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Envelope-to: info@autozone.com.sa
Delivery-date: Sun, 18 Apr 2021 10:20:02 +0200
From: Urbanbuz Marketing <ubmarketing@urbanbuz.com>
To: info@autozone.com.sa
Subject: The Importance of Creating a Single Customer View
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Message-ID: <01020178e4100f4e-6f5c2900-cbd2-4e39-90eb-fd4bffbb53aa-000000@eu-west-1.amazonses.com>
Date: Sun, 18 Apr 2021 08:19:21 +0000
Feedback-ID: 1.eu-west-1.td55ju/9fcllA7JBOH6VnlgyGrJ2YQqbFHQIiq/FAWY=:AmazonSES

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lid transparent; border-bottom:0px solid transparent; border-right:0px soli=
d transparent; padding-top:5px; padding-bottom:5px; padding-right: 0px; pad=
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ord; text-align: right; mso-line-height-alt: 14px; margin: 0;"><span style=
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lid transparent; border-bottom:0px solid transparent; border-right:0px soli=
d transparent; padding-top:5px; padding-bottom:5px; padding-right: 0px; pad=
ding-left: 0px;">
=09=09=09<div style=3D"color:#555555;font-family:Arial, Helvetica Neue, Hel=
vetica, sans-serif;line-height:1.2;padding-top:10px;padding-right:10px;padd=
ing-bottom:10px;padding-left:10px;">
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eight: 1.2; color: #555555; font-family: Arial, Helvetica Neue, Helvetica, =
sans-serif; mso-line-height-alt: 14px;">
=09=09=09<p style=3D"font-size: 14px; text-align: center; line-height: 1.2;=
 word-break: break-word; mso-line-height-alt: 17px; margin: 0;"><span style=
=3D"font-size: 14px; color: #003366;"><strong>Customer Journey Management P=
latform For Building Exceptional Customer Experience!</strong></span></p>
=09=09=09</div>
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=09=09=09</div>
=09=09=09</div>
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=09=09=09<div style=3D"background-color:#d5d7d9;">
=09=09=09<div class=3D"block-grid " style=3D"min-width: 320px; max-width: 6=
50px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-w=
ord; Margin: 0 auto; background-color: #ffffff;">
=09=09=09<div style=3D"border-collapse: collapse;display: table;width: 100%=
;background-color:#ffffff;">
=09=09=09<div class=3D"col num12" style=3D"min-width: 320px; max-width: 650=
px; display: table-cell; vertical-align: top; width: 650px;">
=09=09=09<div class=3D"col_cont" style=3D"width:100% !important;">
=09=09=09<div style=3D"border-top:0px solid transparent; border-left:0px so=
lid transparent; border-bottom:0px solid transparent; border-right:0px soli=
d transparent; padding-top:5px; padding-bottom:5px; padding-right: 0px; pad=
ding-left: 0px;">
=09=09=09<div align=3D"center" class=3D"button-container" style=3D"padding-=
top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;"><a href=3D"http://ubsl.co/A4T4PNXR" style=3D"-webkit-text-size-adju=
st: none; text-decoration: none; display: inline-block; color: #ffffff; bac=
kground-color: #3AAEE0; border-radius: 4px; -webkit-border-radius: 4px; -mo=
z-border-radius: 4px; width: auto; width: auto; border-top: 1px solid #3AAE=
E0; border-right: 1px solid #3AAEE0; border-bottom: 1px solid #3AAEE0; bord=
er-left: 1px solid #3AAEE0; padding-top: 5px; padding-bottom: 5px; font-fam=
ily: Arial, Helvetica Neue, Helvetica, sans-serif; text-align: center; mso-=
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adding-left:20px;padding-right:20px;font-size:16px;display:inline-block;let=
ter-spacing:undefined;"><span style=3D"font-size: 16px; line-height: 2; wor=
d-break: break-word; mso-line-height-alt: 32px;">Get In Touch</span></span>=
</a> </div>
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=09=09=09</div>

=09=09=09<p style=3D"line-height: 1.2; word-break: break-word; mso-line-hei=
ght-alt: 14px; margin: 0;">&nbsp;</p>

=09=09=09<p style=3D"line-height: 1.2; word-break: break-word; font-size: 1=
6px; mso-line-height-alt: 19px; margin: 0;"><span style=3D"font-size: 16px;=
">There is no doubt that the pandemic has changed drastically the game for =
businesses across all industries, and fast. One common theme has emerged to=
 adapt to these changes: &ldquo;Accelerated Digital Transformation&rdquo;. =
In retail, with competition getting fiercer by the day, we have seen brands=
 focusing on adopting new agile technologies, like customer data platform, =
with the main objective to deliver highly personalized customer experience =
across all channels. That would require creating Single Customer View (&ldq=
uo;SCV&rdquo;) that transcends all customer touch-points.</span></p>

=09=09=09<p style=3D"line-height: 1.2; word-break: break-word; mso-line-hei=
ght-alt: 14px; margin: 0;">&nbsp;</p>

=09=09=09<p style=3D"font-size: 20px; line-height: 1.2; word-break: break-w=
ord; text-align: center; mso-line-height-alt: 24px; margin: 0;"><span style=
=3D"color: #000000; font-size: 20px;">What Is a Single Customer View?</span=
></p>

=09=09=09<p style=3D"font-size: 14px; line-height: 1.2; word-break: break-w=
ord; text-align: center; mso-line-height-alt: 17px; margin: 0;">&nbsp;</p>

=09=09=09<p style=3D"line-height: 1.2; word-break: break-word; font-size: 1=
6px; mso-line-height-alt: 19px; margin: 0;"><span style=3D"font-size: 16px;=
">A Single Customer View or SCV is&nbsp;the process of collecting real-time=
 data from disparate online and offline data sources, then bringing them to=
gether and merging them to form a single, accurate record for each customer=
. It&rsquo;s also known as &ldquo;360-degree customer view,&rdquo; or &rdqu=
o; Golden Record.&rdquo;</span></p>

=09=09=09<p style=3D"line-height: 1.2; word-break: break-word; font-size: 1=
6px; mso-line-height-alt: 19px; margin: 0;"><span style=3D"font-size: 16px;=
">The good news is that Customer Data Platforms were created to do the grun=
t work needed to provide the much-needed Single Customer View for marketers=
 and make it accessible to your marketing tools.</span></p>

=09=09=09<p style=3D"line-height: 1.2; word-break: break-word; mso-line-hei=
ght-alt: 14px; margin: 0;">&nbsp;</p>

=09=09=09<p style=3D"font-size: 14px; line-height: 1.2; word-break: break-w=
ord; text-align: center; mso-line-height-alt: 17px; margin: 0;"><strong><sp=
an style=3D"font-size: 22px; color: #000000;">Why Is a Single Customer View=
 Important?</span></strong></p>

=09=09=09<p style=3D"line-height: 1.2; word-break: break-word; mso-line-hei=
ght-alt: 14px; margin: 0;">&nbsp;</p>
=09=09=09</div>
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50px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-w=
ord; Margin: 0 auto; background-color: #ffffff;">
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;background-color:#ffffff;">
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px; display: table-cell; vertical-align: top; width: 650px;">
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lid transparent; border-bottom:0px solid transparent; border-right:0px soli=
d transparent; padding-top:5px; padding-bottom:5px; padding-right: 0px; pad=
ding-left: 0px;">
=09=09=09<div align=3D"center" class=3D"button-container" style=3D"padding-=
top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;"><a href=3D=
"http://ubsl.co/DBFXW26A" style=3D"-webkit-text-size-adjust: none; text-dec=
oration: none; display: inline-block; color: #ffffff; background-color: #3A=
AEE0; border-radius: 4px; -webkit-border-radius: 4px; -moz-border-radius: 4=
px; width: auto; width: auto; border-top: 1px solid #3AAEE0; border-right: =
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