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=D9=85=D9=82=D9=8A=D8=A7=D8=B3 =D9=88=D9=85=D8=A4=D8=B4=D8=B1 =D8=A7=D9=84=
=D8=A7=D8=AF=D8=A7=D8=A1
=D8=A7=D9=84=D8=B1=D8=A6=D9=8A=D8=B3=D9=8A </span></i></b><b><i><span dir=
=3D"LTR" style=3D"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;">=
Metrics Vs KPI</span></i></b><span dir=3D"RTL"></span><span dir=3D"RTL"></s=
pan><b><i><span lang=3D"AR-SA" style=3D"font-size:14pt;font-family:Arial,&q=
uot;sans-serif&quot;"><span dir=3D"RTL"></span><span dir=3D"RTL"></span> =
=D9=88=D8=A3=D9=86=D9=88=D8=A7=D8=B9 =D9=85=D8=A4=D8=B4=D8=B1=D8=A7=D8=AA =
=D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =D8=A7=D9=84=D8=B1=D8=A6=D9=8A=D8=B3=
=D9=8A=D8=A9 =D9=88=D8=A7=D9=84=D9=81=D8=A7=D8=A6=D8=AF=D8=A9
=D9=85=D9=86=D9=87=D8=A7 </span></i></b><b><i><span dir=3D"LTR" style=3D"fo=
nt-size:14pt;font-family:Arial,&quot;sans-serif&quot;">KPI types</span></i>=
</b><span dir=3D"RTL"></span><span dir=3D"RTL"></span><b><i><span lang=3D"A=
R-SA" style=3D"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;"><sp=
an dir=3D"RTL"></span><span dir=3D"RTL"></span> =D9=88=D8=A8=D8=B7=D8=A7=D9=
=82=D8=A7=D8=AA =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =D8=A7=D9=84=D9=85=D8=
=AA=D9=88=D8=A7=D8=B2=D9=86 </span></i></b><b><i><span dir=3D"LTR" style=3D=
"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;">Balanced Scorecar=
ds</span></i></b><span dir=3D"RTL"></span><span dir=3D"RTL"></span><b><i><s=
pan lang=3D"AR-SA" style=3D"font-size:14pt;font-family:Arial,&quot;sans-ser=
if&quot;"><span dir=3D"RTL"></span><span dir=3D"RTL"></span>
=D9=88=D8=A8=D8=B7=D8=A7=D9=82=D8=A9 </span></i></b><b><i><span dir=3D"LTR"=
 style=3D"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;">KPI</spa=
n></i></b><span dir=3D"RTL"></span><span dir=3D"RTL"></span><b><i><span lan=
g=3D"AR-SA" style=3D"font-size:14pt;font-family:Arial,&quot;sans-serif&quot=
;"><span dir=3D"RTL"></span><span dir=3D"RTL"></span> =D9=88=D9=85=D9=83=D9=
=88=D9=86=D8=A7=D8=AA=D9=87=D8=A7 </span></i></b><b><i><span dir=3D"LTR" st=
yle=3D"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;">KPI templat=
e form</span></i></b><span dir=3D"RTL"></span><span dir=3D"RTL"></span><b><=
i><span lang=3D"AR-SA" style=3D"font-size:14pt;font-family:Arial,&quot;sans=
-serif&quot;"><span dir=3D"RTL"></span><span dir=3D"RTL"></span>
=D9=88=D8=AE=D8=B7=D9=88=D8=A7=D8=AA =D8=A7=D8=AE=D8=AA=D9=8A=D8=A7=D8=B1 =
=D8=A7=D9=84=D9=85=D8=A4=D8=B4=D8=B1 </span></i></b><b><i><span dir=3D"LTR"=
 style=3D"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;">KPI
selection</span></i></b><span dir=3D"RTL"></span><span dir=3D"RTL"></span><=
b><i><span lang=3D"AR-SA" style=3D"font-size:14pt;font-family:Arial,&quot;s=
ans-serif&quot;"><span dir=3D"RTL"></span><span dir=3D"RTL"></span> =D9=88=
=D8=A7=D9=84=D9=86=D9=85=D9=88=D8=B0=D8=AC =D8=A7=D9=84=D9=85=D9=86=D8=B7=
=D9=82=D9=8A </span></i></b><b><i><span dir=3D"LTR" style=3D"font-size:14pt=
;font-family:Arial,&quot;sans-serif&quot;">Logic Model</span></i></b><span =
dir=3D"RTL"></span><span dir=3D"RTL"></span><b><i><span lang=3D"AR-SA" styl=
e=3D"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;"><span dir=3D"=
RTL"></span><span dir=3D"RTL"></span>
=D9=88=D8=AA=D8=AD=D8=AF=D9=8A=D8=AF =D9=85=D8=A4=D8=B4=D8=B1=D8=A7=D8=AA =
=D8=A7=D9=84=D9=85=D9=86=D8=B8=D9=85=D8=A9 =D9=88=D8=A7=D9=84=D8=A7=D9=82=
=D8=B3=D8=A7=D9=85 =D9=88=D8=A7=D9=84=D8=A7=D9=81=D8=B1=D8=A7=D8=AF =D9=88=
=D8=A7=D9=84=D8=AA=D9=85=D8=AB=D9=8A=D9=84 =D8=A7=D9=84=D8=A8=D9=8A=D8=A7=
=D9=86=D9=8A =D9=84=D9=84=D8=A8=D9=8A=D8=A7=D9=86=D8=A7=D8=AA </span></i></=
b><b><i><span dir=3D"LTR" style=3D"font-size:14pt;font-family:Arial,&quot;s=
ans-serif&quot;">dashboard</span></i></b></p>

<p class=3D"gmail-MsoListParagraphCxSpLast" dir=3D"RTL" style=3D"margin:0in=
 0.5in 0.0001pt 0in;direction:rtl;unicode-bidi:embed;font-size:12pt;font-fa=
mily:&quot;Times New Roman&quot;,&quot;serif&quot;"><b><i><span lang=3D"AR-=
SA" style=3D"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;">=C2=
=A0</span></i></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 1in 10pt 0in;directi=
on:rtl;unicode-bidi:embed;line-height:115%;font-size:11pt;font-family:Calib=
ri,&quot;sans-serif&quot;"><span style=3D"font-size:10pt;font-family:Symbol=
">=C2=B7<span style=3D"font-variant-numeric:normal;font-variant-east-asian:=
normal;font-stretch:normal;font-size:7pt;line-height:normal;font-family:&qu=
ot;Times New Roman&quot;">=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0
</span></span><span dir=3D"RTL"></span><span dir=3D"LTR"></span><span dir=
=3D"LTR"></span><b><span dir=3D"LTR" style=3D"font-size:14pt"><span dir=3D"=
LTR"></span><span dir=3D"LTR"></span>25</span></b><b><span lang=3D"AR-SA" s=
tyle=3D"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;">=D8=B3=D8=
=A7=D8=B9=D8=A9 =D9=85=D8=B9=D8=AA=D9=85=D8=AF=D8=A9</span></b><span lang=
=3D"AR-SA" style=3D"font-size:14pt"></span></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 1in 10pt 0in;directi=
on:rtl;unicode-bidi:embed;line-height:115%;font-size:11pt;font-family:Calib=
ri,&quot;sans-serif&quot;"><span style=3D"font-size:10pt;font-family:Symbol=
">=C2=B7<span style=3D"font-variant-numeric:normal;font-variant-east-asian:=
normal;font-stretch:normal;font-size:7pt;line-height:normal;font-family:&qu=
ot;Times New Roman&quot;">=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0
</span></span><span dir=3D"RTL"></span><b><span lang=3D"AR-SA" style=3D"fon=
t-size:14pt;font-family:Arial,&quot;sans-serif&quot;">=D8=B9=D8=AF=D8=AF =
=D8=A7=D9=84=D8=A3=D9=8A=D8=A7=D9=85</span></b><span dir=3D"LTR"></span><sp=
an dir=3D"LTR"></span><b><span dir=3D"LTR" style=3D"font-size:14pt;font-fam=
ily:Arial,&quot;sans-serif&quot;"><span dir=3D"LTR"></span><span dir=3D"LTR=
"></span> 5 </span></b><span lang=3D"AR-SA" style=3D"font-size:14pt"></span=
></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"direction:rtl;unicode-bidi:embe=
d;margin:0in 0in 10pt;line-height:115%;font-size:11pt;font-family:Calibri,&=
quot;sans-serif&quot;"><b><u><span lang=3D"AR-EG" style=3D"font-size:16pt;f=
ont-family:Arial,&quot;sans-serif&quot;;color:red">=D8=A3=D9=87=D8=AF=D8=A7=
=D9=81 =D8=AF=D9=88=D8=B1=D8=A9 : =D9=85=D8=A4=D8=B4=D8=B1=D8=A7=D8=AA =D9=
=82=D9=8A=D8=A7=D8=B3 =D8=A7=D9=84=D8=A3=D8=AF=D8=A7=D8=A1</span></u></b><s=
pan dir=3D"LTR"></span><span dir=3D"LTR"></span><b><u><span dir=3D"LTR" sty=
le=3D"font-size:16pt;color:red"><span dir=3D"LTR"></span><span dir=3D"LTR">=
</span>=C2=A0(KPI)</span></u></b><b><u><span lang=3D"AR-SA" style=3D"font-s=
ize:16pt;color:red"></span></u></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:normal;background-image:initial;background-position:initial;backgrou=
nd-size:initial;background-repeat:initial;background-origin:initial;backgro=
und-clip:initial;direction:rtl;unicode-bidi:embed;font-size:11pt;font-famil=
y:Calibri,&quot;sans-serif&quot;"><b><span style=3D"font-size:14pt;font-fam=
ily:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37)">1.<span style=3D"font=
-variant-numeric:normal;font-variant-east-asian:normal;font-weight:normal;f=
ont-stretch:normal;font-size:7pt;line-height:normal;font-family:&quot;Times=
 New Roman&quot;">=C2=A0=C2=A0=C2=A0
</span></span></b><span dir=3D"RTL"></span><b><span lang=3D"AR-SA" style=3D=
"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37=
)">=D8=A7=D8=AF=D8=B1=D8=A7=D9=83 =D8=A7=D9=87=D9=85=D9=8A=D8=A9 =D9=82=D9=
=8A=D8=A7=D8=B3 =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =D9=81=D9=8A =D8=B9=D9=
=84=D9=85 =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=B1=D8=A9</span></b><b><span dir=
=3D"LTR" style=3D"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;;c=
olor:rgb(37,37,37)"></span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:normal;background-image:initial;background-position:initial;backgrou=
nd-size:initial;background-repeat:initial;background-origin:initial;backgro=
und-clip:initial;direction:rtl;unicode-bidi:embed;font-size:11pt;font-famil=
y:Calibri,&quot;sans-serif&quot;"><b><span style=3D"font-size:14pt;font-fam=
ily:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37)">2.<span style=3D"font=
-variant-numeric:normal;font-variant-east-asian:normal;font-weight:normal;f=
ont-stretch:normal;font-size:7pt;line-height:normal;font-family:&quot;Times=
 New Roman&quot;">=C2=A0=C2=A0=C2=A0
</span></span></b><span dir=3D"RTL"></span><b><span lang=3D"AR-SA" style=3D=
"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37=
)">=D8=A7=D9=84=D8=AA=D8=B9=D8=B1=D9=81 =D8=B9=D9=84=D9=89 =D8=A7=D9=84=D9=
=81=D8=B1=D9=82 =D8=A8=D9=8A=D9=86 =D8=A7=D9=84=D9=85=D9=82=D8=A7=D9=8A=D9=
=8A=D8=B3 =D9=88=D9=85=D8=A4=D8=B4=D8=B1=D8=A7=D8=AA =D8=A7=D9=84=D8=A7=D8=
=AF=D8=A7=D8=A1
=D8=A7=D9=84=D8=B1=D8=A6=D9=8A=D8=B3=D9=8A=D8=A9</span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:normal;background-image:initial;background-position:initial;backgrou=
nd-size:initial;background-repeat:initial;background-origin:initial;backgro=
und-clip:initial;direction:rtl;unicode-bidi:embed;font-size:11pt;font-famil=
y:Calibri,&quot;sans-serif&quot;"><b><span style=3D"font-size:14pt;font-fam=
ily:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37)">3.<span style=3D"font=
-variant-numeric:normal;font-variant-east-asian:normal;font-weight:normal;f=
ont-stretch:normal;font-size:7pt;line-height:normal;font-family:&quot;Times=
 New Roman&quot;">=C2=A0=C2=A0=C2=A0
</span></span></b><span dir=3D"RTL"></span><b><span lang=3D"AR-SA" style=3D=
"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37=
)">=D9=85=D8=B9=D8=B1=D9=81=D8=A9 =D8=A7=D9=86=D9=88=D8=A7=D8=B9 =D9=85=D8=
=A4=D8=B4=D8=B1=D8=A7=D8=AA =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =D8=A7=D9=
=84=D8=B1=D8=A6=D9=8A=D8=B3=D9=8A=D8=A9 =D9=88=D8=A7=D9=84=D8=A7=D8=B3=D8=
=AA=D9=81=D8=A7=D8=AF=D8=A9
=D9=85=D9=86 =D8=A7=D9=84=D8=AA=D8=B5=D9=86=D9=8A=D9=81</span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:normal;background-image:initial;background-position:initial;backgrou=
nd-size:initial;background-repeat:initial;background-origin:initial;backgro=
und-clip:initial;direction:rtl;unicode-bidi:embed;font-size:11pt;font-famil=
y:Calibri,&quot;sans-serif&quot;"><b><span style=3D"font-size:14pt;font-fam=
ily:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37)">4.<span style=3D"font=
-variant-numeric:normal;font-variant-east-asian:normal;font-weight:normal;f=
ont-stretch:normal;font-size:7pt;line-height:normal;font-family:&quot;Times=
 New Roman&quot;">=C2=A0=C2=A0=C2=A0
</span></span></b><span dir=3D"RTL"></span><b><span lang=3D"AR-SA" style=3D=
"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37=
)">=D9=83=D9=8A=D9=81=D9=8A=D8=A9 =D8=A7=D9=86=D8=B4=D8=A7=D8=A1 =D8=A8=D8=
=B7=D8=A7=D9=82=D8=A7=D8=AA =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =D8=A7=D9=
=84=D9=85=D8=AA=D9=88=D8=A7=D8=B2=D9=86</span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:normal;background-image:initial;background-position:initial;backgrou=
nd-size:initial;background-repeat:initial;background-origin:initial;backgro=
und-clip:initial;direction:rtl;unicode-bidi:embed;font-size:11pt;font-famil=
y:Calibri,&quot;sans-serif&quot;"><b><span style=3D"font-size:14pt;font-fam=
ily:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37)">5.<span style=3D"font=
-variant-numeric:normal;font-variant-east-asian:normal;font-weight:normal;f=
ont-stretch:normal;font-size:7pt;line-height:normal;font-family:&quot;Times=
 New Roman&quot;">=C2=A0=C2=A0=C2=A0
</span></span></b><span dir=3D"RTL"></span><b><span lang=3D"AR-SA" style=3D=
"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37=
)">=D8=AE=D8=B7=D9=88=D8=A7=D8=AA =D8=AA=D8=AD=D8=AF=D9=8A=D8=AF =D9=85=D8=
=A4=D8=B4=D8=B1=D8=A7=D8=AA =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =D8=A7=D9=
=84=D8=B1=D8=A6=D9=8A=D8=B3=D9=8A=D8=A9 =D9=84=D9=84=D9=85=D8=A4=D8=B3=D8=
=B3=D8=A9</span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:normal;background-image:initial;background-position:initial;backgrou=
nd-size:initial;background-repeat:initial;background-origin:initial;backgro=
und-clip:initial;direction:rtl;unicode-bidi:embed;font-size:11pt;font-famil=
y:Calibri,&quot;sans-serif&quot;"><b><span style=3D"font-size:14pt;font-fam=
ily:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37)">6.<span style=3D"font=
-variant-numeric:normal;font-variant-east-asian:normal;font-weight:normal;f=
ont-stretch:normal;font-size:7pt;line-height:normal;font-family:&quot;Times=
 New Roman&quot;">=C2=A0=C2=A0=C2=A0
</span></span></b><span dir=3D"RTL"></span><b><span lang=3D"AR-SA" style=3D=
"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37=
)">=D8=AA=D8=AD=D8=AF=D9=8A=D8=AF =D9=85=D8=A4=D8=B4=D8=B1=D8=A7=D8=AA =D8=
=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =D8=A7=D9=84=D8=B1=D8=A6=D9=8A=D8=B3=D9=
=8A=D8=A9 =D9=84=D9=84=D8=A7=D9=82=D8=B3=D8=A7=D9=85 =D9=88=D8=A7=D9=84=D8=
=A7=D9=81=D8=B1=D8=A7=D8=AF</span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:normal;background-image:initial;background-position:initial;backgrou=
nd-size:initial;background-repeat:initial;background-origin:initial;backgro=
und-clip:initial;direction:rtl;unicode-bidi:embed;font-size:11pt;font-famil=
y:Calibri,&quot;sans-serif&quot;"><b><span style=3D"font-size:14pt;font-fam=
ily:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37)">7.<span style=3D"font=
-variant-numeric:normal;font-variant-east-asian:normal;font-weight:normal;f=
ont-stretch:normal;font-size:7pt;line-height:normal;font-family:&quot;Times=
 New Roman&quot;">=C2=A0=C2=A0=C2=A0
</span></span></b><span dir=3D"RTL"></span><b><span lang=3D"AR-SA" style=3D=
"font-size:14pt;font-family:Arial,&quot;sans-serif&quot;;color:rgb(37,37,37=
)">=D8=A7=D9=84=D8=AA=D9=85=D8=AB=D9=8A=D9=84 =D8=A7=D9=84=D8=A8=D9=8A=D8=
=A7=D9=86=D9=8A =D8=A7=D9=84=D9=81=D8=B9=D8=A7=D9=84 =D9=84=D9=84=D9=85=D8=
=A4=D8=B4=D8=B1=D8=A7=D8=AA</span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"line-height:12.65pt;direction:r=
tl;unicode-bidi:embed;margin:0in 0in 10pt;font-size:11pt;font-family:Calibr=
i,&quot;sans-serif&quot;"><u><span lang=3D"AR-SA"><span style=3D"text-decor=
ation-line:none">=C2=A0</span></span></u></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"direction:rtl;unicode-bidi:embe=
d;margin:0in 0in 10pt;line-height:115%;font-size:11pt;font-family:Calibri,&=
quot;sans-serif&quot;"><b><u><span lang=3D"AR-SA" style=3D"font-size:16pt;f=
ont-family:Arial,&quot;sans-serif&quot;;color:red">=D8=A7=D9=84=D9=81=D8=A6=
=D8=A9 =D8=A7=D9=84=D9=85=D8=B3=D8=AA=D9=87=D8=AF=D9=81=D8=A9 =D9=84=D9=84=
=D8=A8=D8=B1=D9=86=D8=A7=D9=85=D8=AC</span></u></b><span dir=3D"LTR"></span=
><span dir=3D"LTR"></span><b><u><span dir=3D"LTR" style=3D"font-size:16pt;c=
olor:red"><span dir=3D"LTR"></span><span dir=3D"LTR"></span>=C2=A0:</span><=
/u></b><u><span lang=3D"AR-SA" style=3D"color:red"></span></u></p>

<ul style=3D"margin-top:0in;margin-bottom:0in" type=3D"disc">
 <li class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;tex=
t-align:right;line-height:12.65pt;direction:rtl;unicode-bidi:embed;font-siz=
e:11pt;font-family:Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" =
style=3D"font-size:12pt">=D8=B4=D8=A7=D8=BA=D9=84=D9=8A
     =D9=85=D9=86=D8=A7=D8=B5=D8=A8 =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=B1=D8=
=A9 =D8=A7=D9=84=D8=B9=D9=84=D9=8A=D8=A7 =D9=81=D9=8A =D8=A7=D9=84=D8=B4=D8=
=B1=D9=83=D8=A7=D8=AA=C2=A0</span></b><b><span dir=3D"LTR" style=3D"font-si=
ze:12pt"></span></b></li>
 <li class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;tex=
t-align:right;line-height:12.65pt;direction:rtl;unicode-bidi:embed;font-siz=
e:11pt;font-family:Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" =
style=3D"font-size:12pt">=D8=A7=D9=84=D9=85=D8=AF=D9=8A=D8=B1=D9=8A=D9=86
     =D8=A7=D9=84=D8=AA=D9=86=D9=81=D9=8A=D8=B0=D9=8A=D9=8A=D9=86=C2=A0</sp=
an></b></li>
 <li class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;tex=
t-align:right;line-height:12.65pt;direction:rtl;unicode-bidi:embed;font-siz=
e:11pt;font-family:Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" =
style=3D"font-size:12pt">=D9=85=D8=AF=D9=8A=D8=B1=D9=8A
     =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1=D8=A7=D8=AA=C2=A0</span></b></li>
 <li class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;tex=
t-align:right;line-height:12.65pt;direction:rtl;unicode-bidi:embed;font-siz=
e:11pt;font-family:Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" =
style=3D"font-size:12pt">=D8=A7=D9=84=D9=85=D8=B3=D8=AA=D8=B4=D8=A7=D8=B1=
=D9=8A=D9=86
     =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=B1=D9=8A=D9=8A=D9=86=C2=A0</span></b=
></li>
 <li class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;tex=
t-align:right;line-height:12.65pt;direction:rtl;unicode-bidi:embed;font-siz=
e:11pt;font-family:Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" =
style=3D"font-size:12pt">=D8=B1=D8=A4=D8=B3=D8=A7=D8=A1
     =D9=81=D8=B1=D9=82 =D8=A7=D9=84=D8=AA=D8=B7=D9=88=D9=8A=D8=B1 =D8=A7=
=D9=84=D8=A7=D8=AF=D8=A7=D8=B1=D9=8A</span></b></li>
 <li class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;tex=
t-align:right;line-height:12.65pt;direction:rtl;unicode-bidi:embed;font-siz=
e:11pt;font-family:Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" =
style=3D"font-size:12pt">=D8=A7=D9=84=D8=B1=D8=A7=D8=BA=D8=A8=D9=8A=D9=86
     =D9=81=D9=8A =D8=A7=D9=84=D8=B9=D9=85=D9=84 =D9=81=D9=8A =D9=85=D9=88=
=D8=B6=D9=88=D8=B9 =D9=85=D8=A4=D8=B4=D8=B1=D8=A7=D8=AA =D8=A7=D9=84=D8=A7=
=D8=AF=D8=A7=D8=A1 =D8=A7=D9=84=D8=B1=D8=A6=D9=8A=D8=B3=D9=8A=D8=A9=C2=A0</=
span></b><b><span dir=3D"LTR" style=3D"font-size:12pt"></span></b></li>
</ul>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;direc=
tion:rtl;unicode-bidi:embed;line-height:115%;font-size:11pt;font-family:Cal=
ibri,&quot;sans-serif&quot;"><b><u><span lang=3D"AR-SA" style=3D"font-size:=
14pt;color:red">=D8=A7=D9=84=D9=85=D8=AD=D8=A7=D9=88=D8=B1 =D8=A7=D9=84=D8=
=AA=D9=8A =D8=B3=D9=8A=D8=AA=D9=85 =D8=AF=D8=B1=D8=A7=D8=B3=D8=AA=D9=87=D8=
=A7 =D9=81=D9=8A =D9=87=D8=B0=D8=A7 =D8=A7=D9=84=D9=83=D9=88=D8=B1=D8=B3 : =
</span></u></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:=
Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size:=
12pt">=D8=A7=D9=87=D9=85=D9=8A=D8=A9
=D9=85=D8=A4=D8=B4=D8=B1=D8=A7=D8=AA =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =
=D8=A7=D9=84=D8=B1=D8=A6=D9=8A=D8=B3=D9=8A=D8=A9</span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:=
Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size:=
12pt">=D9=85=D8=B9=D9=88=D9=82=D8=A7=D8=AA
=D9=82=D9=8A=D8=A7=D8=B3 =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1</span></b></p=
>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:=
Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size:=
12pt">=D8=A7=D9=84=D9=81=D8=B1=D9=82
=D8=A8=D9=8A=D9=86 =D8=A7=D9=84=D9=85=D9=82=D9=8A=D8=A7=D8=B3 =D9=88=D9=85=
=D8=A4=D8=B4=D8=B1 =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =D8=A7=D9=84=D8=B1=
=D8=A6=D9=8A=D8=B3=D9=8A</span></b><span dir=3D"LTR"></span><span dir=3D"LT=
R"></span><b><span dir=3D"LTR" style=3D"font-size:12pt"><span dir=3D"LTR"><=
/span><span dir=3D"LTR"></span> Metrics Vs KPI</span></b><b><span lang=3D"A=
R-SA" style=3D"font-size:12pt"></span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:=
Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size:=
12pt">=D8=A7=D9=86=D9=88=D8=A7=D8=B9
=D9=85=D8=A4=D8=B4=D8=B1=D8=A7=D8=AA =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =
=D8=A7=D9=84=D8=B1=D8=A6=D9=8A=D8=B3=D9=8A=D8=A9 =D9=88=D8=A7=D9=84=D9=81=
=D8=A7=D8=A6=D8=AF=D8=A9 =D9=85=D9=86=D9=87=D8=A7</span></b><span dir=3D"LT=
R"></span><span dir=3D"LTR"></span><b><span dir=3D"LTR" style=3D"font-size:=
12pt"><span dir=3D"LTR"></span><span dir=3D"LTR"></span> KPI
types</span></b><b><span lang=3D"AR-SA" style=3D"font-size:12pt"></span></b=
></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:=
Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size:=
12pt">=D8=A8=D8=B7=D8=A7=D9=82=D8=A7=D8=AA
=D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=A1 =D8=A7=D9=84=D9=85=D8=AA=D9=88=D8=A7=
=D8=B2=D9=86</span></b><span dir=3D"LTR"></span><span dir=3D"LTR"></span><b=
><span dir=3D"LTR" style=3D"font-size:12pt"><span dir=3D"LTR"></span><span =
dir=3D"LTR"></span> Balanced Scorecards</span></b><b><span lang=3D"AR-SA" s=
tyle=3D"font-size:12pt"></span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:=
Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size:=
12pt">=D8=A8=D8=B7=D8=A7=D9=82=D8=A9</span></b><span dir=3D"LTR"></span><sp=
an dir=3D"LTR"></span><b><span dir=3D"LTR" style=3D"font-size:12pt"><span d=
ir=3D"LTR"></span><span dir=3D"LTR"></span> KPI </span></b><b><span lang=3D=
"AR-SA" style=3D"font-size:12pt">=D9=88=D9=85=D9=83=D9=88=D9=86=D8=A7=D8=AA=
=D9=87=D8=A7</span></b><span dir=3D"LTR"></span><span dir=3D"LTR"></span><b=
><span dir=3D"LTR" style=3D"font-size:12pt"><span dir=3D"LTR"></span><span =
dir=3D"LTR"></span> KPI template form</span></b><b><span lang=3D"AR-SA" sty=
le=3D"font-size:12pt"></span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:=
Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size:=
12pt">=D8=AE=D8=B7=D9=88=D8=A7=D8=AA
=D8=A7=D8=AE=D8=AA=D9=8A=D8=A7=D8=B1 =D8=A7=D9=84=D9=85=D8=A4=D8=B4=D8=B1</=
span></b><span dir=3D"LTR"></span><span dir=3D"LTR"></span><b><span dir=3D"=
LTR" style=3D"font-size:12pt"><span dir=3D"LTR"></span><span dir=3D"LTR"></=
span> KPI selection</span></b><b><span lang=3D"AR-SA" style=3D"font-size:12=
pt"></span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:=
Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size:=
12pt">=D8=A7=D9=84=D9=86=D9=85=D9=88=D8=B0=D8=AC
=D8=A7=D9=84=D9=85=D9=86=D8=B7=D9=82=D9=8A</span></b><span dir=3D"LTR"></sp=
an><span dir=3D"LTR"></span><b><span dir=3D"LTR" style=3D"font-size:12pt"><=
span dir=3D"LTR"></span><span dir=3D"LTR"></span> Logic Model</span></b><b>=
<span lang=3D"AR-SA" style=3D"font-size:12pt"></span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:=
Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size:=
12pt">=D8=AA=D8=AD=D8=AF=D9=8A=D8=AF
=D9=85=D8=A4=D8=B4=D8=B1=D8=A7=D8=AA =D8=A7=D9=84=D9=85=D9=86=D8=B8=D9=85=
=D8=A9 =D9=88=D8=A7=D9=84=D8=A7=D9=82=D8=B3=D8=A7=D9=85 =D9=88=D8=A7=D9=84=
=D8=A7=D9=81=D8=B1=D8=A7=D8=AF</span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0.5in 10pt 0in;line-=
height:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:=
Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size:=
12pt">=D8=A7=D9=84=D8=AA=D9=85=D8=AB=D9=8A=D9=84
=D8=A7=D9=84=D8=A8=D9=8A=D8=A7=D9=86=D9=8A =D9=84=D9=84=D8=A8=D9=8A=D8=A7=
=D9=86=D8=A7=D8=AA </span></b><b><span dir=3D"LTR" style=3D"font-size:12pt"=
>dashboard</span></b><b><span lang=3D"AR-SA" style=3D"font-size:12pt"></spa=
n></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 1in 10pt 0in;line-he=
ight:12.65pt;direction:rtl;unicode-bidi:embed;font-size:11pt;font-family:Ca=
libri,&quot;sans-serif&quot;"><span dir=3D"LTR">=C2=A0</span></p>

<p class=3D"gmail-MsoListParagraphCxSpFirst" align=3D"center" style=3D"text=
-align:center;margin:0in 0in 0.0001pt 0.5in;font-size:12pt;font-family:&quo=
t;Times New Roman&quot;,&quot;serif&quot;"><span style=3D"font-size:10pt;fo=
nt-family:Wingdings;color:black;background:yellow">=C2=A7<span style=3D"fon=
t-variant-numeric:normal;font-variant-east-asian:normal;font-stretch:normal=
;font-size:7pt;line-height:normal;font-family:&quot;Times New Roman&quot;">=
=C2=A0 </span></span><span dir=3D"LTR"></span><b><span lang=3D"AR-SA" dir=
=3D"RTL" style=3D"font-size:16pt;color:black;background:yellow">=D9=88=D8=
=A8=D9=87=D8=B0=D9=87 =D8=A7=D9=84=D9=85=D9=86=D8=A7=D8=B3=D8=A8=D8=A9 =D9=
=8A=D8=B3=D8=B9=D8=AF=D9=86=D8=A7 =D8=AF=D8=B9=D9=88=D8=AA=D9=83=D9=85 =D9=
=84=D9=84=D9=85=D8=B4=D8=A7=D8=B1=D9=83=D8=A9
=D9=88=D8=AA=D8=B9=D9=85=D9=8A=D9=85 =D8=AE=D8=B7=D8=A7=D8=A8=D9=86=D8=A7 =
=D8=B9=D9=84=D9=89 =D8=A7=D9=84=D9=85=D9=87=D8=AA=D9=85=D9=8A=D9=86 =D8=A8=
=D9=85=D9=80=D9=80=D9=88=D8=B6=D9=80=D9=88=D8=B9 =D8=A7=D9=84=D8=A8=D8=B1=
=D9=86=D8=A7=D9=85=D8=AC =D9=88=D8=A5=D9=81=D8=A7=D8=AF=D8=AA=D9=86=D8=A7 =
=D8=A8=D9=85=D9=86 =D8=AA=D9=82=D8=AA=D8=B1=D8=AD=D9=88=D9=86 =D8=AA=D9=88=
=D8=AC=D9=8A=D9=87 =D8=A7=D9=84=D8=AF=D8=B9=D9=88=D8=A9
=D9=84=D9=87=D9=85.</span></b></p>

<p class=3D"gmail-MsoListParagraphCxSpLast" align=3D"center" dir=3D"RTL" st=
yle=3D"margin:0in 0.5in 0.0001pt 0.25in;text-align:center;background-image:=
initial;background-position:initial;background-size:initial;background-repe=
at:initial;background-origin:initial;background-clip:initial;direction:rtl;=
unicode-bidi:embed;font-size:12pt;font-family:&quot;Times New Roman&quot;,&=
quot;serif&quot;"><b><span style=3D"font-size:10pt;font-family:Wingdings">=
=C2=A7<span style=3D"font-variant-numeric:normal;font-variant-east-asian:no=
rmal;font-weight:normal;font-stretch:normal;font-size:7pt;line-height:norma=
l;font-family:&quot;Times New Roman&quot;">=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=
=C2=A0=C2=A0=C2=A0
</span></span></b><span dir=3D"RTL"></span><b><span lang=3D"AR-SA" style=3D=
"font-size:22pt;font-family:Arial,&quot;sans-serif&quot;">=D9=84=D9=85=D8=
=B2=D9=8A=D8=AF =D9=85=D9=86 =D8=A7=D9=84=D9=85=D8=B9=D9=84=D9=88=D9=85=D8=
=A7=D8=AA =D9=8A=D9=85=D9=83=D9=86=D9=83 =D8=A7=D9=84=D8=AA=D9=88=D8=A7=D8=
=B5=D9=84 =D9=85=D8=B9</span></b><b><span lang=3D"AR-SA" style=3D"font-fami=
ly:Calibri,&quot;sans-serif&quot;"></span></b></p>

<p class=3D"MsoNormal" align=3D"center" dir=3D"RTL" style=3D"margin:0in 0in=
 10pt 0.25in;text-align:center;background-image:initial;background-position=
:initial;background-size:initial;background-repeat:initial;background-origi=
n:initial;background-clip:initial;direction:rtl;unicode-bidi:embed;line-hei=
ght:115%;font-size:11pt;font-family:Calibri,&quot;sans-serif&quot;"><b><spa=
n lang=3D"AR-SA" style=3D"font-size:22pt;font-family:Arial,&quot;sans-serif=
&quot;;color:black">=D8=A7=D8=AF=D8=A7=D8=B1=D8=A9 =D8=A7=D9=84=D8=AA=D8=AF=
=D8=B1=D9=8A=D8=A8 =E2=80=93 =D8=A7=D9=84=D8=AF=D8=A7=D8=B1
=D8=A7=D9=84=D8=B9=D8=B1=D8=A8=D9=8A=D8=A9 =D9=84=D9=84=D8=AA=D9=86=D9=85=
=D9=8A=D8=A9 =D8=A7=D9=84=D8=A7=D8=AF=D8=A7=D8=B1=D9=8A=D8=A9</span></b><b>=
<span lang=3D"AR-SA"></span></b></p>

<p class=3D"MsoNormal" dir=3D"RTL" style=3D"margin:0in 0in 10pt 0.25in;back=
ground-image:initial;background-position:initial;background-size:initial;ba=
ckground-repeat:initial;background-origin:initial;background-clip:initial;d=
irection:rtl;unicode-bidi:embed;line-height:115%;font-size:11pt;font-family=
:Calibri,&quot;sans-serif&quot;"><b><span lang=3D"AR-SA" style=3D"font-size=
:22pt;font-family:Arial,&quot;sans-serif&quot;;color:red">=C2=A0=C2=A0=C2=
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