­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ { "extraction_time": "2026-04-20T07:30:58.115883", "run_date": "2026-04-20", "data_date": "2026-03-21", "source_system": "meta", "data_type": "insights", "record_count": 102, "data": [ { "ad_id": "120240288953590023", "ad_name": "HUNTER", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "27", "reach": "19", "clicks": "0", "spend": 0.7399999999999999911182158029987476766109466552734375, "cpc": null, "cpm": 27.407408000000000214413375942967832088470458984375, "ctr": "0", "actions": [], "frequency": "1.421053", "unique_clicks": "0", "cpp": "19.473684", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0.01" }, { "ad_id": "120240288966860023", "ad_name": "HUNTER", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "7", "reach": "6", "clicks": "0", "spend": 0.14000000000000001332267629550187848508358001708984375, "cpc": null, "cpm": 20, "ctr": "0", "actions": [], "frequency": "1.166667", "unique_clicks": "0", "cpp": "11.666667", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0.01" }, { "ad_id": "120240288978860023", "ad_name": "HUNTER", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "31", "reach": "26", "clicks": "0", "spend": 1.4199999999999999289457264239899814128875732421875, "cpc": null, "cpm": 45.80645200000000016871126717887818813323974609375, "ctr": "0", "actions": [], "frequency": "1.192308", "unique_clicks": "0", "cpp": "27.307692", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0" }, { "ad_id": "120240429806420023", "ad_name": "HUNTER", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "93", "reach": "68", "clicks": "4", "spend": 1.95999999999999996447286321199499070644378662109375, "cpc": 0.4899999999999999911182158029987476766109466552734375, "cpm": 21.07526800000000122281562653370201587677001953125, "ctr": "4.301075", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "2" }, { "action_type": "post_engagement", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.367647", "unique_clicks": "3", "cpp": "14.411765", "unique_ctr": "4.411765", "inline_link_clicks": "2", "inline_link_click_ctr": "2.150538", "cost_per_inline_link_click": "0.49", "inline_post_engagement": "2", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "0.98" }, { "action_type": "offsite_search_add_meta_leads", "value": "0.98" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "0.98" }, { "action_type": "link_click", "value": "0.49" }, { "action_type": "onsite_conversion.lead_grouped", "value": "0.98" }, { "action_type": "lead", "value": "0.98" }, { "action_type": "post_engagement", "value": "0.49" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "0.98" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "0.98" }, { "action_type": "page_engagement", "value": "0.49" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "2.150538" } ] }, { "ad_id": "120240445757900023", "ad_name": "HUNTER", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "116", "reach": "85", "clicks": "1", "spend": 2.140000000000000124344978758017532527446746826171875, "cpc": 2.140000000000000124344978758017532527446746826171875, "cpm": 18.44827599999999989677235134877264499664306640625, "ctr": "0.862069", "actions": [ { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "2" }, { "action_type": "post_engagement", "value": "2" } ], "frequency": "1.364706", "unique_clicks": "1", "cpp": "12.588235", "unique_ctr": "1.176471", "inline_link_clicks": "2", "inline_link_click_ctr": "1.724138", "cost_per_inline_link_click": "0.535", "inline_post_engagement": "2", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.535" }, { "action_type": "post_engagement", "value": "0.535" }, { "action_type": "page_engagement", "value": "0.535" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.724138" } ] }, { "ad_id": "120240698309540023", "ad_name": "HUNTER", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "312", "reach": "300", "clicks": "10", "spend": 6.12000000000000010658141036401502788066864013671875, "cpc": 0.61199999999999998845368054389837197959423065185546875, "cpm": 19.61538399999999882084011915139853954315185546875, "ctr": "3.205128", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "5" }, { "action_type": "page_engagement", "value": "106" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "106" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "video_view", "value": "101" } ], "frequency": "1.04", "unique_clicks": "7", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "10.2", "unique_ctr": "2.333333", "inline_link_clicks": "5", "inline_link_click_ctr": "1.602564", "cost_per_inline_link_click": "0.612", "inline_post_engagement": "106", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "290" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "10" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "27" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "19" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "18" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "13" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "38" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "38" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "21" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "3.06" }, { "action_type": "offsite_search_add_meta_leads", "value": "3.06" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3.06" }, { "action_type": "video_view", "value": "0.030297" }, { "action_type": "link_click", "value": "0.612" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3.06" }, { "action_type": "lead", "value": "3.06" }, { "action_type": "post_engagement", "value": "0.028868" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3.06" }, { "action_type": "landing_page_view", "value": "3.06" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "3.06" }, { "action_type": "page_engagement", "value": "0.028868" }, { "action_type": "omni_landing_page_view", "value": "3.06" } ], "social_spend": "0.06", "website_ctr": [ { "action_type": "link_click", "value": "1.602564" } ] }, { "ad_id": "120241018584090023", "ad_name": "UNI-S", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "5264", "reach": "4229", "clicks": "43", "spend": 185.719999999999998863131622783839702606201171875, "cpc": 4.319069999999999964757080306299030780792236328125, "cpm": 35.28115600000000284808265860192477703094482421875, "ctr": "0.816869", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "29" }, { "action_type": "page_engagement", "value": "30" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "30" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.244739", "unique_clicks": "36", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "21.95791", "unique_ctr": "0.851265", "inline_link_clicks": "29", "inline_link_click_ctr": "0.550912", "cost_per_inline_link_click": "3.202069", "inline_post_engagement": "30", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "30.953333" }, { "action_type": "offsite_search_add_meta_leads", "value": "30.953333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "30.953333" }, { "action_type": "link_click", "value": "3.202069" }, { "action_type": "onsite_conversion.lead_grouped", "value": "30.953333" }, { "action_type": "post_interaction_gross", "value": "92.86" }, { "action_type": "lead", "value": "30.953333" }, { "action_type": "post_engagement", "value": "3.095333" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "30.953333" }, { "action_type": "landing_page_view", "value": "92.86" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "30.953333" }, { "action_type": "page_engagement", "value": "3.095333" }, { "action_type": "omni_landing_page_view", "value": "92.86" } ], "social_spend": "4.23", "website_ctr": [ { "action_type": "link_click", "value": "0.550912" } ] }, { "ad_id": "120241018584100023", "ad_name": "UNI-V", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "38019", "reach": "26680", "clicks": "269", "spend": 1275.319999999999936335370875895023345947265625, "cpc": 4.7409660000000002355591277591884136199951171875, "cpm": 33.5442800000000005411493475548923015594482421875, "ctr": "0.707541", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "14" }, { "action_type": "link_click", "value": "170" }, { "action_type": "page_engagement", "value": "193" }, { "action_type": "landing_page_view", "value": "10" }, { "action_type": "omni_landing_page_view", "value": "10" }, { "action_type": "post_engagement", "value": "193" }, { "action_type": "post_interaction_gross", "value": "23" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_net", "value": "23" }, { "action_type": "onsite_web_lead", "value": "3" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "4" }, { "action_type": "onsite_conversion.post_net_comment", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "4" }, { "action_type": "offsite_search_add_meta_leads", "value": "14" }, { "action_type": "onsite_conversion.post_net_like", "value": "17" }, { "action_type": "lead", "value": "17" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "14" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "14" }, { "action_type": "post_reaction", "value": "17" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "6" } ], "frequency": "1.425", "unique_clicks": "225", "outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "cpp": "23.9003", "unique_ctr": "0.843328", "inline_link_clicks": "170", "inline_link_click_ctr": "0.447145", "cost_per_inline_link_click": "3.750941", "inline_post_engagement": "193", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "37.509412" }, { "action_type": "offsite_search_add_meta_leads", "value": "45.547143" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "106.276667" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "45.547143" }, { "action_type": "link_click", "value": "3.750941" }, { "action_type": "onsite_conversion.lead_grouped", "value": "45.547143" }, { "action_type": "post_interaction_gross", "value": "27.724348" }, { "action_type": "onsite_web_lead", "value": "212.553333" }, { "action_type": "lead", "value": "37.509412" }, { "action_type": "post_engagement", "value": "3.303938" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "45.547143" }, { "action_type": "landing_page_view", "value": "63.766" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "45.547143" }, { "action_type": "page_engagement", "value": "3.303938" }, { "action_type": "omni_landing_page_view", "value": "63.766" } ], "social_spend": "14.89", "website_ctr": [ { "action_type": "link_click", "value": "0.447145" } ] }, { "ad_id": "120241018584130023", "ad_name": "EADO Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "3334", "reach": "2767", "clicks": "22", "spend": 90.81999999999999317878973670303821563720703125, "cpc": 4.12818199999999979610265654628165066242218017578125, "cpm": 27.24055200000000098725649877451360225677490234375, "ctr": "0.659868", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "12" }, { "action_type": "page_engagement", "value": "14" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "14" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.204915", "unique_clicks": "17", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "16.411276", "unique_ctr": "0.614384", "inline_link_clicks": "12", "inline_link_click_ctr": "0.359928", "cost_per_inline_link_click": "3.784167", "inline_post_engagement": "14", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "15.136667" }, { "action_type": "offsite_search_add_meta_leads", "value": "22.705" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "22.705" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "22.705" }, { "action_type": "link_click", "value": "3.784167" }, { "action_type": "onsite_conversion.lead_grouped", "value": "22.705" }, { "action_type": "post_interaction_gross", "value": "22.705" }, { "action_type": "onsite_web_lead", "value": "45.41" }, { "action_type": "lead", "value": "15.136667" }, { "action_type": "post_engagement", "value": "3.243571" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "22.705" }, { "action_type": "landing_page_view", "value": "22.705" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "22.705" }, { "action_type": "page_engagement", "value": "3.243571" }, { "action_type": "omni_landing_page_view", "value": "22.705" } ], "social_spend": "2.48", "website_ctr": [ { "action_type": "link_click", "value": "0.359928" } ] }, { "ad_id": "120241018584150023", "ad_name": "CS 75 Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "2374", "reach": "1949", "clicks": "30", "spend": 91.0400000000000062527760746888816356658935546875, "cpc": 3.034666000000000085634610513807274401187896728515625, "cpm": 38.34877800000000291902324534021317958831787109375, "ctr": "1.26369", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "12" }, { "action_type": "page_engagement", "value": "15" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "post_engagement", "value": "15" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "post_reaction", "value": "3" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.218061", "unique_clicks": "24", "cpp": "23.355567", "unique_ctr": "1.231401", "inline_link_clicks": "12", "inline_link_click_ctr": "0.505476", "cost_per_inline_link_click": "3.793333", "inline_post_engagement": "15", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "22.76" }, { "action_type": "offsite_search_add_meta_leads", "value": "45.52" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "22.76" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "45.52" }, { "action_type": "link_click", "value": "3.793333" }, { "action_type": "onsite_conversion.lead_grouped", "value": "45.52" }, { "action_type": "post_interaction_gross", "value": "15.173333" }, { "action_type": "onsite_web_lead", "value": "45.52" }, { "action_type": "lead", "value": "22.76" }, { "action_type": "post_engagement", "value": "3.034667" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "45.52" }, { "action_type": "landing_page_view", "value": "22.76" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "45.52" }, { "action_type": "page_engagement", "value": "3.034667" }, { "action_type": "omni_landing_page_view", "value": "22.76" } ], "social_spend": "1.84", "website_ctr": [ { "action_type": "link_click", "value": "0.505476" } ] }, { "ad_id": "120241031484660023", "ad_name": "HUNTER", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "4325", "reach": "3587", "clicks": "52", "spend": 105.4200000000000017053025658242404460906982421875, "cpc": 2.027308000000000109963593786233104765415191650390625, "cpm": 24.3745660000000015088517102412879467010498046875, "ctr": "1.202312", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "2" }, { "action_type": "link_click", "value": "28" }, { "action_type": "page_engagement", "value": "828" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "828" }, { "action_type": "post_interaction_gross", "value": "10" }, { "action_type": "post_interaction_net", "value": "11" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "8" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "2" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "2" }, { "action_type": "video_view", "value": "790" }, { "action_type": "post_reaction", "value": "9" } ], "frequency": "1.205743", "unique_clicks": "48", "cpp": "14.694731", "unique_ctr": "1.338166", "inline_link_clicks": "28", "inline_link_click_ctr": "0.647399", "cost_per_inline_link_click": "1.8825", "inline_post_engagement": "828", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "4046" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "87" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "41" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "21" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "111" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "111" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "50" } ], "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "26.355" }, { "action_type": "video_view", "value": "0.066722" }, { "action_type": "link_click", "value": "1.8825" }, { "action_type": "post_interaction_gross", "value": "5.271" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "26.355" }, { "action_type": "post_engagement", "value": "0.063659" }, { "action_type": "landing_page_view", "value": "52.71" }, { "action_type": "page_engagement", "value": "0.063659" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "52.71" }, { "action_type": "omni_landing_page_view", "value": "52.71" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "26.355" } ], "social_spend": "1.7", "website_ctr": [ { "action_type": "link_click", "value": "0.647399" } ] }, { "ad_id": "120241031654670023", "ad_name": "HUNTER", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "4108", "reach": "3226", "clicks": "68", "spend": 168.43999999999999772626324556767940521240234375, "cpc": 2.477057999999999982065901349415071308612823486328125, "cpm": 41.0029219999999980927896103821694850921630859375, "ctr": "1.655307", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "31" }, { "action_type": "page_engagement", "value": "979" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "979" }, { "action_type": "post_interaction_gross", "value": "11" }, { "action_type": "post_interaction_net", "value": "12" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "post", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "8" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "video_view", "value": "937" }, { "action_type": "post_reaction", "value": "9" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.273404", "unique_clicks": "59", "cpp": "26.106634", "unique_ctr": "1.82889", "inline_link_clicks": "31", "inline_link_click_ctr": "0.754625", "cost_per_inline_link_click": "2.716774", "inline_post_engagement": "979", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "3626" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "110" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "52" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "29" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "17" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "138" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "138" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "66" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "28.073333" }, { "action_type": "offsite_search_add_meta_leads", "value": "42.11" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "42.11" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "42.11" }, { "action_type": "video_view", "value": "0.089883" }, { "action_type": "link_click", "value": "2.716774" }, { "action_type": "onsite_conversion.lead_grouped", "value": "42.11" }, { "action_type": "post_interaction_gross", "value": "7.656364" }, { "action_type": "onsite_web_lead", "value": "84.22" }, { "action_type": "lead", "value": "28.073333" }, { "action_type": "post_engagement", "value": "0.086027" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "42.11" }, { "action_type": "landing_page_view", "value": "28.073333" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "42.11" }, { "action_type": "page_engagement", "value": "0.086027" }, { "action_type": "omni_landing_page_view", "value": "28.073333" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.754625" } ] }, { "ad_id": "120241031654680023", "ad_name": "HUNTER", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "4465", "reach": "3939", "clicks": "51", "spend": 101.81999999999999317878973670303821563720703125, "cpc": 1.996469999999999966888708513579331338405609130859375, "cpm": 22.80403199999999941383066470734775066375732421875, "ctr": "1.142217", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "20" }, { "action_type": "page_engagement", "value": "904" }, { "action_type": "post_engagement", "value": "904" }, { "action_type": "post_interaction_gross", "value": "5" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_net", "value": "5" }, { "action_type": "onsite_conversion.post_net_comment", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "video_view", "value": "879" }, { "action_type": "post_reaction", "value": "4" } ], "frequency": "1.133536", "unique_clicks": "44", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "12.9246", "unique_ctr": "1.117035", "inline_link_clicks": "20", "inline_link_click_ctr": "0.447928", "cost_per_inline_link_click": "2.5455", "inline_post_engagement": "904", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "4188" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "97" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "47" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "30" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "139" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "139" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "57" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "25.455" }, { "action_type": "offsite_search_add_meta_leads", "value": "25.455" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "25.455" }, { "action_type": "video_view", "value": "0.057918" }, { "action_type": "link_click", "value": "2.5455" }, { "action_type": "onsite_conversion.lead_grouped", "value": "25.455" }, { "action_type": "post_interaction_gross", "value": "10.182" }, { "action_type": "lead", "value": "25.455" }, { "action_type": "post_engagement", "value": "0.056316" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "25.455" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "25.455" }, { "action_type": "page_engagement", "value": "0.056316" } ], "social_spend": "1.76", "website_ctr": [ { "action_type": "link_click", "value": "0.447928" } ] }, { "ad_id": "120241270552180023", "ad_name": "CS 75 Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "6440", "reach": "5159", "clicks": "96", "spend": 294.8999999999999772626324556767940521240234375, "cpc": 3.071876000000000050960125008714385330677032470703125, "cpm": 45.79192599999999657711668987758457660675048828125, "ctr": "1.490683", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "6" }, { "action_type": "link_click", "value": "53" }, { "action_type": "page_engagement", "value": "1616" }, { "action_type": "landing_page_view", "value": "4" }, { "action_type": "omni_landing_page_view", "value": "4" }, { "action_type": "post_engagement", "value": "1616" }, { "action_type": "post_interaction_gross", "value": "10" }, { "action_type": "post_interaction_net", "value": "10" }, { "action_type": "offsite_search_add_meta_leads", "value": "6" }, { "action_type": "onsite_conversion.post_net_like", "value": "10" }, { "action_type": "lead", "value": "6" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "6" }, { "action_type": "onsite_conversion.lead_grouped", "value": "6" }, { "action_type": "video_view", "value": "1553" }, { "action_type": "post_reaction", "value": "10" } ], "frequency": "1.248304", "unique_clicks": "77", "outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "cpp": "28.58112", "unique_ctr": "1.492537", "inline_link_clicks": "53", "inline_link_click_ctr": "0.822981", "cost_per_inline_link_click": "2.782075", "inline_post_engagement": "1616", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "5850" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "255" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "153" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "97" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "44" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "245" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "245" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "149" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "24.575" }, { "action_type": "offsite_search_add_meta_leads", "value": "24.575" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "24.575" }, { "action_type": "video_view", "value": "0.094945" }, { "action_type": "link_click", "value": "2.782075" }, { "action_type": "onsite_conversion.lead_grouped", "value": "24.575" }, { "action_type": "post_interaction_gross", "value": "14.745" }, { "action_type": "lead", "value": "24.575" }, { "action_type": "post_engagement", "value": "0.091244" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "24.575" }, { "action_type": "landing_page_view", "value": "36.8625" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "24.575" }, { "action_type": "page_engagement", "value": "0.091244" }, { "action_type": "omni_landing_page_view", "value": "36.8625" } ], "social_spend": "10.72", "website_ctr": [ { "action_type": "link_click", "value": "0.822981" } ] }, { "ad_id": "120241730562730023", "ad_name": "AD4", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "1104", "reach": "1093", "clicks": "0", "spend": 4.5800000000000000710542735760100185871124267578125, "cpc": null, "cpm": 4.1485500000000001818989403545856475830078125, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "24" }, { "action_type": "post_engagement", "value": "24" }, { "action_type": "video_view", "value": "24" } ], "frequency": "1.010064", "unique_clicks": "0", "cpp": "2.095151", "inline_link_clicks": "0", "inline_post_engagement": "24", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1075" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.095417" }, { "action_type": "post_engagement", "value": "0.095417" }, { "action_type": "page_engagement", "value": "0.095417" } ], "social_spend": "0" }, { "ad_id": "120241730562760023", "ad_name": "AD3", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "49069", "reach": "47272", "clicks": "26", "spend": 205.3799999999999954525264911353588104248046875, "cpc": 7.89923000000000019582557797548361122608184814453125, "cpm": 4.18553399999999964364860716159455478191375732421875, "ctr": "0.052987", "actions": [ { "action_type": "link_click", "value": "9" }, { "action_type": "page_engagement", "value": "1553" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "onsite_conversion.post_unlike", "value": "3" }, { "action_type": "post_engagement", "value": "1553" }, { "action_type": "post_interaction_gross", "value": "8" }, { "action_type": "post_interaction_net", "value": "11" }, { "action_type": "onsite_conversion.post_net_like", "value": "5" }, { "action_type": "video_view", "value": "1536" }, { "action_type": "post_reaction", "value": "8" } ], "frequency": "1.038014", "unique_clicks": "25", "outbound_clicks": [ { "action_type": "outbound_click", "value": "9" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "9" } ], "cpp": "2.172322", "unique_ctr": "0.052885", "inline_link_clicks": "9", "inline_link_click_ctr": "0.018342", "cost_per_inline_link_click": "11.41", "inline_post_engagement": "1553", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "47032" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "131" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "52" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "29" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "18" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "122" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "122" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "50" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.066855" }, { "action_type": "link_click", "value": "11.41" }, { "action_type": "post_interaction_gross", "value": "12.83625" }, { "action_type": "post_engagement", "value": "0.066124" }, { "action_type": "landing_page_view", "value": "34.23" }, { "action_type": "page_engagement", "value": "0.066124" }, { "action_type": "omni_landing_page_view", "value": "34.23" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.018342" } ] }, { "ad_id": "120241934287900023", "ad_name": "Alsvin", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "0", "reach": "0", "clicks": "0", "spend": 0, "cpc": null, "cpm": null, "ctr": null, "actions": [ { "action_type": "onsite_web_lead", "value": "2" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "4" } ], "frequency": "0", "unique_clicks": "0", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "0" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "0" }, { "action_type": "onsite_web_lead", "value": "0" }, { "action_type": "lead", "value": "0" } ], "social_spend": "0" }, { "ad_id": "120241934287930023", "ad_name": "UNI-S", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "3030", "reach": "2185", "clicks": "18", "spend": 82.9200000000000017053025658242404460906982421875, "cpc": 4.60666599999999970549424688215367496013641357421875, "cpm": 27.366336000000000439058567280881106853485107421875, "ctr": "0.594059", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "11" }, { "action_type": "page_engagement", "value": "11" }, { "action_type": "post_engagement", "value": "11" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.386728", "unique_clicks": "15", "cpp": "18.974828", "unique_ctr": "0.686499", "inline_link_clicks": "11", "inline_link_click_ctr": "0.363036", "cost_per_inline_link_click": "3.769091", "inline_post_engagement": "11", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "41.46" }, { "action_type": "offsite_search_add_meta_leads", "value": "41.46" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "41.46" }, { "action_type": "link_click", "value": "3.769091" }, { "action_type": "onsite_conversion.lead_grouped", "value": "41.46" }, { "action_type": "lead", "value": "41.46" }, { "action_type": "post_engagement", "value": "3.769091" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "41.46" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "41.46" }, { "action_type": "page_engagement", "value": "3.769091" } ], "social_spend": "1.59", "website_ctr": [ { "action_type": "link_click", "value": "0.363036" } ] }, { "ad_id": "120241934287940023", "ad_name": "CS 75 Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "4663", "reach": "3550", "clicks": "38", "spend": 130.80000000000001136868377216160297393798828125, "cpc": 3.44210599999999988796162142534740269184112548828125, "cpm": 28.0506120000000009895302355289459228515625, "ctr": "0.814926", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "16" }, { "action_type": "page_engagement", "value": "19" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "post_engagement", "value": "19" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "post", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.313521", "unique_clicks": "31", "cpp": "18.422535", "unique_ctr": "0.873239", "inline_link_clicks": "16", "inline_link_click_ctr": "0.343127", "cost_per_inline_link_click": "4.0875", "inline_post_engagement": "19", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "65.4" }, { "action_type": "offsite_search_add_meta_leads", "value": "65.4" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "65.4" }, { "action_type": "link_click", "value": "4.0875" }, { "action_type": "onsite_conversion.lead_grouped", "value": "65.4" }, { "action_type": "post_interaction_gross", "value": "21.8" }, { "action_type": "lead", "value": "65.4" }, { "action_type": "post_engagement", "value": "3.442105" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "65.4" }, { "action_type": "landing_page_view", "value": "32.7" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "65.4" }, { "action_type": "page_engagement", "value": "3.442105" }, { "action_type": "omni_landing_page_view", "value": "32.7" } ], "social_spend": "4.76", "website_ctr": [ { "action_type": "link_click", "value": "0.343127" } ] }, { "ad_id": "120241934287960023", "ad_name": "EADO Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "2264", "reach": "1784", "clicks": "24", "spend": 74.840000000000003410605131648480892181396484375, "cpc": 3.11833399999999993923438523779623210430145263671875, "cpm": 33.0565380000000033078322303481400012969970703125, "ctr": "1.060071", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "14" }, { "action_type": "page_engagement", "value": "15" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "post_engagement", "value": "15" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.269058", "unique_clicks": "18", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "20.975336", "unique_ctr": "1.008969", "inline_link_clicks": "14", "inline_link_click_ctr": "0.618375", "cost_per_inline_link_click": "2.672857", "inline_post_engagement": "15", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "12.473333" }, { "action_type": "offsite_search_add_meta_leads", "value": "12.473333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "12.473333" }, { "action_type": "link_click", "value": "2.672857" }, { "action_type": "onsite_conversion.lead_grouped", "value": "12.473333" }, { "action_type": "post_interaction_gross", "value": "37.42" }, { "action_type": "lead", "value": "12.473333" }, { "action_type": "post_engagement", "value": "2.494667" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "12.473333" }, { "action_type": "landing_page_view", "value": "12.473333" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "12.473333" }, { "action_type": "page_engagement", "value": "2.494667" }, { "action_type": "omni_landing_page_view", "value": "12.473333" } ], "social_spend": "1.33", "website_ctr": [ { "action_type": "link_click", "value": "0.618375" } ] }, { "ad_id": "120241934287970023", "ad_name": "CS 75 Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "3730", "reach": "2962", "clicks": "48", "spend": 107.900000000000005684341886080801486968994140625, "cpc": 2.247916000000000025238477974198758602142333984375, "cpm": 28.92761399999999838428266230039298534393310546875, "ctr": "1.286863", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "24" }, { "action_type": "page_engagement", "value": "807" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "807" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "post_interaction_net", "value": "4" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "video_view", "value": "779" }, { "action_type": "post_reaction", "value": "4" } ], "frequency": "1.259284", "unique_clicks": "42", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "18.214045", "unique_ctr": "1.417961", "inline_link_clicks": "24", "inline_link_click_ctr": "0.643432", "cost_per_inline_link_click": "2.247917", "inline_post_engagement": "807", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "3387" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "126" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "62" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "31" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "122" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "122" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "58" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "26.975" }, { "action_type": "offsite_search_add_meta_leads", "value": "26.975" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "26.975" }, { "action_type": "video_view", "value": "0.069255" }, { "action_type": "link_click", "value": "2.247917" }, { "action_type": "onsite_conversion.lead_grouped", "value": "26.975" }, { "action_type": "post_interaction_gross", "value": "13.4875" }, { "action_type": "lead", "value": "26.975" }, { "action_type": "post_engagement", "value": "0.066853" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "26.975" }, { "action_type": "landing_page_view", "value": "53.95" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "26.975" }, { "action_type": "page_engagement", "value": "0.066853" }, { "action_type": "omni_landing_page_view", "value": "53.95" } ], "social_spend": "4.38", "website_ctr": [ { "action_type": "link_click", "value": "0.643432" } ] }, { "ad_id": "120241934287980023", "ad_name": "UNI-V", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "19887", "reach": "13184", "clicks": "163", "spend": 631.6599999999999681676854379475116729736328125, "cpc": 3.875214000000000158507873493363149464130401611328125, "cpm": 31.762457999999998747853169334121048450469970703125, "ctr": "0.819631", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "11" }, { "action_type": "link_click", "value": "110" }, { "action_type": "page_engagement", "value": "123" }, { "action_type": "landing_page_view", "value": "4" }, { "action_type": "omni_landing_page_view", "value": "4" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "123" }, { "action_type": "post_interaction_gross", "value": "13" }, { "action_type": "post_interaction_net", "value": "15" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_save", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "11" }, { "action_type": "onsite_conversion.post_net_like", "value": "9" }, { "action_type": "lead", "value": "12" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "11" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "11" }, { "action_type": "post_reaction", "value": "11" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.508419", "unique_clicks": "135", "outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "cpp": "23.955552", "unique_ctr": "1.023968", "inline_link_clicks": "110", "inline_link_click_ctr": "0.553125", "cost_per_inline_link_click": "2.871182", "inline_post_engagement": "123", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "26.319167" }, { "action_type": "offsite_search_add_meta_leads", "value": "28.711818" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "157.915" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "28.711818" }, { "action_type": "link_click", "value": "2.871182" }, { "action_type": "onsite_conversion.lead_grouped", "value": "28.711818" }, { "action_type": "post_interaction_gross", "value": "24.294615" }, { "action_type": "onsite_web_lead", "value": "315.83" }, { "action_type": "lead", "value": "26.319167" }, { "action_type": "post_engagement", "value": "2.567724" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "28.711818" }, { "action_type": "landing_page_view", "value": "78.9575" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "28.711818" }, { "action_type": "page_engagement", "value": "2.567724" }, { "action_type": "omni_landing_page_view", "value": "78.9575" } ], "social_spend": "6.73", "website_ctr": [ { "action_type": "link_click", "value": "0.553125" } ] }, { "ad_id": "120241934344140023", "ad_name": "CS 75 Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "6815", "reach": "4797", "clicks": "51", "spend": 259.6399999999999863575794734060764312744140625, "cpc": 5.0909800000000000608224581810645759105682373046875, "cpm": 38.09831199999999995498001226224005222320556640625, "ctr": "0.748349", "actions": [ { "action_type": "link_click", "value": "28" }, { "action_type": "page_engagement", "value": "31" }, { "action_type": "post_engagement", "value": "30" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.42068", "unique_clicks": "46", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "27.062748", "unique_ctr": "0.958933", "inline_link_clicks": "28", "inline_link_click_ctr": "0.410858", "cost_per_inline_link_click": "4.636429", "inline_post_engagement": "30", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "4.636429" }, { "action_type": "like", "value": "129.82" }, { "action_type": "post_interaction_gross", "value": "64.91" }, { "action_type": "post_engagement", "value": "4.327333" }, { "action_type": "page_engagement", "value": "4.187742" } ], "social_spend": "9.87", "website_ctr": [ { "action_type": "link_click", "value": "0.410858" } ] }, { "ad_id": "120241934344150023", "ad_name": "CS 75 Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "1604", "reach": "1295", "clicks": "18", "spend": 88.659999999999996589394868351519107818603515625, "cpc": 4.925556000000000267391442321240901947021484375, "cpm": 55.27431399999999683814166928641498088836669921875, "ctr": "1.122195", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "8" }, { "action_type": "page_engagement", "value": "399" }, { "action_type": "post_engagement", "value": "399" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "video_view", "value": "391" } ], "frequency": "1.23861", "unique_clicks": "16", "cpp": "34.23166", "unique_ctr": "1.235521", "inline_link_clicks": "8", "inline_link_click_ctr": "0.498753", "cost_per_inline_link_click": "5.54125", "inline_post_engagement": "399", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1457" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "64" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "37" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "20" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "12" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "62" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "62" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "36" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "44.33" }, { "action_type": "offsite_search_add_meta_leads", "value": "44.33" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "44.33" }, { "action_type": "video_view", "value": "0.113376" }, { "action_type": "link_click", "value": "5.54125" }, { "action_type": "onsite_conversion.lead_grouped", "value": "44.33" }, { "action_type": "lead", "value": "44.33" }, { "action_type": "post_engagement", "value": "0.111103" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "44.33" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "44.33" }, { "action_type": "page_engagement", "value": "0.111103" } ], "social_spend": "4.42", "website_ctr": [ { "action_type": "link_click", "value": "0.498753" } ] }, { "ad_id": "120241934344160023", "ad_name": "UNI-S", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "241", "reach": "219", "clicks": "4", "spend": 10.03999999999999914734871708787977695465087890625, "cpc": 2.5099999999999997868371792719699442386627197265625, "cpm": 41.659751999999997451595845632255077362060546875, "ctr": "1.659751", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "2" }, { "action_type": "post_engagement", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.100457", "unique_clicks": "2", "cpp": "22.922374", "unique_ctr": "0.913242", "inline_link_clicks": "2", "inline_link_click_ctr": "0.829876", "cost_per_inline_link_click": "2.51", "inline_post_engagement": "2", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "5.02" }, { "action_type": "offsite_search_add_meta_leads", "value": "5.02" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "5.02" }, { "action_type": "link_click", "value": "2.51" }, { "action_type": "onsite_conversion.lead_grouped", "value": "5.02" }, { "action_type": "lead", "value": "5.02" }, { "action_type": "post_engagement", "value": "2.51" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "5.02" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "5.02" }, { "action_type": "page_engagement", "value": "2.51" } ], "social_spend": "0.33", "website_ctr": [ { "action_type": "link_click", "value": "0.829876" } ] }, { "ad_id": "120241934344200023", "ad_name": "UNI-V", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "12032", "reach": "9442", "clicks": "79", "spend": 304.5, "cpc": 3.85442999999999980076381689286790788173675537109375, "cpm": 25.307514000000001175294528366066515445709228515625, "ctr": "0.656582", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "48" }, { "action_type": "page_engagement", "value": "55" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "post_engagement", "value": "54" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "6" }, { "action_type": "post_interaction_net", "value": "6" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "5" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "5" } ], "frequency": "1.274306", "unique_clicks": "65", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "16.124762", "unique_ctr": "0.688413", "inline_link_clicks": "48", "inline_link_click_ctr": "0.398936", "cost_per_inline_link_click": "3.171875", "inline_post_engagement": "54", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "76.125" }, { "action_type": "offsite_search_add_meta_leads", "value": "76.125" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "76.125" }, { "action_type": "link_click", "value": "3.171875" }, { "action_type": "like", "value": "152.25" }, { "action_type": "onsite_conversion.lead_grouped", "value": "76.125" }, { "action_type": "post_interaction_gross", "value": "25.375" }, { "action_type": "lead", "value": "76.125" }, { "action_type": "post_engagement", "value": "2.819444" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "76.125" }, { "action_type": "landing_page_view", "value": "76.125" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "76.125" }, { "action_type": "page_engagement", "value": "2.768182" }, { "action_type": "omni_landing_page_view", "value": "76.125" } ], "social_spend": "6.69", "website_ctr": [ { "action_type": "link_click", "value": "0.398936" } ] }, { "ad_id": "120241934344210023", "ad_name": "EADO Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "6085", "reach": "4914", "clicks": "37", "spend": 204.539999999999992041921359486877918243408203125, "cpc": 5.528107999999999577767084701918065547943115234375, "cpm": 33.6138040000000017926140571944415569305419921875, "ctr": "0.608053", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "23" }, { "action_type": "page_engagement", "value": "26" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "26" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1.238299", "unique_clicks": "34", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "20.811966", "unique_ctr": "0.691901", "inline_link_clicks": "23", "inline_link_click_ctr": "0.377979", "cost_per_inline_link_click": "4.446522", "inline_post_engagement": "26", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "34.09" }, { "action_type": "offsite_search_add_meta_leads", "value": "34.09" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "34.09" }, { "action_type": "link_click", "value": "4.446522" }, { "action_type": "onsite_conversion.lead_grouped", "value": "34.09" }, { "action_type": "post_interaction_gross", "value": "34.09" }, { "action_type": "lead", "value": "34.09" }, { "action_type": "post_engagement", "value": "3.933462" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "34.09" }, { "action_type": "landing_page_view", "value": "102.27" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "34.09" }, { "action_type": "page_engagement", "value": "3.933462" }, { "action_type": "omni_landing_page_view", "value": "102.27" } ], "social_spend": "7.57", "website_ctr": [ { "action_type": "link_click", "value": "0.377979" } ] }, { "ad_id": "120241934753010023", "ad_name": "UNI-V", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "43825", "reach": "30514", "clicks": "918", "spend": 152.840000000000003410605131648480892181396484375, "cpc": 0.1664920000000000011031175972675555385649204254150390625, "cpm": 3.4875080000000000524096321896649897098541259765625, "ctr": "2.094695", "actions": [ { "action_type": "link_click", "value": "963" }, { "action_type": "page_engagement", "value": "966" }, { "action_type": "landing_page_view", "value": "214" }, { "action_type": "omni_landing_page_view", "value": "214" }, { "action_type": "post_engagement", "value": "966" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.436226", "unique_clicks": "869", "outbound_clicks": [ { "action_type": "outbound_click", "value": "963" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "867" } ], "cpp": "2.504424", "unique_ctr": "2.847873", "inline_link_clicks": "963", "inline_link_click_ctr": "2.197376", "cost_per_inline_link_click": "0.079356", "inline_post_engagement": "966", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.079356" }, { "action_type": "post_interaction_gross", "value": "25.473333" }, { "action_type": "post_engagement", "value": "0.07911" }, { "action_type": "landing_page_view", "value": "0.357103" }, { "action_type": "page_engagement", "value": "0.07911" }, { "action_type": "omni_landing_page_view", "value": "0.357103" } ], "social_spend": "0.01", "website_ctr": [ { "action_type": "link_click", "value": "2.197376" } ] }, { "ad_id": "120241934753050023", "ad_name": "CS 95", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "87245", "reach": "63006", "clicks": "1349", "spend": 208.460000000000007958078640513122081756591796875, "cpc": 0.154530000000000000692779167366097681224346160888671875, "cpm": 2.389364000000000043399950300226919353008270263671875, "ctr": "1.54622", "actions": [ { "action_type": "link_click", "value": "1358" }, { "action_type": "page_engagement", "value": "1385" }, { "action_type": "landing_page_view", "value": "294" }, { "action_type": "omni_landing_page_view", "value": "294" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "1385" }, { "action_type": "post_interaction_gross", "value": "27" }, { "action_type": "post_interaction_net", "value": "29" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "24" }, { "action_type": "post_reaction", "value": "26" } ], "frequency": "1.384709", "unique_clicks": "1279", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1358" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1218" } ], "cpp": "1.654287", "unique_ctr": "2.029965", "inline_link_clicks": "1358", "inline_link_click_ctr": "1.556536", "cost_per_inline_link_click": "0.076753", "inline_post_engagement": "1385", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.076753" }, { "action_type": "post_interaction_gross", "value": "3.86037" }, { "action_type": "post_engagement", "value": "0.075256" }, { "action_type": "landing_page_view", "value": "0.354524" }, { "action_type": "page_engagement", "value": "0.075256" }, { "action_type": "omni_landing_page_view", "value": "0.354524" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.556536" } ] }, { "ad_id": "120241934753060023", "ad_name": "UNI-S", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "77703", "reach": "49462", "clicks": "1484", "spend": 234.3799999999999954525264911353588104248046875, "cpc": 0.1579379999999999950599516296279034577310085296630859375, "cpm": 3.016357999999999872642320042359642684459686279296875, "ctr": "1.909836", "actions": [ { "action_type": "link_click", "value": "1552" }, { "action_type": "page_engagement", "value": "1559" }, { "action_type": "landing_page_view", "value": "321" }, { "action_type": "omni_landing_page_view", "value": "321" }, { "action_type": "post_engagement", "value": "1559" }, { "action_type": "post_interaction_gross", "value": "7" }, { "action_type": "post_interaction_net", "value": "7" }, { "action_type": "onsite_conversion.post_net_like", "value": "7" }, { "action_type": "post_reaction", "value": "7" } ], "frequency": "1.570964", "unique_clicks": "1408", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1552" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1316" } ], "cpp": "2.369294", "unique_ctr": "2.84663", "inline_link_clicks": "1552", "inline_link_click_ctr": "1.997349", "cost_per_inline_link_click": "0.075509", "inline_post_engagement": "1559", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.075509" }, { "action_type": "post_interaction_gross", "value": "16.741429" }, { "action_type": "post_engagement", "value": "0.07517" }, { "action_type": "landing_page_view", "value": "0.365078" }, { "action_type": "page_engagement", "value": "0.07517" }, { "action_type": "omni_landing_page_view", "value": "0.365078" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.997349" } ] }, { "ad_id": "120241934753260023", "ad_name": "CS 75 Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "54857", "reach": "37597", "clicks": "733", "spend": 120.840000000000003410605131648480892181396484375, "cpc": 0.16485600000000000253663756666355766355991363525390625, "cpm": 2.202818000000000164817492986912839114665985107421875, "ctr": "1.336201", "actions": [ { "action_type": "link_click", "value": "739" }, { "action_type": "page_engagement", "value": "755" }, { "action_type": "landing_page_view", "value": "116" }, { "action_type": "omni_landing_page_view", "value": "116" }, { "action_type": "post_engagement", "value": "755" }, { "action_type": "post_interaction_gross", "value": "16" }, { "action_type": "post_interaction_net", "value": "16" }, { "action_type": "onsite_conversion.post_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "14" }, { "action_type": "post_reaction", "value": "14" } ], "frequency": "1.459079", "unique_clicks": "702", "outbound_clicks": [ { "action_type": "outbound_click", "value": "739" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "693" } ], "cpp": "1.607043", "unique_ctr": "1.86717", "inline_link_clicks": "739", "inline_link_click_ctr": "1.347139", "cost_per_inline_link_click": "0.081759", "inline_post_engagement": "755", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.081759" }, { "action_type": "post_interaction_gross", "value": "3.77625" }, { "action_type": "post_engagement", "value": "0.080026" }, { "action_type": "landing_page_view", "value": "0.520862" }, { "action_type": "page_engagement", "value": "0.080026" }, { "action_type": "omni_landing_page_view", "value": "0.520862" } ], "social_spend": "0.01", "website_ctr": [ { "action_type": "link_click", "value": "1.347139" } ] }, { "ad_id": "120241934753280023", "ad_name": "Eado Plus", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "164699", "reach": "95723", "clicks": "2525", "spend": 384.95999999999997953636921010911464691162109375, "cpc": 0.1524600000000000121769261340887169353663921356201171875, "cpm": 2.337353999999999931702632238739170134067535400390625, "ctr": "1.5331", "actions": [ { "action_type": "link_click", "value": "2610" }, { "action_type": "page_engagement", "value": "2622" }, { "action_type": "landing_page_view", "value": "636" }, { "action_type": "omni_landing_page_view", "value": "636" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "2622" }, { "action_type": "post_interaction_gross", "value": "12" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_net", "value": "13" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_comment", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "9" }, { "action_type": "post_reaction", "value": "10" } ], "frequency": "1.720579", "unique_clicks": "2315", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2610" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2282" } ], "cpp": "2.010802", "unique_ctr": "2.418437", "inline_link_clicks": "2610", "inline_link_click_ctr": "1.584709", "cost_per_inline_link_click": "0.073747", "inline_post_engagement": "2622", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.073747" }, { "action_type": "post_interaction_gross", "value": "16.04" }, { "action_type": "post_engagement", "value": "0.07341" }, { "action_type": "landing_page_view", "value": "0.302642" }, { "action_type": "page_engagement", "value": "0.07341" }, { "action_type": "omni_landing_page_view", "value": "0.302642" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.584709" } ] }, { "ad_id": "120242215877890023", "ad_name": "UNI-T", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "91142", "reach": "65498", "clicks": "843", "spend": 1241.240000000000009094947017729282379150390625, "cpc": 1.4724079999999999390780658359290100634098052978515625, "cpm": 13.618748000000000075715433922596275806427001953125, "ctr": "0.92493", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "47" }, { "action_type": "link_click", "value": "364" }, { "action_type": "page_engagement", "value": "7453" }, { "action_type": "landing_page_view", "value": "10" }, { "action_type": "omni_landing_page_view", "value": "10" }, { "action_type": "onsite_conversion.post_unlike", "value": "7" }, { "action_type": "post_engagement", "value": "7443" }, { "action_type": "like", "value": "10" }, { "action_type": "post_interaction_gross", "value": "43" }, { "action_type": "comment", "value": "3" }, { "action_type": "post_interaction_net", "value": "51" }, { "action_type": "onsite_web_lead", "value": "2" }, { "action_type": "onsite_conversion.post_unsave", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_comment", "value": "3" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "47" }, { "action_type": "onsite_conversion.post_net_like", "value": "31" }, { "action_type": "lead", "value": "49" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "47" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "47" }, { "action_type": "video_view", "value": "7036" }, { "action_type": "post_reaction", "value": "38" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "4" } ], "frequency": "1.391523", "unique_clicks": "719", "outbound_clicks": [ { "action_type": "outbound_click", "value": "11" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "11" } ], "cpp": "9.475404", "unique_ctr": "1.097743", "inline_link_clicks": "364", "inline_link_click_ctr": "0.399377", "cost_per_inline_link_click": "1.705", "inline_post_engagement": "7443", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "BELOW_AVERAGE_35", "conversion_rate_ranking": "AVERAGE", "video_play_actions": [ { "action_type": "video_view", "value": "81607" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "6403" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "3153" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2261" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1375" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1379" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1379" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1379" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "12.665714" }, { "action_type": "offsite_search_add_meta_leads", "value": "13.204681" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "155.155" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "13.204681" }, { "action_type": "video_view", "value": "0.088206" }, { "action_type": "link_click", "value": "1.705" }, { "action_type": "like", "value": "62.062" }, { "action_type": "onsite_conversion.lead_grouped", "value": "13.204681" }, { "action_type": "post_interaction_gross", "value": "14.433023" }, { "action_type": "onsite_web_lead", "value": "310.31" }, { "action_type": "lead", "value": "12.665714" }, { "action_type": "post_engagement", "value": "0.083383" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "13.204681" }, { "action_type": "landing_page_view", "value": "62.062" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "13.204681" }, { "action_type": "page_engagement", "value": "0.083271" }, { "action_type": "omni_landing_page_view", "value": "62.062" } ], "social_spend": "37.29", "website_ctr": [ { "action_type": "link_click", "value": "0.399377" } ] }, { "ad_id": "120242216608560023", "ad_name": "UNI-T", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "26264", "reach": "22039", "clicks": "152", "spend": 1320.4600000000000363797880709171295166015625, "cpc": 8.6872360000000004021103450213558971881866455078125, "cpm": 50.27642399999999867077349335886538028717041015625, "ctr": "0.578739", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "2" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "16" }, { "action_type": "link_click", "value": "76" }, { "action_type": "page_engagement", "value": "2082" }, { "action_type": "landing_page_view", "value": "4" }, { "action_type": "omni_landing_page_view", "value": "4" }, { "action_type": "onsite_conversion.post_unlike", "value": "3" }, { "action_type": "post_engagement", "value": "2082" }, { "action_type": "post_interaction_gross", "value": "28" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_net", "value": "31" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "post", "value": "4" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_comment", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "16" }, { "action_type": "onsite_conversion.post_net_like", "value": "19" }, { "action_type": "lead", "value": "16" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "16" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "2" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "16" }, { "action_type": "video_view", "value": "1978" }, { "action_type": "post_reaction", "value": "22" } ], "frequency": "1.191706", "unique_clicks": "123", "cpp": "29.957348", "unique_ctr": "0.558102", "inline_link_clicks": "76", "inline_link_click_ctr": "0.289369", "cost_per_inline_link_click": "8.687237", "inline_post_engagement": "2082", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "BELOW_AVERAGE_35", "conversion_rate_ranking": "AVERAGE", "video_play_actions": [ { "action_type": "video_view", "value": "19539" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "1786" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "957" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "655" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "461" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "460" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "460" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "460" } ], "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "330.115" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "41.264375" }, { "action_type": "offsite_search_add_meta_leads", "value": "41.264375" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "41.264375" }, { "action_type": "video_view", "value": "0.333787" }, { "action_type": "link_click", "value": "8.687237" }, { "action_type": "onsite_conversion.lead_grouped", "value": "41.264375" }, { "action_type": "post_interaction_gross", "value": "23.579643" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "660.23" }, { "action_type": "lead", "value": "41.264375" }, { "action_type": "post_engagement", "value": "0.317113" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "41.264375" }, { "action_type": "landing_page_view", "value": "165.0575" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "41.264375" }, { "action_type": "page_engagement", "value": "0.317113" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "660.23" }, { "action_type": "omni_landing_page_view", "value": "165.0575" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "330.115" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.289369" } ] }, { "ad_id": "120242217334170023", "ad_name": "AD6", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "722", "reach": "719", "clicks": "0", "spend": 3.04000000000000003552713678800500929355621337890625, "cpc": null, "cpm": 4.2105259999999997688746589119546115398406982421875, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "26" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "26" }, { "action_type": "video_view", "value": "26" } ], "frequency": "1.004172", "unique_clicks": "0", "cpp": "2.114047", "inline_link_clicks": "0", "inline_post_engagement": "26", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "689" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "25" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.058462" }, { "action_type": "post_engagement", "value": "0.058462" }, { "action_type": "landing_page_view", "value": "1.52" }, { "action_type": "page_engagement", "value": "0.058462" }, { "action_type": "omni_landing_page_view", "value": "1.52" } ], "social_spend": "0" }, { "ad_id": "120242320181580023", "ad_name": "AD7", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "1659", "reach": "1621", "clicks": "0", "spend": 6.839999999999999857891452847979962825775146484375, "cpc": null, "cpm": 4.1229659999999999087094693095423281192779541015625, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "38" }, { "action_type": "post_engagement", "value": "38" }, { "action_type": "video_view", "value": "38" } ], "frequency": "1.023442", "unique_clicks": "0", "cpp": "2.109809", "inline_link_clicks": "0", "inline_post_engagement": "38", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1613" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.09" }, { "action_type": "post_engagement", "value": "0.09" }, { "action_type": "page_engagement", "value": "0.09" } ], "social_spend": "0" }, { "ad_id": "120242330244000023", "ad_name": "AD8", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "1277", "reach": "1277", "clicks": "1", "spend": 5.2400000000000002131628207280300557613372802734375, "cpc": 5.2400000000000002131628207280300557613372802734375, "cpm": 4.103367999999999682358975405804812908172607421875, "ctr": "0.078309", "actions": [ { "action_type": "page_engagement", "value": "24" }, { "action_type": "post_engagement", "value": "24" }, { "action_type": "video_view", "value": "24" } ], "frequency": "1", "unique_clicks": "1", "cpp": "2.051684", "unique_ctr": "0.078309", "inline_link_clicks": "0", "inline_post_engagement": "24", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1249" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.109167" }, { "action_type": "post_engagement", "value": "0.109167" }, { "action_type": "page_engagement", "value": "0.109167" } ], "social_spend": "0" }, { "ad_id": "120242330277250023", "ad_name": "UNI-V", "date_start": "2026-03-15", "date_stop": "2026-03-15", "impressions": "271", "reach": "264", "clicks": "13", "spend": 1.7199999999999999733546474089962430298328399658203125, "cpc": 0.1323080000000000089332985453438595868647098541259765625, "cpm": 6.346864000000000061163518694229423999786376953125, "ctr": "4.797048", "actions": [ { "action_type": "link_click", "value": "10" }, { "action_type": "page_engagement", "value": "83" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "post_engagement", "value": "83" }, { "action_type": "video_view", "value": "73" } ], "frequency": "1.026515", "unique_clicks": "10", "outbound_clicks": [ { "action_type": "outbound_click", "value": "10" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "10" } ], "cpp": "3.257576", "unique_ctr": "3.787879", "inline_link_clicks": "10", "inline_link_click_ctr": "3.690037", "cost_per_inline_link_click": "0.086", "inline_post_engagement": "83", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "130" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "60" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "60" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "60" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.011781" }, { "action_type": "link_click", "value": "0.086" }, { "action_type": "post_engagement", "value": "0.010361" }, { "action_type": "landing_page_view", "value": "0.286667" }, { "action_type": "page_engagement", "value": "0.010361" }, { "action_type": "omni_landing_page_view", "value": "0.286667" } ], "social_spend": "0.01", "website_ctr": [ { "action_type": "link_click", "value": "3.690037" } ] }, { "ad_id": "120240288953590023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "3", "reach": "3", "clicks": "0", "spend": 0.08000000000000000166533453693773481063544750213623046875, "cpc": null, "cpm": 26.66666599999999931469574221409857273101806640625, "ctr": "0", "actions": [], "frequency": "1", "unique_clicks": "0", "cpp": "13.333333", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0" }, { "ad_id": "120240288966860023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "6", "reach": "6", "clicks": "0", "spend": 0.08000000000000000166533453693773481063544750213623046875, "cpc": null, "cpm": 13.33333400000000068530425778590142726898193359375, "ctr": "0", "actions": [], "frequency": "1", "unique_clicks": "0", "cpp": "6.666667", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0" }, { "ad_id": "120240288978860023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "5", "reach": "5", "clicks": "0", "spend": 0.0200000000000000004163336342344337026588618755340576171875, "cpc": null, "cpm": 4, "ctr": "0", "actions": [], "frequency": "1", "unique_clicks": "0", "cpp": "2", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0" }, { "ad_id": "120240429806420023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "9", "reach": "9", "clicks": "0", "spend": 0.11999999999999999555910790149937383830547332763671875, "cpc": null, "cpm": 13.33333400000000068530425778590142726898193359375, "ctr": "0", "actions": [], "frequency": "1", "unique_clicks": "0", "cpp": "6.666667", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "social_spend": "0.02" }, { "ad_id": "120240445757900023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "14", "reach": "11", "clicks": "0", "spend": 0.14000000000000001332267629550187848508358001708984375, "cpc": null, "cpm": 10, "ctr": "0", "actions": [ { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.272727", "unique_clicks": "0", "cpp": "6.363636", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "0.07" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "0.035" }, { "action_type": "onsite_web_lead", "value": "0.07" }, { "action_type": "lead", "value": "0.07" } ], "social_spend": "0" }, { "ad_id": "120240698309540023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "37", "reach": "35", "clicks": "0", "spend": 0.479999999999999982236431605997495353221893310546875, "cpc": null, "cpm": 12.9729720000000003921059033018536865711212158203125, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "9" }, { "action_type": "post_engagement", "value": "9" }, { "action_type": "video_view", "value": "9" } ], "frequency": "1.057143", "unique_clicks": "0", "cpp": "6.857143", "inline_link_clicks": "0", "inline_post_engagement": "9", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "34" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.026667" }, { "action_type": "post_engagement", "value": "0.026667" }, { "action_type": "page_engagement", "value": "0.026667" } ], "social_spend": "0" }, { "ad_id": "120240698387030023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "1", "reach": "1", "clicks": "0", "spend": 0.0200000000000000004163336342344337026588618755340576171875, "cpc": null, "cpm": 20, "ctr": "0", "actions": [], "frequency": "1", "unique_clicks": "0", "cpp": "10", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "social_spend": "0" }, { "ad_id": "120241018584090023", "ad_name": "UNI-S", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "8443", "reach": "6142", "clicks": "61", "spend": 268.1200000000000045474735088646411895751953125, "cpc": 4.3954100000000000392219590139575302600860595703125, "cpm": 31.75648400000000037834979593753814697265625, "ctr": "0.722492", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "4" }, { "action_type": "link_click", "value": "35" }, { "action_type": "page_engagement", "value": "41" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "post_engagement", "value": "41" }, { "action_type": "post_interaction_gross", "value": "6" }, { "action_type": "post_interaction_net", "value": "6" }, { "action_type": "offsite_search_add_meta_leads", "value": "4" }, { "action_type": "onsite_conversion.post_net_like", "value": "6" }, { "action_type": "lead", "value": "4" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "4" }, { "action_type": "onsite_conversion.lead_grouped", "value": "4" }, { "action_type": "post_reaction", "value": "6" } ], "frequency": "1.374634", "unique_clicks": "52", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "21.826767", "unique_ctr": "0.84663", "inline_link_clicks": "35", "inline_link_click_ctr": "0.414545", "cost_per_inline_link_click": "3.830286", "inline_post_engagement": "41", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "33.515" }, { "action_type": "offsite_search_add_meta_leads", "value": "33.515" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "33.515" }, { "action_type": "link_click", "value": "3.830286" }, { "action_type": "onsite_conversion.lead_grouped", "value": "33.515" }, { "action_type": "post_interaction_gross", "value": "22.343333" }, { "action_type": "lead", "value": "33.515" }, { "action_type": "post_engagement", "value": "3.269756" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "33.515" }, { "action_type": "landing_page_view", "value": "67.03" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "33.515" }, { "action_type": "page_engagement", "value": "3.269756" }, { "action_type": "omni_landing_page_view", "value": "67.03" } ], "social_spend": "6.29", "website_ctr": [ { "action_type": "link_click", "value": "0.414545" } ] }, { "ad_id": "120241018584100023", "ad_name": "UNI-V", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "20501", "reach": "15658", "clicks": "146", "spend": 620.6599999999999681676854379475116729736328125, "cpc": 4.251096000000000429963620263151824474334716796875, "cpm": 30.274619999999998753992258571088314056396484375, "ctr": "0.71216", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "4" }, { "action_type": "link_click", "value": "86" }, { "action_type": "page_engagement", "value": "96" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "96" }, { "action_type": "post_interaction_gross", "value": "10" }, { "action_type": "post_interaction_net", "value": "11" }, { "action_type": "offsite_search_add_meta_leads", "value": "4" }, { "action_type": "onsite_conversion.post_net_like", "value": "9" }, { "action_type": "lead", "value": "4" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "4" }, { "action_type": "onsite_conversion.lead_grouped", "value": "4" }, { "action_type": "post_reaction", "value": "10" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.309299", "unique_clicks": "131", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "19.819262", "unique_ctr": "0.836633", "inline_link_clicks": "86", "inline_link_click_ctr": "0.419492", "cost_per_inline_link_click": "3.608488", "inline_post_engagement": "96", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "62.066" }, { "action_type": "offsite_search_add_meta_leads", "value": "77.5825" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "155.165" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "77.5825" }, { "action_type": "link_click", "value": "3.608488" }, { "action_type": "onsite_conversion.lead_grouped", "value": "77.5825" }, { "action_type": "post_interaction_gross", "value": "31.033" }, { "action_type": "lead", "value": "77.5825" }, { "action_type": "post_engagement", "value": "3.232604" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "77.5825" }, { "action_type": "landing_page_view", "value": "310.33" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "77.5825" }, { "action_type": "page_engagement", "value": "3.232604" }, { "action_type": "omni_landing_page_view", "value": "310.33" } ], "social_spend": "6.87", "website_ctr": [ { "action_type": "link_click", "value": "0.419492" } ] }, { "ad_id": "120241018584130023", "ad_name": "EADO Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "4583", "reach": "3578", "clicks": "25", "spend": 119.56000000000000227373675443232059478759765625, "cpc": 4.78239999999999998436805981327779591083526611328125, "cpm": 26.087716000000000349245965480804443359375, "ctr": "0.545494", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "10" }, { "action_type": "page_engagement", "value": "13" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "12" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" }, { "action_type": "post_reaction", "value": "2" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.280883", "unique_clicks": "22", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "16.707658", "unique_ctr": "0.614869", "inline_link_clicks": "10", "inline_link_click_ctr": "0.218198", "cost_per_inline_link_click": "5.978", "inline_post_engagement": "12", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "29.89" }, { "action_type": "offsite_search_add_meta_leads", "value": "59.78" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "29.89" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "59.78" }, { "action_type": "link_click", "value": "5.978" }, { "action_type": "like", "value": "59.78" }, { "action_type": "onsite_conversion.lead_grouped", "value": "59.78" }, { "action_type": "post_interaction_gross", "value": "29.89" }, { "action_type": "onsite_web_lead", "value": "59.78" }, { "action_type": "lead", "value": "29.89" }, { "action_type": "post_engagement", "value": "4.981667" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "59.78" }, { "action_type": "landing_page_view", "value": "59.78" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "59.78" }, { "action_type": "page_engagement", "value": "4.598462" }, { "action_type": "omni_landing_page_view", "value": "59.78" } ], "social_spend": "1.53", "website_ctr": [ { "action_type": "link_click", "value": "0.218198" } ] }, { "ad_id": "120241018584150023", "ad_name": "CS 75 Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "2507", "reach": "1934", "clicks": "29", "spend": 105, "cpc": 3.620690000000000186020088221994228661060333251953125, "cpm": 41.8827280000000001791704562492668628692626953125, "ctr": "1.156761", "actions": [ { "action_type": "link_click", "value": "18" }, { "action_type": "page_engagement", "value": "20" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "19" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.296277", "unique_clicks": "25", "cpp": "27.145812", "unique_ctr": "1.292658", "inline_link_clicks": "18", "inline_link_click_ctr": "0.71799", "cost_per_inline_link_click": "2.916667", "inline_post_engagement": "19", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "2.916667" }, { "action_type": "like", "value": "52.5" }, { "action_type": "post_interaction_gross", "value": "52.5" }, { "action_type": "post_engagement", "value": "2.763158" }, { "action_type": "landing_page_view", "value": "52.5" }, { "action_type": "page_engagement", "value": "2.625" }, { "action_type": "omni_landing_page_view", "value": "52.5" } ], "social_spend": "2.88", "website_ctr": [ { "action_type": "link_click", "value": "0.71799" } ] }, { "ad_id": "120241031484660023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "2659", "reach": "2133", "clicks": "23", "spend": 75.0199999999999960209606797434389591217041015625, "cpc": 3.261740000000000083701934272539801895618438720703125, "cpm": 28.21361399999999974852471495978534221649169921875, "ctr": "0.864987", "actions": [ { "action_type": "link_click", "value": "11" }, { "action_type": "page_engagement", "value": "465" }, { "action_type": "post_engagement", "value": "465" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "video_view", "value": "451" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1.246601", "unique_clicks": "20", "cpp": "17.58556", "unique_ctr": "0.937647", "inline_link_clicks": "11", "inline_link_click_ctr": "0.413689", "cost_per_inline_link_click": "3.41", "inline_post_engagement": "465", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "2434" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "48" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "22" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "14" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "68" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "68" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "26" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.083171" }, { "action_type": "link_click", "value": "3.41" }, { "action_type": "post_interaction_gross", "value": "12.503333" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "37.51" }, { "action_type": "post_engagement", "value": "0.080667" }, { "action_type": "page_engagement", "value": "0.080667" } ], "social_spend": "1.3", "website_ctr": [ { "action_type": "link_click", "value": "0.413689" } ] }, { "ad_id": "120241031630720023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "270", "reach": "229", "clicks": "10", "spend": 21.480000000000000426325641456060111522674560546875, "cpc": 2.148000000000000131450406115618534386157989501953125, "cpm": 79.555555999999995719917933456599712371826171875, "ctr": "3.703704", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "5" }, { "action_type": "page_engagement", "value": "63" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "63" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_conversion.post_net_comment", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "video_view", "value": "57" } ], "frequency": "1.179039", "unique_clicks": "6", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "46.899563", "unique_ctr": "2.620087", "inline_link_clicks": "5", "inline_link_click_ctr": "1.851852", "cost_per_inline_link_click": "2.148", "inline_post_engagement": "63", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "250" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "5.37" }, { "action_type": "offsite_search_add_meta_leads", "value": "5.37" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "5.37" }, { "action_type": "video_view", "value": "0.188421" }, { "action_type": "link_click", "value": "2.148" }, { "action_type": "onsite_conversion.lead_grouped", "value": "5.37" }, { "action_type": "post_interaction_gross", "value": "10.74" }, { "action_type": "lead", "value": "5.37" }, { "action_type": "post_engagement", "value": "0.170476" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "5.37" }, { "action_type": "landing_page_view", "value": "10.74" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "5.37" }, { "action_type": "page_engagement", "value": "0.170476" }, { "action_type": "omni_landing_page_view", "value": "10.74" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.851852" } ] }, { "ad_id": "120241031654670023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "1378", "reach": "1069", "clicks": "25", "spend": 58.4200000000000017053025658242404460906982421875, "cpc": 2.336800000000000210320649784989655017852783203125, "cpm": 42.39477600000000023783286451362073421478271484375, "ctr": "1.814224", "actions": [ { "action_type": "link_click", "value": "17" }, { "action_type": "page_engagement", "value": "304" }, { "action_type": "post_engagement", "value": "304" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "video_view", "value": "285" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.289055", "unique_clicks": "25", "cpp": "27.324602", "unique_ctr": "2.338634", "inline_link_clicks": "17", "inline_link_click_ctr": "1.233672", "cost_per_inline_link_click": "1.718235", "inline_post_engagement": "304", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1218" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "36" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "18" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "12" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "7" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "49" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "49" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "21" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.102491" }, { "action_type": "link_click", "value": "1.718235" }, { "action_type": "post_interaction_gross", "value": "14.605" }, { "action_type": "post_engagement", "value": "0.096086" }, { "action_type": "page_engagement", "value": "0.096086" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.233672" } ] }, { "ad_id": "120241031654680023", "ad_name": "HUNTER", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "7846", "reach": "6673", "clicks": "93", "spend": 185, "cpc": 1.989247999999999905185177340172231197357177734375, "cpm": 23.57889399999999824331098352558910846710205078125, "ctr": "1.185317", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "6" }, { "action_type": "link_click", "value": "45" }, { "action_type": "page_engagement", "value": "1539" }, { "action_type": "landing_page_view", "value": "4" }, { "action_type": "omni_landing_page_view", "value": "4" }, { "action_type": "post_engagement", "value": "1539" }, { "action_type": "post_interaction_gross", "value": "13" }, { "action_type": "post_interaction_net", "value": "13" }, { "action_type": "post", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "6" }, { "action_type": "onsite_conversion.post_net_like", "value": "12" }, { "action_type": "lead", "value": "6" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "6" }, { "action_type": "onsite_conversion.lead_grouped", "value": "6" }, { "action_type": "video_view", "value": "1481" }, { "action_type": "post_reaction", "value": "12" } ], "frequency": "1.175783", "unique_clicks": "80", "outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "cpp": "13.861831", "unique_ctr": "1.198861", "inline_link_clicks": "45", "inline_link_click_ctr": "0.573541", "cost_per_inline_link_click": "2.055556", "inline_post_engagement": "1539", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "7265" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "160" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "66" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "44" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "24" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "212" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "212" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "94" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "15.416667" }, { "action_type": "offsite_search_add_meta_leads", "value": "15.416667" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "15.416667" }, { "action_type": "video_view", "value": "0.062458" }, { "action_type": "link_click", "value": "2.055556" }, { "action_type": "onsite_conversion.lead_grouped", "value": "15.416667" }, { "action_type": "post_interaction_gross", "value": "7.115385" }, { "action_type": "lead", "value": "15.416667" }, { "action_type": "post_engagement", "value": "0.060104" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "15.416667" }, { "action_type": "landing_page_view", "value": "23.125" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "15.416667" }, { "action_type": "page_engagement", "value": "0.060104" }, { "action_type": "omni_landing_page_view", "value": "23.125" } ], "social_spend": "2.95", "website_ctr": [ { "action_type": "link_click", "value": "0.573541" } ] }, { "ad_id": "120241270552180023", "ad_name": "CS 75 Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "14817", "reach": "10979", "clicks": "240", "spend": 597.240000000000009094947017729282379150390625, "cpc": 2.4885000000000001563194018672220408916473388671875, "cpm": 40.3077540000000027475834940560162067413330078125, "ctr": "1.619761", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "7" }, { "action_type": "link_click", "value": "123" }, { "action_type": "page_engagement", "value": "3682" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "onsite_conversion.post_unlike", "value": "2" }, { "action_type": "post_engagement", "value": "3681" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "30" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_net", "value": "32" }, { "action_type": "onsite_web_lead", "value": "2" }, { "action_type": "onsite_conversion.post_save", "value": "3" }, { "action_type": "onsite_conversion.post_net_comment", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "3" }, { "action_type": "offsite_search_add_meta_leads", "value": "7" }, { "action_type": "onsite_conversion.post_net_like", "value": "24" }, { "action_type": "lead", "value": "9" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "7" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "7" }, { "action_type": "video_view", "value": "3528" }, { "action_type": "post_reaction", "value": "26" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "4" } ], "frequency": "1.349576", "unique_clicks": "203", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "27.199198", "unique_ctr": "1.848984", "inline_link_clicks": "123", "inline_link_click_ctr": "0.830128", "cost_per_inline_link_click": "2.427805", "inline_post_engagement": "3681", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "13464" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "571" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "325" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "187" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "80" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "542" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "542" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "309" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "33.18" }, { "action_type": "offsite_search_add_meta_leads", "value": "42.66" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "74.655" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "42.66" }, { "action_type": "video_view", "value": "0.084643" }, { "action_type": "link_click", "value": "2.427805" }, { "action_type": "like", "value": "298.62" }, { "action_type": "onsite_conversion.lead_grouped", "value": "42.66" }, { "action_type": "post_interaction_gross", "value": "9.954" }, { "action_type": "onsite_web_lead", "value": "149.31" }, { "action_type": "lead", "value": "33.18" }, { "action_type": "post_engagement", "value": "0.081125" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "42.66" }, { "action_type": "landing_page_view", "value": "99.54" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "42.66" }, { "action_type": "page_engagement", "value": "0.081103" }, { "action_type": "omni_landing_page_view", "value": "99.54" } ], "social_spend": "24.91", "website_ctr": [ { "action_type": "link_click", "value": "0.830128" } ] }, { "ad_id": "120241730562730023", "ad_name": "AD4", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "857", "reach": "835", "clicks": "1", "spend": 3.640000000000000124344978758017532527446746826171875, "cpc": 3.640000000000000124344978758017532527446746826171875, "cpm": 4.24737399999999976074605001485906541347503662109375, "ctr": "0.116686", "actions": [ { "action_type": "page_engagement", "value": "18" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "18" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" }, { "action_type": "video_view", "value": "16" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.026347", "unique_clicks": "1", "cpp": "2.179641", "unique_ctr": "0.11976", "inline_link_clicks": "0", "inline_post_engagement": "18", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "842" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.11375" }, { "action_type": "post_interaction_gross", "value": "0.91" }, { "action_type": "post_engagement", "value": "0.101111" }, { "action_type": "page_engagement", "value": "0.101111" } ], "social_spend": "0" }, { "ad_id": "120241730562760023", "ad_name": "AD3", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "46557", "reach": "46068", "clicks": "15", "spend": 188.960000000000007958078640513122081756591796875, "cpc": 12.597334000000000031604940886609256267547607421875, "cpm": 4.05867999999999984339638103847391903400421142578125, "ctr": "0.032219", "actions": [ { "action_type": "link_click", "value": "7" }, { "action_type": "page_engagement", "value": "1314" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "onsite_conversion.post_unlike", "value": "4" }, { "action_type": "post_engagement", "value": "1314" }, { "action_type": "post_interaction_gross", "value": "18" }, { "action_type": "post_interaction_net", "value": "22" }, { "action_type": "post", "value": "2" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "11" }, { "action_type": "video_view", "value": "1289" }, { "action_type": "post_reaction", "value": "15" } ], "frequency": "1.010615", "unique_clicks": "15", "outbound_clicks": [ { "action_type": "outbound_click", "value": "7" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "7" } ], "cpp": "2.050881", "unique_ctr": "0.032561", "inline_link_clicks": "7", "inline_link_click_ctr": "0.015035", "cost_per_inline_link_click": "13.497143", "inline_post_engagement": "1314", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "43656" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "119" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "40" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "24" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "16" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "108" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "108" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "35" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.073297" }, { "action_type": "link_click", "value": "13.497143" }, { "action_type": "post_interaction_gross", "value": "5.248889" }, { "action_type": "post_engagement", "value": "0.071903" }, { "action_type": "landing_page_view", "value": "47.24" }, { "action_type": "page_engagement", "value": "0.071903" }, { "action_type": "omni_landing_page_view", "value": "47.24" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.015035" } ] }, { "ad_id": "120241934287930023", "ad_name": "UNI-S", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "4825", "reach": "3450", "clicks": "39", "spend": 120.3799999999999954525264911353588104248046875, "cpc": 3.08666600000000013181988833821378648281097412109375, "cpm": 24.94922199999999889996615820564329624176025390625, "ctr": "0.80829", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "23" }, { "action_type": "page_engagement", "value": "25" }, { "action_type": "post_engagement", "value": "24" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.398551", "unique_clicks": "30", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "17.446377", "unique_ctr": "0.869565", "inline_link_clicks": "23", "inline_link_click_ctr": "0.476684", "cost_per_inline_link_click": "2.616957", "inline_post_engagement": "24", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "30.095" }, { "action_type": "offsite_search_add_meta_leads", "value": "30.095" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "30.095" }, { "action_type": "link_click", "value": "2.616957" }, { "action_type": "like", "value": "60.19" }, { "action_type": "onsite_conversion.lead_grouped", "value": "30.095" }, { "action_type": "post_interaction_gross", "value": "60.19" }, { "action_type": "lead", "value": "30.095" }, { "action_type": "post_engagement", "value": "2.507917" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "30.095" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "30.095" }, { "action_type": "page_engagement", "value": "2.4076" } ], "social_spend": "2.69", "website_ctr": [ { "action_type": "link_click", "value": "0.476684" } ] }, { "ad_id": "120241934287940023", "ad_name": "CS 75 Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "3504", "reach": "2524", "clicks": "29", "spend": 108.2600000000000051159076974727213382720947265625, "cpc": 3.73310399999999997788791006314568221569061279296875, "cpm": 30.8961180000000013023964129388332366943359375, "ctr": "0.827626", "actions": [ { "action_type": "link_click", "value": "15" }, { "action_type": "page_engagement", "value": "16" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "16" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.388273", "unique_clicks": "29", "cpp": "21.446117", "unique_ctr": "1.14897", "inline_link_clicks": "15", "inline_link_click_ctr": "0.428082", "cost_per_inline_link_click": "3.608667", "inline_post_engagement": "16", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "3.608667" }, { "action_type": "post_interaction_gross", "value": "54.13" }, { "action_type": "post_engagement", "value": "3.383125" }, { "action_type": "landing_page_view", "value": "54.13" }, { "action_type": "page_engagement", "value": "3.383125" }, { "action_type": "omni_landing_page_view", "value": "54.13" } ], "social_spend": "2.73", "website_ctr": [ { "action_type": "link_click", "value": "0.428082" } ] }, { "ad_id": "120241934287960023", "ad_name": "EADO Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "2507", "reach": "1875", "clicks": "22", "spend": 88.099999999999994315658113919198513031005859375, "cpc": 4.00454600000000038306779970298521220684051513671875, "cpm": 35.141604000000000951331458054482936859130859375, "ctr": "0.877543", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "11" }, { "action_type": "page_engagement", "value": "12" }, { "action_type": "post_engagement", "value": "12" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "2" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "1" }, { "action_type": "post", "value": "1" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.337067", "unique_clicks": "20", "cpp": "23.493333", "unique_ctr": "1.066667", "inline_link_clicks": "11", "inline_link_click_ctr": "0.438771", "cost_per_inline_link_click": "4.004545", "inline_post_engagement": "12", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "44.05" }, { "action_type": "offsite_submit_application_add_meta_leads", "value": "44.05" }, { "action_type": "offsite_search_add_meta_leads", "value": "44.05" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "44.05" }, { "action_type": "link_click", "value": "4.004545" }, { "action_type": "onsite_conversion.lead_grouped", "value": "44.05" }, { "action_type": "post_interaction_gross", "value": "44.05" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "22.025" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "44.05" }, { "action_type": "lead", "value": "44.05" }, { "action_type": "post_engagement", "value": "3.670833" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "44.05" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "44.05" }, { "action_type": "page_engagement", "value": "3.670833" }, { "action_type": "onsite_conversion.messaging_first_reply", "value": "44.05" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "44.05" } ], "social_spend": "1.25", "website_ctr": [ { "action_type": "link_click", "value": "0.438771" } ] }, { "ad_id": "120241934287970023", "ad_name": "CS 75 Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "4145", "reach": "3109", "clicks": "41", "spend": 117.3799999999999954525264911353588104248046875, "cpc": 2.8629259999999998598241290892474353313446044921875, "cpm": 28.318456000000001182570485980249941349029541015625, "ctr": "0.989144", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "13" }, { "action_type": "page_engagement", "value": "893" }, { "action_type": "post_engagement", "value": "893" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "video_view", "value": "878" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.333226", "unique_clicks": "35", "cpp": "18.877453", "unique_ctr": "1.125764", "inline_link_clicks": "13", "inline_link_click_ctr": "0.313631", "cost_per_inline_link_click": "4.514615", "inline_post_engagement": "893", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "3802" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "138" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "76" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "45" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "17" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "131" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "131" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "74" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "29.345" }, { "action_type": "offsite_search_add_meta_leads", "value": "29.345" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "29.345" }, { "action_type": "video_view", "value": "0.066845" }, { "action_type": "link_click", "value": "4.514615" }, { "action_type": "onsite_conversion.lead_grouped", "value": "29.345" }, { "action_type": "post_interaction_gross", "value": "29.345" }, { "action_type": "lead", "value": "29.345" }, { "action_type": "post_engagement", "value": "0.065722" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "29.345" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "29.345" }, { "action_type": "page_engagement", "value": "0.065722" } ], "social_spend": "4.52", "website_ctr": [ { "action_type": "link_click", "value": "0.313631" } ] }, { "ad_id": "120241934287980023", "ad_name": "UNI-V", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "16073", "reach": "10889", "clicks": "117", "spend": 516.220000000000027284841053187847137451171875, "cpc": 4.412136000000000279896994470618665218353271484375, "cpm": 32.1172159999999990986907505430281162261962890625, "ctr": "0.727929", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "8" }, { "action_type": "link_click", "value": "72" }, { "action_type": "page_engagement", "value": "83" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "83" }, { "action_type": "post_interaction_gross", "value": "11" }, { "action_type": "comment", "value": "1" }, { "action_type": "post_interaction_net", "value": "12" }, { "action_type": "onsite_web_lead", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "3" }, { "action_type": "onsite_conversion.post_net_comment", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "3" }, { "action_type": "offsite_search_add_meta_leads", "value": "8" }, { "action_type": "onsite_conversion.post_net_like", "value": "6" }, { "action_type": "lead", "value": "9" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "8" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "8" }, { "action_type": "post_reaction", "value": "7" } ], "frequency": "1.476077", "unique_clicks": "99", "cpp": "23.703738", "unique_ctr": "0.909174", "inline_link_clicks": "72", "inline_link_click_ctr": "0.447956", "cost_per_inline_link_click": "3.584861", "inline_post_engagement": "83", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "32.26375" }, { "action_type": "offsite_search_add_meta_leads", "value": "32.26375" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "32.26375" }, { "action_type": "link_click", "value": "3.584861" }, { "action_type": "onsite_conversion.lead_grouped", "value": "32.26375" }, { "action_type": "post_interaction_gross", "value": "23.464545" }, { "action_type": "onsite_web_lead", "value": "258.11" }, { "action_type": "lead", "value": "28.678889" }, { "action_type": "post_engagement", "value": "3.109759" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "32.26375" }, { "action_type": "landing_page_view", "value": "86.036667" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "32.26375" }, { "action_type": "page_engagement", "value": "3.109759" }, { "action_type": "omni_landing_page_view", "value": "86.036667" } ], "social_spend": "4.37", "website_ctr": [ { "action_type": "link_click", "value": "0.447956" } ] }, { "ad_id": "120241934344140023", "ad_name": "CS 75 Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "4537", "reach": "3278", "clicks": "50", "spend": 143.960000000000007958078640513122081756591796875, "cpc": 2.87919999999999998152588887023739516735076904296875, "cpm": 31.73021800000000069985617301426827907562255859375, "ctr": "1.10205", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "32" }, { "action_type": "page_engagement", "value": "34" }, { "action_type": "landing_page_view", "value": "3" }, { "action_type": "omni_landing_page_view", "value": "3" }, { "action_type": "post_engagement", "value": "34" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.384076", "unique_clicks": "40", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "21.958511", "unique_ctr": "1.220256", "inline_link_clicks": "32", "inline_link_click_ctr": "0.705312", "cost_per_inline_link_click": "2.249375", "inline_post_engagement": "34", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "23.993333" }, { "action_type": "offsite_search_add_meta_leads", "value": "23.993333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "23.993333" }, { "action_type": "link_click", "value": "2.249375" }, { "action_type": "onsite_conversion.lead_grouped", "value": "23.993333" }, { "action_type": "post_interaction_gross", "value": "35.99" }, { "action_type": "lead", "value": "23.993333" }, { "action_type": "post_engagement", "value": "2.117059" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "23.993333" }, { "action_type": "landing_page_view", "value": "23.993333" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "23.993333" }, { "action_type": "page_engagement", "value": "2.117059" }, { "action_type": "omni_landing_page_view", "value": "23.993333" } ], "social_spend": "4.46", "website_ctr": [ { "action_type": "link_click", "value": "0.705312" } ] }, { "ad_id": "120241934344150023", "ad_name": "CS 75 Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "1649", "reach": "1351", "clicks": "26", "spend": 83, "cpc": 3.192308000000000145490730574238114058971405029296875, "cpm": 50.33353600000000227510099648497998714447021484375, "ctr": "1.576713", "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "link_click", "value": "12" }, { "action_type": "page_engagement", "value": "463" }, { "action_type": "post_engagement", "value": "463" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "video_view", "value": "449" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.220577", "unique_clicks": "22", "cpp": "30.717987", "unique_ctr": "1.628423", "inline_link_clicks": "12", "inline_link_click_ctr": "0.727714", "cost_per_inline_link_click": "3.458333", "inline_post_engagement": "463", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1509" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "72" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "36" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "26" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "65" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "65" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "35" } ], "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "41.5" }, { "action_type": "video_view", "value": "0.092428" }, { "action_type": "link_click", "value": "3.458333" }, { "action_type": "post_interaction_gross", "value": "20.75" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "41.5" }, { "action_type": "post_engagement", "value": "0.089633" }, { "action_type": "page_engagement", "value": "0.089633" } ], "social_spend": "3.34", "website_ctr": [ { "action_type": "link_click", "value": "0.727714" } ] }, { "ad_id": "120241934344160023", "ad_name": "UNI-S", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "1014", "reach": "826", "clicks": "8", "spend": 46.24000000000000198951966012828052043914794921875, "cpc": 5.78000000000000024868995751603506505489349365234375, "cpm": 45.6015780000000034988261177204549312591552734375, "ctr": "0.788955", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "1" }, { "action_type": "link_click", "value": "5" }, { "action_type": "page_engagement", "value": "5" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "5" }, { "action_type": "offsite_search_add_meta_leads", "value": "1" }, { "action_type": "lead", "value": "1" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "1" }, { "action_type": "onsite_conversion.lead_grouped", "value": "1" } ], "frequency": "1.227603", "unique_clicks": "6", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "27.990315", "unique_ctr": "0.726392", "inline_link_clicks": "5", "inline_link_click_ctr": "0.493097", "cost_per_inline_link_click": "4.624", "inline_post_engagement": "5", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "23.12" }, { "action_type": "offsite_search_add_meta_leads", "value": "23.12" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "23.12" }, { "action_type": "link_click", "value": "4.624" }, { "action_type": "onsite_conversion.lead_grouped", "value": "23.12" }, { "action_type": "lead", "value": "23.12" }, { "action_type": "post_engagement", "value": "4.624" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "23.12" }, { "action_type": "landing_page_view", "value": "23.12" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "23.12" }, { "action_type": "page_engagement", "value": "4.624" }, { "action_type": "omni_landing_page_view", "value": "23.12" } ], "social_spend": "1.07", "website_ctr": [ { "action_type": "link_click", "value": "0.493097" } ] }, { "ad_id": "120241934344200023", "ad_name": "UNI-V", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "9435", "reach": "7331", "clicks": "78", "spend": 257.779999999999972715158946812152862548828125, "cpc": 3.304872000000000031860736271482892334461212158203125, "cpm": 27.321674000000001569787855260074138641357421875, "ctr": "0.826709", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "3" }, { "action_type": "link_click", "value": "49" }, { "action_type": "page_engagement", "value": "54" }, { "action_type": "landing_page_view", "value": "5" }, { "action_type": "omni_landing_page_view", "value": "5" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "54" }, { "action_type": "post_interaction_gross", "value": "5" }, { "action_type": "post_interaction_net", "value": "6" }, { "action_type": "offsite_search_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "lead", "value": "3" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "3" }, { "action_type": "onsite_conversion.lead_grouped", "value": "3" }, { "action_type": "post_reaction", "value": "5" } ], "frequency": "1.287", "unique_clicks": "69", "outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "cpp": "17.581503", "unique_ctr": "0.941209", "inline_link_clicks": "49", "inline_link_click_ctr": "0.519343", "cost_per_inline_link_click": "2.630408", "inline_post_engagement": "54", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "42.963333" }, { "action_type": "offsite_search_add_meta_leads", "value": "42.963333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "42.963333" }, { "action_type": "link_click", "value": "2.630408" }, { "action_type": "onsite_conversion.lead_grouped", "value": "42.963333" }, { "action_type": "post_interaction_gross", "value": "25.778" }, { "action_type": "lead", "value": "42.963333" }, { "action_type": "post_engagement", "value": "2.386852" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "42.963333" }, { "action_type": "landing_page_view", "value": "25.778" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "42.963333" }, { "action_type": "page_engagement", "value": "2.386852" }, { "action_type": "omni_landing_page_view", "value": "25.778" } ], "social_spend": "2.73", "website_ctr": [ { "action_type": "link_click", "value": "0.519343" } ] }, { "ad_id": "120241934344210023", "ad_name": "EADO Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "6243", "reach": "4327", "clicks": "41", "spend": 201.56000000000000227373675443232059478759765625, "cpc": 4.9160979999999998568682713084854185581207275390625, "cpm": 32.28576000000000334466676576994359493255615234375, "ctr": "0.656736", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "2" }, { "action_type": "link_click", "value": "26" }, { "action_type": "page_engagement", "value": "29" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "28" }, { "action_type": "like", "value": "1" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "3" }, { "action_type": "offsite_search_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "lead", "value": "2" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "2" }, { "action_type": "onsite_conversion.lead_grouped", "value": "2" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.442801", "unique_clicks": "32", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "23.290964", "unique_ctr": "0.739542", "inline_link_clicks": "26", "inline_link_click_ctr": "0.416466", "cost_per_inline_link_click": "3.876154", "inline_post_engagement": "28", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "50.39" }, { "action_type": "offsite_search_add_meta_leads", "value": "50.39" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "50.39" }, { "action_type": "link_click", "value": "3.876154" }, { "action_type": "like", "value": "100.78" }, { "action_type": "onsite_conversion.lead_grouped", "value": "50.39" }, { "action_type": "post_interaction_gross", "value": "50.39" }, { "action_type": "lead", "value": "50.39" }, { "action_type": "post_engagement", "value": "3.599286" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "50.39" }, { "action_type": "landing_page_view", "value": "50.39" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "50.39" }, { "action_type": "page_engagement", "value": "3.475172" }, { "action_type": "omni_landing_page_view", "value": "50.39" } ], "social_spend": "3.89", "website_ctr": [ { "action_type": "link_click", "value": "0.416466" } ] }, { "ad_id": "120241934753010023", "ad_name": "UNI-V", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "29968", "reach": "20584", "clicks": "660", "spend": 103.7999999999999971578290569595992565155029296875, "cpc": 0.1572719999999999951345586168827139772474765777587890625, "cpm": 3.463693999999999828531827006372623145580291748046875, "ctr": "2.202349", "actions": [ { "action_type": "link_click", "value": "694" }, { "action_type": "page_engagement", "value": "694" }, { "action_type": "landing_page_view", "value": "126" }, { "action_type": "omni_landing_page_view", "value": "126" }, { "action_type": "post_engagement", "value": "694" } ], "frequency": "1.455888", "unique_clicks": "623", "outbound_clicks": [ { "action_type": "outbound_click", "value": "694" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "616" } ], "cpp": "2.521376", "unique_ctr": "3.026623", "inline_link_clicks": "694", "inline_link_click_ctr": "2.315804", "cost_per_inline_link_click": "0.074784", "inline_post_engagement": "694", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.074784" }, { "action_type": "post_engagement", "value": "0.074784" }, { "action_type": "landing_page_view", "value": "0.411905" }, { "action_type": "page_engagement", "value": "0.074784" }, { "action_type": "omni_landing_page_view", "value": "0.411905" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "2.315804" } ] }, { "ad_id": "120241934753050023", "ad_name": "CS 95", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "83090", "reach": "52222", "clicks": "1274", "spend": 199.1399999999999863575794734060764312744140625, "cpc": 0.156310000000000004494182803682633675634860992431640625, "cpm": 2.396678000000000086089357864693738520145416259765625, "ctr": "1.533277", "actions": [ { "action_type": "link_click", "value": "1328" }, { "action_type": "page_engagement", "value": "1336" }, { "action_type": "landing_page_view", "value": "307" }, { "action_type": "omni_landing_page_view", "value": "307" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "1336" }, { "action_type": "post_interaction_gross", "value": "8" }, { "action_type": "post_interaction_net", "value": "9" }, { "action_type": "onsite_conversion.post_net_like", "value": "7" }, { "action_type": "post_reaction", "value": "8" } ], "frequency": "1.591092", "unique_clicks": "1223", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1328" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1177" } ], "cpp": "1.906668", "unique_ctr": "2.341925", "inline_link_clicks": "1328", "inline_link_click_ctr": "1.598267", "cost_per_inline_link_click": "0.074977", "inline_post_engagement": "1336", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.074977" }, { "action_type": "post_interaction_gross", "value": "12.44625" }, { "action_type": "post_engagement", "value": "0.074528" }, { "action_type": "landing_page_view", "value": "0.324332" }, { "action_type": "page_engagement", "value": "0.074528" }, { "action_type": "omni_landing_page_view", "value": "0.324332" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "1.598267" } ] }, { "ad_id": "120241934753060023", "ad_name": "UNI-S", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "99417", "reach": "57409", "clicks": "2008", "spend": 313.07999999999998408384271897375583648681640625, "cpc": 0.155915999999999999037214593045064248144626617431640625, "cpm": 3.1491600000000001813305061659775674343109130859375, "ctr": "2.019775", "actions": [ { "action_type": "link_click", "value": "2122" }, { "action_type": "page_engagement", "value": "2127" }, { "action_type": "landing_page_view", "value": "523" }, { "action_type": "omni_landing_page_view", "value": "523" }, { "action_type": "post_engagement", "value": "2127" }, { "action_type": "post_interaction_gross", "value": "5" }, { "action_type": "post_interaction_net", "value": "5" }, { "action_type": "onsite_conversion.post_net_like", "value": "5" }, { "action_type": "post_reaction", "value": "5" } ], "frequency": "1.731732", "unique_clicks": "1845", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2122" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1799" } ], "cpp": "2.72675", "unique_ctr": "3.213782", "inline_link_clicks": "2122", "inline_link_click_ctr": "2.134444", "cost_per_inline_link_click": "0.07377", "inline_post_engagement": "2127", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.07377" }, { "action_type": "post_interaction_gross", "value": "31.308" }, { "action_type": "post_engagement", "value": "0.073597" }, { "action_type": "landing_page_view", "value": "0.299312" }, { "action_type": "page_engagement", "value": "0.073597" }, { "action_type": "omni_landing_page_view", "value": "0.299312" } ], "social_spend": "0.01", "website_ctr": [ { "action_type": "link_click", "value": "2.134444" } ] }, { "ad_id": "120241934753260023", "ad_name": "CS 75 Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "40136", "reach": "28706", "clicks": "648", "spend": 105.099999999999994315658113919198513031005859375, "cpc": 0.16219200000000000283506551568279974162578582763671875, "cpm": 2.618596000000000145746525959111750125885009765625, "ctr": "1.614511", "actions": [ { "action_type": "link_click", "value": "668" }, { "action_type": "page_engagement", "value": "682" }, { "action_type": "landing_page_view", "value": "125" }, { "action_type": "omni_landing_page_view", "value": "125" }, { "action_type": "onsite_conversion.post_unlike", "value": "3" }, { "action_type": "post_engagement", "value": "682" }, { "action_type": "post_interaction_gross", "value": "14" }, { "action_type": "post_interaction_net", "value": "17" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "10" }, { "action_type": "post_reaction", "value": "13" } ], "frequency": "1.398175", "unique_clicks": "611", "outbound_clicks": [ { "action_type": "outbound_click", "value": "668" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "613" } ], "cpp": "1.830628", "unique_ctr": "2.128475", "inline_link_clicks": "668", "inline_link_click_ctr": "1.664341", "cost_per_inline_link_click": "0.078668", "inline_post_engagement": "682", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.078668" }, { "action_type": "post_interaction_gross", "value": "3.753571" }, { "action_type": "post_engagement", "value": "0.077053" }, { "action_type": "landing_page_view", "value": "0.4204" }, { "action_type": "page_engagement", "value": "0.077053" }, { "action_type": "omni_landing_page_view", "value": "0.4204" } ], "social_spend": "0.01", "website_ctr": [ { "action_type": "link_click", "value": "1.664341" } ] }, { "ad_id": "120241934753280023", "ad_name": "Eado Plus", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "94259", "reach": "56056", "clicks": "1543", "spend": 246.520000000000010231815394945442676544189453125, "cpc": 0.1597659999999999913544712626389809884130954742431640625, "cpm": 2.61534800000000000608224581810645759105682373046875, "ctr": "1.636979", "actions": [ { "action_type": "link_click", "value": "1589" }, { "action_type": "page_engagement", "value": "1592" }, { "action_type": "landing_page_view", "value": "413" }, { "action_type": "omni_landing_page_view", "value": "413" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "1592" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "4" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1.681515", "unique_clicks": "1456", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1589" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1390" } ], "cpp": "2.198873", "unique_ctr": "2.597403", "inline_link_clicks": "1589", "inline_link_click_ctr": "1.685781", "cost_per_inline_link_click": "0.077571", "inline_post_engagement": "1592", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "link_click", "value": "0.077571" }, { "action_type": "post_interaction_gross", "value": "41.086667" }, { "action_type": "post_engagement", "value": "0.077425" }, { "action_type": "landing_page_view", "value": "0.29845" }, { "action_type": "page_engagement", "value": "0.077425" }, { "action_type": "omni_landing_page_view", "value": "0.29845" } ], "social_spend": "0.01", "website_ctr": [ { "action_type": "link_click", "value": "1.685781" } ] }, { "ad_id": "120242215877890023", "ad_name": "UNI-T", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "84872", "reach": "61742", "clicks": "654", "spend": 1209.220000000000027284841053187847137451171875, "cpc": 1.8489599999999999369038050645031034946441650390625, "cpm": 14.2475719999999999032525010989047586917877197265625, "ctr": "0.770572", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "32" }, { "action_type": "link_click", "value": "308" }, { "action_type": "page_engagement", "value": "6424" }, { "action_type": "landing_page_view", "value": "6" }, { "action_type": "omni_landing_page_view", "value": "6" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "6420" }, { "action_type": "like", "value": "4" }, { "action_type": "post_interaction_gross", "value": "30" }, { "action_type": "comment", "value": "2" }, { "action_type": "post_interaction_net", "value": "31" }, { "action_type": "onsite_web_lead", "value": "4" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "2" }, { "action_type": "onsite_conversion.post_net_comment", "value": "2" }, { "action_type": "onsite_conversion.post_net_save", "value": "2" }, { "action_type": "offsite_search_add_meta_leads", "value": "32" }, { "action_type": "onsite_conversion.post_net_like", "value": "24" }, { "action_type": "lead", "value": "36" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "32" }, { "action_type": "offsite_conversion.fb_pixel_lead", "value": "4" }, { "action_type": "onsite_conversion.lead_grouped", "value": "32" }, { "action_type": "video_view", "value": "6082" }, { "action_type": "post_reaction", "value": "25" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "6" } ], "frequency": "1.374623", "unique_clicks": "555", "outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "9.792524", "unique_ctr": "0.898902", "inline_link_clicks": "308", "inline_link_click_ctr": "0.362899", "cost_per_inline_link_click": "1.963019", "inline_post_engagement": "6420", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "BELOW_AVERAGE_35", "conversion_rate_ranking": "AVERAGE", "video_play_actions": [ { "action_type": "video_view", "value": "76433" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "5505" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2694" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1953" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1152" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1153" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1153" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1153" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "17.274571" }, { "action_type": "offsite_search_add_meta_leads", "value": "18.894063" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "100.768333" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "18.894063" }, { "action_type": "video_view", "value": "0.09941" }, { "action_type": "link_click", "value": "1.963019" }, { "action_type": "like", "value": "151.1525" }, { "action_type": "onsite_conversion.lead_grouped", "value": "18.894063" }, { "action_type": "post_interaction_gross", "value": "20.153667" }, { "action_type": "onsite_web_lead", "value": "151.1525" }, { "action_type": "lead", "value": "16.794722" }, { "action_type": "post_engagement", "value": "0.094176" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "18.894063" }, { "action_type": "landing_page_view", "value": "100.768333" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "18.894063" }, { "action_type": "page_engagement", "value": "0.094117" }, { "action_type": "omni_landing_page_view", "value": "100.768333" } ], "social_spend": "30.98", "website_ctr": [ { "action_type": "link_click", "value": "0.362899" } ] }, { "ad_id": "120242216608560023", "ad_name": "UNI-T", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "23779", "reach": "19811", "clicks": "134", "spend": 1283.680000000000063664629124104976654052734375, "cpc": 9.5797019999999992734274201211519539356231689453125, "cpm": 53.98376799999999775536707602441310882568359375, "ctr": "0.563522", "actions": [ { "action_type": "offsite_complete_registration_add_meta_leads", "value": "11" }, { "action_type": "link_click", "value": "85" }, { "action_type": "page_engagement", "value": "1839" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "1839" }, { "action_type": "post_interaction_gross", "value": "18" }, { "action_type": "post_interaction_net", "value": "19" }, { "action_type": "post", "value": "5" }, { "action_type": "offsite_search_add_meta_leads", "value": "11" }, { "action_type": "onsite_conversion.post_net_like", "value": "12" }, { "action_type": "lead", "value": "11" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "11" }, { "action_type": "onsite_conversion.lead_grouped", "value": "11" }, { "action_type": "video_view", "value": "1736" }, { "action_type": "post_reaction", "value": "13" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "2" } ], "frequency": "1.200293", "unique_clicks": "111", "cpp": "32.398163", "unique_ctr": "0.560295", "inline_link_clicks": "85", "inline_link_click_ctr": "0.357458", "cost_per_inline_link_click": "7.551059", "inline_post_engagement": "1839", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "BELOW_AVERAGE_35", "conversion_rate_ranking": "AVERAGE", "video_play_actions": [ { "action_type": "video_view", "value": "18848" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "1560" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "808" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "585" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "403" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "401" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "401" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "401" } ], "cost_per_action_type": [ { "action_type": "offsite_submit_application_add_meta_leads", "value": "53.486667" }, { "action_type": "offsite_search_add_meta_leads", "value": "58.349091" }, { "action_type": "offsite_conversion.fb_pixel_custom", "value": "320.92" }, { "action_type": "offsite_complete_registration_add_meta_leads", "value": "58.349091" }, { "action_type": "video_view", "value": "0.369724" }, { "action_type": "link_click", "value": "7.551059" }, { "action_type": "onsite_conversion.lead_grouped", "value": "58.349091" }, { "action_type": "post_interaction_gross", "value": "35.657778" }, { "action_type": "lead", "value": "58.349091" }, { "action_type": "post_engagement", "value": "0.349016" }, { "action_type": "offsite_content_view_add_meta_leads", "value": "58.349091" }, { "action_type": "landing_page_view", "value": "320.92" }, { "action_type": "offsite_contact_website_add_meta_leads", "value": "58.349091" }, { "action_type": "page_engagement", "value": "0.349016" }, { "action_type": "omni_landing_page_view", "value": "320.92" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.357458" } ] }, { "ad_id": "120242320181580023", "ad_name": "AD7", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "1835", "reach": "1813", "clicks": "0", "spend": 7.67999999999999971578290569595992565155029296875, "cpc": null, "cpm": 4.1852859999999996176711647422052919864654541015625, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "36" }, { "action_type": "post_engagement", "value": "36" }, { "action_type": "video_view", "value": "36" } ], "frequency": "1.012135", "unique_clicks": "0", "cpp": "2.118036", "inline_link_clicks": "0", "inline_post_engagement": "36", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1772" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "11" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.106667" }, { "action_type": "post_engagement", "value": "0.106667" }, { "action_type": "page_engagement", "value": "0.106667" } ], "social_spend": "0" }, { "ad_id": "120242330244000023", "ad_name": "AD8", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "2841", "reach": "2755", "clicks": "0", "spend": 11.339999999999999857891452847979962825775146484375, "cpc": null, "cpm": 3.991551999999999988943955031572841107845306396484375, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "30" }, { "action_type": "post_engagement", "value": "30" }, { "action_type": "video_view", "value": "30" } ], "frequency": "1.031216", "unique_clicks": "0", "cpp": "2.058076", "inline_link_clicks": "0", "inline_post_engagement": "30", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "2792" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "7" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.189" }, { "action_type": "post_engagement", "value": "0.189" }, { "action_type": "page_engagement", "value": "0.189" } ], "social_spend": "0" }, { "ad_id": "120242330277250023", "ad_name": "UNI-V", "date_start": "2026-03-16", "date_stop": "2026-03-16", "impressions": "17", "reach": "16", "clicks": "2", "spend": 0.11999999999999999555910790149937383830547332763671875, "cpc": 0.059999999999999997779553950749686919152736663818359375, "cpm": 7.05882400000000043149839257239364087581634521484375, "ctr": "11.764706", "actions": [ { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "4" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "4" }, { "action_type": "video_view", "value": "3" } ], "frequency": "1.0625", "unique_clicks": "1", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "3.75", "unique_ctr": "6.25", "inline_link_clicks": "1", "inline_link_click_ctr": "5.882353", "cost_per_inline_link_click": "0.06", "inline_post_engagement": "4", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "6" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "7" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.02" }, { "action_type": "link_click", "value": "0.06" }, { "action_type": "post_engagement", "value": "0.015" }, { "action_type": "landing_page_view", "value": "0.06" }, { "action_type": "page_engagement", "value": "0.015" }, { "action_type": "omni_landing_page_view", "value": "0.06" } ], "social_spend": "0.01", "website_ctr": [ { "action_type": "link_click", "value": "5.882353" } ] }, { "ad_id": "120241730562730023", "ad_name": "AD4", "date_start": "2026-03-17", "date_stop": "2026-03-17", "impressions": "1028", "reach": "1026", "clicks": "0", "spend": 4.32000000000000028421709430404007434844970703125, "cpc": null, "cpm": 4.20233399999999956975216264254413545131683349609375, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "19" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "19" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" }, { "action_type": "video_view", "value": "18" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.001949", "unique_clicks": "0", "cpp": "2.105263", "inline_link_clicks": "0", "inline_post_engagement": "19", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1013" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.12" }, { "action_type": "post_interaction_gross", "value": "2.16" }, { "action_type": "post_engagement", "value": "0.113684" }, { "action_type": "page_engagement", "value": "0.113684" } ], "social_spend": "0" }, { "ad_id": "120241730562760023", "ad_name": "AD3", "date_start": "2026-03-17", "date_stop": "2026-03-17", "impressions": "38766", "reach": "37291", "clicks": "20", "spend": 154.1399999999999863575794734060764312744140625, "cpc": 7.70699999999999985078602549037896096706390380859375, "cpm": 3.97616399999999980963139023515395820140838623046875, "ctr": "0.051592", "actions": [ { "action_type": "link_click", "value": "9" }, { "action_type": "page_engagement", "value": "1092" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "1092" }, { "action_type": "post_interaction_gross", "value": "6" }, { "action_type": "post_interaction_net", "value": "7" }, { "action_type": "onsite_conversion.post_net_like", "value": "5" }, { "action_type": "video_view", "value": "1077" }, { "action_type": "post_reaction", "value": "6" } ], "frequency": "1.039554", "unique_clicks": "20", "outbound_clicks": [ { "action_type": "outbound_click", "value": "9" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "9" } ], "cpp": "2.066719", "unique_ctr": "0.053632", "inline_link_clicks": "9", "inline_link_click_ctr": "0.023216", "cost_per_inline_link_click": "8.563333", "inline_post_engagement": "1092", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "37047" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "95" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "35" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "24" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "18" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "90" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "90" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "32" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.07156" }, { "action_type": "link_click", "value": "8.563333" }, { "action_type": "post_interaction_gross", "value": "12.845" }, { "action_type": "post_engagement", "value": "0.070577" }, { "action_type": "landing_page_view", "value": "38.535" }, { "action_type": "page_engagement", "value": "0.070577" }, { "action_type": "omni_landing_page_view", "value": "38.535" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.023216" } ] }, { "ad_id": "120241934344200023", "ad_name": "UNI-V", "date_start": "2026-03-17", "date_stop": "2026-03-17", "impressions": "0", "reach": "0", "clicks": "0", "spend": 0, "cpc": null, "cpm": null, "ctr": null, "actions": [ { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" } ], "frequency": "0", "unique_clicks": "0", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "landing_page_view", "value": "0" }, { "action_type": "omni_landing_page_view", "value": "0" } ], "social_spend": "0" }, { "ad_id": "120242217334170023", "ad_name": "AD6", "date_start": "2026-03-17", "date_stop": "2026-03-17", "impressions": "779", "reach": "779", "clicks": "0", "spend": 2.9199999999999999289457264239899814128875732421875, "cpc": null, "cpm": 3.748396000000000061191940403659828007221221923828125, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "28" }, { "action_type": "post_engagement", "value": "28" }, { "action_type": "video_view", "value": "28" } ], "frequency": "1", "unique_clicks": "0", "cpp": "1.874198", "inline_link_clicks": "0", "inline_post_engagement": "28", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "743" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "22" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.052143" }, { "action_type": "post_engagement", "value": "0.052143" }, { "action_type": "page_engagement", "value": "0.052143" } ], "social_spend": "0" }, { "ad_id": "120242320181580023", "ad_name": "AD7", "date_start": "2026-03-17", "date_stop": "2026-03-17", "impressions": "9696", "reach": "9696", "clicks": "5", "spend": 38.7999999999999971578290569595992565155029296875, "cpc": 7.7599999999999997868371792719699442386627197265625, "cpm": 4.0016499999999997072563928668387234210968017578125, "ctr": "0.051568", "actions": [ { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "198" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "198" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "4" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "video_view", "value": "194" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1", "unique_clicks": "5", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "2.000825", "unique_ctr": "0.051568", "inline_link_clicks": "1", "inline_link_click_ctr": "0.010314", "cost_per_inline_link_click": "19.4", "inline_post_engagement": "198", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "9436" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "54" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "16" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "14" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "14" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.1" }, { "action_type": "link_click", "value": "19.4" }, { "action_type": "post_interaction_gross", "value": "6.466667" }, { "action_type": "post_engagement", "value": "0.09798" }, { "action_type": "page_engagement", "value": "0.09798" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.010314" } ] }, { "ad_id": "120242330244000023", "ad_name": "AD8", "date_start": "2026-03-17", "date_stop": "2026-03-17", "impressions": "2472", "reach": "2421", "clicks": "2", "spend": 10.0600000000000004973799150320701301097869873046875, "cpc": 5.03000000000000024868995751603506505489349365234375, "cpm": 4.0695800000000001972466634470038115978240966796875, "ctr": "0.080906", "actions": [ { "action_type": "link_click", "value": "1" }, { "action_type": "page_engagement", "value": "29" }, { "action_type": "post_engagement", "value": "29" }, { "action_type": "video_view", "value": "28" } ], "frequency": "1.021066", "unique_clicks": "2", "outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "1" } ], "cpp": "2.077654", "unique_ctr": "0.08261", "inline_link_clicks": "1", "inline_link_click_ctr": "0.040453", "cost_per_inline_link_click": "5.03", "inline_post_engagement": "29", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "2392" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.179643" }, { "action_type": "link_click", "value": "5.03" }, { "action_type": "post_engagement", "value": "0.173448" }, { "action_type": "page_engagement", "value": "0.173448" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.040453" } ] }, { "ad_id": "120241730562760023", "ad_name": "AD3", "date_start": "2026-03-18", "date_stop": "2026-03-18", "impressions": "38670", "reach": "38497", "clicks": "18", "spend": 146.580000000000012505552149377763271331787109375, "cpc": 8.143333999999999406327333417721092700958251953125, "cpm": 3.790535999999999905440972725045867264270782470703125, "ctr": "0.046548", "actions": [ { "action_type": "link_click", "value": "11" }, { "action_type": "page_engagement", "value": "1455" }, { "action_type": "landing_page_view", "value": "2" }, { "action_type": "omni_landing_page_view", "value": "2" }, { "action_type": "onsite_conversion.post_unlike", "value": "8" }, { "action_type": "post_engagement", "value": "1455" }, { "action_type": "post_interaction_gross", "value": "13" }, { "action_type": "post_interaction_net", "value": "21" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "4" }, { "action_type": "video_view", "value": "1431" }, { "action_type": "post_reaction", "value": "12" } ], "frequency": "1.004494", "unique_clicks": "17", "outbound_clicks": [ { "action_type": "outbound_click", "value": "11" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "11" } ], "cpp": "1.903785", "unique_ctr": "0.044159", "inline_link_clicks": "11", "inline_link_click_ctr": "0.028446", "cost_per_inline_link_click": "6.662727", "inline_post_engagement": "1455", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "37240" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "119" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "44" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "25" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "15" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "111" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "111" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "37" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.051216" }, { "action_type": "link_click", "value": "6.662727" }, { "action_type": "post_interaction_gross", "value": "5.637692" }, { "action_type": "post_engagement", "value": "0.050371" }, { "action_type": "landing_page_view", "value": "36.645" }, { "action_type": "page_engagement", "value": "0.050371" }, { "action_type": "omni_landing_page_view", "value": "36.645" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.028446" } ] }, { "ad_id": "120242217334170023", "ad_name": "AD6", "date_start": "2026-03-18", "date_stop": "2026-03-18", "impressions": "700", "reach": "678", "clicks": "0", "spend": 2.5800000000000000710542735760100185871124267578125, "cpc": null, "cpm": 3.68571399999999993468691172893159091472625732421875, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "21" }, { "action_type": "post_engagement", "value": "21" }, { "action_type": "video_view", "value": "21" } ], "frequency": "1.032448", "unique_clicks": "0", "cpp": "1.902655", "inline_link_clicks": "0", "inline_post_engagement": "21", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "661" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "18" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.061429" }, { "action_type": "post_engagement", "value": "0.061429" }, { "action_type": "page_engagement", "value": "0.061429" } ], "social_spend": "0" }, { "ad_id": "120242320181580023", "ad_name": "AD7", "date_start": "2026-03-18", "date_stop": "2026-03-18", "impressions": "13157", "reach": "13157", "clicks": "4", "spend": 50.2000000000000028421709430404007434844970703125, "cpc": 12.550000000000000710542735760100185871124267578125, "cpm": 3.8154599999999998516386767732910811901092529296875, "ctr": "0.030402", "actions": [ { "action_type": "link_click", "value": "3" }, { "action_type": "page_engagement", "value": "413" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "413" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "video_view", "value": "408" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1", "unique_clicks": "4", "outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "3" } ], "cpp": "1.90773", "unique_ctr": "0.030402", "inline_link_clicks": "3", "inline_link_click_ctr": "0.022802", "cost_per_inline_link_click": "8.366667", "inline_post_engagement": "413", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "12704" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "109" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "35" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "18" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "13" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "32" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "32" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "13" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.06152" }, { "action_type": "link_click", "value": "8.366667" }, { "action_type": "post_interaction_gross", "value": "12.55" }, { "action_type": "post_engagement", "value": "0.060775" }, { "action_type": "landing_page_view", "value": "25.1" }, { "action_type": "page_engagement", "value": "0.060775" }, { "action_type": "omni_landing_page_view", "value": "25.1" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.022802" } ] }, { "ad_id": "120242330244000023", "ad_name": "AD8", "date_start": "2026-03-18", "date_stop": "2026-03-18", "impressions": "3053", "reach": "3053", "clicks": "0", "spend": 11.7400000000000002131628207280300557613372802734375, "cpc": null, "cpm": 3.845397999999999871789668759447522461414337158203125, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "46" }, { "action_type": "post_engagement", "value": "46" }, { "action_type": "video_view", "value": "46" } ], "frequency": "1", "unique_clicks": "0", "cpp": "1.922699", "inline_link_clicks": "0", "inline_post_engagement": "46", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "2986" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.127609" }, { "action_type": "post_engagement", "value": "0.127609" }, { "action_type": "page_engagement", "value": "0.127609" } ], "social_spend": "0" }, { "ad_id": "120241730562730023", "ad_name": "AD4", "date_start": "2026-03-19", "date_stop": "2026-03-19", "impressions": "1252", "reach": "1249", "clicks": "1", "spend": 4.2400000000000002131628207280300557613372802734375, "cpc": 4.2400000000000002131628207280300557613372802734375, "cpm": 3.386582000000000203243644136819057166576385498046875, "ctr": "0.079872", "actions": [ { "action_type": "page_engagement", "value": "30" }, { "action_type": "post_engagement", "value": "30" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "video_view", "value": "29" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.002402", "unique_clicks": "1", "cpp": "1.697358", "unique_ctr": "0.080064", "inline_link_clicks": "0", "inline_post_engagement": "30", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1222" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.073103" }, { "action_type": "post_interaction_gross", "value": "2.12" }, { "action_type": "post_engagement", "value": "0.070667" }, { "action_type": "page_engagement", "value": "0.070667" } ], "social_spend": "0" }, { "ad_id": "120241730562760023", "ad_name": "AD3", "date_start": "2026-03-19", "date_stop": "2026-03-19", "impressions": "44911", "reach": "44499", "clicks": "20", "spend": 152.719999999999998863131622783839702606201171875, "cpc": 7.63600000000000012079226507921703159809112548828125, "cpm": 3.400504000000000193182358998456038534641265869140625, "ctr": "0.044533", "actions": [ { "action_type": "link_click", "value": "10" }, { "action_type": "page_engagement", "value": "1993" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "onsite_conversion.post_unlike", "value": "3" }, { "action_type": "post_engagement", "value": "1993" }, { "action_type": "post_interaction_gross", "value": "12" }, { "action_type": "post_interaction_net", "value": "15" }, { "action_type": "onsite_conversion.post_net_like", "value": "9" }, { "action_type": "video_view", "value": "1971" }, { "action_type": "post_reaction", "value": "12" } ], "frequency": "1.009259", "unique_clicks": "19", "outbound_clicks": [ { "action_type": "outbound_click", "value": "10" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "10" } ], "cpp": "1.715994", "unique_ctr": "0.042698", "inline_link_clicks": "10", "inline_link_click_ctr": "0.022266", "cost_per_inline_link_click": "7.636", "inline_post_engagement": "1993", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "42496" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "133" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "56" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "34" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "21" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "122" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "122" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "51" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.038742" }, { "action_type": "link_click", "value": "7.636" }, { "action_type": "post_interaction_gross", "value": "6.363333" }, { "action_type": "post_engagement", "value": "0.038314" }, { "action_type": "landing_page_view", "value": "76.36" }, { "action_type": "page_engagement", "value": "0.038314" }, { "action_type": "omni_landing_page_view", "value": "76.36" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.022266" } ] }, { "ad_id": "120242217334170023", "ad_name": "AD6", "date_start": "2026-03-19", "date_stop": "2026-03-19", "impressions": "278", "reach": "278", "clicks": "0", "spend": 1.020000000000000017763568394002504646778106689453125, "cpc": null, "cpm": 3.669064000000000103085540104075334966182708740234375, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "4" }, { "action_type": "post_engagement", "value": "4" }, { "action_type": "video_view", "value": "4" } ], "frequency": "1", "unique_clicks": "0", "cpp": "1.834532", "inline_link_clicks": "0", "inline_post_engagement": "4", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "261" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.1275" }, { "action_type": "post_engagement", "value": "0.1275" }, { "action_type": "page_engagement", "value": "0.1275" } ], "social_spend": "0" }, { "ad_id": "120242320181580023", "ad_name": "AD7", "date_start": "2026-03-19", "date_stop": "2026-03-19", "impressions": "13906", "reach": "13757", "clicks": "7", "spend": 47.88000000000000255795384873636066913604736328125, "cpc": 6.839999999999999857891452847979962825775146484375, "cpm": 3.4431180000000001228954715770669281482696533203125, "ctr": "0.050338", "actions": [ { "action_type": "link_click", "value": "4" }, { "action_type": "page_engagement", "value": "567" }, { "action_type": "landing_page_view", "value": "1" }, { "action_type": "omni_landing_page_view", "value": "1" }, { "action_type": "post_engagement", "value": "567" }, { "action_type": "post_interaction_gross", "value": "1" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "1" }, { "action_type": "video_view", "value": "562" }, { "action_type": "post_reaction", "value": "1" } ], "frequency": "1.010831", "unique_clicks": "6", "outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "4" } ], "cpp": "1.740205", "unique_ctr": "0.043614", "inline_link_clicks": "4", "inline_link_click_ctr": "0.028765", "cost_per_inline_link_click": "5.985", "inline_post_engagement": "567", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "13236" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "130" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "49" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "25" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "14" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "40" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "40" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "17" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.042598" }, { "action_type": "link_click", "value": "5.985" }, { "action_type": "post_interaction_gross", "value": "23.94" }, { "action_type": "post_engagement", "value": "0.042222" }, { "action_type": "landing_page_view", "value": "23.94" }, { "action_type": "page_engagement", "value": "0.042222" }, { "action_type": "omni_landing_page_view", "value": "23.94" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.028765" } ] }, { "ad_id": "120242330244000023", "ad_name": "AD8", "date_start": "2026-03-19", "date_stop": "2026-03-19", "impressions": "2568", "reach": "2568", "clicks": "0", "spend": 8.7799999999999993605115378159098327159881591796875, "cpc": null, "cpm": 3.41900400000000015410250853165052831172943115234375, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "62" }, { "action_type": "post_engagement", "value": "62" }, { "action_type": "video_view", "value": "62" } ], "frequency": "1", "unique_clicks": "0", "cpp": "1.709502", "inline_link_clicks": "0", "inline_post_engagement": "62", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "2444" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.070806" }, { "action_type": "post_engagement", "value": "0.070806" }, { "action_type": "page_engagement", "value": "0.070806" } ], "social_spend": "0" }, { "ad_id": "120241730562730023", "ad_name": "AD4", "date_start": "2026-03-20", "date_stop": "2026-03-20", "impressions": "1451", "reach": "1408", "clicks": "0", "spend": 4.36000000000000031974423109204508364200592041015625, "cpc": null, "cpm": 3.00482400000000016149215298355557024478912353515625, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "18" }, { "action_type": "post_engagement", "value": "18" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "video_view", "value": "16" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.03054", "unique_clicks": "0", "cpp": "1.548295", "inline_link_clicks": "0", "inline_post_engagement": "18", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1413" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.13625" }, { "action_type": "post_interaction_gross", "value": "1.09" }, { "action_type": "post_engagement", "value": "0.121111" }, { "action_type": "page_engagement", "value": "0.121111" } ], "social_spend": "0" }, { "ad_id": "120241730562760023", "ad_name": "AD3", "date_start": "2026-03-20", "date_stop": "2026-03-20", "impressions": "50260", "reach": "50016", "clicks": "30", "spend": 156.240000000000009094947017729282379150390625, "cpc": 5.2080000000000001847411112976260483264923095703125, "cpm": 3.108636000000000176868297785404138267040252685546875, "ctr": "0.05969", "actions": [ { "action_type": "link_click", "value": "18" }, { "action_type": "page_engagement", "value": "1984" }, { "action_type": "landing_page_view", "value": "8" }, { "action_type": "omni_landing_page_view", "value": "8" }, { "action_type": "onsite_conversion.post_unlike", "value": "3" }, { "action_type": "post_engagement", "value": "1984" }, { "action_type": "post_interaction_gross", "value": "9" }, { "action_type": "post_interaction_net", "value": "12" }, { "action_type": "onsite_conversion.post_net_like", "value": "6" }, { "action_type": "video_view", "value": "1957" }, { "action_type": "post_reaction", "value": "9" } ], "frequency": "1.004878", "unique_clicks": "29", "outbound_clicks": [ { "action_type": "outbound_click", "value": "18" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "18" } ], "cpp": "1.5619", "unique_ctr": "0.057981", "inline_link_clicks": "18", "inline_link_click_ctr": "0.035814", "cost_per_inline_link_click": "4.34", "inline_post_engagement": "1984", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "47571" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "152" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "56" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "31" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "23" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "136" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "136" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "48" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.039918" }, { "action_type": "link_click", "value": "4.34" }, { "action_type": "post_interaction_gross", "value": "8.68" }, { "action_type": "post_engagement", "value": "0.039375" }, { "action_type": "landing_page_view", "value": "9.765" }, { "action_type": "page_engagement", "value": "0.039375" }, { "action_type": "omni_landing_page_view", "value": "9.765" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.035814" } ] }, { "ad_id": "120242216608560023", "ad_name": "UNI-T", "date_start": "2026-03-20", "date_stop": "2026-03-20", "impressions": "0", "reach": "0", "clicks": "0", "spend": 0, "cpc": null, "cpm": null, "ctr": null, "actions": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "1" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "1" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "1" } ], "frequency": "0", "unique_clicks": "0", "inline_link_clicks": "0", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "cost_per_action_type": [ { "action_type": "onsite_conversion.total_messaging_connection", "value": "0" }, { "action_type": "onsite_conversion.messaging_user_depth_2_message_send", "value": "0" }, { "action_type": "onsite_conversion.messaging_conversation_replied_7d", "value": "0" }, { "action_type": "onsite_conversion.messaging_conversation_started_7d", "value": "0" } ], "social_spend": "0" }, { "ad_id": "120242217334170023", "ad_name": "AD6", "date_start": "2026-03-20", "date_stop": "2026-03-20", "impressions": "1895", "reach": "1870", "clicks": "0", "spend": 5.79999999999999982236431605997495353221893310546875, "cpc": null, "cpm": 3.060686000000000017706724975141696631908416748046875, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "74" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "74" }, { "action_type": "post_interaction_net", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "0" }, { "action_type": "video_view", "value": "74" } ], "frequency": "1.013369", "unique_clicks": "0", "cpp": "1.550802", "inline_link_clicks": "0", "inline_post_engagement": "74", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "1721" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "57" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "21" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "10" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "6" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.039189" }, { "action_type": "post_engagement", "value": "0.039189" }, { "action_type": "page_engagement", "value": "0.039189" } ], "social_spend": "0" }, { "ad_id": "120242320181580023", "ad_name": "AD7", "date_start": "2026-03-20", "date_stop": "2026-03-20", "impressions": "14705", "reach": "14705", "clicks": "6", "spend": 46.25999999999999801048033987171947956085205078125, "cpc": 7.70999999999999996447286321199499070644378662109375, "cpm": 3.14586800000000010868461686186492443084716796875, "ctr": "0.040802", "actions": [ { "action_type": "link_click", "value": "5" }, { "action_type": "page_engagement", "value": "528" }, { "action_type": "landing_page_view", "value": "6" }, { "action_type": "omni_landing_page_view", "value": "6" }, { "action_type": "post_engagement", "value": "528" }, { "action_type": "post_interaction_gross", "value": "4" }, { "action_type": "post_interaction_net", "value": "4" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "3" }, { "action_type": "video_view", "value": "519" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1", "unique_clicks": "6", "outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "5" } ], "cpp": "1.572934", "unique_ctr": "0.040802", "inline_link_clicks": "5", "inline_link_click_ctr": "0.034002", "cost_per_inline_link_click": "4.626", "inline_post_engagement": "528", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "13950" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "120" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "41" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "22" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "12" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "34" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "34" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "12" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.044566" }, { "action_type": "link_click", "value": "4.626" }, { "action_type": "post_interaction_gross", "value": "5.7825" }, { "action_type": "post_engagement", "value": "0.043807" }, { "action_type": "landing_page_view", "value": "3.855" }, { "action_type": "page_engagement", "value": "0.043807" }, { "action_type": "omni_landing_page_view", "value": "3.855" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.034002" } ] }, { "ad_id": "120242330244000023", "ad_name": "AD8", "date_start": "2026-03-20", "date_stop": "2026-03-20", "impressions": "953", "reach": "953", "clicks": "0", "spend": 2.87999999999999989341858963598497211933135986328125, "cpc": null, "cpm": 3.0220359999999999445208231918513774871826171875, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "22" }, { "action_type": "post_engagement", "value": "22" }, { "action_type": "video_view", "value": "22" } ], "frequency": "1", "unique_clicks": "0", "cpp": "1.511018", "inline_link_clicks": "0", "inline_post_engagement": "22", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "902" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "5" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.065455" }, { "action_type": "post_engagement", "value": "0.065455" }, { "action_type": "page_engagement", "value": "0.065455" } ], "social_spend": "0" }, { "ad_id": "120241730562730023", "ad_name": "AD4", "date_start": "2026-03-21", "date_stop": "2026-03-21", "impressions": "778", "reach": "776", "clicks": "1", "spend": 2.279999999999999804600747665972448885440826416015625, "cpc": 2.279999999999999804600747665972448885440826416015625, "cpm": 2.93059199999999986374632499064318835735321044921875, "ctr": "0.128535", "actions": [ { "action_type": "page_engagement", "value": "20" }, { "action_type": "post_engagement", "value": "20" }, { "action_type": "post_interaction_gross", "value": "2" }, { "action_type": "post_interaction_net", "value": "2" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "video_view", "value": "18" }, { "action_type": "post_reaction", "value": "2" } ], "frequency": "1.002577", "unique_clicks": "1", "cpp": "1.469072", "unique_ctr": "0.128866", "inline_link_clicks": "0", "inline_post_engagement": "20", "quality_ranking": "AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "739" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "2" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.063333" }, { "action_type": "post_interaction_gross", "value": "0.57" }, { "action_type": "post_engagement", "value": "0.057" }, { "action_type": "page_engagement", "value": "0.057" } ], "social_spend": "0" }, { "ad_id": "120241730562760023", "ad_name": "AD3", "date_start": "2026-03-21", "date_stop": "2026-03-21", "impressions": "66253", "reach": "66253", "clicks": "33", "spend": 183.520000000000010231815394945442676544189453125, "cpc": 5.56121200000000026619773052516393363475799560546875, "cpm": 2.769988000000000116784804049530066549777984619140625, "ctr": "0.049809", "actions": [ { "action_type": "link_click", "value": "18" }, { "action_type": "page_engagement", "value": "2563" }, { "action_type": "landing_page_view", "value": "4" }, { "action_type": "omni_landing_page_view", "value": "4" }, { "action_type": "onsite_conversion.post_unlike", "value": "5" }, { "action_type": "post_engagement", "value": "2563" }, { "action_type": "post_interaction_gross", "value": "18" }, { "action_type": "post_interaction_net", "value": "23" }, { "action_type": "post", "value": "1" }, { "action_type": "onsite_conversion.post_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_save", "value": "1" }, { "action_type": "onsite_conversion.post_net_like", "value": "11" }, { "action_type": "video_view", "value": "2527" }, { "action_type": "post_reaction", "value": "16" } ], "frequency": "1", "unique_clicks": "32", "outbound_clicks": [ { "action_type": "outbound_click", "value": "18" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "18" } ], "cpp": "1.384994", "unique_ctr": "0.0483", "inline_link_clicks": "18", "inline_link_click_ctr": "0.027169", "cost_per_inline_link_click": "5.097778", "inline_post_engagement": "2563", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "62841" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "185" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "63" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "32" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "23" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "162" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "162" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "56" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.036312" }, { "action_type": "link_click", "value": "5.097778" }, { "action_type": "post_interaction_gross", "value": "5.097778" }, { "action_type": "post_engagement", "value": "0.035802" }, { "action_type": "landing_page_view", "value": "22.94" }, { "action_type": "page_engagement", "value": "0.035802" }, { "action_type": "omni_landing_page_view", "value": "22.94" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.027169" } ] }, { "ad_id": "120242217334170023", "ad_name": "AD6", "date_start": "2026-03-21", "date_stop": "2026-03-21", "impressions": "362", "reach": "348", "clicks": "0", "spend": 0.92000000000000003996802888650563545525074005126953125, "cpc": null, "cpm": 2.54143600000000002836486601154319941997528076171875, "ctr": "0", "actions": [ { "action_type": "page_engagement", "value": "13" }, { "action_type": "post_engagement", "value": "13" }, { "action_type": "video_view", "value": "13" } ], "frequency": "1.04023", "unique_clicks": "0", "cpp": "1.321839", "inline_link_clicks": "0", "inline_post_engagement": "13", "quality_ranking": "UNKNOWN", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "321" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "12" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.035385" }, { "action_type": "post_engagement", "value": "0.035385" }, { "action_type": "page_engagement", "value": "0.035385" } ], "social_spend": "0" }, { "ad_id": "120242320181580023", "ad_name": "AD7", "date_start": "2026-03-21", "date_stop": "2026-03-21", "impressions": "10058", "reach": "9955", "clicks": "4", "spend": 28.199999999999999289457264239899814128875732421875, "cpc": 7.04999999999999982236431605997495353221893310546875, "cpm": 2.80373800000000006349409886752255260944366455078125, "ctr": "0.039769", "actions": [ { "action_type": "link_click", "value": "2" }, { "action_type": "page_engagement", "value": "334" }, { "action_type": "onsite_conversion.post_unlike", "value": "1" }, { "action_type": "post_engagement", "value": "334" }, { "action_type": "post_interaction_gross", "value": "3" }, { "action_type": "post_interaction_net", "value": "4" }, { "action_type": "onsite_conversion.post_net_like", "value": "2" }, { "action_type": "video_view", "value": "329" }, { "action_type": "post_reaction", "value": "3" } ], "frequency": "1.010347", "unique_clicks": "4", "outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "unique_outbound_clicks": [ { "action_type": "outbound_click", "value": "2" } ], "cpp": "1.416374", "unique_ctr": "0.040181", "inline_link_clicks": "2", "inline_link_click_ctr": "0.019885", "cost_per_inline_link_click": "7.05", "inline_post_engagement": "334", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "9531" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "73" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "27" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "14" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "23" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "23" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "9" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.042857" }, { "action_type": "link_click", "value": "7.05" }, { "action_type": "post_interaction_gross", "value": "4.7" }, { "action_type": "post_engagement", "value": "0.042216" }, { "action_type": "page_engagement", "value": "0.042216" } ], "social_spend": "0", "website_ctr": [ { "action_type": "link_click", "value": "0.019885" } ] }, { "ad_id": "120242330244000023", "ad_name": "AD8", "date_start": "2026-03-21", "date_stop": "2026-03-21", "impressions": "2311", "reach": "2256", "clicks": "2", "spend": 6.5800000000000000710542735760100185871124267578125, "cpc": 3.29000000000000003552713678800500929355621337890625, "cpm": 2.84725200000000011613110473263077437877655029296875, "ctr": "0.086543", "actions": [ { "action_type": "page_engagement", "value": "38" }, { "action_type": "post_engagement", "value": "38" }, { "action_type": "video_view", "value": "38" } ], "frequency": "1.024379", "unique_clicks": "2", "cpp": "1.458333", "unique_ctr": "0.088652", "inline_link_clicks": "0", "inline_post_engagement": "38", "quality_ranking": "ABOVE_AVERAGE", "engagement_rate_ranking": "UNKNOWN", "conversion_rate_ranking": "UNKNOWN", "video_play_actions": [ { "action_type": "video_view", "value": "2225" } ], "video_avg_time_watched_actions": [ { "action_type": "video_view", "value": "0" } ], "video_p25_watched_actions": [ { "action_type": "video_view", "value": "8" } ], "video_p50_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p75_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "video_p100_watched_actions": [ { "action_type": "video_view", "value": "1" } ], "video_thruplay_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_15_sec_watched_actions": [ { "action_type": "video_view", "value": "4" } ], "video_30_sec_watched_actions": [ { "action_type": "video_view", "value": "3" } ], "cost_per_action_type": [ { "action_type": "video_view", "value": "0.086579" }, { "action_type": "post_engagement", "value": "0.086579" }, { "action_type": "page_engagement", "value": "0.086579" } ], "social_spend": "0" } ] }