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✏️ Editing: upgrade-meta-box.php

<?php
/**
 * Bulk Smush upgrade meta box.
 *
 * @since 3.7.2
 * @package WP_Smush
 */

$total_images = $this->get_total_images_to_smush();

$all_smushed_upgrade_url = add_query_arg(
	array(
		'utm_source'   => 'smush',
		'utm_medium'   => 'plugin',
		'utm_campaign' => 'smush_bulksmush_upsell_notice',
	),
	$this->upgrade_url
);

$pending_to_smush_upgrade_url = add_query_arg(
	array(
		'coupon'       => 'SMUSH30OFF',
		'checkout'     => 0,
		'utm_source'   => 'smush',
		'utm_medium'   => 'plugin',
		'utm_campaign' => 'smush_bulksmush_limit_reached_tryproforfree',
	),
	$this->upgrade_url
);

?>
<div id="wp-smush-bulk-smush-upgrade-text-container">

<div id="wp-smush-all-smushed-text"<?php echo 0 === $total_images ? '' : ' class="sui-hidden"'; ?>>
		<p><?php esc_html_e( 'Get Smush Pro and bulk optimize every image you’ve ever added to your site with one click and fix your Google PageSpeed with the best image optimizer WordPress has ever known.', 'wp-smushit' ); ?></p>
		<a href="<?php echo esc_url( $all_smushed_upgrade_url ); ?>" class="sui-button sui-button-purple" target="_blank">
			<?php esc_html_e( 'Try pro absolutely free', 'wp-smushit' ); ?>
		</a>
	</div>

<div id="wp-smush-pending-to-smush-text"<?php echo 0 === $total_images ? ' class="sui-hidden"' : ''; ?>>
		<p>
			<?php
			printf(
				/* translators: 1. opening 'strong' tag, 2. closing 'strong' tag, 3. count of images to smush between span tags. */
				esc_html__( 'Bulk smush %1$sall your %3$s images%2$s in one click and get a %1$s30%% Welcome Discount%2$s just for Smush Free users!', 'wp-smushit' ),
				'<strong>',
				'</strong>',
				'<span class="wp-smush-total-count">' . esc_html( $total_images ) . '</span>'
			);
			?>
		</p>
		<a href="<?php echo esc_url( $pending_to_smush_upgrade_url ); ?>" class="sui-button sui-button-purple" target="_blank">
			<?php esc_html_e( 'Try pro absolutely free', 'wp-smushit' ); ?>
		</a>
	</div>

</div>

MR SKB