22

✏️ Editing: meta_insights_20260312_070433_a09ffa76.json

{
    "extraction_time": "2026-03-12T11:04:42.539120",
    "run_date": "2026-03-12",
    "data_date": "2026-03-05",
    "source_system": "meta",
    "data_type": "insights",
    "record_count": 23,
    "data": [
        {
            "ad_id": "120241005611740023",
            "ad_name": "AD1",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "57393",
            "reach": "49605",
            "clicks": "21",
            "spend": 560.3200000000000500222085975110530853271484375,
            "cpc": 26.681903999999999399506123154424130916595458984375,
            "cpm": 9.76286400000000043064574128948152065277099609375,
            "ctr": "0.03659",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "15037"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "4"
                },
                {
                    "action_type": "post_engagement",
                    "value": "15037"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "44"
                },
                {
                    "action_type": "post",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.post_save",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "34"
                },
                {
                    "action_type": "onsite_conversion.post_net_save",
                    "value": "2"
                },
                {
                    "action_type": "video_view",
                    "value": "14993"
                },
                {
                    "action_type": "post_reaction",
                    "value": "38"
                }
            ],
            "frequency": "1.157",
            "unique_clicks": "21",
            "cpp": "5.647818",
            "unique_ctr": "0.042334",
            "inline_link_clicks": "0",
            "inline_post_engagement": "15037",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "45127"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1476"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "348"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "155"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "95"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2200"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2200"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "585"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.018686"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "6.367273"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.018631"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.018631"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120241018584090023",
            "ad_name": "UNI-S",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "250",
            "reach": "215",
            "clicks": "2",
            "spend": 5.04000000000000003552713678800500929355621337890625,
            "cpc": 2.520000000000000017763568394002504646778106689453125,
            "cpm": 20.160000000000000142108547152020037174224853515625,
            "ctr": "0.8",
            "actions": [],
            "frequency": "1.162791",
            "unique_clicks": "2",
            "cpp": "11.72093",
            "unique_ctr": "0.930233",
            "inline_link_clicks": "0",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "social_spend": "0.17"
        },
        {
            "ad_id": "120241018584100023",
            "ad_name": "UNI-V",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "4026",
            "reach": "3227",
            "clicks": "42",
            "spend": 69.3599999999999994315658113919198513031005859375,
            "cpc": 1.6514279999999998960191760488669387996196746826171875,
            "cpm": 17.22801799999999872170519665814936161041259765625,
            "ctr": "1.043219",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "link_click",
                    "value": "22"
                },
                {
                    "action_type": "page_engagement",
                    "value": "25"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "post_engagement",
                    "value": "24"
                },
                {
                    "action_type": "like",
                    "value": "1"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "2"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "6"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_lead",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "5"
                },
                {
                    "action_type": "post_reaction",
                    "value": "2"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "2"
                }
            ],
            "frequency": "1.247598",
            "unique_clicks": "31",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "cpp": "10.746824",
            "unique_ctr": "0.960645",
            "inline_link_clicks": "22",
            "inline_link_click_ctr": "0.546448",
            "cost_per_inline_link_click": "1.576364",
            "inline_post_engagement": "24",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "5.78"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "6.936"
                },
                {
                    "action_type": "offsite_conversion.fb_pixel_custom",
                    "value": "17.34"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "6.936"
                },
                {
                    "action_type": "link_click",
                    "value": "1.576364"
                },
                {
                    "action_type": "like",
                    "value": "34.68"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "6.936"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "17.34"
                },
                {
                    "action_type": "onsite_web_lead",
                    "value": "34.68"
                },
                {
                    "action_type": "lead",
                    "value": "5.78"
                },
                {
                    "action_type": "post_engagement",
                    "value": "1.445"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "6.936"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "11.56"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "6.936"
                },
                {
                    "action_type": "page_engagement",
                    "value": "1.3872"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "11.56"
                }
            ],
            "social_spend": "2.24",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.546448"
                }
            ]
        },
        {
            "ad_id": "120241018584110023",
            "ad_name": "UNI-K",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "3948",
            "reach": "3237",
            "clicks": "63",
            "spend": 78.219999999999998863131622783839702606201171875,
            "cpc": 1.2415879999999999139248529900214634835720062255859375,
            "cpm": 19.812563999999998287648850237019360065460205078125,
            "ctr": "1.595745",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "6"
                },
                {
                    "action_type": "link_click",
                    "value": "31"
                },
                {
                    "action_type": "page_engagement",
                    "value": "31"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "post_engagement",
                    "value": "31"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "6"
                },
                {
                    "action_type": "lead",
                    "value": "6"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "6"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "6"
                }
            ],
            "frequency": "1.219648",
            "unique_clicks": "49",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "4"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "4"
                }
            ],
            "cpp": "12.082175",
            "unique_ctr": "1.513747",
            "inline_link_clicks": "31",
            "inline_link_click_ctr": "0.785208",
            "cost_per_inline_link_click": "1.261613",
            "inline_post_engagement": "31",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "6.518333"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "6.518333"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "6.518333"
                },
                {
                    "action_type": "link_click",
                    "value": "1.261613"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "6.518333"
                },
                {
                    "action_type": "lead",
                    "value": "6.518333"
                },
                {
                    "action_type": "post_engagement",
                    "value": "1.261613"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "6.518333"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "13.036667"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "6.518333"
                },
                {
                    "action_type": "page_engagement",
                    "value": "1.261613"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "13.036667"
                }
            ],
            "social_spend": "3.04",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.785208"
                }
            ]
        },
        {
            "ad_id": "120241018584120023",
            "ad_name": "CS 95",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "2656",
            "reach": "1890",
            "clicks": "62",
            "spend": 78.8599999999999994315658113919198513031005859375,
            "cpc": 1.2719359999999999555342355961329303681850433349609375,
            "cpm": 29.6912659999999988258423400111496448516845703125,
            "ctr": "2.334337",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "link_click",
                    "value": "23"
                },
                {
                    "action_type": "page_engagement",
                    "value": "24"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "2"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "2"
                },
                {
                    "action_type": "post_engagement",
                    "value": "24"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_save",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_save",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "2"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "2"
                }
            ],
            "frequency": "1.405291",
            "unique_clicks": "48",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "3"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "3"
                }
            ],
            "cpp": "20.862434",
            "unique_ctr": "2.539683",
            "inline_link_clicks": "23",
            "inline_link_click_ctr": "0.865964",
            "cost_per_inline_link_click": "1.714348",
            "inline_post_engagement": "24",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "19.715"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "19.715"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "19.715"
                },
                {
                    "action_type": "link_click",
                    "value": "1.714348"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "19.715"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "39.43"
                },
                {
                    "action_type": "lead",
                    "value": "19.715"
                },
                {
                    "action_type": "post_engagement",
                    "value": "1.642917"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "19.715"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "19.715"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "19.715"
                },
                {
                    "action_type": "page_engagement",
                    "value": "1.642917"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "19.715"
                }
            ],
            "social_spend": "3.07",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.865964"
                }
            ]
        },
        {
            "ad_id": "120241018584130023",
            "ad_name": "EADO Plus",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "118",
            "reach": "110",
            "clicks": "0",
            "spend": 2.060000000000000053290705182007513940334320068359375,
            "cpc": null,
            "cpm": 17.4576279999999997016857378184795379638671875,
            "ctr": null,
            "actions": [],
            "frequency": "1.072727",
            "unique_clicks": "0",
            "cpp": "9.363636",
            "inline_link_clicks": "0",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "social_spend": "0.09"
        },
        {
            "ad_id": "120241018584150023",
            "ad_name": "CS 75 Plus",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "1487",
            "reach": "1273",
            "clicks": "21",
            "spend": 33.93999999999999772626324556767940521240234375,
            "cpc": 1.616190000000000015489831639570184051990509033203125,
            "cpm": 22.82447799999999915598891675472259521484375,
            "ctr": "1.412239",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "11"
                },
                {
                    "action_type": "page_engagement",
                    "value": "14"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "13"
                },
                {
                    "action_type": "like",
                    "value": "1"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "post_reaction",
                    "value": "2"
                }
            ],
            "frequency": "1.168107",
            "unique_clicks": "19",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "cpp": "13.330715",
            "unique_ctr": "1.492537",
            "inline_link_clicks": "11",
            "inline_link_click_ctr": "0.739744",
            "cost_per_inline_link_click": "1.542727",
            "inline_post_engagement": "13",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "link_click",
                    "value": "1.542727"
                },
                {
                    "action_type": "like",
                    "value": "16.97"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "8.485"
                },
                {
                    "action_type": "post_engagement",
                    "value": "1.305385"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "16.97"
                },
                {
                    "action_type": "page_engagement",
                    "value": "1.212143"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "16.97"
                }
            ],
            "social_spend": "2.37",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.739744"
                }
            ]
        },
        {
            "ad_id": "120241018584160023",
            "ad_name": "Alsvin",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "8161",
            "reach": "5547",
            "clicks": "109",
            "spend": 237.6399999999999863575794734060764312744140625,
            "cpc": 2.180184000000000121843868328141979873180389404296875,
            "cpm": 29.11898000000000052978066378273069858551025390625,
            "ctr": "1.335621",
            "actions": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "1"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "7"
                },
                {
                    "action_type": "link_click",
                    "value": "55"
                },
                {
                    "action_type": "page_engagement",
                    "value": "63"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "7"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "7"
                },
                {
                    "action_type": "post_engagement",
                    "value": "62"
                },
                {
                    "action_type": "like",
                    "value": "1"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "7"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "7"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "7"
                },
                {
                    "action_type": "onsite_conversion.messaging_first_reply",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "7"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "7"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "7"
                },
                {
                    "action_type": "post_reaction",
                    "value": "7"
                }
            ],
            "frequency": "1.471246",
            "unique_clicks": "83",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "7"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "7"
                }
            ],
            "cpp": "21.420588",
            "unique_ctr": "1.496304",
            "inline_link_clicks": "55",
            "inline_link_click_ctr": "0.673937",
            "cost_per_inline_link_click": "2.160364",
            "inline_post_engagement": "62",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "118.82"
                },
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "16.974286"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "16.974286"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "16.974286"
                },
                {
                    "action_type": "link_click",
                    "value": "2.160364"
                },
                {
                    "action_type": "like",
                    "value": "118.82"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "16.974286"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "16.974286"
                },
                {
                    "action_type": "lead",
                    "value": "16.974286"
                },
                {
                    "action_type": "post_engagement",
                    "value": "1.916452"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "16.974286"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "16.974286"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "16.974286"
                },
                {
                    "action_type": "page_engagement",
                    "value": "1.886032"
                },
                {
                    "action_type": "onsite_conversion.messaging_first_reply",
                    "value": "118.82"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "16.974286"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "118.82"
                }
            ],
            "social_spend": "7.31",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.673937"
                }
            ]
        },
        {
            "ad_id": "120241018584170023",
            "ad_name": "CS 35 Plus",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "54",
            "reach": "48",
            "clicks": "1",
            "spend": 1.1999999999999999555910790149937383830547332763671875,
            "cpc": 1.1999999999999999555910790149937383830547332763671875,
            "cpm": 22.222221999999998587327354471199214458465576171875,
            "ctr": "1.851852",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "1"
                }
            ],
            "frequency": "1.125",
            "unique_clicks": "1",
            "cpp": "12.5",
            "unique_ctr": "2.083333",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "1.851852",
            "cost_per_inline_link_click": "0.6",
            "inline_post_engagement": "1",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "link_click",
                    "value": "0.6"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.6"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.6"
                }
            ],
            "social_spend": "0.03",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "1.851852"
                }
            ]
        },
        {
            "ad_id": "120241028460190023",
            "ad_name": "AD2",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "212289",
            "reach": "212289",
            "clicks": "129",
            "spend": 1150.180000000000063664629124104976654052734375,
            "cpc": 8.916123999999999938381733954884111881256103515625,
            "cpm": 5.4179919999999999191686583799310028553009033203125,
            "ctr": "0.060766",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "37"
                },
                {
                    "action_type": "page_engagement",
                    "value": "5965"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "19"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "19"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "12"
                },
                {
                    "action_type": "post_engagement",
                    "value": "5966"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "43"
                },
                {
                    "action_type": "post",
                    "value": "3"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "28"
                },
                {
                    "action_type": "video_view",
                    "value": "5885"
                },
                {
                    "action_type": "post_reaction",
                    "value": "40"
                }
            ],
            "frequency": "1",
            "unique_clicks": "127",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "37"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "37"
                }
            ],
            "cpp": "2.708996",
            "unique_ctr": "0.059824",
            "inline_link_clicks": "37",
            "inline_link_click_ctr": "0.017429",
            "cost_per_inline_link_click": "15.542973",
            "inline_post_engagement": "5966",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "180320"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "335"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "125"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "80"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "70"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "484"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "484"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "168"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.097721"
                },
                {
                    "action_type": "link_click",
                    "value": "15.542973"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "13.374186"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.096395"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "30.267895"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.096411"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "30.267895"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.017429"
                }
            ]
        },
        {
            "ad_id": "120241099782940023",
            "ad_name": "UNI-T",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "2491",
            "reach": "2210",
            "clicks": "34",
            "spend": 233.8600000000000136424205265939235687255859375,
            "cpc": 6.87823600000000023868551579653285443782806396484375,
            "cpm": 93.8819759999999945421222946606576442718505859375,
            "ctr": "1.364914",
            "actions": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "3"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "link_click",
                    "value": "16"
                },
                {
                    "action_type": "page_engagement",
                    "value": "20"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "20"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
                    "value": "1"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "onsite_conversion.post_save",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "3"
                },
                {
                    "action_type": "onsite_conversion.post_net_save",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.messaging_first_reply",
                    "value": "3"
                },
                {
                    "action_type": "lead",
                    "value": "5"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "3"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_replied_7d",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "5"
                },
                {
                    "action_type": "post_reaction",
                    "value": "3"
                }
            ],
            "frequency": "1.127149",
            "unique_clicks": "27",
            "cpp": "52.909502",
            "unique_ctr": "1.221719",
            "inline_link_clicks": "16",
            "inline_link_click_ctr": "0.642312",
            "cost_per_inline_link_click": "7.308125",
            "inline_post_engagement": "20",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "38.976667"
                },
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "23.386"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "23.386"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "23.386"
                },
                {
                    "action_type": "link_click",
                    "value": "7.308125"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "23.386"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "29.2325"
                },
                {
                    "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
                    "value": "116.93"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_replied_7d",
                    "value": "58.465"
                },
                {
                    "action_type": "lead",
                    "value": "23.386"
                },
                {
                    "action_type": "post_engagement",
                    "value": "5.8465"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "23.386"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "116.93"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "23.386"
                },
                {
                    "action_type": "page_engagement",
                    "value": "5.8465"
                },
                {
                    "action_type": "onsite_conversion.messaging_first_reply",
                    "value": "38.976667"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "116.93"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "38.976667"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.642312"
                }
            ]
        },
        {
            "ad_id": "120241099958190023",
            "ad_name": "UNI-T",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "13183",
            "reach": "9635",
            "clicks": "172",
            "spend": 412.56000000000000227373675443232059478759765625,
            "cpc": 2.398604000000000180392589754774235188961029052734375,
            "cpm": 31.294850000000000278532752417959272861480712890625,
            "ctr": "1.304711",
            "actions": [
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "19"
                },
                {
                    "action_type": "link_click",
                    "value": "64"
                },
                {
                    "action_type": "page_engagement",
                    "value": "70"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "4"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "69"
                },
                {
                    "action_type": "comment",
                    "value": "1"
                },
                {
                    "action_type": "like",
                    "value": "1"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "5"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "19"
                },
                {
                    "action_type": "onsite_conversion.post_save",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_net_save",
                    "value": "1"
                },
                {
                    "action_type": "lead",
                    "value": "19"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "19"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "19"
                },
                {
                    "action_type": "post_reaction",
                    "value": "3"
                }
            ],
            "frequency": "1.368241",
            "unique_clicks": "129",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "4"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "4"
                }
            ],
            "cpp": "21.409445",
            "unique_ctr": "1.338869",
            "inline_link_clicks": "64",
            "inline_link_click_ctr": "0.485474",
            "cost_per_inline_link_click": "3.223125",
            "inline_post_engagement": "69",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "10.856842"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "10.856842"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "10.856842"
                },
                {
                    "action_type": "link_click",
                    "value": "3.223125"
                },
                {
                    "action_type": "like",
                    "value": "206.28"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "10.856842"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "41.256"
                },
                {
                    "action_type": "lead",
                    "value": "10.856842"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2.989565"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "10.856842"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "51.57"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "10.856842"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2.946857"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "51.57"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.485474"
                }
            ]
        },
        {
            "ad_id": "120241100013540023",
            "ad_name": "UNI-T",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "1530",
            "reach": "1305",
            "clicks": "35",
            "spend": 149.599999999999994315658113919198513031005859375,
            "cpc": 4.274286000000000029785951483063399791717529296875,
            "cpm": 97.7777779999999978599589667282998561859130859375,
            "ctr": "2.287582",
            "actions": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "5"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "link_click",
                    "value": "27"
                },
                {
                    "action_type": "page_engagement",
                    "value": "29"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "29"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.messaging_user_depth_3_message_send",
                    "value": "1"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.messaging_first_reply",
                    "value": "4"
                },
                {
                    "action_type": "lead",
                    "value": "5"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "5"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_replied_7d",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "5"
                },
                {
                    "action_type": "post_reaction",
                    "value": "2"
                }
            ],
            "frequency": "1.172414",
            "unique_clicks": "26",
            "cpp": "57.318008",
            "unique_ctr": "1.992337",
            "inline_link_clicks": "27",
            "inline_link_click_ctr": "1.764706",
            "cost_per_inline_link_click": "2.77037",
            "inline_post_engagement": "29",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "onsite_conversion.total_messaging_connection",
                    "value": "14.96"
                },
                {
                    "action_type": "offsite_submit_application_add_meta_leads",
                    "value": "14.96"
                },
                {
                    "action_type": "offsite_search_add_meta_leads",
                    "value": "14.96"
                },
                {
                    "action_type": "offsite_complete_registration_add_meta_leads",
                    "value": "14.96"
                },
                {
                    "action_type": "link_click",
                    "value": "2.77037"
                },
                {
                    "action_type": "onsite_conversion.lead_grouped",
                    "value": "14.96"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "37.4"
                },
                {
                    "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
                    "value": "74.8"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_replied_7d",
                    "value": "74.8"
                },
                {
                    "action_type": "onsite_conversion.messaging_user_depth_3_message_send",
                    "value": "74.8"
                },
                {
                    "action_type": "lead",
                    "value": "14.96"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2.57931"
                },
                {
                    "action_type": "offsite_content_view_add_meta_leads",
                    "value": "14.96"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "74.8"
                },
                {
                    "action_type": "offsite_contact_website_add_meta_leads",
                    "value": "14.96"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2.57931"
                },
                {
                    "action_type": "onsite_conversion.messaging_first_reply",
                    "value": "18.7"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "74.8"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "18.7"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "1.764706"
                }
            ]
        },
        {
            "ad_id": "120241100046130023",
            "ad_name": "UNI-T",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "725",
            "reach": "607",
            "clicks": "10",
            "spend": 15.46000000000000085265128291212022304534912109375,
            "cpc": 1.5460000000000000408562073062057606875896453857421875,
            "cpm": 21.324138000000001369471647194586694240570068359375,
            "ctr": "1.37931",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "3"
                },
                {
                    "action_type": "page_engagement",
                    "value": "3"
                },
                {
                    "action_type": "post_engagement",
                    "value": "3"
                }
            ],
            "frequency": "1.194399",
            "unique_clicks": "9",
            "cpp": "12.734761",
            "unique_ctr": "1.482702",
            "inline_link_clicks": "3",
            "inline_link_click_ctr": "0.413793",
            "cost_per_inline_link_click": "2.576667",
            "inline_post_engagement": "3",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "link_click",
                    "value": "2.576667"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2.576667"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2.576667"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.413793"
                }
            ]
        },
        {
            "ad_id": "120241198614630023",
            "ad_name": "AD1",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "1477",
            "reach": "1477",
            "clicks": "2",
            "spend": 7.4199999999999999289457264239899814128875732421875,
            "cpc": 3.70999999999999996447286321199499070644378662109375,
            "cpm": 5.02369600000000016137846614583395421504974365234375,
            "ctr": "0.13541",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "98"
                },
                {
                    "action_type": "post_engagement",
                    "value": "98"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "video_view",
                    "value": "95"
                },
                {
                    "action_type": "post_reaction",
                    "value": "2"
                }
            ],
            "frequency": "1",
            "unique_clicks": "2",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "cpp": "2.511848",
            "unique_ctr": "0.13541",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "0.067705",
            "cost_per_inline_link_click": "3.71",
            "inline_post_engagement": "98",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "1357"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.039053"
                },
                {
                    "action_type": "link_click",
                    "value": "3.71"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1.855"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.037857"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.037857"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.067705"
                }
            ]
        },
        {
            "ad_id": "120241198614670023",
            "ad_name": "AD2",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "112924",
            "reach": "112613",
            "clicks": "56",
            "spend": 590.8600000000000136424205265939235687255859375,
            "cpc": 10.5510719999999995621919879340566694736480712890625,
            "cpm": 5.23236800000000013000089893466793000698089599609375,
            "ctr": "0.049591",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "15"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2835"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "10"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "10"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "12"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2835"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "29"
                },
                {
                    "action_type": "post",
                    "value": "3"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "14"
                },
                {
                    "action_type": "video_view",
                    "value": "2791"
                },
                {
                    "action_type": "post_reaction",
                    "value": "26"
                }
            ],
            "frequency": "1.002762",
            "unique_clicks": "55",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "15"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "15"
                }
            ],
            "cpp": "2.623409",
            "unique_ctr": "0.04884",
            "inline_link_clicks": "15",
            "inline_link_click_ctr": "0.013283",
            "cost_per_inline_link_click": "19.695333",
            "inline_post_engagement": "2835",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "97360"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "613"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "206"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "118"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "72"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "270"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "270"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "91"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.105851"
                },
                {
                    "action_type": "link_click",
                    "value": "19.695333"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "10.187241"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.104208"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "29.543"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.104208"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "29.543"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.013283"
                }
            ]
        },
        {
            "ad_id": "120241198731870023",
            "ad_name": "AD3",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "21616",
            "reach": "21455",
            "clicks": "9",
            "spend": 112.5799999999999982946974341757595539093017578125,
            "cpc": 12.5088880000000006731397661496885120868682861328125,
            "cpm": 5.20817999999999958760099616483785212039947509765625,
            "ctr": "0.041636",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "5"
                },
                {
                    "action_type": "page_engagement",
                    "value": "662"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "662"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "7"
                },
                {
                    "action_type": "post",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "6"
                },
                {
                    "action_type": "video_view",
                    "value": "650"
                },
                {
                    "action_type": "post_reaction",
                    "value": "6"
                }
            ],
            "frequency": "1.007504",
            "unique_clicks": "9",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "5"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "5"
                }
            ],
            "cpp": "2.623631",
            "unique_ctr": "0.041948",
            "inline_link_clicks": "5",
            "inline_link_click_ctr": "0.023131",
            "cost_per_inline_link_click": "11.258",
            "inline_post_engagement": "662",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "20571"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "149"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "47"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "20"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "11"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "51"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "51"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "10"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.0866"
                },
                {
                    "action_type": "link_click",
                    "value": "11.258"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "8.041429"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.08503"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "56.29"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.08503"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "56.29"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.023131"
                }
            ]
        },
        {
            "ad_id": "120241270552180023",
            "ad_name": "CS 75 Plus",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "24",
            "reach": "23",
            "clicks": "0",
            "spend": 1.020000000000000017763568394002504646778106689453125,
            "cpc": null,
            "cpm": 42.5,
            "ctr": null,
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "7"
                },
                {
                    "action_type": "post_engagement",
                    "value": "7"
                },
                {
                    "action_type": "video_view",
                    "value": "7"
                }
            ],
            "frequency": "1.043478",
            "unique_clicks": "0",
            "cpp": "22.173913",
            "inline_link_clicks": "0",
            "inline_post_engagement": "7",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "21"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.072857"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.072857"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.072857"
                }
            ],
            "social_spend": "0.01"
        },
        {
            "ad_id": "120241730562730023",
            "ad_name": "AD4",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "6263",
            "reach": "6230",
            "clicks": "4",
            "spend": 27.440000000000001278976924368180334568023681640625,
            "cpc": 6.86000000000000031974423109204508364200592041015625,
            "cpm": 4.38128600000000023584334485349245369434356689453125,
            "ctr": "0.063867",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "215"
                },
                {
                    "action_type": "post_engagement",
                    "value": "215"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "4"
                },
                {
                    "action_type": "video_view",
                    "value": "210"
                },
                {
                    "action_type": "post_reaction",
                    "value": "4"
                }
            ],
            "frequency": "1.005297",
            "unique_clicks": "4",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "cpp": "2.202247",
            "unique_ctr": "0.064205",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "0.015967",
            "cost_per_inline_link_click": "13.72",
            "inline_post_engagement": "215",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "5595"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "32"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "10"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "20"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "20"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.065333"
                },
                {
                    "action_type": "link_click",
                    "value": "13.72"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "3.43"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.063814"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.063814"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.015967"
                }
            ]
        },
        {
            "ad_id": "120241730562740023",
            "ad_name": "AD1",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "1215",
            "reach": "1211",
            "clicks": "1",
            "spend": 5.0999999999999996447286321199499070644378662109375,
            "cpc": 5.0999999999999996447286321199499070644378662109375,
            "cpm": 4.197530000000000427462509833276271820068359375,
            "ctr": "0.082305",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "153"
                },
                {
                    "action_type": "post_engagement",
                    "value": "153"
                },
                {
                    "action_type": "video_view",
                    "value": "152"
                }
            ],
            "frequency": "1.003303",
            "unique_clicks": "1",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "cpp": "2.105698",
            "unique_ctr": "0.082576",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "0.082305",
            "cost_per_inline_link_click": "2.55",
            "inline_post_engagement": "153",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "1116"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "44"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "11"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "7"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "7"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "7"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.016776"
                },
                {
                    "action_type": "link_click",
                    "value": "2.55"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.016667"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.016667"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.082305"
                }
            ]
        },
        {
            "ad_id": "120241730562750023",
            "ad_name": "AD2",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "12504",
            "reach": "12449",
            "clicks": "5",
            "spend": 54.47999999999999687361196265555918216705322265625,
            "cpc": 10.8960000000000007958078640513122081756591796875,
            "cpm": 4.3570060000000001565467755426652729511260986328125,
            "ctr": "0.039987",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "641"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "641"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "3"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "video_view",
                    "value": "637"
                },
                {
                    "action_type": "post_reaction",
                    "value": "3"
                }
            ],
            "frequency": "1.004418",
            "unique_clicks": "5",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "cpp": "2.188128",
            "unique_ctr": "0.040164",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "0.007997",
            "cost_per_inline_link_click": "27.24",
            "inline_post_engagement": "641",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "11148"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "177"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "55"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "27"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "17"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "42"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "42"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "16"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.042763"
                },
                {
                    "action_type": "link_click",
                    "value": "27.24"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "9.08"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.042496"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.042496"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.007997"
                }
            ]
        },
        {
            "ad_id": "120241730562760023",
            "ad_name": "AD3",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "4816",
            "reach": "4814",
            "clicks": "4",
            "spend": 20.739999999999998436805981327779591083526611328125,
            "cpc": 5.18499999999999960920149533194489777088165283203125,
            "cpm": 4.3064780000000002502247298252768814563751220703125,
            "ctr": "0.083056",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "321"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "321"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1"
                },
                {
                    "action_type": "post",
                    "value": "1"
                },
                {
                    "action_type": "video_view",
                    "value": "319"
                }
            ],
            "frequency": "1.000415",
            "unique_clicks": "4",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "cpp": "2.154134",
            "unique_ctr": "0.083091",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "0.020764",
            "cost_per_inline_link_click": "10.37",
            "inline_post_engagement": "321",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "4359"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "15"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "7"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "14"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "14"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.032508"
                },
                {
                    "action_type": "link_click",
                    "value": "10.37"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "10.37"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.032305"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "10.37"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.032305"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "10.37"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.020764"
                }
            ]
        },
        {
            "ad_id": "120241730578040023",
            "ad_name": "AD5",
            "date_start": "2026-03-05",
            "date_stop": "2026-03-05",
            "impressions": "22888",
            "reach": "22400",
            "clicks": "18",
            "spend": 99.93999999999999772626324556767940521240234375,
            "cpc": 5.552222000000000434738467447459697723388671875,
            "cpm": 4.36648000000000013898215911467559635639190673828125,
            "ctr": "0.078644",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "15"
                },
                {
                    "action_type": "page_engagement",
                    "value": "21"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "2"
                },
                {
                    "action_type": "post_engagement",
                    "value": "21"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "6"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "4"
                },
                {
                    "action_type": "post_reaction",
                    "value": "6"
                }
            ],
            "frequency": "1.021786",
            "unique_clicks": "18",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "15"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "15"
                }
            ],
            "cpp": "2.230804",
            "unique_ctr": "0.080357",
            "inline_link_clicks": "15",
            "inline_link_click_ctr": "0.065537",
            "cost_per_inline_link_click": "3.331333",
            "inline_post_engagement": "21",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "cost_per_action_type": [
                {
                    "action_type": "link_click",
                    "value": "3.331333"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "8.328333"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2.379524"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "16.656667"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2.379524"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "16.656667"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.065537"
                }
            ]
        }
    ]
}

MR SKB