22

✏️ Editing: meta_insights_20260312_065101_a426db59.json

{
    "extraction_time": "2026-03-12T10:51:12.617589",
    "run_date": "2026-03-12",
    "data_date": "2026-01-15",
    "source_system": "meta",
    "data_type": "insights",
    "record_count": 32,
    "data": [
        {
            "ad_id": "120239560259420023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "25873",
            "reach": "25093",
            "clicks": "8",
            "spend": 74.3599999999999994315658113919198513031005859375,
            "cpc": 9.2949999999999999289457264239899814128875732421875,
            "cpm": 2.874038000000000092626351033686660230159759521484375,
            "ctr": "0.03092",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "2"
                },
                {
                    "action_type": "page_engagement",
                    "value": "608"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "2"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "3"
                },
                {
                    "action_type": "post_engagement",
                    "value": "608"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "6"
                },
                {
                    "action_type": "post",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "video_view",
                    "value": "600"
                },
                {
                    "action_type": "post_reaction",
                    "value": "5"
                }
            ],
            "frequency": "1.031084",
            "unique_clicks": "8",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "2"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "2"
                }
            ],
            "cpp": "1.481688",
            "unique_ctr": "0.031881",
            "inline_link_clicks": "2",
            "inline_link_click_ctr": "0.00773",
            "cost_per_inline_link_click": "18.59",
            "inline_post_engagement": "608",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "24243"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "97"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "39"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "22"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "14"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "43"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "43"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "16"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.061967"
                },
                {
                    "action_type": "link_click",
                    "value": "18.59"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "6.196667"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.061151"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "18.59"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.061151"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "18.59"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.00773"
                }
            ]
        },
        {
            "ad_id": "120239560559410023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "9351",
            "reach": "8656",
            "clicks": "8",
            "spend": 90.31999999999999317878973670303821563720703125,
            "cpc": 11.28999999999999914734871708787977695465087890625,
            "cpm": 9.658860000000000667341737425886094570159912109375,
            "ctr": "0.085552",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "2316"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "9"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2316"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "284"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "275"
                },
                {
                    "action_type": "video_view",
                    "value": "2032"
                },
                {
                    "action_type": "post_reaction",
                    "value": "284"
                }
            ],
            "frequency": "1.080291",
            "unique_clicks": "8",
            "cpp": "5.21719",
            "unique_ctr": "0.092421",
            "inline_link_clicks": "0",
            "inline_post_engagement": "2316",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "8200"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "551"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "191"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "102"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "63"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "221"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "221"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "83"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.022224"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "0.159014"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.019499"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.019499"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120239560610810023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "5823",
            "reach": "5590",
            "clicks": "55",
            "spend": 92.0400000000000062527760746888816356658935546875,
            "cpc": 1.673453999999999997072563928668387234210968017578125,
            "cpm": 15.8062860000000000582076609134674072265625,
            "ctr": "0.94453",
            "actions": [
                {
                    "action_type": "onsite_conversion.messaging_block",
                    "value": "3"
                },
                {
                    "action_type": "link_click",
                    "value": "61"
                },
                {
                    "action_type": "page_engagement",
                    "value": "539"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "6"
                },
                {
                    "action_type": "post_engagement",
                    "value": "539"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "25"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "19"
                },
                {
                    "action_type": "video_view",
                    "value": "453"
                },
                {
                    "action_type": "post_reaction",
                    "value": "25"
                }
            ],
            "frequency": "1.041682",
            "unique_clicks": "55",
            "cpp": "8.232558",
            "unique_ctr": "0.9839",
            "inline_link_clicks": "61",
            "inline_link_click_ctr": "1.04757",
            "cost_per_inline_link_click": "0.754426",
            "inline_post_engagement": "539",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "5109"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "135"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "65"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "40"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "21"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "77"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "77"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "23"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.101589"
                },
                {
                    "action_type": "link_click",
                    "value": "0.754426"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1.8408"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.08538"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.08538"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "1.04757"
                }
            ]
        },
        {
            "ad_id": "120239561578000023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "6852",
            "reach": "6418",
            "clicks": "6",
            "spend": 87.1400000000000005684341886080801486968994140625,
            "cpc": 14.5233340000000001879243427538312971591949462890625,
            "cpm": 12.717454000000000036152414395473897457122802734375,
            "ctr": "0.087566",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "1203"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "2"
                },
                {
                    "action_type": "post_engagement",
                    "value": "1203"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "6"
                },
                {
                    "action_type": "post",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "3"
                },
                {
                    "action_type": "video_view",
                    "value": "1197"
                },
                {
                    "action_type": "post_reaction",
                    "value": "5"
                }
            ],
            "frequency": "1.067622",
            "unique_clicks": "6",
            "cpp": "6.788719",
            "unique_ctr": "0.093487",
            "inline_link_clicks": "0",
            "inline_post_engagement": "1203",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "5720"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "617"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "214"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "149"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "105"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "407"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "407"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "129"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.036399"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "7.261667"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.036218"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.036218"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120239590843500023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "1776",
            "reach": "1608",
            "clicks": "23",
            "spend": 106.0400000000000062527760746888816356658935546875,
            "cpc": 4.6104339999999996990709405508823692798614501953125,
            "cpm": 59.70720800000000139107214636169373989105224609375,
            "ctr": "1.295045",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "3"
                },
                {
                    "action_type": "link_click",
                    "value": "14"
                },
                {
                    "action_type": "page_engagement",
                    "value": "14"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "14"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "3"
                },
                {
                    "action_type": "lead",
                    "value": "3"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "3"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "3"
                }
            ],
            "frequency": "1.104478",
            "unique_clicks": "17",
            "cpp": "32.972637",
            "unique_ctr": "1.057214",
            "inline_link_clicks": "14",
            "inline_link_click_ctr": "0.788288",
            "cost_per_inline_link_click": "3.787143",
            "inline_post_engagement": "14",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "17.673333"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "17.673333"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "17.673333"
                },
                {
                    "action_type": "link_click",
                    "value": "3.787143"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "17.673333"
                },
                {
                    "action_type": "lead",
                    "value": "17.673333"
                },
                {
                    "action_type": "post_engagement",
                    "value": "3.787143"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "17.673333"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "53.02"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "17.673333"
                },
                {
                    "action_type": "page_engagement",
                    "value": "3.787143"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "53.02"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.788288"
                }
            ]
        },
        {
            "ad_id": "120239590970740023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "536",
            "reach": "480",
            "clicks": "6",
            "spend": 48.7999999999999971578290569595992565155029296875,
            "cpc": 8.1333339999999996194901541457511484622955322265625,
            "cpm": 91.0447759999999988167473929934203624725341796875,
            "ctr": "1.119403",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "link_click",
                    "value": "5"
                },
                {
                    "action_type": "page_engagement",
                    "value": "42"
                },
                {
                    "action_type": "post_engagement",
                    "value": "42"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "1"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "1"
                },
                {
                    "action_type": "video_view",
                    "value": "37"
                }
            ],
            "frequency": "1.116667",
            "unique_clicks": "5",
            "cpp": "50.833333",
            "unique_ctr": "1.041667",
            "inline_link_clicks": "5",
            "inline_link_click_ctr": "0.932836",
            "cost_per_inline_link_click": "4.88",
            "inline_post_engagement": "42",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "419"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "40"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "18"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "13"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "24.4"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "24.4"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "24.4"
                },
                {
                    "action_type": "video_view",
                    "value": "0.659459"
                },
                {
                    "action_type": "link_click",
                    "value": "4.88"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "24.4"
                },
                {
                    "action_type": "lead",
                    "value": "24.4"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.580952"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "24.4"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "24.4"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.580952"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.932836"
                }
            ]
        },
        {
            "ad_id": "120239592687380023",
            "ad_name": "AD2",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "239",
            "reach": "223",
            "clicks": "0",
            "spend": 15.03999999999999914734871708787977695465087890625,
            "cpc": null,
            "cpm": 62.9288700000000034151526051573455333709716796875,
            "ctr": null,
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "14"
                },
                {
                    "action_type": "post_engagement",
                    "value": "14"
                },
                {
                    "action_type": "video_view",
                    "value": "14"
                }
            ],
            "frequency": "1.071749",
            "unique_clicks": "0",
            "cpp": "33.721973",
            "inline_link_clicks": "0",
            "inline_post_engagement": "14",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "207"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "16"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "9"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.537143"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.537143"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.537143"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120239592795070023",
            "ad_name": "AD3",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "1001",
            "reach": "883",
            "clicks": "9",
            "spend": 89.9200000000000017053025658242404460906982421875,
            "cpc": 9.9911119999999993268602338503114879131317138671875,
            "cpm": 89.8301699999999954115992295555770397186279296875,
            "ctr": "0.899101",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "link_click",
                    "value": "5"
                },
                {
                    "action_type": "page_engagement",
                    "value": "82"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "2"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "2"
                },
                {
                    "action_type": "post_engagement",
                    "value": "82"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "post",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "2"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "2"
                },
                {
                    "action_type": "video_view",
                    "value": "76"
                }
            ],
            "frequency": "1.133635",
            "unique_clicks": "6",
            "cpp": "50.917327",
            "unique_ctr": "0.679502",
            "inline_link_clicks": "5",
            "inline_link_click_ctr": "0.499501",
            "cost_per_inline_link_click": "8.992",
            "inline_post_engagement": "82",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "775"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "88"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "45"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "30"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "12"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "12"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "12"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "12"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "22.48"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "22.48"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "22.48"
                },
                {
                    "action_type": "video_view",
                    "value": "0.591579"
                },
                {
                    "action_type": "link_click",
                    "value": "8.992"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "22.48"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "44.96"
                },
                {
                    "action_type": "lead",
                    "value": "22.48"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.548293"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "22.48"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "22.48"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "22.48"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.548293"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "22.48"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.499501"
                }
            ]
        },
        {
            "ad_id": "120239592832040023",
            "ad_name": "AD4",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "223",
            "reach": "204",
            "clicks": "4",
            "spend": 16.5,
            "cpc": 4.125,
            "cpm": 73.9910320000000041318344301544129848480224609375,
            "ctr": "1.793722",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "14"
                },
                {
                    "action_type": "post_engagement",
                    "value": "14"
                },
                {
                    "action_type": "video_view",
                    "value": "13"
                }
            ],
            "frequency": "1.093137",
            "unique_clicks": "3",
            "cpp": "40.441176",
            "unique_ctr": "1.470588",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "0.44843",
            "cost_per_inline_link_click": "8.25",
            "inline_post_engagement": "14",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "187"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "13"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.634615"
                },
                {
                    "action_type": "link_click",
                    "value": "8.25"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.589286"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.589286"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.44843"
                }
            ]
        },
        {
            "ad_id": "120239592935410023",
            "ad_name": "AD2",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "1736",
            "reach": "1569",
            "clicks": "15",
            "spend": 98.6200000000000045474735088646411895751953125,
            "cpc": 6.57466599999999967707253745174966752529144287109375,
            "cpm": 56.8087560000000024729160941205918788909912109375,
            "ctr": "0.864055",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "link_click",
                    "value": "9"
                },
                {
                    "action_type": "page_engagement",
                    "value": "9"
                },
                {
                    "action_type": "post_engagement",
                    "value": "9"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "lead",
                    "value": "2"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "2"
                }
            ],
            "frequency": "1.106437",
            "unique_clicks": "13",
            "cpp": "31.427661",
            "unique_ctr": "0.828553",
            "inline_link_clicks": "9",
            "inline_link_click_ctr": "0.518433",
            "cost_per_inline_link_click": "5.478889",
            "inline_post_engagement": "9",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "24.655"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "24.655"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "24.655"
                },
                {
                    "action_type": "link_click",
                    "value": "5.478889"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "24.655"
                },
                {
                    "action_type": "lead",
                    "value": "24.655"
                },
                {
                    "action_type": "post_engagement",
                    "value": "5.478889"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "24.655"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "24.655"
                },
                {
                    "action_type": "page_engagement",
                    "value": "5.478889"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.518433"
                }
            ]
        },
        {
            "ad_id": "120239592956870023",
            "ad_name": "AD3",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "980",
            "reach": "890",
            "clicks": "10",
            "spend": 76.2600000000000051159076974727213382720947265625,
            "cpc": 7.62600000000000033395508580724708735942840576171875,
            "cpm": 77.8163260000000036598066799342632293701171875,
            "ctr": "1.020408",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "link_click",
                    "value": "7"
                },
                {
                    "action_type": "page_engagement",
                    "value": "9"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "9"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "1"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "1"
                },
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "frequency": "1.101124",
            "unique_clicks": "9",
            "cpp": "42.842697",
            "unique_ctr": "1.011236",
            "inline_link_clicks": "7",
            "inline_link_click_ctr": "0.714286",
            "cost_per_inline_link_click": "5.447143",
            "inline_post_engagement": "9",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "7"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "38.13"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "38.13"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "38.13"
                },
                {
                    "action_type": "video_view",
                    "value": "19.065"
                },
                {
                    "action_type": "link_click",
                    "value": "5.447143"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "38.13"
                },
                {
                    "action_type": "lead",
                    "value": "38.13"
                },
                {
                    "action_type": "post_engagement",
                    "value": "4.236667"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "38.13"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "38.13"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "38.13"
                },
                {
                    "action_type": "page_engagement",
                    "value": "4.236667"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "38.13"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.714286"
                }
            ]
        },
        {
            "ad_id": "120239592988950023",
            "ad_name": "AD4",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "3771",
            "reach": "3160",
            "clicks": "37",
            "spend": 174,
            "cpc": 4.7027020000000003818740879069082438945770263671875,
            "cpm": 46.14160799999999795772964716888964176177978515625,
            "ctr": "0.981172",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "link_click",
                    "value": "20"
                },
                {
                    "action_type": "page_engagement",
                    "value": "27"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "4"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "4"
                },
                {
                    "action_type": "post_engagement",
                    "value": "27"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "2"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "2"
                },
                {
                    "action_type": "lead",
                    "value": "6"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_lead",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "4"
                },
                {
                    "action_type": "video_view",
                    "value": "5"
                },
                {
                    "action_type": "post_reaction",
                    "value": "2"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "4"
                }
            ],
            "frequency": "1.193354",
            "unique_clicks": "30",
            "cpp": "27.531646",
            "unique_ctr": "0.949367",
            "inline_link_clicks": "20",
            "inline_link_click_ctr": "0.530363",
            "cost_per_inline_link_click": "4.35",
            "inline_post_engagement": "27",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "25"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "14.5"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "21.75"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "21.75"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "21.75"
                },
                {
                    "action_type": "video_view",
                    "value": "17.4"
                },
                {
                    "action_type": "link_click",
                    "value": "4.35"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "21.75"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "43.5"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "43.5"
                },
                {
                    "action_type": "lead",
                    "value": "14.5"
                },
                {
                    "action_type": "post_engagement",
                    "value": "3.222222"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "21.75"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "21.75"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "21.75"
                },
                {
                    "action_type": "page_engagement",
                    "value": "3.222222"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "21.75"
                }
            ],
            "social_spend": "0.01",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.530363"
                }
            ]
        },
        {
            "ad_id": "120239593146960023",
            "ad_name": "AD4",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "1057",
            "reach": "980",
            "clicks": "13",
            "spend": 56.280000000000001136868377216160297393798828125,
            "cpc": 4.32922999999999991160848367144353687763214111328125,
            "cpm": 53.24503399999999686542651033960282802581787109375,
            "ctr": "1.229896",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "link_click",
                    "value": "9"
                },
                {
                    "action_type": "page_engagement",
                    "value": "9"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "9"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "1"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "1"
                }
            ],
            "frequency": "1.078571",
            "unique_clicks": "11",
            "cpp": "28.714286",
            "unique_ctr": "1.122449",
            "inline_link_clicks": "9",
            "inline_link_click_ctr": "0.851466",
            "cost_per_inline_link_click": "3.126667",
            "inline_post_engagement": "9",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "28.14"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "28.14"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "28.14"
                },
                {
                    "action_type": "link_click",
                    "value": "3.126667"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "28.14"
                },
                {
                    "action_type": "lead",
                    "value": "28.14"
                },
                {
                    "action_type": "post_engagement",
                    "value": "3.126667"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "28.14"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "28.14"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "28.14"
                },
                {
                    "action_type": "page_engagement",
                    "value": "3.126667"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "28.14"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.851466"
                }
            ]
        },
        {
            "ad_id": "120239593146970023",
            "ad_name": "AD3",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "1738",
            "reach": "1434",
            "clicks": "21",
            "spend": 127.06000000000000227373675443232059478759765625,
            "cpc": 6.050475999999999743295120424591004848480224609375,
            "cpm": 73.107020000000005666151992045342922210693359375,
            "ctr": "1.208285",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "link_click",
                    "value": "14"
                },
                {
                    "action_type": "page_engagement",
                    "value": "17"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "4"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "4"
                },
                {
                    "action_type": "post_engagement",
                    "value": "17"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "3"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "post",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "lead",
                    "value": "4"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "4"
                },
                {
                    "action_type": "post_reaction",
                    "value": "2"
                }
            ],
            "frequency": "1.211994",
            "unique_clicks": "16",
            "cpp": "44.30265",
            "unique_ctr": "1.11576",
            "inline_link_clicks": "14",
            "inline_link_click_ctr": "0.805524",
            "cost_per_inline_link_click": "4.537857",
            "inline_post_engagement": "17",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "15.8825"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "15.8825"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "15.8825"
                },
                {
                    "action_type": "link_click",
                    "value": "4.537857"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "15.8825"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "21.176667"
                },
                {
                    "action_type": "lead",
                    "value": "15.8825"
                },
                {
                    "action_type": "post_engagement",
                    "value": "3.737059"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "15.8825"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "15.8825"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "15.8825"
                },
                {
                    "action_type": "page_engagement",
                    "value": "3.737059"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "15.8825"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.805524"
                }
            ]
        },
        {
            "ad_id": "120239593146980023",
            "ad_name": "AD2",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "557",
            "reach": "499",
            "clicks": "12",
            "spend": 29.219999999999998863131622783839702606201171875,
            "cpc": 2.435000000000000053290705182007513940334320068359375,
            "cpm": 52.45960600000000084719431470148265361785888671875,
            "ctr": "2.154399",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "link_click",
                    "value": "8"
                },
                {
                    "action_type": "page_engagement",
                    "value": "9"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "post_engagement",
                    "value": "9"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "2"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "2"
                },
                {
                    "action_type": "post_reaction",
                    "value": "1"
                }
            ],
            "frequency": "1.116232",
            "unique_clicks": "9",
            "cpp": "29.278557",
            "unique_ctr": "1.803607",
            "inline_link_clicks": "8",
            "inline_link_click_ctr": "1.436266",
            "cost_per_inline_link_click": "1.82625",
            "inline_post_engagement": "9",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "7.305"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "7.305"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "7.305"
                },
                {
                    "action_type": "link_click",
                    "value": "1.82625"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "7.305"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "14.61"
                },
                {
                    "action_type": "lead",
                    "value": "7.305"
                },
                {
                    "action_type": "post_engagement",
                    "value": "1.623333"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "7.305"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "4.87"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "7.305"
                },
                {
                    "action_type": "page_engagement",
                    "value": "1.623333"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "4.87"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "1.436266"
                }
            ]
        },
        {
            "ad_id": "120239593146990023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "204",
            "reach": "188",
            "clicks": "5",
            "spend": 16.4200000000000017053025658242404460906982421875,
            "cpc": 3.28399999999999980815346134477294981479644775390625,
            "cpm": 80.490195999999997411578078754246234893798828125,
            "ctr": "2.45098",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "2"
                },
                {
                    "action_type": "page_engagement",
                    "value": "25"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "25"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "1"
                },
                {
                    "action_type": "video_view",
                    "value": "22"
                },
                {
                    "action_type": "post_reaction",
                    "value": "1"
                }
            ],
            "frequency": "1.085106",
            "unique_clicks": "3",
            "cpp": "43.670213",
            "unique_ctr": "1.595745",
            "inline_link_clicks": "2",
            "inline_link_click_ctr": "0.980392",
            "cost_per_inline_link_click": "4.105",
            "inline_post_engagement": "25",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "174"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "28"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "14"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.373182"
                },
                {
                    "action_type": "link_click",
                    "value": "4.105"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "8.21"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.3284"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "8.21"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.3284"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "8.21"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.980392"
                }
            ]
        },
        {
            "ad_id": "120239593147000023",
            "ad_name": "AD3",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "222",
            "reach": "208",
            "clicks": "2",
            "spend": 16.9200000000000017053025658242404460906982421875,
            "cpc": 8.46000000000000085265128291212022304534912109375,
            "cpm": 76.216216000000002850356395356357097625732421875,
            "ctr": "0.900901",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "26"
                },
                {
                    "action_type": "post_engagement",
                    "value": "26"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "1"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_lead",
                    "value": "1"
                },
                {
                    "action_type": "video_view",
                    "value": "26"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "2"
                }
            ],
            "frequency": "1.067308",
            "unique_clicks": "2",
            "cpp": "40.673077",
            "unique_ctr": "0.961538",
            "inline_link_clicks": "0",
            "inline_post_engagement": "26",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "193"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "30"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "15"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "8"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "8.46"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "4.23"
                },
                {
                    "action_type": "video_view",
                    "value": "0.325385"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "8.46"
                },
                {
                    "action_type": "lead",
                    "value": "8.46"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.325385"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.325385"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120239593147010023",
            "ad_name": "AD4",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "66",
            "reach": "65",
            "clicks": "0",
            "spend": 3.37999999999999989341858963598497211933135986328125,
            "cpc": null,
            "cpm": 51.21212200000000080990503192879259586334228515625,
            "ctr": null,
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "3"
                },
                {
                    "action_type": "post_engagement",
                    "value": "3"
                },
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "frequency": "1.015385",
            "unique_clicks": "0",
            "cpp": "26",
            "inline_link_clicks": "0",
            "inline_post_engagement": "3",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "63"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.563333"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.563333"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.563333"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120239593147020023",
            "ad_name": "AD2",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "383",
            "reach": "353",
            "clicks": "0",
            "spend": 26.019999999999999573674358543939888477325439453125,
            "cpc": null,
            "cpm": 67.9373360000000019454091670922935009002685546875,
            "ctr": null,
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "27"
                },
                {
                    "action_type": "post_engagement",
                    "value": "27"
                },
                {
                    "action_type": "video_view",
                    "value": "27"
                }
            ],
            "frequency": "1.084986",
            "unique_clicks": "0",
            "cpp": "36.855524",
            "inline_link_clicks": "0",
            "inline_post_engagement": "27",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "314"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "28"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "20"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "13"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "9"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "9"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "9"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "9"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.481852"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.481852"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.481852"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120239593147050023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "5276",
            "reach": "4447",
            "clicks": "50",
            "spend": 247.219999999999998863131622783839702606201171875,
            "cpc": 4.9443999999999999062083588796667754650115966796875,
            "cpm": 46.8574679999999972324076225049793720245361328125,
            "ctr": "0.947688",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "link_click",
                    "value": "35"
                },
                {
                    "action_type": "page_engagement",
                    "value": "42"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "42"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "7"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.post_save",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "5"
                },
                {
                    "action_type": "onsite_conversion.post_net_save",
                    "value": "2"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "2"
                },
                {
                    "action_type": "lead",
                    "value": "6"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_lead",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "4"
                },
                {
                    "action_type": "post_reaction",
                    "value": "5"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "4"
                }
            ],
            "frequency": "1.186418",
            "unique_clicks": "43",
            "cpp": "27.796267",
            "unique_ctr": "0.966944",
            "inline_link_clicks": "35",
            "inline_link_click_ctr": "0.663381",
            "cost_per_inline_link_click": "3.531714",
            "inline_post_engagement": "42",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "20.601667"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "30.9025"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "30.9025"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "30.9025"
                },
                {
                    "action_type": "link_click",
                    "value": "3.531714"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "30.9025"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "17.658571"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "61.805"
                },
                {
                    "action_type": "lead",
                    "value": "20.601667"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2.943095"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "30.9025"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "123.61"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "30.9025"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2.943095"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "123.61"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.663381"
                }
            ]
        },
        {
            "ad_id": "120239593539370023",
            "ad_name": "AD3",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "1335",
            "reach": "1140",
            "clicks": "16",
            "spend": 88.5400000000000062527760746888816356658935546875,
            "cpc": 5.53375000000000039079850466805510222911834716796875,
            "cpm": 66.3220979999999968867996358312666416168212890625,
            "ctr": "1.198502",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "link_click",
                    "value": "9"
                },
                {
                    "action_type": "page_engagement",
                    "value": "9"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "9"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "lead",
                    "value": "4"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "4"
                }
            ],
            "frequency": "1.171053",
            "unique_clicks": "12",
            "cpp": "38.833333",
            "unique_ctr": "1.052632",
            "inline_link_clicks": "9",
            "inline_link_click_ctr": "0.674157",
            "cost_per_inline_link_click": "4.918889",
            "inline_post_engagement": "9",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "11.0675"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "11.0675"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "11.0675"
                },
                {
                    "action_type": "link_click",
                    "value": "4.918889"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "11.0675"
                },
                {
                    "action_type": "lead",
                    "value": "11.0675"
                },
                {
                    "action_type": "post_engagement",
                    "value": "4.918889"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "11.0675"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "44.27"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "11.0675"
                },
                {
                    "action_type": "page_engagement",
                    "value": "4.918889"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "44.27"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.674157"
                }
            ]
        },
        {
            "ad_id": "120239593539390023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "3436",
            "reach": "2899",
            "clicks": "36",
            "spend": 164.979999999999989768184605054557323455810546875,
            "cpc": 4.58277800000000024027713152463547885417938232421875,
            "cpm": 48.0151340000000033114702091552317142486572265625,
            "ctr": "1.04773",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "link_click",
                    "value": "22"
                },
                {
                    "action_type": "page_engagement",
                    "value": "23"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "post_engagement",
                    "value": "23"
                },
                {
                    "action_type": "comment",
                    "value": "1"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "lead",
                    "value": "5"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "5"
                }
            ],
            "frequency": "1.185236",
            "unique_clicks": "28",
            "cpp": "28.45464",
            "unique_ctr": "0.96585",
            "inline_link_clicks": "22",
            "inline_link_click_ctr": "0.640279",
            "cost_per_inline_link_click": "3.749545",
            "inline_post_engagement": "23",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "16.498"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "16.498"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "16.498"
                },
                {
                    "action_type": "link_click",
                    "value": "3.749545"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "16.498"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "82.49"
                },
                {
                    "action_type": "lead",
                    "value": "16.498"
                },
                {
                    "action_type": "post_engagement",
                    "value": "3.586522"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "16.498"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "27.496667"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "16.498"
                },
                {
                    "action_type": "page_engagement",
                    "value": "3.586522"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "27.496667"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.640279"
                }
            ]
        },
        {
            "ad_id": "120239593539400023",
            "ad_name": "AD4",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "772",
            "reach": "679",
            "clicks": "8",
            "spend": 42.219999999999998863131622783839702606201171875,
            "cpc": 5.277499999999999857891452847979962825775146484375,
            "cpm": 54.6891200000000026193447411060333251953125,
            "ctr": "1.036269",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "link_click",
                    "value": "5"
                },
                {
                    "action_type": "page_engagement",
                    "value": "5"
                },
                {
                    "action_type": "post_engagement",
                    "value": "5"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "1"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "1"
                }
            ],
            "frequency": "1.136966",
            "unique_clicks": "6",
            "cpp": "31.089838",
            "unique_ctr": "0.883652",
            "inline_link_clicks": "5",
            "inline_link_click_ctr": "0.647668",
            "cost_per_inline_link_click": "4.222",
            "inline_post_engagement": "5",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "21.11"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "21.11"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "21.11"
                },
                {
                    "action_type": "link_click",
                    "value": "4.222"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "21.11"
                },
                {
                    "action_type": "lead",
                    "value": "21.11"
                },
                {
                    "action_type": "post_engagement",
                    "value": "4.222"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "21.11"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "21.11"
                },
                {
                    "action_type": "page_engagement",
                    "value": "4.222"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.647668"
                }
            ]
        },
        {
            "ad_id": "120239593539410023",
            "ad_name": "AD4",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "36",
            "reach": "34",
            "clicks": "1",
            "spend": 1.2600000000000000088817841970012523233890533447265625,
            "cpc": 1.2600000000000000088817841970012523233890533447265625,
            "cpm": 35,
            "ctr": "2.777778",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "4"
                },
                {
                    "action_type": "post_engagement",
                    "value": "4"
                },
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "frequency": "1.058824",
            "unique_clicks": "1",
            "cpp": "18.529412",
            "unique_ctr": "2.941176",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "2.777778",
            "cost_per_inline_link_click": "0.63",
            "inline_post_engagement": "4",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "34"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.21"
                },
                {
                    "action_type": "link_click",
                    "value": "0.63"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.1575"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.1575"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "2.777778"
                }
            ]
        },
        {
            "ad_id": "120239593539420023",
            "ad_name": "AD2",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "128",
            "reach": "119",
            "clicks": "1",
            "spend": 7.480000000000000426325641456060111522674560546875,
            "cpc": 7.480000000000000426325641456060111522674560546875,
            "cpm": 58.4375,
            "ctr": "0.78125",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "9"
                },
                {
                    "action_type": "post_engagement",
                    "value": "9"
                },
                {
                    "action_type": "video_view",
                    "value": "8"
                }
            ],
            "frequency": "1.07563",
            "unique_clicks": "1",
            "cpp": "31.428571",
            "unique_ctr": "0.840336",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "0.78125",
            "cost_per_inline_link_click": "3.74",
            "inline_post_engagement": "9",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "108"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "8"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.4675"
                },
                {
                    "action_type": "link_click",
                    "value": "3.74"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.415556"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.415556"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.78125"
                }
            ]
        },
        {
            "ad_id": "120239593539430023",
            "ad_name": "AD2",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "533",
            "reach": "479",
            "clicks": "3",
            "spend": 22.4200000000000017053025658242404460906982421875,
            "cpc": 7.47333400000000036556002669385634362697601318359375,
            "cpm": 42.0637899999999973488229443319141864776611328125,
            "ctr": "0.562852",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "2"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2"
                }
            ],
            "frequency": "1.112735",
            "unique_clicks": "3",
            "cpp": "23.402923",
            "unique_ctr": "0.626305",
            "inline_link_clicks": "2",
            "inline_link_click_ctr": "0.375235",
            "cost_per_inline_link_click": "5.605",
            "inline_post_engagement": "2",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "link_click",
                    "value": "5.605"
                },
                {
                    "action_type": "post_engagement",
                    "value": "5.605"
                },
                {
                    "action_type": "page_engagement",
                    "value": "5.605"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.375235"
                }
            ]
        },
        {
            "ad_id": "120239593539440023",
            "ad_name": "AD3",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "242",
            "reach": "209",
            "clicks": "2",
            "spend": 20.559999999999998721023075631819665431976318359375,
            "cpc": 10.2799999999999993605115378159098327159881591796875,
            "cpm": 84.9586780000000061363607528619468212127685546875,
            "ctr": "0.826446",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "23"
                },
                {
                    "action_type": "post_engagement",
                    "value": "23"
                },
                {
                    "action_type": "video_view",
                    "value": "23"
                }
            ],
            "frequency": "1.157895",
            "unique_clicks": "2",
            "cpp": "49.186603",
            "unique_ctr": "0.956938",
            "inline_link_clicks": "0",
            "inline_post_engagement": "23",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "193"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "26"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "14"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "9"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.446957"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.446957"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.446957"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120239593539450023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "144",
            "reach": "134",
            "clicks": "0",
            "spend": 9.6199999999999992184029906638897955417633056640625,
            "cpc": null,
            "cpm": 66.805555999999995719917933456599712371826171875,
            "ctr": null,
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "13"
                },
                {
                    "action_type": "post_engagement",
                    "value": "13"
                },
                {
                    "action_type": "video_view",
                    "value": "13"
                }
            ],
            "frequency": "1.074627",
            "unique_clicks": "0",
            "cpp": "35.895522",
            "inline_link_clicks": "0",
            "inline_post_engagement": "13",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "119"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "15"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "8"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.37"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.37"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.37"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120239594292080023",
            "ad_name": "AD1",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "48745",
            "reach": "37174",
            "clicks": "459",
            "spend": 680.779999999999972715158946812152862548828125,
            "cpc": 1.48317999999999994287236404488794505596160888671875,
            "cpm": 13.9661500000000007304379323613829910755157470703125,
            "ctr": "0.941635",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "23"
                },
                {
                    "action_type": "link_click",
                    "value": "170"
                },
                {
                    "action_type": "page_engagement",
                    "value": "200"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "13"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "13"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "7"
                },
                {
                    "action_type": "post_engagement",
                    "value": "196"
                },
                {
                    "action_type": "comment",
                    "value": "3"
                },
                {
                    "action_type": "like",
                    "value": "4"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "26"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "23"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "16"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "2"
                },
                {
                    "action_type": "lead",
                    "value": "25"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "23"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_lead",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "23"
                },
                {
                    "action_type": "post_reaction",
                    "value": "23"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "4"
                }
            ],
            "frequency": "1.311266",
            "unique_clicks": "383",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "14"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "13"
                }
            ],
            "cpp": "9.156669",
            "unique_ctr": "1.03029",
            "inline_link_clicks": "170",
            "inline_link_click_ctr": "0.348754",
            "cost_per_inline_link_click": "2.002294",
            "inline_post_engagement": "196",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "13.6156"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "14.799565"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "85.0975"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "14.799565"
                },
                {
                    "action_type": "link_click",
                    "value": "2.002294"
                },
                {
                    "action_type": "like",
                    "value": "85.0975"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "14.799565"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "13.091923"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "170.195"
                },
                {
                    "action_type": "lead",
                    "value": "13.6156"
                },
                {
                    "action_type": "post_engagement",
                    "value": "1.736684"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "14.799565"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "26.183846"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "14.799565"
                },
                {
                    "action_type": "page_engagement",
                    "value": "1.70195"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "26.183846"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.348754"
                }
            ]
        },
        {
            "ad_id": "120239594343030023",
            "ad_name": "AD2",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "2304",
            "reach": "1897",
            "clicks": "34",
            "spend": 53.75999999999999801048033987171947956085205078125,
            "cpc": 1.5811759999999999148911911106551997363567352294921875,
            "cpm": 23.33333400000000068530425778590142726898193359375,
            "ctr": "1.475694",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "link_click",
                    "value": "10"
                },
                {
                    "action_type": "page_engagement",
                    "value": "11"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "11"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "1"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "1"
                },
                {
                    "action_type": "post_reaction",
                    "value": "1"
                }
            ],
            "frequency": "1.214549",
            "unique_clicks": "29",
            "cpp": "14.169742",
            "unique_ctr": "1.52873",
            "inline_link_clicks": "10",
            "inline_link_click_ctr": "0.434028",
            "cost_per_inline_link_click": "2.688",
            "inline_post_engagement": "11",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "26.88"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "26.88"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "26.88"
                },
                {
                    "action_type": "link_click",
                    "value": "2.688"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "26.88"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "26.88"
                },
                {
                    "action_type": "lead",
                    "value": "26.88"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2.443636"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "26.88"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "26.88"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "26.88"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2.443636"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "26.88"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.434028"
                }
            ]
        },
        {
            "ad_id": "120239594362810023",
            "ad_name": "AD3",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "12478",
            "reach": "8727",
            "clicks": "163",
            "spend": 358.04000000000002046363078989088535308837890625,
            "cpc": 2.196563999999999960976992952055297791957855224609375,
            "cpm": 28.69369999999999976125764078460633754730224609375,
            "ctr": "1.306299",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "15"
                },
                {
                    "action_type": "link_click",
                    "value": "78"
                },
                {
                    "action_type": "page_engagement",
                    "value": "86"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "6"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "6"
                },
                {
                    "action_type": "post_engagement",
                    "value": "85"
                },
                {
                    "action_type": "like",
                    "value": "1"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "7"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "15"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "7"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "3"
                },
                {
                    "action_type": "lead",
                    "value": "18"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "15"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_lead",
                    "value": "3"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "15"
                },
                {
                    "action_type": "post_reaction",
                    "value": "7"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "6"
                }
            ],
            "frequency": "1.429816",
            "unique_clicks": "129",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "8"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "8"
                }
            ],
            "cpp": "20.513349",
            "unique_ctr": "1.478171",
            "inline_link_clicks": "78",
            "inline_link_click_ctr": "0.6251",
            "cost_per_inline_link_click": "2.295128",
            "inline_post_engagement": "85",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "9.945556"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "11.934667"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "29.836667"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "11.934667"
                },
                {
                    "action_type": "link_click",
                    "value": "2.295128"
                },
                {
                    "action_type": "like",
                    "value": "179.02"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "11.934667"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "25.574286"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "59.673333"
                },
                {
                    "action_type": "lead",
                    "value": "9.945556"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2.106118"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "11.934667"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "29.836667"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "11.934667"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2.081628"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "29.836667"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.6251"
                }
            ]
        },
        {
            "ad_id": "120239594576410023",
            "ad_name": "AD4",
            "date_start": "2026-01-15",
            "date_stop": "2026-01-15",
            "impressions": "932",
            "reach": "782",
            "clicks": "8",
            "spend": 26.6400000000000005684341886080801486968994140625,
            "cpc": 3.3300000000000000710542735760100185871124267578125,
            "cpm": 28.583690000000000708268999005667865276336669921875,
            "ctr": "0.858369",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "4"
                },
                {
                    "action_type": "page_engagement",
                    "value": "4"
                },
                {
                    "action_type": "post_engagement",
                    "value": "4"
                }
            ],
            "frequency": "1.191816",
            "unique_clicks": "7",
            "cpp": "17.033248",
            "unique_ctr": "0.895141",
            "inline_link_clicks": "4",
            "inline_link_click_ctr": "0.429185",
            "cost_per_inline_link_click": "3.33",
            "inline_post_engagement": "4",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "link_click",
                    "value": "3.33"
                },
                {
                    "action_type": "post_engagement",
                    "value": "3.33"
                },
                {
                    "action_type": "page_engagement",
                    "value": "3.33"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.429185"
                }
            ]
        }
    ]
}

MR SKB