inline_link_clicks": "39", "inline_link_click_ctr": "0.363095", "cost_per_inline_link_click": "2.993077", "inline_post_engagement": "42", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "58.365" }, { "action_type": "offsite_search_add_meta_leads", "value": "58.365" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "58.365" }, { "action_type": "link_click", "value": "2.993077" }, { "action_type": "onsite_conversion.lead_grouped", "value": "58.365" }, { "action_type": "post_interaction_gross", "value": "38.91" }, { "action_type": "lead", "value": "58.365" }, { "action_type": "post_engagement", "value": "2.779286" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "58.365" }, { "action_type": "landing_page_view", "value": "116.73" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "58.365" }, { "action_type": "page_engagement", "value": "2.779286" }, { "action_type": "omni_landing_page_view", "value": "116.73" } ], "social_spend": "5.42", "website_ctr": [ { "action_type": "link_click", "value": "0.363095" } ] }, { "ad_id": "120241934344210023", "ad_name": "EADO Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "870", "reach": "697", "clicks": "5", "spend": 23.379999999999999005240169935859739780426025390625, "cpc": 4.6760000000000001563194018672220408916473388671875, "cpm": 26.873563999999998230805431376211345195770263671875, "ctr": "0.574713", "actions": [ { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "3" }, { "action_type": "post_engagement", "value": "3" } ], "frequency": "1.248207", "unique_clicks": "4", "cpp": "16.771879", "unique_ctr": "0.573888", "inline_link_clicks": "3", "inline_link_click_ctr": "0.344828", "cost_per_inline_link_click": "3.896667", "inline_post_engagement": "3", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "3.896667" }, { "action_type": "post_engagement", "value": "3.896667" }, { "action_type": "page_engagement", "value": "3.896667" } ], "social_spend": "0.52", "website_ctr": [ { "action_type": "link_click", "value": "0.344828" } ] }, { "ad_id": "120241934753010023", "ad_name": "UNI-V", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "75010", "reach": "50667", "clicks": "818", "spend": 119.4599999999999937472239253111183643341064453125, "cpc": 0.146040000000000003144151605738443322479724884033203125, "cpm": 1.5925879999999998926085709172184579074382781982421875, "ctr": "1.090521", "actions": [ { "action_type": "link_click", "value": "835" }, { "action_type": "page_engagement", "value": "836" }, { "action_type": "landing_page_view", "value": "269" }, { "action_type": "omni_landing_page_view", "value": "269" }, { "action_type": "post_engagement", "value": "836" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" } ], "frequency": "1.480451", "unique_clicks": "775", "outbound_clicks": [ { "action_type": "outbound_click", "value": "835" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "807" } ], "cpp": "1.178874", "unique_ctr": "1.529595", "inline_link_clicks": "835", "inline_link_click_ctr": "1.113185", "cost_per_inline_link_click": "0.071533", "inline_post_engagement": "836", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.071533" }, { "action_type": "post_interaction_gross", "value": "59.73" }, { "action_type": "post_engagement", "value": "0.071447" }, { "action_type": "landing_page_view", "value": "0.222045" }, { "action_type": "page_engagement", "value": "0.071447" }, { "action_type": "omni_landing_page_view", "value": "0.222045" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.113185" } ] }, { "ad_id": "120241934753020023", "ad_name": "CS 35 Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "38719", "reach": "28942", "clicks": "593", "spend": 92.219999999999998863131622783839702606201171875, "cpc": 0.1555140000000000133351107933776802383363246917724609375, "cpm": 2.381775999999999893219637669972144067287445068359375, "ctr": "1.531548", "actions": [ { "action_type": "link_click", "value": "571" }, { "action_type": "page_engagement", "value": "596" }, { "action_type": "landing_page_view", "value": "92" }, { "action_type": "omni_landing_page_view", "value": "92" }, { "action_type": "onsite_conversion.post_unlike", "value": "5" }, { "action_type": "post_engagement", "value": "596" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_gross", "value": "25" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "18" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "post_reaction", "value": "23" } ], "frequency": "1.337814", "unique_clicks": "564", "outbound_clicks": [ { "action_type": "outbound_click", "value": "571" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "552" } ], "cpp": "1.593186", "unique_ctr": "1.948725", "inline_link_clicks": "571", "inline_link_click_ctr": "1.474728", "cost_per_inline_link_click": "0.080753", "inline_post_engagement": "596", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.080753" }, { "action_type": "post_interaction_gross", "value": "1.8444" }, { "action_type": "post_engagement", "value": "0.077366" }, { "action_type": "landing_page_view", "value": "0.501196" }, { "action_type": "page_engagement", "value": "0.077366" }, { "action_type": "omni_landing_page_view", "value": "0.501196" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.474728" } ] }, { "ad_id": "120241934753050023", "ad_name": "CS 95", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "61678", "reach": "44532", "clicks": "647", "spend": 107.93999999999999772626324556767940521240234375, "cpc": 0.1668320000000000080664364077165373601019382476806640625, "cpm": 1.7500560000000000560049784326110966503620147705078125, "ctr": "1.048996", "actions": [ { "action_type": "link_click", "value": "645" }, { "action_type": "page_engagement", "value": "659" }, { "action_type": "landing_page_view", "value": "123" }, { "action_type": "omni_landing_page_view", "value": "123" }, { "action_type": "post_engagement", "value": "659" }, { "action_type": "post_interaction_gross", "value": "14" }, { "action_type": "onsite_conversion.post_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "12" }, { "action_type": "onsite_conversion.post_net_save", "value": "2" }, { "action_type": "post_reaction", "value": "12" } ], "frequency": "1.385027", "unique_clicks": "647", "outbound_clicks": [ { "action_type": "outbound_click", "value": "645" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "640" } ], "cpp": "1.211937", "unique_ctr": "1.452888", "inline_link_clicks": "645", "inline_link_click_ctr": "1.045754", "cost_per_inline_link_click": "0.083674", "inline_post_engagement": "659", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.083674" }, { "action_type": "post_interaction_gross", "value": "3.855" }, { "action_type": "post_engagement", "value": "0.081897" }, { "action_type": "landing_page_view", "value": "0.43878" }, { "action_type": "page_engagement", "value": "0.081897" }, { "action_type": "omni_landing_page_view", "value": "0.43878" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.045754" } ] }, { "ad_id": "120241934753060023", "ad_name": "UNI-S", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "68209", "reach": "50258", "clicks": "925", "spend": 147.099999999999994315658113919198513031005859375, "cpc": 0.159028000000000002689404254851979203522205352783203125, "cpm": 2.156606000000000022964741219766438007354736328125, "ctr": "1.356126", "actions": [ { "action_type": "link_click", "value": "920" }, { "action_type": "page_engagement", "value": "937" }, { "action_type": "landing_page_view", "value": "148" }, { "action_type": "omni_landing_page_view", "value": "148" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "937" }, { "action_type": "post_interaction_gross", "value": "17" }, { "action_type": "onsite_conversion.post_net_like", "value": "16" }, { "action_type": "post_reaction", "value": "17" } ], "frequency": "1.357177", "unique_clicks": "920", "outbound_clicks": [ { "action_type": "outbound_click", "value": "920" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "878" } ], "cpp": "1.463449", "unique_ctr": "1.830554", "inline_link_clicks": "920", "inline_link_click_ctr": "1.348796", "cost_per_inline_link_click": "0.079946", "inline_post_engagement": "937", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.079946" }, { "action_type": "post_interaction_gross", "value": "4.326471" }, { "action_type": "post_engagement", "value": "0.078495" }, { "action_type": "landing_page_view", "value": "0.496959" }, { "action_type": "page_engagement", "value": "0.078495" }, { "action_type": "omni_landing_page_view", "value": "0.496959" } ], "social_spend": "0.02", "website_ctr": [ { "action_type": "link_click", "value": "1.348796" } ] }, { "ad_id": "120241934753240023", "ad_name": "Alsvin", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "75303", "reach": "52198", "clicks": "1049", "spend": 168.06000000000000227373675443232059478759765625, "cpc": 0.1602099999999999913047332711357739754021167755126953125, "cpm": 2.23178400000000021208279576967470347881317138671875, "ctr": "1.393039", "actions": [ { "action_type": "link_click", "value": "1076" }, { "action_type": "page_engagement", "value": "1079" }, { "action_type": "landing_page_view", "value": "280" }, { "action_type": "omni_landing_page_view", "value": "280" }, { "action_type": "post_engagement", "value": "1079" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.442641", "unique_clicks": "1008", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1076" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "983" } ], "cpp": "1.609832", "unique_ctr": "1.931108", "inline_link_clicks": "1076", "inline_link_click_ctr": "1.428894", "cost_per_inline_link_click": "0.078095", "inline_post_engagement": "1079", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.078095" }, { "action_type": "post_interaction_gross", "value": "28.01" }, { "action_type": "post_engagement", "value": "0.077878" }, { "action_type": "landing_page_view", "value": "0.300107" }, { "action_type": "page_engagement", "value": "0.077878" }, { "action_type": "omni_landing_page_view", "value": "0.300107" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.428894" } ] }, { "ad_id": "120241934753260023", "ad_name": "CS 75 Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "47490", "reach": "33711", "clicks": "813", "spend": 131.099999999999994315658113919198513031005859375, "cpc": 0.161254000000000008441247700829990208148956298828125, "cpm": 2.760581999999999869288558329571969807147979736328125, "ctr": "1.711939", "actions": [ { "action_type": "link_click", "value": "808" }, { "action_type": "page_engagement", "value": "831" }, { "action_type": "landing_page_view", "value": "81" }, { "action_type": "omni_landing_page_view", "value": "81" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "831" }, { "action_type": "post_interaction_gross", "value": "23" }, { "action_type": "onsite_conversion.post_save", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "18" }, { "action_type": "onsite_conversion.post_net_save", "value": "3" }, { "action_type": "post_reaction", "value": "20" } ], "frequency": "1.408739", "unique_clicks": "794", "outbound_clicks": [ { "action_type": "outbound_click", "value": "808" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "791" } ], "cpp": "1.944469", "unique_ctr": "2.355314", "inline_link_clicks": "808", "inline_link_click_ctr": "1.701411", "cost_per_inline_link_click": "0.081126", "inline_post_engagement": "831", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.081126" }, { "action_type": "post_interaction_gross", "value": "2.85" }, { "action_type": "post_engagement", "value": "0.078881" }, { "action_type": "landing_page_view", "value": "0.809259" }, { "action_type": "page_engagement", "value": "0.078881" }, { "action_type": "omni_landing_page_view", "value": "0.809259" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.701411" } ] }, { "ad_id": "120241934753270023", "ad_name": "UNI-K", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "49743", "reach": "34775", "clicks": "742", "spend": 118.68000000000000682121026329696178436279296875, "cpc": 0.1599460000000000048370196736868820153176784515380859375, "cpm": 2.385864000000000206824779525049962103366851806640625, "ctr": "1.491667", "actions": [ { "action_type": "link_click", "value": "754" }, { "action_type": "page_engagement", "value": "765" }, { "action_type": "landing_page_view", "value": "142" }, { "action_type": "omni_landing_page_view", "value": "142" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "765" }, { "action_type": "post_interaction_gross", "value": "11" }, { "action_type": "onsite_conversion.post_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "7" }, { "action_type": "onsite_conversion.post_net_save", "value": "2" }, { "action_type": "post_reaction", "value": "9" } ], "frequency": "1.430424", "unique_clicks": "726", "outbound_clicks": [ { "action_type": "outbound_click", "value": "754" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "703" } ], "cpp": "1.706398", "unique_ctr": "2.087707", "inline_link_clicks": "754", "inline_link_click_ctr": "1.515791", "cost_per_inline_link_click": "0.0787", "inline_post_engagement": "765", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.0787" }, { "action_type": "post_interaction_gross", "value": "5.394545" }, { "action_type": "post_engagement", "value": "0.077569" }, { "action_type": "landing_page_view", "value": "0.417887" }, { "action_type": "page_engagement", "value": "0.077569" }, { "action_type": "omni_landing_page_view", "value": "0.417887" } ], "social_spend": "0.01", "website_ctr": [ { "action_type": "link_click", "value": "1.515791" } ] }, { "ad_id": "120241934753280023", "ad_name": "Eado Plus", "date_start": "2026-03-09", "date_stop": "2026-03-09", "impressions": "64521", "reach": "45651", "clicks": "983", "spend": 156.840000000000003410605131648480892181396484375, "cpc": 0.1595519999999999993800514630493125878274440765380859375, "cpm": 2.43083600000000021879031919525004923343658447265625, "ctr": "1.523535", "actions": [ { "action_type": "link_click", "value": "978" }, { "action_type": "page_engagement", "value": "1000" }, { "action_type": "landing_page_view", "value": "181" }, { "action_type": "omni_landing_page_view", "value": "181" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "1000" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_gross", "value": "22" }, { "action_type": "onsite_conversion.post_save", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "16" }, { "action_type": "onsite_conversion.post_net_save", "value": "3" }, { "action_type": "post_reaction", "value": "18" } ], "frequency": "1.413353", "unique_clicks": "945", "outbound_clicks": [ { "action_type": "outbound_click", "value": "978" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "950" } ], "cpp": "1.717816", "unique_ctr": "2.070053", "inline_link_clicks": "978", "inline_link_click_ctr": "1.515786", "cost_per_inline_link_click": "0.080184", "inline_post_engagement": "1000", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.080184" }, { "action_type": "post_interaction_gross", "value": "3.564545" }, { "action_type": "post_engagement", "value": "0.07842" }, { "action_type": "landing_page_view", "value": "0.43326" }, { "action_type": "page_engagement", "value": "0.07842" }, { "action_type": "omni_landing_page_view", "value": "0.43326" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.515786" } ] } ] }