22

✏️ Editing: meta_insights_20260420_033117_219468b9.json

{
    "extraction_time": "2026-04-20T07:31:28.222061",
    "run_date": "2026-04-20",
    "data_date": "2026-03-31",
    "source_system": "meta",
    "data_type": "insights",
    "record_count": 15,
    "data": [
        {
            "ad_id": "120241730562730023",
            "ad_name": "AD4",
            "date_start": "2026-03-29",
            "date_stop": "2026-03-29",
            "impressions": "4084",
            "reach": "4080",
            "clicks": "2",
            "spend": 9.0999999999999996447286321199499070644378662109375,
            "cpc": 4.54999999999999982236431605997495353221893310546875,
            "cpm": 2.228207999999999966433961162692867219448089599609375,
            "ctr": "0.048972",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "96"
                },
                {
                    "action_type": "post_engagement",
                    "value": "96"
                },
                {
                    "action_type": "video_view",
                    "value": "96"
                }
            ],
            "frequency": "1.00098",
            "unique_clicks": "2",
            "cpp": "1.115196",
            "unique_ctr": "0.04902",
            "inline_link_clicks": "0",
            "inline_post_engagement": "96",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "4008"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "0"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "13"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "7"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "7"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.047396"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.047396"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.047396"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120241730562760023",
            "ad_name": "AD3",
            "date_start": "2026-03-29",
            "date_stop": "2026-03-29",
            "impressions": "67778",
            "reach": "67357",
            "clicks": "27",
            "spend": 149.599999999999994315658113919198513031005859375,
            "cpc": 5.54074000000000044252601583139039576053619384765625,
            "cpm": 2.207205999999999779248582854052074253559112548828125,
            "ctr": "0.039836",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "15"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2674"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "5"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "5"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2674"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "19"
                },
                {
                    "action_type": "post_interaction_net",
                    "value": "20"
                },
                {
                    "action_type": "post",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_save",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_save",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "15"
                },
                {
                    "action_type": "video_view",
                    "value": "2640"
                },
                {
                    "action_type": "post_reaction",
                    "value": "16"
                }
            ],
            "frequency": "1.00625",
            "unique_clicks": "27",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "15"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "15"
                }
            ],
            "cpp": "1.110501",
            "unique_ctr": "0.040085",
            "inline_link_clicks": "15",
            "inline_link_click_ctr": "0.022131",
            "cost_per_inline_link_click": "4.986667",
            "inline_post_engagement": "2674",
            "quality_ranking": "ABOVE_AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "64842"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "199"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "64"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "36"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "29"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "171"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "171"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "57"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.028333"
                },
                {
                    "action_type": "link_click",
                    "value": "4.986667"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "3.936842"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.027973"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "14.96"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.027973"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "14.96"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.022131"
                }
            ]
        },
        {
            "ad_id": "120242217334170023",
            "ad_name": "AD6",
            "date_start": "2026-03-29",
            "date_stop": "2026-03-29",
            "impressions": "2",
            "reach": "2",
            "clicks": "0",
            "spend": 0,
            "cpc": null,
            "cpm": 0,
            "ctr": "0",
            "actions": [],
            "frequency": "1",
            "unique_clicks": "0",
            "cpp": "0",
            "inline_link_clicks": "0",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "0"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120242320181580023",
            "ad_name": "AD7",
            "date_start": "2026-03-29",
            "date_stop": "2026-03-29",
            "impressions": "23143",
            "reach": "23074",
            "clicks": "11",
            "spend": 50.840000000000003410605131648480892181396484375,
            "cpc": 4.62181800000000020389734345371834933757781982421875,
            "cpm": 2.196775999999999839928932487964630126953125,
            "ctr": "0.047531",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "5"
                },
                {
                    "action_type": "page_engagement",
                    "value": "997"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "5"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "5"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "2"
                },
                {
                    "action_type": "post_engagement",
                    "value": "997"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "5"
                },
                {
                    "action_type": "post_interaction_net",
                    "value": "7"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "3"
                },
                {
                    "action_type": "video_view",
                    "value": "987"
                },
                {
                    "action_type": "post_reaction",
                    "value": "5"
                }
            ],
            "frequency": "1.00299",
            "unique_clicks": "10",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "5"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "5"
                }
            ],
            "cpp": "1.101673",
            "unique_ctr": "0.043339",
            "inline_link_clicks": "5",
            "inline_link_click_ctr": "0.021605",
            "cost_per_inline_link_click": "5.084",
            "inline_post_engagement": "997",
            "quality_ranking": "ABOVE_AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "21957"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "260"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "71"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "39"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "26"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "63"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "63"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "26"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.025755"
                },
                {
                    "action_type": "link_click",
                    "value": "5.084"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "5.084"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.025496"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "5.084"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.025496"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "5.084"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.021605"
                }
            ]
        },
        {
            "ad_id": "120242330244000023",
            "ad_name": "AD8",
            "date_start": "2026-03-29",
            "date_stop": "2026-03-29",
            "impressions": "6099",
            "reach": "5996",
            "clicks": "3",
            "spend": 13.800000000000000710542735760100185871124267578125,
            "cpc": 4.5999999999999996447286321199499070644378662109375,
            "cpm": 2.262665999999999844050080355373211205005645751953125,
            "ctr": "0.049188",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "1"
                },
                {
                    "action_type": "page_engagement",
                    "value": "162"
                },
                {
                    "action_type": "post_engagement",
                    "value": "162"
                },
                {
                    "action_type": "video_view",
                    "value": "161"
                }
            ],
            "frequency": "1.017178",
            "unique_clicks": "3",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "1"
                }
            ],
            "cpp": "1.150767",
            "unique_ctr": "0.050033",
            "inline_link_clicks": "1",
            "inline_link_click_ctr": "0.016396",
            "cost_per_inline_link_click": "6.9",
            "inline_post_engagement": "162",
            "quality_ranking": "ABOVE_AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "5815"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "0"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "31"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "10"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "13"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "13"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.042857"
                },
                {
                    "action_type": "link_click",
                    "value": "6.9"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.042593"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.042593"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.016396"
                }
            ]
        },
        {
            "ad_id": "120241730562730023",
            "ad_name": "AD4",
            "date_start": "2026-03-30",
            "date_stop": "2026-03-30",
            "impressions": "11996",
            "reach": "11996",
            "clicks": "4",
            "spend": 26.8599999999999994315658113919198513031005859375,
            "cpc": 6.714999999999999857891452847979962825775146484375,
            "cpm": 2.239079999999999959214846967370249330997467041015625,
            "ctr": "0.033344",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "4"
                },
                {
                    "action_type": "page_engagement",
                    "value": "320"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "4"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "320"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "3"
                },
                {
                    "action_type": "post_interaction_net",
                    "value": "4"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "video_view",
                    "value": "313"
                },
                {
                    "action_type": "post_reaction",
                    "value": "3"
                }
            ],
            "frequency": "1",
            "unique_clicks": "4",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "4"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "4"
                }
            ],
            "cpp": "1.11954",
            "unique_ctr": "0.033344",
            "inline_link_clicks": "4",
            "inline_link_click_ctr": "0.033344",
            "cost_per_inline_link_click": "3.3575",
            "inline_post_engagement": "320",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "11727"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "35"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "4"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "27"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "27"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.042907"
                },
                {
                    "action_type": "link_click",
                    "value": "3.3575"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "4.476667"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.041969"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "3.3575"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.041969"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "3.3575"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.033344"
                }
            ]
        },
        {
            "ad_id": "120241730562760023",
            "ad_name": "AD3",
            "date_start": "2026-03-30",
            "date_stop": "2026-03-30",
            "impressions": "58198",
            "reach": "57279",
            "clicks": "36",
            "spend": 125.0199999999999960209606797434389591217041015625,
            "cpc": 3.4727779999999999205329004325903952121734619140625,
            "cpm": 2.148184000000000093422158897737972438335418701171875,
            "ctr": "0.061858",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "26"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2958"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "12"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "12"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "4"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2958"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "20"
                },
                {
                    "action_type": "post_interaction_net",
                    "value": "24"
                },
                {
                    "action_type": "onsite_conversion.post_save",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_net_save",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "14"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "1"
                },
                {
                    "action_type": "video_view",
                    "value": "2912"
                },
                {
                    "action_type": "post_reaction",
                    "value": "18"
                }
            ],
            "frequency": "1.016044",
            "unique_clicks": "33",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "26"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "26"
                }
            ],
            "cpp": "1.091325",
            "unique_ctr": "0.057613",
            "inline_link_clicks": "26",
            "inline_link_click_ctr": "0.044675",
            "cost_per_inline_link_click": "2.404231",
            "inline_post_engagement": "2958",
            "quality_ranking": "ABOVE_AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "54735"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "234"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "84"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "50"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "30"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "219"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "219"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "73"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.021466"
                },
                {
                    "action_type": "link_click",
                    "value": "2.404231"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "3.1255"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.021133"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "5.209167"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.021133"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "5.209167"
                },
                {
                    "action_type": "onsite_conversion.messaging_conversation_started_7d",
                    "value": "62.51"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.044675"
                }
            ]
        },
        {
            "ad_id": "120242217334170023",
            "ad_name": "AD6",
            "date_start": "2026-03-30",
            "date_stop": "2026-03-30",
            "impressions": "617",
            "reach": "612",
            "clicks": "0",
            "spend": 1.2800000000000000266453525910037569701671600341796875,
            "cpc": null,
            "cpm": 2.07455400000000000915179043659009039402008056640625,
            "ctr": "0",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "22"
                },
                {
                    "action_type": "post_engagement",
                    "value": "22"
                },
                {
                    "action_type": "video_view",
                    "value": "22"
                }
            ],
            "frequency": "1.00817",
            "unique_clicks": "0",
            "cpp": "1.045752",
            "inline_link_clicks": "0",
            "inline_post_engagement": "22",
            "quality_ranking": "UNKNOWN",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "589"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "17"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "7"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.029091"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.029091"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.029091"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120242320181580023",
            "ad_name": "AD7",
            "date_start": "2026-03-30",
            "date_stop": "2026-03-30",
            "impressions": "20259",
            "reach": "20259",
            "clicks": "9",
            "spend": 43.219999999999998863131622783839702606201171875,
            "cpc": 4.802222000000000434738467447459697723388671875,
            "cpm": 2.133372000000000046071590986684896051883697509765625,
            "ctr": "0.044425",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "7"
                },
                {
                    "action_type": "page_engagement",
                    "value": "1129"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "5"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "5"
                },
                {
                    "action_type": "post_engagement",
                    "value": "1129"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1"
                },
                {
                    "action_type": "post_interaction_net",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "1"
                },
                {
                    "action_type": "video_view",
                    "value": "1121"
                },
                {
                    "action_type": "post_reaction",
                    "value": "1"
                }
            ],
            "frequency": "1",
            "unique_clicks": "9",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "7"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "7"
                }
            ],
            "cpp": "1.066686",
            "unique_ctr": "0.044425",
            "inline_link_clicks": "7",
            "inline_link_click_ctr": "0.034553",
            "cost_per_inline_link_click": "3.087143",
            "inline_post_engagement": "1129",
            "quality_ranking": "ABOVE_AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "18917"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "303"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "99"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "49"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "32"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "82"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "82"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "33"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.019277"
                },
                {
                    "action_type": "link_click",
                    "value": "3.087143"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "21.61"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.019141"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "4.322"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.019141"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "4.322"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.034553"
                }
            ]
        },
        {
            "ad_id": "120242330244000023",
            "ad_name": "AD8",
            "date_start": "2026-03-30",
            "date_stop": "2026-03-30",
            "impressions": "7101",
            "reach": "7101",
            "clicks": "4",
            "spend": 15.53999999999999914734871708787977695465087890625,
            "cpc": 3.8849999999999997868371792719699442386627197265625,
            "cpm": 2.188423999999999924881421975442208349704742431640625,
            "ctr": "0.05633",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "2"
                },
                {
                    "action_type": "page_engagement",
                    "value": "265"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "1"
                },
                {
                    "action_type": "post_engagement",
                    "value": "265"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "1"
                },
                {
                    "action_type": "post_interaction_net",
                    "value": "2"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "0"
                },
                {
                    "action_type": "video_view",
                    "value": "262"
                },
                {
                    "action_type": "post_reaction",
                    "value": "1"
                }
            ],
            "frequency": "1",
            "unique_clicks": "4",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "2"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "2"
                }
            ],
            "cpp": "1.094212",
            "unique_ctr": "0.05633",
            "inline_link_clicks": "2",
            "inline_link_click_ctr": "0.028165",
            "cost_per_inline_link_click": "3.885",
            "inline_post_engagement": "265",
            "quality_ranking": "ABOVE_AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "6613"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "53"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "15"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "3"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "23"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "23"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.029656"
                },
                {
                    "action_type": "link_click",
                    "value": "3.885"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "7.77"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.029321"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.029321"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.028165"
                }
            ]
        },
        {
            "ad_id": "120241730562730023",
            "ad_name": "AD4",
            "date_start": "2026-03-31",
            "date_stop": "2026-03-31",
            "impressions": "22986",
            "reach": "22522",
            "clicks": "7",
            "spend": 51.03999999999999914734871708787977695465087890625,
            "cpc": 7.291427999999999798319549881853163242340087890625,
            "cpm": 2.220482000000000066819438870879821479320526123046875,
            "ctr": "0.030453",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "2"
                },
                {
                    "action_type": "page_engagement",
                    "value": "483"
                },
                {
                    "action_type": "onsite_conversion.post_unlike",
                    "value": "2"
                },
                {
                    "action_type": "post_engagement",
                    "value": "483"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "9"
                },
                {
                    "action_type": "post_interaction_net",
                    "value": "11"
                },
                {
                    "action_type": "post",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "6"
                },
                {
                    "action_type": "video_view",
                    "value": "472"
                },
                {
                    "action_type": "post_reaction",
                    "value": "8"
                }
            ],
            "frequency": "1.020602",
            "unique_clicks": "6",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "2"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "2"
                }
            ],
            "cpp": "1.133114",
            "unique_ctr": "0.026641",
            "inline_link_clicks": "2",
            "inline_link_click_ctr": "0.008701",
            "cost_per_inline_link_click": "12.76",
            "inline_post_engagement": "483",
            "quality_ranking": "AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "22512"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "0"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "52"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "16"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "8"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "8"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "36"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "36"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "10"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.054068"
                },
                {
                    "action_type": "link_click",
                    "value": "12.76"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "2.835556"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.052836"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.052836"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.008701"
                }
            ]
        },
        {
            "ad_id": "120241730562760023",
            "ad_name": "AD3",
            "date_start": "2026-03-31",
            "date_stop": "2026-03-31",
            "impressions": "48103",
            "reach": "48029",
            "clicks": "30",
            "spend": 102.93999999999999772626324556767940521240234375,
            "cpc": 3.431334000000000106211928141419775784015655517578125,
            "cpm": 2.139991999999999894299662628327496349811553955078125,
            "ctr": "0.062366",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "17"
                },
                {
                    "action_type": "page_engagement",
                    "value": "2282"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "12"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "12"
                },
                {
                    "action_type": "post_engagement",
                    "value": "2282"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "9"
                },
                {
                    "action_type": "post_interaction_net",
                    "value": "9"
                },
                {
                    "action_type": "post",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "8"
                },
                {
                    "action_type": "video_view",
                    "value": "2256"
                },
                {
                    "action_type": "post_reaction",
                    "value": "8"
                }
            ],
            "frequency": "1.001541",
            "unique_clicks": "28",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "17"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "17"
                }
            ],
            "cpp": "1.071644",
            "unique_ctr": "0.058298",
            "inline_link_clicks": "17",
            "inline_link_click_ctr": "0.035341",
            "cost_per_inline_link_click": "3.027647",
            "inline_post_engagement": "2282",
            "quality_ranking": "ABOVE_AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "45781"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "183"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "64"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "32"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "19"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "168"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "168"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "60"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.022815"
                },
                {
                    "action_type": "link_click",
                    "value": "3.027647"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "5.718889"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.022555"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "4.289167"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.022555"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "4.289167"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.035341"
                }
            ]
        },
        {
            "ad_id": "120242217334170023",
            "ad_name": "AD6",
            "date_start": "2026-03-31",
            "date_stop": "2026-03-31",
            "impressions": "1390",
            "reach": "1390",
            "clicks": "0",
            "spend": 3.100000000000000088817841970012523233890533447265625,
            "cpc": null,
            "cpm": 2.230215999999999976211029206751845777034759521484375,
            "ctr": "0",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "43"
                },
                {
                    "action_type": "post_engagement",
                    "value": "43"
                },
                {
                    "action_type": "video_view",
                    "value": "43"
                }
            ],
            "frequency": "1",
            "unique_clicks": "0",
            "cpp": "1.115108",
            "inline_link_clicks": "0",
            "inline_post_engagement": "43",
            "quality_ranking": "ABOVE_AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "1311"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "34"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "12"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.036047"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.036047"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.036047"
                }
            ],
            "social_spend": "0"
        },
        {
            "ad_id": "120242320181580023",
            "ad_name": "AD7",
            "date_start": "2026-03-31",
            "date_stop": "2026-03-31",
            "impressions": "12866",
            "reach": "12866",
            "clicks": "5",
            "spend": 27.339999999999999857891452847979962825775146484375,
            "cpc": 5.467999999999999971578290569595992565155029296875,
            "cpm": 2.12497999999999986897591952583752572536468505859375,
            "ctr": "0.038862",
            "actions": [
                {
                    "action_type": "link_click",
                    "value": "3"
                },
                {
                    "action_type": "page_engagement",
                    "value": "574"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "3"
                },
                {
                    "action_type": "post_engagement",
                    "value": "574"
                },
                {
                    "action_type": "video_view",
                    "value": "571"
                }
            ],
            "frequency": "1",
            "unique_clicks": "5",
            "outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "3"
                }
            ],
            "unique_outbound_clicks": [
                {
                    "action_type": "outbound_click",
                    "value": "3"
                }
            ],
            "cpp": "1.06249",
            "unique_ctr": "0.038862",
            "inline_link_clicks": "3",
            "inline_link_click_ctr": "0.023317",
            "cost_per_inline_link_click": "4.556667",
            "inline_post_engagement": "574",
            "quality_ranking": "ABOVE_AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "12209"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "1"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "152"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "52"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "26"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "19"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "40"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "40"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "19"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.02394"
                },
                {
                    "action_type": "link_click",
                    "value": "4.556667"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.023815"
                },
                {
                    "action_type": "landing_page_view",
                    "value": "4.556667"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.023815"
                },
                {
                    "action_type": "omni_landing_page_view",
                    "value": "4.556667"
                }
            ],
            "social_spend": "0",
            "website_ctr": [
                {
                    "action_type": "link_click",
                    "value": "0.023317"
                }
            ]
        },
        {
            "ad_id": "120242330244000023",
            "ad_name": "AD8",
            "date_start": "2026-03-31",
            "date_stop": "2026-03-31",
            "impressions": "9857",
            "reach": "9450",
            "clicks": "3",
            "spend": 21.5,
            "cpc": 7.16666600000000020287416191422380506992340087890625,
            "cpm": 2.181191999999999797665850564953871071338653564453125,
            "ctr": "0.030435",
            "actions": [
                {
                    "action_type": "page_engagement",
                    "value": "254"
                },
                {
                    "action_type": "post_engagement",
                    "value": "254"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "3"
                },
                {
                    "action_type": "post_interaction_net",
                    "value": "3"
                },
                {
                    "action_type": "post",
                    "value": "1"
                },
                {
                    "action_type": "onsite_conversion.post_net_like",
                    "value": "2"
                },
                {
                    "action_type": "video_view",
                    "value": "251"
                },
                {
                    "action_type": "post_reaction",
                    "value": "2"
                }
            ],
            "frequency": "1.043069",
            "unique_clicks": "3",
            "cpp": "1.137566",
            "unique_ctr": "0.031746",
            "inline_link_clicks": "0",
            "inline_post_engagement": "254",
            "quality_ranking": "ABOVE_AVERAGE",
            "engagement_rate_ranking": "UNKNOWN",
            "conversion_rate_ranking": "UNKNOWN",
            "video_play_actions": [
                {
                    "action_type": "video_view",
                    "value": "9354"
                }
            ],
            "video_avg_time_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "0"
                }
            ],
            "video_p25_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "52"
                }
            ],
            "video_p50_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "15"
                }
            ],
            "video_p75_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "6"
                }
            ],
            "video_p100_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "2"
                }
            ],
            "video_thruplay_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "23"
                }
            ],
            "video_15_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "23"
                }
            ],
            "video_30_sec_watched_actions": [
                {
                    "action_type": "video_view",
                    "value": "5"
                }
            ],
            "cost_per_action_type": [
                {
                    "action_type": "video_view",
                    "value": "0.042829"
                },
                {
                    "action_type": "post_interaction_gross",
                    "value": "3.583333"
                },
                {
                    "action_type": "post_engagement",
                    "value": "0.042323"
                },
                {
                    "action_type": "page_engagement",
                    "value": "0.042323"
                }
            ],
            "social_spend": "0"
        }
    ]
}

MR SKB