22

✏️ Editing: meta_insights_20260312_070355_4835a169.json

{
    "extraction_time": "2026-03-12T11:04:02.499017",
    "run_date": "2026-03-12",
    "data_date": "2026-02-28",
    "source_system": "meta",
    "data_type": "insights",
    "record_count": 10,
    "data": [
        {
            "ad_id": "120240806993680023",
            "ad_name": "UNI-K",
            "date_start": "2026-02-28",
            "date_stop": "2026-02-28",
            "impressions": "0",
            "reach": "0",
            "clicks": "0",
            "spend": 0,
            "cpc": null,
            "cpm": null,
            "ctr": null,
            "actions": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
                    "value": "1"
                }
            ],
            "frequency": "0",
            "unique_clicks": "0",
            "inline_link_clicks": "0",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "0"
                },
                {
                    "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
                    "value": "0"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120241005611740023",
            "ad_name": "AD1",
            "date_start": "2026-02-28",
            "date_stop": "2026-02-28",
            "impressions": "28312",
            "reach": "25118",
            "clicks": "21",
            "spend": 410.01999999999998181010596454143524169921875,
            "cpc": 19.524761999999999062538336147554218769073486328125,
            "cpm": 14.482198000000000348563844454474747180938720703125,
            "ctr": "0.074174",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "7702"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "7702"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "52"
                },
                {
                    "action_type": "onsite_conversion.post_unsave",
                    "value": "1"
                },
                {
                    "action_type": "post",
                    "value": "3"
                },
                {
                    "action_type": "onsite_conversion.post_save",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "47"
                },
                {
                    "action_type": "onsite_conversion.post_net_save",
                    "value": "0"
                },
                {
                    "action_type": "video_view",
                    "value": "7649"
                },
                {
                    "action_type": "post_reaction",
                    "value": "48"
                }
            ],
            "frequency": "1.12716",
            "unique_clicks": "21",
            "cpp": "8.161876",
            "unique_ctr": "0.083605",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "0.003532",
            "cost_per_inline_link_click": "205.01",
            "inline_post_engagement": "7702",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "24282"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "694"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "192"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "86"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "42"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1018"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1018"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "277"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.026802"
                },
                {
                    "action_type": "link_click",
                    "value": "205.01"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "3.9425"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.026618"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.026618"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.003532"
                }
            ]
        },
        {
            "ad_id": "120241028460190023",
            "ad_name": "AD2",
            "date_start": "2026-02-28",
            "date_stop": "2026-02-28",
            "impressions": "156190",
            "reach": "156190",
            "clicks": "99",
            "spend": 1242.920000000000072759576141834259033203125,
            "cpc": 12.554748000000000018872015061788260936737060546875,
            "cpm": 7.9577439999999999287183527485467493534088134765625,
            "ctr": "0.063384",
            "actions": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "1"
                },
                {
                    "action_type": "link_click",
                    "value": "32"
                },
                {
                    "action_type": "page_engagement",
                    "value": "4334"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "16"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "16"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "8"
                },
                {
                    "action_type": "post_engagement",
                    "value": "4334"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "31"
                },
                {
                    "action_type": "post",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "19"
                },
                {
                    "action_type": "onsite_conversion.messaging_first_reply",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "1"
                },
                {
                    "action_type": "video_view",
                    "value": "4271"
                },
                {
                    "action_type": "post_reaction",
                    "value": "27"
                }
            ],
            "frequency": "1",
            "unique_clicks": "94",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "32"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "31"
                }
            ],
            "cpp": "3.978872",
            "unique_ctr": "0.060183",
            "inline_link_clicks": "32",
            "inline_link_click_ctr": "0.020488",
            "cost_per_inline_link_click": "19.420625",
            "inline_post_engagement": "4334",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "140662"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "255"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "97"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "51"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "41"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "357"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "357"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "129"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "621.46"
                },
                {
                    "action_type": "video_view",
                    "value": "0.145507"
                },
                {
                    "action_type": "link_click",
                    "value": "19.420625"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "20.047097"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.143392"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "38.84125"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.143392"
                },
                {
                    "action_type": "onsite_conversion.messaging_first_reply",
                    "value": "621.46"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "38.84125"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "621.46"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.020488"
                }
            ]
        },
        {
            "ad_id": "120241132014280023",
            "ad_name": "AD2",
            "date_start": "2026-02-28",
            "date_stop": "2026-02-28",
            "impressions": "135821",
            "reach": "132244",
            "clicks": "107",
            "spend": 1065.859999999999899955582804977893829345703125,
            "cpc": 9.9613080000000007174776328611187636852264404296875,
            "cpm": 7.847533999999999565488906227983534336090087890625,
            "ctr": "0.07878",
            "actions": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "1"
                },
                {
                    "action_type": "link_click",
                    "value": "46"
                },
                {
                    "action_type": "page_engagement",
                    "value": "3486"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "26"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "26"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "12"
                },
                {
                    "action_type": "post_engagement",
                    "value": "3486"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "43"
                },
                {
                    "action_type": "post",
                    "value": "6"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "25"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.messaging_first_reply",
                    "value": "2"
                },
                {
                    "action_type": "lead",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "3"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_replied_7d",
                    "value": "1"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_lead",
                    "value": "1"
                },
                {
                    "action_type": "video_view",
                    "value": "3397"
                },
                {
                    "action_type": "post_reaction",
                    "value": "37"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "2"
                }
            ],
            "frequency": "1.027048",
            "unique_clicks": "102",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "46"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "45"
                }
            ],
            "cpp": "4.029899",
            "unique_ctr": "0.07713",
            "inline_link_clicks": "46",
            "inline_link_click_ctr": "0.033868",
            "cost_per_inline_link_click": "11.585435",
            "inline_post_engagement": "3486",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "128628"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1127"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "428"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "227"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "141"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "344"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "344"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "133"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "532.93"
                },
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "532.93"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "266.465"
                },
                {
                    "action_type": "video_view",
                    "value": "0.156883"
                },
                {
                    "action_type": "link_click",
                    "value": "11.585435"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "12.393721"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "532.93"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_replied_7d",
                    "value": "532.93"
                },
                {
                    "action_type": "lead",
                    "value": "532.93"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.152877"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "20.497308"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.152877"
                },
                {
                    "action_type": "onsite_conversion.messaging_first_reply",
                    "value": "266.465"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "20.497308"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "177.643333"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.033868"
                }
            ]
        },
        {
            "ad_id": "120241132014310023",
            "ad_name": "AD1",
            "date_start": "2026-02-28",
            "date_stop": "2026-02-28",
            "impressions": "1373",
            "reach": "1373",
            "clicks": "2",
            "spend": 11.0999999999999996447286321199499070644378662109375,
            "cpc": 5.54999999999999982236431605997495353221893310546875,
            "cpm": 8.0844860000000000610498318565078079700469970703125,
            "ctr": "0.145666",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "79"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "79"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "0"
                },
                {
                    "action_type": "video_view",
                    "value": "78"
                },
                {
                    "action_type": "post_reaction",
                    "value": "1"
                }
            ],
            "frequency": "1",
            "unique_clicks": "2",
            "cpp": "4.042243",
            "unique_ctr": "0.145666",
            "inline_link_clicks": "0",
            "inline_post_engagement": "79",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "1322"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "21"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.071154"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "5.55"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.070253"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.070253"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120241198614630023",
            "ad_name": "AD1",
            "date_start": "2026-02-28",
            "date_stop": "2026-02-28",
            "impressions": "640",
            "reach": "635",
            "clicks": "0",
            "spend": 4.7599999999999997868371792719699442386627197265625,
            "cpc": null,
            "cpm": 7.4375,
            "ctr": null,
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "22"
                },
                {
                    "action_type": "post_engagement",
                    "value": "22"
                },
                {
                    "action_type": "video_view",
                    "value": "22"
                }
            ],
            "frequency": "1.007874",
            "unique_clicks": "0",
            "cpp": "3.748032",
            "inline_link_clicks": "0",
            "inline_post_engagement": "22",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "610"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.108182"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.108182"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.108182"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120241198614670023",
            "ad_name": "AD2",
            "date_start": "2026-02-28",
            "date_stop": "2026-02-28",
            "impressions": "98525",
            "reach": "98525",
            "clicks": "64",
            "spend": 763.1200000000000045474735088646411895751953125,
            "cpc": 11.9237500000000000710542735760100185871124267578125,
            "cpm": 7.74544600000000027506530386744998395442962646484375,
            "ctr": "0.064958",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "20"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2257"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "8"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "8"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "12"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2257"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "37"
                },
                {
                    "action_type": "post",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "24"
                },
                {
                    "action_type": "video_view",
                    "value": "2200"
                },
                {
                    "action_type": "post_reaction",
                    "value": "36"
                }
            ],
            "frequency": "1",
            "unique_clicks": "64",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "20"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "20"
                }
            ],
            "cpp": "3.872723",
            "unique_ctr": "0.064958",
            "inline_link_clicks": "20",
            "inline_link_click_ctr": "0.020299",
            "cost_per_inline_link_click": "19.078",
            "inline_post_engagement": "2257",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "92510"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "451"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "184"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "108"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "63"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "230"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "230"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "88"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.173436"
                },
                {
                    "action_type": "link_click",
                    "value": "19.078"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "10.312432"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.169056"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "47.695"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.169056"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "47.695"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.020299"
                }
            ]
        },
        {
            "ad_id": "120241198731870023",
            "ad_name": "AD3",
            "date_start": "2026-02-28",
            "date_stop": "2026-02-28",
            "impressions": "571",
            "reach": "565",
            "clicks": "0",
            "spend": 4.37999999999999989341858963598497211933135986328125,
            "cpc": null,
            "cpm": 7.67075399999999962830088406917639076709747314453125,
            "ctr": null,
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "14"
                },
                {
                    "action_type": "post_engagement",
                    "value": "14"
                },
                {
                    "action_type": "video_view",
                    "value": "14"
                }
            ],
            "frequency": "1.010619",
            "unique_clicks": "0",
            "cpp": "3.876106",
            "inline_link_clicks": "0",
            "inline_post_engagement": "14",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "544"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.156429"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.156429"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.156429"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120241410030000023",
            "ad_name": "AD3",
            "date_start": "2026-02-28",
            "date_stop": "2026-02-28",
            "impressions": "2564",
            "reach": "2564",
            "clicks": "1",
            "spend": 19.219999999999998863131622783839702606201171875,
            "cpc": 19.219999999999998863131622783839702606201171875,
            "cpm": 7.4961000000000002074784788419492542743682861328125,
            "ctr": "0.039002",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "54"
                },
                {
                    "action_type": "post_engagement",
                    "value": "54"
                },
                {
                    "action_type": "video_view",
                    "value": "54"
                }
            ],
            "frequency": "1",
            "unique_clicks": "1",
            "cpp": "3.74805",
            "unique_ctr": "0.039002",
            "inline_link_clicks": "0",
            "inline_post_engagement": "54",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "2438"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.177963"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.177963"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.177963"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120241496862450023",
            "ad_name": "AD4",
            "date_start": "2026-02-28",
            "date_stop": "2026-02-28",
            "impressions": "7",
            "reach": "7",
            "clicks": "0",
            "spend": 0.040000000000000000832667268468867405317723751068115234375,
            "cpc": null,
            "cpm": 5.71428600000000042058445615111850202083587646484375,
            "ctr": null,
            "actions": [],
            "frequency": "1",
            "unique_clicks": "0",
            "cpp": "2.857143",
            "inline_link_clicks": "0",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "7"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "social_spend": "0"
        }
    ]
}

MR SKB