­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ { "extraction_time": "2026-04-19T14:48:37.942522", "run_date": "2026-04-19", "data_date": "2026-01-10", "source_system": "meta", "data_type": "insights", "record_count": 32, "data": [ { "ad_id": "120239560259420023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "30146", "reach": "29473", "clicks": "13", "spend": 79.900000000000005684341886080801486968994140625, "cpc": 6.14615400000000011715428627212531864643096923828125, "cpm": 2.650434000000000178687287188949994742870330810546875, "ctr": "0.043123", "actions": [ { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "817" }, { "action_type": "onsite_conversion.post_unlike", "value": "4" }, { "action_type": "post_engagement", "value": "817" }, { "action_type": "post_interaction_gross", "value": "7" }, { "action_type": "post_interaction_net", "value": "11" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "video_view", "value": "808" }, { "action_type": "post_reaction", "value": "6" } ], "frequency": "1.022834", "unique_clicks": "13", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "1.355478", "unique_ctr": "0.044108", "inline_link_clicks": "2", "inline_link_click_ctr": "0.006634", "cost_per_inline_link_click": "19.975", "inline_post_engagement": "817", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "25487" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "138" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "36" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "10" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "42" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "42" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "13" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.049443" }, { "action_type": "link_click", "value": "19.975" }, { "action_type": "post_interaction_gross", "value": "5.707143" }, { "action_type": "post_engagement", "value": "0.048898" }, { "action_type": "page_engagement", "value": "0.048898" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.006634" } ] }, { "ad_id": "120239560559410023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "9688", "reach": "9365", "clicks": "8", "spend": 96.7000000000000028421709430404007434844970703125, "cpc": 12.0875000000000003552713678800500929355621337890625, "cpm": 9.9814199999999999590727384202182292938232421875, "ctr": "0.082576", "actions": [ { "action_type": "page_engagement", "value": "2738" }, { "action_type": "onsite_conversion.post_unlike", "value": "7" }, { "action_type": "post_engagement", "value": "2738" }, { "action_type": "post_interaction_gross", "value": "372" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_net", "value": "379" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_comment", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "363" }, { "action_type": "video_view", "value": "2366" }, { "action_type": "post_reaction", "value": "370" } ], "frequency": "1.03449", "unique_clicks": "8", "cpp": "5.16284", "unique_ctr": "0.085424", "inline_link_clicks": "0", "inline_post_engagement": "2738", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "8284" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "689" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "252" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "138" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "76" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "304" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "304" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "95" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.020435" }, { "action_type": "post_interaction_gross", "value": "0.129973" }, { "action_type": "post_engagement", "value": "0.017659" }, { "action_type": "page_engagement", "value": "0.017659" } ], "social_spend": "0" }, { "ad_id": "120239560610810023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "6088", "reach": "5355", "clicks": "77", "spend": 99.2000000000000028421709430404007434844970703125, "cpc": 1.288311999999999901689307080232538282871246337890625, "cpm": 16.29435000000000144382283906452357769012451171875, "ctr": "1.264783", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "onsite_conversion.messaging_block", "value": "6" }, { "action_type": "link_click", "value": "78" }, { "action_type": "page_engagement", "value": "709" }, { "action_type": "onsite_conversion.post_unlike", "value": "4" }, { "action_type": "post_engagement", "value": "709" }, { "action_type": "post_interaction_gross", "value": "43" }, { "action_type": "post_interaction_net", "value": "47" }, { "action_type": "onsite_conversion.post_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "37" }, { "action_type": "video_view", "value": "588" }, { "action_type": "post_reaction", "value": "41" } ], "frequency": "1.136881", "unique_clicks": "76", "cpp": "9.262372", "unique_ctr": "1.419234", "inline_link_clicks": "78", "inline_link_click_ctr": "1.281209", "cost_per_inline_link_click": "0.635897", "inline_post_engagement": "709", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "5011" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "172" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "81" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "51" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "18" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "89" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "89" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "29" } ], "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "49.6" }, { "action_type": "video_view", "value": "0.084354" }, { "action_type": "link_click", "value": "0.635897" }, { "action_type": "post_interaction_gross", "value": "1.153488" }, { "action_type": "post_engagement", "value": "0.069958" }, { "action_type": "page_engagement", "value": "0.069958" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.281209" } ] }, { "ad_id": "120239561578000023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "7554", "reach": "7234", "clicks": "6", "spend": 95.4599999999999937472239253111183643341064453125, "cpc": 15.910000000000000142108547152020037174224853515625, "cpm": 12.63701400000000063528204918839037418365478515625, "ctr": "0.079428", "actions": [ { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "1590" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "1590" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "post_interaction_net", "value": "6" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "video_view", "value": "1584" }, { "action_type": "post_reaction", "value": "4" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.044236", "unique_clicks": "5", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "6.598009", "unique_ctr": "0.069118", "inline_link_clicks": "2", "inline_link_click_ctr": "0.026476", "cost_per_inline_link_click": "23.865", "inline_post_engagement": "1590", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "6356" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "749" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "318" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "211" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "118" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "494" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "494" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "165" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "47.73" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "23.865" }, { "action_type": "video_view", "value": "0.030133" }, { "action_type": "link_click", "value": "23.865" }, { "action_type": "post_interaction_gross", "value": "11.9325" }, { "action_type": "onsite_web_lead", "value": "47.73" }, { "action_type": "lead", "value": "47.73" }, { "action_type": "post_engagement", "value": "0.030019" }, { "action_type": "landing_page_view", "value": "23.865" }, { "action_type": "page_engagement", "value": "0.030019" }, { "action_type": "omni_landing_page_view", "value": "23.865" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.026476" } ] }, { "ad_id": "120239590843500023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "2052", "reach": "1670", "clicks": "39", "spend": 115.56000000000000227373675443232059478759765625, "cpc": 2.96307600000000004314415491535328328609466552734375, "cpm": 56.31578999999999979308995534665882587432861328125, "ctr": "1.900585", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "5" }, { "action_type": "link_click", "value": "24" }, { "action_type": "page_engagement", "value": "27" }, { "action_type": "landing_page_view", "value": "4" }, { "action_type": "omni_landing_page_view", "value": "4" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "27" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "4" }, { "action_type": "offsite_search_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "5" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.lead_grouped", "value": "5" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1.228743", "unique_clicks": "30", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "34.598802", "unique_ctr": "1.796407", "inline_link_clicks": "24", "inline_link_click_ctr": "1.169591", "cost_per_inline_link_click": "2.4075", "inline_post_engagement": "27", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "11.556" }, { "action_type": "offsite_search_add_meta_leads", "value": "11.556" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "11.556" }, { "action_type": "link_click", "value": "2.4075" }, { "action_type": "onsite_conversion.lead_grouped", "value": "11.556" }, { "action_type": "post_interaction_gross", "value": "19.26" }, { "action_type": "lead", "value": "11.556" }, { "action_type": "post_engagement", "value": "2.14" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "11.556" }, { "action_type": "landing_page_view", "value": "14.445" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "11.556" }, { "action_type": "page_engagement", "value": "2.14" }, { "action_type": "omni_landing_page_view", "value": "14.445" } ], "social_spend": "0.08", "website_ctr": [ { "action_type": "link_click", "value": "1.169591" } ] }, { "ad_id": "120239590970740023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "429", "reach": "356", "clicks": "7", "spend": 29.96000000000000085265128291212022304534912109375, "cpc": 4.28000000000000024868995751603506505489349365234375, "cpm": 69.8368300000000061800164985470473766326904296875, "ctr": "1.631702", "actions": [ { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "41" }, { "action_type": "post_engagement", "value": "41" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "video_view", "value": "37" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.205056", "unique_clicks": "5", "cpp": "42.078652", "unique_ctr": "1.404494", "inline_link_clicks": "3", "inline_link_click_ctr": "0.699301", "cost_per_inline_link_click": "4.993333", "inline_post_engagement": "41", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "268" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "41" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "17" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "7" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.404865" }, { "action_type": "link_click", "value": "4.993333" }, { "action_type": "post_interaction_gross", "value": "14.98" }, { "action_type": "post_engagement", "value": "0.365366" }, { "action_type": "page_engagement", "value": "0.365366" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.699301" } ] }, { "ad_id": "120239592687380023", "ad_name": "AD2", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "2442", "reach": "2010", "clicks": "22", "spend": 98.159999999999996589394868351519107818603515625, "cpc": 4.46181800000000006178879630169831216335296630859375, "cpm": 40.19655999999999806959749548695981502532958984375, "ctr": "0.900901", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "15" }, { "action_type": "page_engagement", "value": "131" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "131" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "post", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "video_view", "value": "114" }, { "action_type": "post_reaction", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.214925", "unique_clicks": "20", "cpp": "24.41791", "unique_ctr": "0.995025", "inline_link_clicks": "15", "inline_link_click_ctr": "0.614251", "cost_per_inline_link_click": "3.272", "inline_post_engagement": "131", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1513" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "125" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "71" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "45" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "29" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "29" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "29" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "29" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "16.36" }, { "action_type": "offsite_search_add_meta_leads", "value": "24.54" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "24.54" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "24.54" }, { "action_type": "video_view", "value": "0.430526" }, { "action_type": "link_click", "value": "3.272" }, { "action_type": "onsite_conversion.lead_grouped", "value": "24.54" }, { "action_type": "post_interaction_gross", "value": "24.54" }, { "action_type": "onsite_web_lead", "value": "49.08" }, { "action_type": "lead", "value": "16.36" }, { "action_type": "post_engagement", "value": "0.374656" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "24.54" }, { "action_type": "landing_page_view", "value": "49.08" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "24.54" }, { "action_type": "page_engagement", "value": "0.374656" }, { "action_type": "omni_landing_page_view", "value": "49.08" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.614251" } ] }, { "ad_id": "120239592795070023", "ad_name": "AD3", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "2358", "reach": "1820", "clicks": "16", "spend": 138.780000000000001136868377216160297393798828125, "cpc": 8.6737500000000000710542735760100185871124267578125, "cpm": 58.8549620000000004438334144651889801025390625, "ctr": "0.678541", "actions": [ { "action_type": "link_click", "value": "9" }, { "action_type": "page_engagement", "value": "167" }, { "action_type": "post_engagement", "value": "167" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "video_view", "value": "156" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.295604", "unique_clicks": "14", "cpp": "38.126374", "unique_ctr": "0.769231", "inline_link_clicks": "9", "inline_link_click_ctr": "0.381679", "cost_per_inline_link_click": "7.71", "inline_post_engagement": "167", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1592" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "172" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "92" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "56" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "33" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "33" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "33" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "33" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.444808" }, { "action_type": "link_click", "value": "7.71" }, { "action_type": "post_interaction_gross", "value": "34.695" }, { "action_type": "post_engagement", "value": "0.415509" }, { "action_type": "page_engagement", "value": "0.415509" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.381679" } ] }, { "ad_id": "120239592832040023", "ad_name": "AD4", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "406", "reach": "365", "clicks": "2", "spend": 24.660000000000000142108547152020037174224853515625, "cpc": 12.3300000000000000710542735760100185871124267578125, "cpm": 60.7389160000000032368916436098515987396240234375, "ctr": "0.492611", "actions": [ { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "33" }, { "action_type": "post_engagement", "value": "33" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "video_view", "value": "30" }, { "action_type": "post_reaction", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.112329", "unique_clicks": "2", "cpp": "33.780822", "unique_ctr": "0.547945", "inline_link_clicks": "2", "inline_link_click_ctr": "0.492611", "cost_per_inline_link_click": "6.165", "inline_post_engagement": "33", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "312" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "31" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "18" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "14" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "12.33" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "6.165" }, { "action_type": "video_view", "value": "0.411" }, { "action_type": "link_click", "value": "6.165" }, { "action_type": "post_interaction_gross", "value": "12.33" }, { "action_type": "onsite_web_lead", "value": "12.33" }, { "action_type": "lead", "value": "12.33" }, { "action_type": "post_engagement", "value": "0.373636" }, { "action_type": "page_engagement", "value": "0.373636" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.492611" } ] }, { "ad_id": "120239592935410023", "ad_name": "AD2", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "1925", "reach": "1466", "clicks": "11", "spend": 90.9800000000000039790393202565610408782958984375, "cpc": 8.2709100000000006502887117676436901092529296875, "cpm": 47.26233799999999973806552588939666748046875, "ctr": "0.571429", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "9" }, { "action_type": "page_engagement", "value": "9" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "9" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.313097", "unique_clicks": "10", "cpp": "31.030014", "unique_ctr": "0.682128", "inline_link_clicks": "9", "inline_link_click_ctr": "0.467532", "cost_per_inline_link_click": "5.054444", "inline_post_engagement": "9", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "45.49" }, { "action_type": "offsite_search_add_meta_leads", "value": "45.49" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "45.49" }, { "action_type": "link_click", "value": "5.054444" }, { "action_type": "onsite_conversion.lead_grouped", "value": "45.49" }, { "action_type": "lead", "value": "45.49" }, { "action_type": "post_engagement", "value": "5.054444" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "45.49" }, { "action_type": "landing_page_view", "value": "45.49" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "45.49" }, { "action_type": "page_engagement", "value": "5.054444" }, { "action_type": "omni_landing_page_view", "value": "45.49" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.467532" } ] }, { "ad_id": "120239592956870023", "ad_name": "AD3", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "573", "reach": "485", "clicks": "11", "spend": 36.32000000000000028421709430404007434844970703125, "cpc": 3.30181799999999991968024914967827498912811279296875, "cpm": 63.3856899999999967576513881795108318328857421875, "ctr": "1.919721", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "9" }, { "action_type": "page_engagement", "value": "11" }, { "action_type": "post_engagement", "value": "11" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.181443", "unique_clicks": "9", "cpp": "37.443299", "unique_ctr": "1.85567", "inline_link_clicks": "9", "inline_link_click_ctr": "1.570681", "cost_per_inline_link_click": "2.017778", "inline_post_engagement": "11", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "3" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "9.08" }, { "action_type": "offsite_search_add_meta_leads", "value": "9.08" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "9.08" }, { "action_type": "link_click", "value": "2.017778" }, { "action_type": "onsite_conversion.lead_grouped", "value": "9.08" }, { "action_type": "post_interaction_gross", "value": "9.08" }, { "action_type": "lead", "value": "9.08" }, { "action_type": "post_engagement", "value": "1.650909" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "9.08" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "9.08" }, { "action_type": "page_engagement", "value": "1.650909" } ], "social_spend": "0.03", "website_ctr": [ { "action_type": "link_click", "value": "1.570681" } ] }, { "ad_id": "120239592988950023", "ad_name": "AD4", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "2156", "reach": "1730", "clicks": "24", "spend": 114.81999999999999317878973670303821563720703125, "cpc": 4.78416599999999991865706761018373072147369384765625, "cpm": 53.25603000000000264435584540478885173797607421875, "ctr": "1.113173", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "5" }, { "action_type": "link_click", "value": "17" }, { "action_type": "page_engagement", "value": "19" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "post_engagement", "value": "19" }, { "action_type": "offsite_search_add_meta_leads", "value": "5" }, { "action_type": "lead", "value": "5" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.lead_grouped", "value": "5" }, { "action_type": "video_view", "value": "2" } ], "frequency": "1.246243", "unique_clicks": "19", "cpp": "33.184971", "unique_ctr": "1.098266", "inline_link_clicks": "17", "inline_link_click_ctr": "0.788497", "cost_per_inline_link_click": "3.377059", "inline_post_engagement": "19", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "17" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "11.482" }, { "action_type": "offsite_search_add_meta_leads", "value": "11.482" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "11.482" }, { "action_type": "video_view", "value": "28.705" }, { "action_type": "link_click", "value": "3.377059" }, { "action_type": "onsite_conversion.lead_grouped", "value": "11.482" }, { "action_type": "lead", "value": "11.482" }, { "action_type": "post_engagement", "value": "3.021579" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "11.482" }, { "action_type": "landing_page_view", "value": "19.136667" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "11.482" }, { "action_type": "page_engagement", "value": "3.021579" }, { "action_type": "omni_landing_page_view", "value": "19.136667" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.788497" } ] }, { "ad_id": "120239593146960023", "ad_name": "AD4", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "2151", "reach": "1728", "clicks": "26", "spend": 124.7000000000000028421709430404007434844970703125, "cpc": 4.7961539999999995842472344520501792430877685546875, "cpm": 57.97303600000000045611159293912351131439208984375, "ctr": "1.20874", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "16" }, { "action_type": "page_engagement", "value": "18" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "18" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_conversion.post_net_comment", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.244792", "unique_clicks": "20", "cpp": "36.082176", "unique_ctr": "1.157407", "inline_link_clicks": "16", "inline_link_click_ctr": "0.74384", "cost_per_inline_link_click": "3.896875", "inline_post_engagement": "18", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "20.783333" }, { "action_type": "offsite_search_add_meta_leads", "value": "20.783333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "20.783333" }, { "action_type": "link_click", "value": "3.896875" }, { "action_type": "onsite_conversion.lead_grouped", "value": "20.783333" }, { "action_type": "post_interaction_gross", "value": "31.175" }, { "action_type": "lead", "value": "20.783333" }, { "action_type": "post_engagement", "value": "3.463889" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "20.783333" }, { "action_type": "landing_page_view", "value": "62.35" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "20.783333" }, { "action_type": "page_engagement", "value": "3.463889" }, { "action_type": "omni_landing_page_view", "value": "62.35" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.74384" } ] }, { "ad_id": "120239593146970023", "ad_name": "AD3", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "900", "reach": "720", "clicks": "7", "spend": 58.219999999999998863131622783839702606201171875, "cpc": 8.317142000000000479076334158889949321746826171875, "cpm": 64.6888880000000057179931900463998317718505859375, "ctr": "0.777778", "actions": [ { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "7" }, { "action_type": "post_engagement", "value": "7" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.25", "unique_clicks": "6", "cpp": "40.430556", "unique_ctr": "0.833333", "inline_link_clicks": "4", "inline_link_click_ctr": "0.444444", "cost_per_inline_link_click": "7.2775", "inline_post_engagement": "7", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "7.2775" }, { "action_type": "post_interaction_gross", "value": "9.703333" }, { "action_type": "post_engagement", "value": "4.158571" }, { "action_type": "page_engagement", "value": "4.158571" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.444444" } ] }, { "ad_id": "120239593146980023", "ad_name": "AD2", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "514", "reach": "414", "clicks": "8", "spend": 29.82000000000000028421709430404007434844970703125, "cpc": 3.72750000000000003552713678800500929355621337890625, "cpm": 58.0155639999999976907929521985352039337158203125, "ctr": "1.55642", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "5" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "5" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.241546", "unique_clicks": "6", "cpp": "36.014493", "unique_ctr": "1.449275", "inline_link_clicks": "3", "inline_link_click_ctr": "0.583658", "cost_per_inline_link_click": "4.97", "inline_post_engagement": "5", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "7.455" }, { "action_type": "offsite_search_add_meta_leads", "value": "7.455" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "7.455" }, { "action_type": "link_click", "value": "4.97" }, { "action_type": "onsite_conversion.lead_grouped", "value": "7.455" }, { "action_type": "post_interaction_gross", "value": "7.455" }, { "action_type": "lead", "value": "7.455" }, { "action_type": "post_engagement", "value": "2.982" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "7.455" }, { "action_type": "landing_page_view", "value": "14.91" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "7.455" }, { "action_type": "page_engagement", "value": "2.982" }, { "action_type": "omni_landing_page_view", "value": "14.91" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.583658" } ] }, { "ad_id": "120239593146990023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "199", "reach": "163", "clicks": "1", "spend": 14.2599999999999997868371792719699442386627197265625, "cpc": 14.2599999999999997868371792719699442386627197265625, "cpm": 71.6582920000000029858711059205234050750732421875, "ctr": "0.502513", "actions": [ { "action_type": "page_engagement", "value": "19" }, { "action_type": "post_engagement", "value": "19" }, { "action_type": "video_view", "value": "19" } ], "frequency": "1.220859", "unique_clicks": "1", "cpp": "43.742331", "unique_ctr": "0.613497", "inline_link_clicks": "0", "inline_post_engagement": "19", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "126" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "19" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.375263" }, { "action_type": "post_engagement", "value": "0.375263" }, { "action_type": "page_engagement", "value": "0.375263" } ], "social_spend": "0" }, { "ad_id": "120239593147000023", "ad_name": "AD3", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "1338", "reach": "1141", "clicks": "16", "spend": 89.5199999999999960209606797434389591217041015625, "cpc": 5.59499999999999975131004248396493494510650634765625, "cpm": 66.9058299999999945839590509422123432159423828125, "ctr": "1.195815", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "8" }, { "action_type": "page_engagement", "value": "131" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "131" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "video_view", "value": "122" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.172656", "unique_clicks": "14", "cpp": "39.228747", "unique_ctr": "1.226994", "inline_link_clicks": "8", "inline_link_click_ctr": "0.597907", "cost_per_inline_link_click": "5.595", "inline_post_engagement": "131", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "988" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "135" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "69" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "44" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "19" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "19" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "19" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "19" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "44.76" }, { "action_type": "offsite_search_add_meta_leads", "value": "44.76" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "44.76" }, { "action_type": "video_view", "value": "0.366885" }, { "action_type": "link_click", "value": "5.595" }, { "action_type": "onsite_conversion.lead_grouped", "value": "44.76" }, { "action_type": "post_interaction_gross", "value": "44.76" }, { "action_type": "lead", "value": "44.76" }, { "action_type": "post_engagement", "value": "0.341679" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "44.76" }, { "action_type": "landing_page_view", "value": "44.76" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "44.76" }, { "action_type": "page_engagement", "value": "0.341679" }, { "action_type": "omni_landing_page_view", "value": "44.76" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.597907" } ] }, { "ad_id": "120239593147010023", "ad_name": "AD4", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "266", "reach": "232", "clicks": "5", "spend": 19.059999999999998721023075631819665431976318359375, "cpc": 3.811999999999999833022457096376456320285797119140625, "cpm": 71.6541359999999940555426292121410369873046875, "ctr": "1.879699", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "22" }, { "action_type": "post_engagement", "value": "22" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "video_view", "value": "19" } ], "frequency": "1.146552", "unique_clicks": "3", "cpp": "41.077586", "unique_ctr": "1.293103", "inline_link_clicks": "3", "inline_link_click_ctr": "1.12782", "cost_per_inline_link_click": "3.176667", "inline_post_engagement": "22", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "219" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "19" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "16" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "4.765" }, { "action_type": "offsite_search_add_meta_leads", "value": "4.765" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "4.765" }, { "action_type": "video_view", "value": "0.501579" }, { "action_type": "link_click", "value": "3.176667" }, { "action_type": "onsite_conversion.lead_grouped", "value": "4.765" }, { "action_type": "lead", "value": "4.765" }, { "action_type": "post_engagement", "value": "0.433182" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "4.765" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "4.765" }, { "action_type": "page_engagement", "value": "0.433182" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.12782" } ] }, { "ad_id": "120239593147020023", "ad_name": "AD2", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "1360", "reach": "1185", "clicks": "14", "spend": 58.340000000000003410605131648480892181396484375, "cpc": 4.1671420000000001238049662788398563861846923828125, "cpm": 42.8970580000000012432792573235929012298583984375, "ctr": "1.029412", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "9" }, { "action_type": "page_engagement", "value": "89" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "89" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "video_view", "value": "79" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.147679", "unique_clicks": "11", "cpp": "24.616034", "unique_ctr": "0.92827", "inline_link_clicks": "9", "inline_link_click_ctr": "0.661765", "cost_per_inline_link_click": "3.241111", "inline_post_engagement": "89", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "991" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "85" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "46" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "30" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "29.17" }, { "action_type": "offsite_search_add_meta_leads", "value": "29.17" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "29.17" }, { "action_type": "video_view", "value": "0.369241" }, { "action_type": "link_click", "value": "3.241111" }, { "action_type": "onsite_conversion.lead_grouped", "value": "29.17" }, { "action_type": "post_interaction_gross", "value": "29.17" }, { "action_type": "lead", "value": "29.17" }, { "action_type": "post_engagement", "value": "0.327753" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "29.17" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "29.17" }, { "action_type": "page_engagement", "value": "0.327753" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.661765" } ] }, { "ad_id": "120239593147050023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "2231", "reach": "1668", "clicks": "32", "spend": 164.19999999999998863131622783839702606201171875, "cpc": 5.1312499999999996447286321199499070644378662109375, "cpm": 73.5992820000000023128450266085565090179443359375, "ctr": "1.434334", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "18" }, { "action_type": "page_engagement", "value": "19" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "19" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_conversion.post_net_comment", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" } ], "frequency": "1.33753", "unique_clicks": "26", "cpp": "49.220624", "unique_ctr": "1.558753", "inline_link_clicks": "18", "inline_link_click_ctr": "0.806813", "cost_per_inline_link_click": "4.561111", "inline_post_engagement": "19", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "27.366667" }, { "action_type": "offsite_search_add_meta_leads", "value": "27.366667" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "27.366667" }, { "action_type": "link_click", "value": "4.561111" }, { "action_type": "onsite_conversion.lead_grouped", "value": "27.366667" }, { "action_type": "post_interaction_gross", "value": "82.1" }, { "action_type": "lead", "value": "27.366667" }, { "action_type": "post_engagement", "value": "4.321053" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "27.366667" }, { "action_type": "landing_page_view", "value": "82.1" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "27.366667" }, { "action_type": "page_engagement", "value": "4.321053" }, { "action_type": "omni_landing_page_view", "value": "82.1" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.806813" } ] }, { "ad_id": "120239593539370023", "ad_name": "AD3", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "1089", "reach": "850", "clicks": "16", "spend": 73.719999999999998863131622783839702606201171875, "cpc": 4.6074999999999999289457264239899814128875732421875, "cpm": 67.69513399999999592182575725018978118896484375, "ctr": "1.469238", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "10" }, { "action_type": "page_engagement", "value": "12" }, { "action_type": "post_engagement", "value": "12" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.281176", "unique_clicks": "13", "cpp": "43.364706", "unique_ctr": "1.529412", "inline_link_clicks": "10", "inline_link_click_ctr": "0.918274", "cost_per_inline_link_click": "3.686", "inline_post_engagement": "12", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "36.86" }, { "action_type": "offsite_search_add_meta_leads", "value": "36.86" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "36.86" }, { "action_type": "link_click", "value": "3.686" }, { "action_type": "onsite_conversion.lead_grouped", "value": "36.86" }, { "action_type": "post_interaction_gross", "value": "18.43" }, { "action_type": "lead", "value": "36.86" }, { "action_type": "post_engagement", "value": "3.071667" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "36.86" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "36.86" }, { "action_type": "page_engagement", "value": "3.071667" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.918274" } ] }, { "ad_id": "120239593539390023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "1574", "reach": "1282", "clicks": "15", "spend": 84.0400000000000062527760746888816356658935546875, "cpc": 5.60266600000000014603074305341579020023345947265625, "cpm": 53.39262999999999692590790800750255584716796875, "ctr": "0.952986", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "9" }, { "action_type": "page_engagement", "value": "10" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "post_engagement", "value": "10" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.227769", "unique_clicks": "14", "cpp": "32.776911", "unique_ctr": "1.092044", "inline_link_clicks": "9", "inline_link_click_ctr": "0.571792", "cost_per_inline_link_click": "4.668889", "inline_post_engagement": "10", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "42.02" }, { "action_type": "offsite_search_add_meta_leads", "value": "42.02" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "42.02" }, { "action_type": "link_click", "value": "4.668889" }, { "action_type": "onsite_conversion.lead_grouped", "value": "42.02" }, { "action_type": "post_interaction_gross", "value": "42.02" }, { "action_type": "lead", "value": "42.02" }, { "action_type": "post_engagement", "value": "4.202" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "42.02" }, { "action_type": "landing_page_view", "value": "14.006667" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "42.02" }, { "action_type": "page_engagement", "value": "4.202" }, { "action_type": "omni_landing_page_view", "value": "14.006667" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.571792" } ] }, { "ad_id": "120239593539400023", "ad_name": "AD4", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "1314", "reach": "1058", "clicks": "10", "spend": 72.6200000000000045474735088646411895751953125, "cpc": 7.26199999999999956656893118633888661861419677734375, "cpm": 55.2663620000000008758433978073298931121826171875, "ctr": "0.761035", "actions": [ { "action_type": "link_click", "value": "7" }, { "action_type": "page_engagement", "value": "9" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "9" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.241966", "unique_clicks": "10", "cpp": "34.319471", "unique_ctr": "0.94518", "inline_link_clicks": "7", "inline_link_click_ctr": "0.532725", "cost_per_inline_link_click": "5.187143", "inline_post_engagement": "9", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "5.187143" }, { "action_type": "post_interaction_gross", "value": "18.155" }, { "action_type": "post_engagement", "value": "4.034444" }, { "action_type": "landing_page_view", "value": "36.31" }, { "action_type": "page_engagement", "value": "4.034444" }, { "action_type": "omni_landing_page_view", "value": "36.31" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.532725" } ] }, { "ad_id": "120239593539410023", "ad_name": "AD4", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "171", "reach": "154", "clicks": "2", "spend": 8.4199999999999999289457264239899814128875732421875, "cpc": 4.20999999999999996447286321199499070644378662109375, "cpm": 49.239766000000003032255335710942745208740234375, "ctr": "1.169591", "actions": [ { "action_type": "page_engagement", "value": "17" }, { "action_type": "post_engagement", "value": "17" }, { "action_type": "video_view", "value": "17" } ], "frequency": "1.11039", "unique_clicks": "2", "cpp": "27.337662", "unique_ctr": "1.298701", "inline_link_clicks": "0", "inline_post_engagement": "17", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "141" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "19" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.247647" }, { "action_type": "post_engagement", "value": "0.247647" }, { "action_type": "page_engagement", "value": "0.247647" } ], "social_spend": "0" }, { "ad_id": "120239593539420023", "ad_name": "AD2", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "1492", "reach": "1214", "clicks": "16", "spend": 53, "cpc": 3.3125, "cpm": 35.52278799999999847614162717945873737335205078125, "ctr": "1.072386", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "7" }, { "action_type": "page_engagement", "value": "96" }, { "action_type": "post_engagement", "value": "96" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "video_view", "value": "89" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.228995", "unique_clicks": "12", "cpp": "21.828666", "unique_ctr": "0.988468", "inline_link_clicks": "7", "inline_link_click_ctr": "0.469169", "cost_per_inline_link_click": "3.785714", "inline_post_engagement": "96", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1010" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "100" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "47" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "25" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "13.25" }, { "action_type": "offsite_search_add_meta_leads", "value": "26.5" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "13.25" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "26.5" }, { "action_type": "video_view", "value": "0.297753" }, { "action_type": "link_click", "value": "3.785714" }, { "action_type": "onsite_conversion.lead_grouped", "value": "26.5" }, { "action_type": "onsite_web_lead", "value": "26.5" }, { "action_type": "lead", "value": "13.25" }, { "action_type": "post_engagement", "value": "0.276042" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "26.5" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "26.5" }, { "action_type": "page_engagement", "value": "0.276042" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.469169" } ] }, { "ad_id": "120239593539430023", "ad_name": "AD2", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "351", "reach": "287", "clicks": "6", "spend": 17.67999999999999971578290569595992565155029296875, "cpc": 2.946666000000000007474909580196253955364227294921875, "cpm": 50.37037000000000119825926958583295345306396484375, "ctr": "1.709402", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "4" }, { "action_type": "post_engagement", "value": "4" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.222997", "unique_clicks": "5", "cpp": "30.801394", "unique_ctr": "1.74216", "inline_link_clicks": "4", "inline_link_click_ctr": "1.139601", "cost_per_inline_link_click": "2.21", "inline_post_engagement": "4", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "8.84" }, { "action_type": "offsite_search_add_meta_leads", "value": "8.84" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "8.84" }, { "action_type": "link_click", "value": "2.21" }, { "action_type": "onsite_conversion.lead_grouped", "value": "8.84" }, { "action_type": "lead", "value": "8.84" }, { "action_type": "post_engagement", "value": "2.21" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "8.84" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "8.84" }, { "action_type": "page_engagement", "value": "2.21" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.139601" } ] }, { "ad_id": "120239593539440023", "ad_name": "AD3", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "877", "reach": "750", "clicks": "12", "spend": 48.74000000000000198951966012828052043914794921875, "cpc": 4.06166599999999977654852045816369354724884033203125, "cpm": 55.57582599999999928286342765204608440399169921875, "ctr": "1.368301", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "5" }, { "action_type": "page_engagement", "value": "86" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "86" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "post", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "video_view", "value": "78" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.169333", "unique_clicks": "9", "cpp": "32.493333", "unique_ctr": "1.2", "inline_link_clicks": "5", "inline_link_click_ctr": "0.570125", "cost_per_inline_link_click": "4.874", "inline_post_engagement": "86", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "639" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "87" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "44" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "15" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "8.123333" }, { "action_type": "offsite_search_add_meta_leads", "value": "8.123333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "8.123333" }, { "action_type": "video_view", "value": "0.312436" }, { "action_type": "link_click", "value": "4.874" }, { "action_type": "onsite_conversion.lead_grouped", "value": "8.123333" }, { "action_type": "post_interaction_gross", "value": "8.123333" }, { "action_type": "lead", "value": "8.123333" }, { "action_type": "post_engagement", "value": "0.283372" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "8.123333" }, { "action_type": "landing_page_view", "value": "24.37" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "8.123333" }, { "action_type": "page_engagement", "value": "0.283372" }, { "action_type": "omni_landing_page_view", "value": "24.37" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.570125" } ] }, { "ad_id": "120239593539450023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "236", "reach": "204", "clicks": "4", "spend": 14.0800000000000000710542735760100185871124267578125, "cpc": 3.520000000000000017763568394002504646778106689453125, "cpm": 59.66101599999999649526216671802103519439697265625, "ctr": "1.694915", "actions": [ { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "32" }, { "action_type": "post_engagement", "value": "32" }, { "action_type": "video_view", "value": "30" } ], "frequency": "1.156863", "unique_clicks": "4", "cpp": "34.509804", "unique_ctr": "1.960784", "inline_link_clicks": "2", "inline_link_click_ctr": "0.847458", "cost_per_inline_link_click": "3.52", "inline_post_engagement": "32", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "169" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "31" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "16" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "10" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.234667" }, { "action_type": "link_click", "value": "3.52" }, { "action_type": "post_engagement", "value": "0.22" }, { "action_type": "page_engagement", "value": "0.22" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.847458" } ] }, { "ad_id": "120239594292080023", "ad_name": "AD1", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "42631", "reach": "29641", "clicks": "624", "spend": 639.5800000000000409272615797817707061767578125, "cpc": 1.0249680000000001012239181363838724792003631591796875, "cpm": 15.0026980000000005333049557521007955074310302734375, "ctr": "1.463724", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "37" }, { "action_type": "link_click", "value": "225" }, { "action_type": "page_engagement", "value": "255" }, { "action_type": "landing_page_view", "value": "18" }, { "action_type": "omni_landing_page_view", "value": "18" }, { "action_type": "onsite_conversion.post_unlike", "value": "4" }, { "action_type": "post_engagement", "value": "247" }, { "action_type": "like", "value": "8" }, { "action_type": "post_interaction_gross", "value": "22" }, { "action_type": "comment", "value": "2" }, { "action_type": "post_interaction_net", "value": "26" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.post_net_comment", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "37" }, { "action_type": "onsite_conversion.post_net_like", "value": "16" }, { "action_type": "lead", "value": "38" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "37" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "37" }, { "action_type": "post_reaction", "value": "20" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.438244", "unique_clicks": "504", "outbound_clicks": [ { "action_type": "outbound_click", "value": "16" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "15" } ], "cpp": "10.788772", "unique_ctr": "1.700347", "inline_link_clicks": "225", "inline_link_click_ctr": "0.527785", "cost_per_inline_link_click": "1.421289", "inline_post_engagement": "247", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "8.415526" }, { "action_type": "offsite_search_add_meta_leads", "value": "8.642973" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "159.895" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "8.642973" }, { "action_type": "link_click", "value": "1.421289" }, { "action_type": "like", "value": "39.97375" }, { "action_type": "onsite_conversion.lead_grouped", "value": "8.642973" }, { "action_type": "post_interaction_gross", "value": "14.535909" }, { "action_type": "onsite_web_lead", "value": "319.79" }, { "action_type": "lead", "value": "8.415526" }, { "action_type": "post_engagement", "value": "1.294696" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "8.642973" }, { "action_type": "landing_page_view", "value": "17.766111" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "8.642973" }, { "action_type": "page_engagement", "value": "1.254078" }, { "action_type": "omni_landing_page_view", "value": "17.766111" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.527785" } ] }, { "ad_id": "120239594343030023", "ad_name": "AD2", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "5008", "reach": "3785", "clicks": "93", "spend": 78.3599999999999994315658113919198513031005859375, "cpc": 0.84257999999999999563016217507538385689258575439453125, "cpm": 15.646964000000000538648237125016748905181884765625, "ctr": "1.857029", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "onsite_conversion.lead", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "5" }, { "action_type": "link_click", "value": "21" }, { "action_type": "page_engagement", "value": "27" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "post_engagement", "value": "26" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "5" }, { "action_type": "post_interaction_net", "value": "5" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.messaging_user_depth_3_message_send", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.post_net_like", "value": "5" }, { "action_type": "onsite_conversion.messaging_user_depth_5_message_send", "value": "1" }, { "action_type": "lead", "value": "5" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "5" }, { "action_type": "onsite_conversion.lead_grouped", "value": "5" }, { "action_type": "post_reaction", "value": "5" } ], "frequency": "1.323118", "unique_clicks": "78", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "10.351387", "unique_ctr": "2.060766", "inline_link_clicks": "21", "inline_link_click_ctr": "0.419329", "cost_per_inline_link_click": "1.865714", "inline_post_engagement": "26", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.lead", "value": "39.18" }, { "action_type": "onsite_conversion.total_messaging_connection", "value": "39.18" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "7.836" }, { "action_type": "offsite_search_add_meta_leads", "value": "7.836" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "7.836" }, { "action_type": "link_click", "value": "1.865714" }, { "action_type": "like", "value": "39.18" }, { "action_type": "onsite_conversion.lead_grouped", "value": "7.836" }, { "action_type": "post_interaction_gross", "value": "7.836" }, { "action_type": "onsite_web_lead", "value": "39.18" }, { "action_type": "onsite_conversion.messaging_user_depth_5_message_send", "value": "39.18" }, { "action_type": "onsite_conversion.messaging_user_depth_3_message_send", "value": "39.18" }, { "action_type": "lead", "value": "7.836" }, { "action_type": "post_engagement", "value": "1.506923" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "7.836" }, { "action_type": "landing_page_view", "value": "19.59" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "7.836" }, { "action_type": "page_engagement", "value": "1.451111" }, { "action_type": "omni_landing_page_view", "value": "19.59" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.419329" } ] }, { "ad_id": "120239594362810023", "ad_name": "AD3", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "15147", "reach": "10964", "clicks": "200", "spend": 296.57999999999998408384271897375583648681640625, "cpc": 1.4829000000000001069366817318950779736042022705078125, "cpm": 19.580113999999998242174115148372948169708251953125, "ctr": "1.320393", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "8" }, { "action_type": "link_click", "value": "81" }, { "action_type": "page_engagement", "value": "95" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "94" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "13" }, { "action_type": "post_interaction_net", "value": "14" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "8" }, { "action_type": "onsite_conversion.post_net_like", "value": "11" }, { "action_type": "lead", "value": "9" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "8" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "8" }, { "action_type": "post_reaction", "value": "12" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.381521", "unique_clicks": "167", "outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "cpp": "13.525173", "unique_ctr": "1.523167", "inline_link_clicks": "81", "inline_link_click_ctr": "0.534759", "cost_per_inline_link_click": "1.830741", "inline_post_engagement": "94", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "16.476667" }, { "action_type": "offsite_search_add_meta_leads", "value": "18.53625" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "74.145" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "18.53625" }, { "action_type": "link_click", "value": "1.830741" }, { "action_type": "like", "value": "148.29" }, { "action_type": "onsite_conversion.lead_grouped", "value": "18.53625" }, { "action_type": "post_interaction_gross", "value": "11.406923" }, { "action_type": "onsite_web_lead", "value": "148.29" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "148.29" }, { "action_type": "lead", "value": "16.476667" }, { "action_type": "post_engagement", "value": "1.577553" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "18.53625" }, { "action_type": "landing_page_view", "value": "49.43" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "18.53625" }, { "action_type": "page_engagement", "value": "1.560947" }, { "action_type": "omni_landing_page_view", "value": "49.43" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.534759" } ] }, { "ad_id": "120239594576410023", "ad_name": "AD4", "date_start": "2026-01-10", "date_stop": "2026-01-10", "impressions": "4734", "reach": "3334", "clicks": "61", "spend": 113.340000000000003410605131648480892181396484375, "cpc": 1.8580319999999999058815092212171293795108795166015625, "cpm": 23.941697999999998813791535212658345699310302734375, "ctr": "1.288551", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "6" }, { "action_type": "link_click", "value": "23" }, { "action_type": "page_engagement", "value": "28" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "post_engagement", "value": "28" }, { "action_type": "post_interaction_gross", "value": "5" }, { "action_type": "post_interaction_net", "value": "5" }, { "action_type": "offsite_search_add_meta_leads", "value": "6" }, { "action_type": "onsite_conversion.post_net_like", "value": "5" }, { "action_type": "lead", "value": "6" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "6" }, { "action_type": "onsite_conversion.lead_grouped", "value": "6" }, { "action_type": "post_reaction", "value": "5" } ], "frequency": "1.419916", "unique_clicks": "46", "outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "cpp": "16.9976", "unique_ctr": "1.379724", "inline_link_clicks": "23", "inline_link_click_ctr": "0.485847", "cost_per_inline_link_click": "2.463913", "inline_post_engagement": "28", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "9.445" }, { "action_type": "offsite_search_add_meta_leads", "value": "9.445" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "9.445" }, { "action_type": "link_click", "value": "2.463913" }, { "action_type": "onsite_conversion.lead_grouped", "value": "9.445" }, { "action_type": "post_interaction_gross", "value": "11.334" }, { "action_type": "lead", "value": "9.445" }, { "action_type": "post_engagement", "value": "2.023929" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "9.445" }, { "action_type": "landing_page_view", "value": "18.89" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "9.445" }, { "action_type": "page_engagement", "value": "2.023929" }, { "action_type": "omni_landing_page_view", "value": "18.89" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.485847" } ] } ] }